Configuring Social Media,Google Analytics, and Gadgets

Lila BronsonTraining Manager, OmniUpdate, Inc.

Agenda

•Types of Social Media•Twitter and Facebook in OU Campus•Using Meta tags for Social Media•Integrating Social Media in Development•Google Analytics and Gadgets

Social Media

- Extension of web content to a social forum- Share new information and ideas- Often short bursts of informationIncludes:• Social Network Sites like Twitter or Facebook• Dynamic RSS like News and Events Feeds• Social apps like Instagram, Youtube, Flickr

Twitter and Facebook

•Link any Twitter or Facebook Account•On Publish – send tweet or wall post•Link back to page•Configure for multiple accounts•Control who can send

Default Text Publish Settings

Text Here

SEO and MetadataSearch Engine Optimization

– AKA “Get your page listing higher in search results”Metadata = Data from multiple meta tags in the HTML headcodeOU Campus contains editable meta tags in PropertiesCustomize meta tag options in OU Campus templates

Meta Tags for Social Media

Open Graph Tags

Twitter Cards

Open Graph TagsUsed to create custom stories on FacebookHelps increase social media trafficAdded into meta tagsTags include: type, title, description, url, image, site_name

<meta property="og:title" content="Social Meta Example”>

To enable for OU Campus:- Social Media template added in XSL to process open graph tags- Initialize in the OU Variables- Directory variables used to populate default tags site wide

Integrating Social Media

OU Mashup

Social Media API

PHP/ASP.NET

Google Analytics and

Gadgets

Google AnalyticsQuantitative Data and Custom Reports

Google Analytics

What?

Track various measurements of web traffic

Why?Gauge effectiveness of website content

How?Setup a Google analytics account and incorporate

into the site source code

Configure Google Account

Define analytics goals Set custom filters & viewsTag pages

Configuring Views

ACCOUNT PROPERTIES VIEWS

Analytics Tracking Code

Google Analytics and Templates

Google Analytics and Templates

Templates in OU Campus are implemented to work with Google Analytics

Google Analytics tracking code can included directly to the head code or body code

For ease of editing, code is included in include and referenced by XSL

Setup Google Analytics

Site Analytics Gadget

QUESTIONS?

Thank You!Don’t forget to take our survey

outc15.com/surveys