Congratulations! Share the news!

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TripAdvisor® – Book Wisely

TripAdvisor is the world’s largest travel site. With traveller reviews and opinions covering 4.9 million accommodations, restaurants and attractions and price comparison from over 200 sites, TripAdvisor helps travellers worldwide plan and book the perfect trip. 

45  COUNTRIES  

28    LANGUAGES  

190+  MILLION  DOWNLOADS  TRIPADVISOR  APPS  

340  MILLION  UNIQUE  MONTHLY  USERS  

225  MILLION  REVIEWS  

139+  NEW  CONTRIBUTIONS  POSTED  EVERY  MINUTE  

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About TripAdvisor accolades

TripAdvisor recognises the best in travel as awarded by our community through the Travellers’ Choice Award and the Certificate of Excellence. Each award uses a proprietary algorithm that takes into account several factors including the reviews and opinions of travellers.

Travellers’ Choice Award Our highest accolade, Travellers’ Choice winners are among the top 1% of TripAdvisor properties. We base this on traveller reviews and opinions in categories that include hotels, destinations, restaurants and attractions, across a wide range of locations.

Certificate of Excellence The Certificate of Excellence recognises all hotels, restaurants and attractions that consistently achieve outstanding traveller reviews on TripAdvisor. This group is among the top 10% of properties on TripAdvisor. 

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Congratulations on making it to the top!

TripAdvisor announces Travellers Choice winners to top-tier press worldwide, and the awards are covered in thousands of stories each year. Winners are given special recognition on TripAdvisor and announced to our community through extensive marketing campaigns, including email to the community, social media and advertising campaigns.

DESTINATIONS HOTELS

ATTRACTIONS RESTAURANTS BRANDS

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Best practices: Display the award in a prominent area to celebrate with guests and encourage more reviews The TripAdvisor Travellers’ Choice award is a unique accolade - it signifies that travellers all over the world have written reviews to highly recommend your attraction to the world’s largest travel community. We encourage winners to thank their guests and share the news.

Winners around the world have shared the news with banners and displays on their properties

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Best practices: Attract new guests by featuring the award in your advertising  Featuring the award in outgoing materials like brochures, rack cards, print and online advertising, roadside signs, coupons and more, tells travellers that your attraction is a must-see when they’re in town.

Out-of-home materials like billboards, signs

Website messaging

Email newsletters

Magazine Advertising Rack cards, Flyers, Banner Ads

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Best practices: Share the award with your guests when they visit!  Winners have been creative in developing eye-catching photo opportunities, signs, special events and other unique experiences to include visitors in the celebration.

Special discounts or events

Counter signs or displays

In-park video at Universal Studio's Islands of Adventure

On-site signs or banners Photo ops

Lift signage or displays

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Best practices: Be creative in promoting your award

We love to see the creative ways you spread the word!

Some of our favourite creative ideas for

celebrating the award:

•  On tickets and ticket jackets

•  Websites, confirmation emails

•  Flyers, direct mail, other printed materials

•  Maps

•  Radio, TV advertisements

•  Hold music on the phone

•  Video/screens

•  Signage or stickers at counters

•  Banners in apps

•  Food service items 

•  Decals for windows, floors, benches

•  Ticket booking sites 

Mosaic display of property, staff and guest photos

Car Wraps

Creative displays and photo ops for press or guests

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Thank you and congratulations! As always, the award is free to use but please submit all materials containing the logo or mention of the award to the TripAdvisor brand team at: tcwinners@tripadvisor.com Approval or feedback is generally available within 24 hours.