Configura Annual Report 2009

ANNUAL REPORT 2009

2 CONFIGURA ANNUAL REPORT / 2009 CONFIGURA ANNUAL REPORT / 2009 3

IMPORTANT EVENTS

In 2009, sales decreased SEK 2 million

Subscriptions and annual support accounted for more than 30 percent of revenue

The total number of subscribed and paid licenses increased despite global recession

Configura welcomed seven new customers: Norema, Mepal, ITAB Shop Products, Røros Metall, Abstracta, Atelje Lyktan and Götessons Industri

Both of Configura’s software platforms, Configura and CET Designer, were up dated to include a robust graphics engine, expanding the ability of the soft-ware to handle projects with hundreds of workstations

Configura launched three free CET Designer Extensions: RevLink, Google SketchUp™ and CET Movie Studio

The second annual CET Designer User Conference was held in Las Vegas with great success

2009 in Brief

FINANCIAL

Net sales totaled SEK 62.9 million (64.6)

Net operating profit was SEK 4.3 million (4.5)

�� License subscription revenue was SEK 16.5 million (13.3)

Net financial assets at year-end were SEK 5.3 million

Continued high investments in R&D were approved for the 2009 budget

20092008200720062005

Net sales

Profit/loss

5.0

37.8

47.9

53.4

64.6 62.9

4.3 3.46.4

4.7

FIVE-YEAR SUMMARY (SEK M)

2005 2006 2007 2008 2009

Net sales, SEK M 37.8 47.9 53.4 64.6 62.9

Increase/decrease, % 30.0 26.7 11.5 21.0 3.0

Profit/loss after financial items, SEK M 5.0 4.3 3.4 6.4 4.7

Operating margin, % 13.2 10.0 5.8 6.9 6.0

Net financial assets, SEK M 8.8 10.7 5.6 8.6 5.3

KEY FIGURES

3 2009 in Brief

5 Letter from the CEO

6 Configura 20 Years

11 Vision, Mission, Core Values

13 Markets Served

15 Report on Operations

33 Corporate Climate

34 Environmental Policy

37 The Configura Story

54 Thoughts from the Board

60 Board and Executive Management

Financial Report

62 Five-Year Summary

63 Consolidated Income Statement

64 Consolidated Balance Sheet

66 Parent Company Income Statement

67 Parent Company Balance Sheet

69 Notes

76 Audit Report

Configura Sverige Aktiebolag

Annual Report and Consolidated Financial Statements for the fiscal year 2009.Corporate registration number 556404-7156

Contents


This year, Configura celebrates its 20th anniver-sary. I would like to thank and congratulate all of our customers who have shared this adven-ture with us. Thank you for your confidence and fantastic collaboration. Congratulations on your growth and increased profitability.

Giving our customers the power to accelerate their growth and increase their profits has been Configura’s mission since we started in 1990 and it will continue to be so. From experience, we know that an investment of a mere 0.5 percent of revenue returns a 5 percent increase in revenue. Studies have proven that the quoting process can be made ten times faster, not to mention the enor-mous increase in quote quality. By quality we don’t just refer to the fact that quotes look much more professional, they also more accurately represent reality. What makes Configura unique is the fact that our solutions secure that critical aspects such as price, volume, durability, load and capacity are 100 percent accurate right from the start.

It’s been a fantastic journey and a privilege to be able to work with calculation and visualization solutions together with our customers. I would also like to thank our suppliers and staff who have been with us during these 20 years. What a trip!

As we celebrate these 20 years, it’s natural for us to look back and be proud of what we have accomplished, but it is even more natural that we at Configura are keeping ourselves busy with building tomorrow’s solutions. Progress in the computer world and the new possibilities that this presents is relentless. Every year, developments in capability and accessibility continue to change our world. This can sometimes be stressful, but it also opens new competitive opportunities. Here are a few examples:

At Configura, we recognize the importance of remote collaboration. We’re already busy working on a solution that allows users to publish and view material regardless of where they are and what kind of computer they’re using. Simplicity and accessibility are the guiding lights, since the bene-fits of allowing a team of experts to quickly colla-borate and get things done are enormous.

We can see a clear trend with the gaming indus try as a driving force behind improvements in film and image rendering. This translates into more appea-ling, faster and more complete content, boasting more complex imaging. More appealing is due to the fact that global illumination technology has im proved so much that it now delivers genuine benefits to our users. Faster means that the task of image rendering can be distributed to multiple processes and processors. More content means more efficient use of working memory and lever-aging 64 bit technology while at the same time dis-tributing processing tasks to multiple processors.

Another trend is shorter change cycles. The market pace has increased. This means that our users need quick access to both minor and major changes. From our side, we are developing technology that will quickly and transparently allow us to make new products and features, as well as changes to these, available to our users. We see this as criti-cal for ensuring both our customers’ and our own success.

We look forward to an exciting year in 2010, with continued growth and our 20th anniversary cele-brations.

Best regards,

Johan LyrebornCEO

Letter from the CEO


configura 20 years – 115 memorable moments

19901. Sune Rydqvist, Göran Rydqvist and

Johan Lyreborn found the company in Sweden on September 26, 1990.

2. The founders select the name CadCal Design for the company.

3. Programming work starts at Sune’s sum-mer cottage – “temporary headquarters.”

4. The founders develop a customized software solution for S-Line Office; the software is called OfficeMaker.

19915. CadCal Design sends its first invoice.

6. The company exhibits at the Stockholm Furniture Fair.

7. Lundqvist Inredningar, a Stockholm-based mobile shelving manufacturer, becomes the first external customer.

8. CadCal Design’s sales for the first full year of business are SEK 332.783.

19929. CadCal Design moves to its first office,

a two-floor space in an 18th century house in Linköping.

10. The first employee, Leif Larsson, joins the company.

11. Customization work for Lundqvist Inredningar continues; OfficeMaker is implemented.

12. OfficeMaker helps Lundqvist Inredningar to halve the time to produce drawings and quotes.

13. The founders decide to pursue interna-tional markets; the first marketing bro chure is printed in three languages.

14. CadCal Design’s sales double.

199315. Collaboration starts with Lightworks

for the latest rendering technology.

16. CadCal Design demos OfficeMaker at a Martela board meeting in Stockholm; Chairman Matti T. Martela asks Sune to contact him with more information.

17. Sune and Johan travel to Martela’s headquarters in Finland where they win a contract to develop pilot software for Martela’s main line of tables, Opteam; the software is delivered in the early fall.

199418. CadCal Design is invited again to

Martela; ultimately, a contract worth SEK 3.2 million is signed.

19. The company hires Mikeal Ågerud as an R&D programmer.

20. Most of the year involves implementing Martela’s products in OfficeMaker.

21. Programming work begins on migrating OfficeMaker to Windows NT/95.

22. A contract is signed with office furniture manufacturer Horreds Möbler based in Sweden.

23. Collaboration begins with Kestra in Gothenburg, a company working with computer simulation of industrial systems; one of the owners, Johan Bengtsson, later becomes one of CadCal Design’s partners.

24. Lundqvist Inredningar increases profits per employee by a factor of four, an increase attributed to OfficeMaker.

25. CadCal Design’s sales are SEK 2.5 million.

199526. CadCal Design releases its first version

of OfficeMaker for Windows NT/95.

27. A pilot project begins with Nederman, a global player in working environment products and systems; a longer-term contract is signed.

28. Johan Bengtsson joins CadCal Design as a shareholder; becomes Marketing Director.

29. A contract is signed with Troax, a world-leading supplier of industrial panel and partition systems based in Sweden.

30. CadCal Design moves to a new office at Klostergatan in Linköping.

31. Eight people work for the company by year’s end.

199632. The company changes its name from

CadCal Design to ConfigureCAD Systems.

33. ConfigureCAD Systems signs three new customers: Glimåkra, Elfa and Kinnarps.

34. The Kinnarps order is a breakthrough; Kinnarps is Sweden’s largest manufac-turer of office furniture.

35. ConfigureCAD Systems changes the name of its software from OfficeMaker to Configura because the company now works with customers in markets in addition to office furniture.

199736. The company enters the construction

industry with new customer Preconal, a manufacturer of aluminum entrance-ways located in Sweden.

37. ConfigureCAD Systems lands another major customer, Luna, Sweden’s largest supplier of tools and equipment to the manufacturing industry.

199838. Balton System, a maker of shelving

systems located in Anderstorp, Sweden, becomes a customer.

39. ConfigureCAD Systems signs its biggest contract to date with Stockholm-based

DeLaval, the world’s largest manufac-turer of dairy equipment; DeLaval decides to use Configura software for all of its global activities.

40. ConfigureCAD Systems changes its name to Configura Sverige.

41. Sales for the year total SEK 13.8 million.

199942. Configura Sverige forms a subsidiary in

the UK, Configura UK Ltd., with Maurice Raynor as managing director; the intent is to strengthen sales in the UK market.

43. The first customer in England is Rackline, a manufacturer of mobile archive solutions.

44. More orders come from Project Office Furniture, a provider of commercial furniture in Britain; and Hoyez, a French company selling partitioning walls.

45. Configura Sverige lands a Finnish customer, Isku, with Swedish sub-sidiaries Facit Kontorsmöbler and Sundo.

46. Other customers in the Swedish market this year include Wibe and EAB.

47. A new and expanded office opens in Gothenburg.

48. The company moves its headquarters to Stångs Magasin, a cultural building constructed in 1804 in Linköping along the river Stångån.

49. Johan Lyreborn becomes CEO.

200050. The company celebrates its 10th anni-

versary with a big party for customers and employees.

51. Niels Madsen joins the company as a shareholder; becomes CFO.

52. New customers this year include FlexLink, Barpro Storage Systems and Fora Form.

53. An office in London is opened by Conny Pettersson; Thomas Berggren moves to England; several local programmers are hired.

54. The board decides to enter the U.S. market.

55. Configura Sverige exhibits for the first time at Orgatec in Cologne, Germany.

56. R&D work begins on a completely new software platform, Configura Extension Technology (CET).

57. Sales this year exceed SEK 30 million.

58. License sales are up 78 percent.

59. More than 2,500 people worldwide use the company’s software.

1. FOUNDED IN 1990Sune Rydqvist, Göran Rydqvist and Johan Lyreborn found the company in Sweden on September 26, 1990, naming it CadCal Design.


configura 20 years – 115 memorable moments

200160. Configura Sverige registers a U.S.

subsidiary, Configura Inc., in Chicago, Illinois, U.S.A., with a future office to open in Grand Rapids, Michigan.

61. Configura Inc. exhibits for the first time at ProMat in Chicago.

62. Configura Inc. exhibits for the first time at NeoCon in Chicago; the exhibition becomes the company’s most important annual marketing event.

63. Configura Inc. signs new U.S.-based customers Spacesaver, Borroughs and Ridge-U-Rak.

64. A new licensing model based on sub scriptions is introduced.

65. Configura Sverige receives the award of the year from SMIL, a business association in Linköping.

66. The company signs a total of 12 new customers and sales increase to SEK 35 million despite a recession.

67. More than 3,000 people worldwide use the company’s software.

200268. Configura Sverige moves its head-

quarters to an entire office building in the center of Linköping.

69. The recession forces the company to cut costs by 30 percent over a period of two years.

70. The London office is downsized to a sales office.

71. The company puts on hold plans to open the Grand Rapids office.

72. A new program, InstantPlanner, a generic application for warehouse planning and design, is developed.

73. Sales remain at the same level as the previous year but the company shows a loss for the first time.

200374. Recession deepens; sales fall and cost-

saving measures have not reached full effect.

75. InstantPlanner launches with great success at ProMat in Chicago.

76. R&D reaches the point in the develop-ment of the new platform, CET, to pilot-test the software with an external partner; Marbodal is selected.

77. The Gothenburg office is downsized to three employees; all programming work is centralized in Linköping.

78. Sales fall to SEK 25 million, resulting in a second year of losses.

200479. The new CET platform is launched

for Marbodal’s dealer network.

80. Configura Sverige successfully imple-

ments its Configura software at Wilhelm Bott GmbH & Co. KG in Germany.

81. The UK sales office closes at year end.

82. The board decides to increase the R&D budget this year by more than 50 percent.

200583. Haworth, a global supplier of office fur-

niture products based in the U.S., beco-mes the company’s first office furniture customer on the CET Designer platform.

84. Recruitment and staffing of the Grand Rapids, Michigan, office for Configura Inc. occurs.

200685. Haworth launches its CET Designer

Canvas Extension.

86. CET KitchenPlanner, a business-to-consumer application is developed.

87. The company publishes the book The Strength of PGC, which explains Parametric Graphical Configuration.

88. Configura Inc. and ProjectMatrix sign an agreement to collaborate on products and Extensions to be used with CET Designer.

89. Other customers this year include Europe-based Lekolar, Electrolux and Bosch Siemens.

200790. Configura Inc. signs a collaboration

agreement with U.S.-based Steelcase, the world’s largest manufacturer of office furniture.

91. At NeoCon, the company receives Silver in the Best of NeoCon competition.

92. Configura Inc. signs a contract with Canada-based Teknion, a leading office furniture manufacturer, to create the Storyboard Extension.

93. As a result of the partnership with ProjectMatrix, more than 60 different manufacturers’ products are made available through the CET Designer ProjectSymbols Extension.

94. The company enters into an agreement with Redway3d to enhance the 2D and 3D rendering capacity of the company’s software.

95. The total number of subscriptions and licenses increases to more than 7,000.

200896. The company begins holding an annual

Summit for Configura software custo-mers in Linköping.

97. The Steelcase SmartTools™ Extension powered by CET Designer launches.

98. At the NeoCon World’s Trade Fair, the company receives the a Best of NeoCon Gold Award for CET Designer 2.0.

99. Configura Sverige signs an agreement with NC Möbler, a Swedish manufac-turer of commercial furniture.

100. Configura Inc. lands new customer Spacefile International Corp., a leading Canadian manufacturer of high-density storage systems; Spacefile’s SpaceTools Extension is developed.

101. Configura Inc. holds a well-attended 1st annual CET Designer User Conference in Las Vegas, Nevada.

102. Work on two major initiatives begins: enhancing the graphics engine in both Configura and CET Designer to enable projects with very large drawings; and establishing Revit® integration.

2009103. The company launches a new corporate

identity and website.

104. The kitchen manufacturer Norema based in Norway begins using CET Designer.

105. Revit® and Google SketchUp™ Extensions launch at NeoCon.

106. A contract is signed with ITAB Shop Products, a Swedish manufacturer of tailor-made shop fittings.

107. Configura Inc. lands its first South America-based customer, Mepal.

108. The 2nd annual CET Designer User Conference is held in Las Vegas.

109. Røros Metall, a Norwegian supplier of kitchen fans, becomes a new customer.

2010110. Configura Inc. holds a Manufacturer

Roundtable Meeting – the event has become a twice-annual occurrence, with the second meeting being held in conjunction with the CET Designer User Conference.

111. The Mepal Extension nears comple-tion with a launch set for May; training occurs at Mepal’s Cali, Colombia, headquarters, led by Spanish-fluent Configura employee Alexandra Tseffos.

112. Configura Inc. prepares to launch a new booth at NeoCon; the company will also exhibit for the first time at IIDEX.

113. Configura Inc. trainers conduct a multi-city training tour across North America.

114. The company has approximately 80 employees and 8,000 users of its software.

115. Plans are underway for the company’s 20th anniversary celebration, with festivi ties slated for August in Sweden.

3. SUMMER COTTAGE, 1990

Programming work starts at Sune’s summer cottage on Sweden’s Lake Vättern – our first “headquarter”.


CORE BUSINESS

Configura Sverige is the global leader in Para metric Graphical Configuration (PGC) software solutions. We serve customers in four core markets:

Commercial Furniture

Kitchen and Bath

Material Handling

Industrial Machinery

Our customers require solutions that simplify com-plex selling processes. Configura’s PGC software delivers those solutions. Users can create drawings, calculate prices, generate bills of material and ren-der photo-realistic 3D images – all in one step, with one affordable tool.

PGC helps our customers to reduce their costs by:

Making it faster and easier to propose on a project – from weeks to days to hours

Allowing real-time feasibility check of specified products

Reducing specification and order-entry errors to practically zero

Increasing sales team retention with easy-to-learn software that quickly gets users up-to-speed on a gamut of products

PGC helps our customers to increase their revenues by:

Improving efficiencies and cutting lead times, enabling design and sales staff to propose more and sell more

Improving customer service through faster response, quality proposals and accurate ordering

Ensuring worldwide access to current product information

Delivering products to market faster

OBJECTIVES

1. Lead as the originator and ongoing developer of PGC software

2. Deliver PGC solutions to four core global markets:

Commercial Furniture

Kitchen and Bath

Material Handling

Industrial Machinery

3. Build long-term relationships with customers through a software subscription licensing model

4. Share and expand on PGC solutions through an extensive partner network

5. Inspire our employees with creative, high-tech environments as well as continuing education and the opportunity to work internationally

As a result, profit margins can increase by as much as five percentage points depending on the industry.

Configura uses a subscription licensing model, which ensures regular product upgrades, guarantees access to the most recent technology and engages users in product development.

This business model provides Configura with con-tinual and stable revenue, fully supporting our financial goals of sustainable, profitable growth. We will con tinue to achieve these goals by investing in research and development, employing a focused growth strategy, delivering value to our customers and making significant contributions to the global software industry.

CONFIGURA’S MISSION

We develop and deliver Parametric Graphical Con figuration (PGC) software for companies that sell highly configurable products. We work with our customers by implementing solutions that make their sales processes more efficient, cost-effective, accurate and profitable. We value innovation, longevity and leadership.

Vision, Mission, Core Values

7. LUNDQVIST, 1991Lundqvist Inredningar, a Stockholm-based mobile shelving manufacturer, becomes our first external customer.


Markets Served

Configura focuses on deliveringPGC solutions to four primary markets: Commercial Furniture, Kitchen and Bath, Material Handling and Industrial Machinery.

All of our software solutions are intelligent, unlike traditional CAD-type drawing tools. Contributing product knowledge in the design and sales phase, commonly known as product configuration, achieves the following crucial advantages:

A high degree of automation in the sales and order process

All product validation occurs at point of sale

Easy solutions that don’t require detailed product knowledge by users

Reducing costs and improving accuracy are fundamental for the efficiency of the sales and order process. Our software can reduce design and specification time by more than 50 percent. Costs due to errors made in the sales process can be dramatically reduced. Other costs that are often overlooked, such as recruitment and training, which account for a substantial part of the sales process, can be halved with our software.

Those companies that first understand the market consequences of efficient sales and order processes will be among the fore-runners in the future. Increasing productivity, while reducing the cost of sales, will open up completely new competitive opportunities in the market.

COMMERCIAL FURNITURE

The Commercial Furniture segment, which includes office furni ture and mobile storage partitioning, is Configura’s largest business segment. It accounted for 64 percent of our net sales in 2009. Configura is the leading supplier of design and specification software for office furniture manufac -turers in the Nordic countries and is a substantial provider in the North American office furniture sector. We have already achieved a dominating market position in mobile storage in North America and our customers include some of the world’s largest office furniture manufacturers.

KITCHEN AND BATH

The Kitchen and Bath industry is a highly competitive market today, especially in the business-to-consumer segment. With increased pricing pressure and greater demands on design, the battle for market share will be decided by the degree of success in branding, use of the Internet and the degree to which companies can increase their in-store customer service without increasing costs. Solving this complex equation requires a new approach in which the sales and order process is simpli fied, automated and located as close to the end-custo-mer as possible. CET Designer and its consumer version for kitchens has everything that is needed to fundamentally revo-lutionize the sales and order process.

MATERIAL HANDLING

The Material Handling segment includes companies that manufacture conveyors, shelving, racking and industrial work-stations. As with the other industries we serve, the need to quickly supply a quotation and easily show a customer the solu-tion has increased dramatically. Companies cannot afford to let their customers wait several weeks for a proposed solution. For this industry, we also offer a generic space-planning tool, InstantPlanner, which can be downloaded from our website.

INDUSTRIAL MACHINERY

Industrial Machinery is our collective name for manufacturing companies that work with functionally complex and configur-able products. The applications we deliver in this area are most often a mix of a functional and/or a bottom-up con-figuration of the components or modules. Our customers are most often active in the global marketplace, with local product ranges and production in several countries.

9. FIRST OFFICE, 1992

We move to our first office, a two-floor space in an 18th century house in Linköping.


Report on Operations

2009 was a year of global recession, especially for the sectors in which most of our customers operate. Existing customers decreased their pur chases of consultancy hours. However, an increased number of new customers com pensated for some of this decline, and our total consultancy volume diminished by less than 10 percent. Because of our continued strategic trans-ition to a subscription-based model, Configura license sales decreased by SEK 2 million. Support fees on already-purchased licenses remained un changed as the increase in the amount of outstanding sold licenses was small. With CET Designer taking off in the Commerical Furniture and Kitchen and Bath markets, annual subscription fees substantially increased to SEK 3 million. Our revenue profile is similar to recent years’ patterns of increased subscription sales.

NET OPERATING PROFIT: SEK 4.3 MILLION (4.5)

Our profits basically remained unchanged in 2009. Increased subscription fees mitigated the drop in lower license sales. The decrease in the value of the U.S. dollar, from $7.80 to $7.18, also decreased profitability as 40 percent of revenues are in U.S. dollars while the majority of costs are in Swedish krona. Cost-cutting measures were successfully implemented in 2009 to counter-balance negative effects. The company gave small bonuses to employees as tokens of appreciation for successful work during difficult times.

2009 closed a decade of rapid growth serving new customers in varied markets and geographic regions. We worked fast to bring PGC-based solutions to many new customers. On the heels of this heady growth, in 2009 we added a robust graphics engine to the software platforms as well as features that make Configura solutions compre hensive and complete – solutions that are setting industry standards.

Amounts in SEK M 2009 2008 Change

Consultancy 41 44 -3

License sales 1 3 -2

Support fees 5 5 0

Subscription 16 13 +3

Total 63 65 -2

SALES DECREASED BY SEK 2 MILLION

15. LIGHTWORKS, 1993

Collaboration starts with Lightworks for the latest rendering technology.


EVALUATION OF RISK AND OPPORTUNITY

Configura is the main asset for our shareholders. It is therefore natural that the company adopts a low-risk strategy. Our customer relationships depend on the certainty that Configura will survive in the long-term. In 2010, we cele-brate our 20th anniversary, confirmation of a successful and prudent strategy that we will continue in the future.

The company has not assumed any financial debt and presently has financial assets exceeding 15 percent of revenues. The subscription model ensures stable revenues even during a slump in the business cycle, as confirmed in 2009. Subscription revenues and annual support accounted for more than 30 percent of revenues in 2009, an increase over 2008. Our business model provides steady cash-flow and assures long-term profitability and financial stability.

The subscription model, rather than license sales, also benefits our customers. Users always have access to the most current software version. Subscriptions can be terminated at any time, which means the cost can continually be com-pared to the benefits the software delivers. Only a small fraction of customers cancel their subscriptions, even during a business-slump year like 2009. Total licenses actually saw an aggregate increase during the year. The numbers confirm the value of our software and that the subscription model is a finan-cial strength for the company.

The total number of licenses increased by more than 100, to a total of more than 8,000 paying users worldwide. Five main customers dominate our sales, but trends indicate they are becoming less important for overall sales and pro-fitability. Our revenue stream is spread among various regions and market sec-tors, which decreases risk. Sales in the United States continue to increase, now amounting to more than 40 percent of overall company sales. Sales deno-minated in U.S. dollars improved profitability in 2008 but decreased the result for 2009. Configura will open a production center in Kuala Lumpur, Malaysia, in 2010, which will futher diversify the cost structure and decrease risk.

20092008200720062005

8129

5325

LICENSES

16. MARTELA, 1993

We get a big break: the opportunity to demo Office-Maker at a Martela board meeting. The chairman of the board, Matti T. Martela, leaves his business card and says to Sune, “contact me”.


Our technology continually improves. The Research & Development budget for 2010 remains at an unchanged high level, and the results of R&D invest-ment show. Superior technology is the main factor in ensuring our long-term success.

The value for our users increases as the software’s content and functionality is expanded. Our content offering increases as more CET Designer catalogs are created. Three of the largest companies in the North American Commercial Furniture market – Steelcase, Haworth and Teknion – are our customers, and the industry is closely following our development and success.

Four new customers selected Configura in 2009: Norema, Mepal, ITAB and Røros Metall. The recession is ending and, as of the beginning of 2010, order books are filling up. We anticipate several new customers in 2010.

We are confident about the future. Our company’s finances are strong. We will keep the dividend unchanged at SEK 3.9 million. Net financial assets after dividends are estimated to remain at a healthy level of more than 20 percent of sales.

Sweden40%

Europe11%

Nordic countries6%

USA43%

1–559%

6–1021%

16–206%

11–1510%

21+4%

Industrial Machinery12%

CommercialFurniture64%

Material Handling12%

Construction3%

Kitchen and Bath9%

RegionS

CustomerS

invoicing 2009

segmentS 19. MIKAEL ÅGERUD, 1994We hire Mikael Ågerud as an R&D programmer. Mikael is still with the company; now he’s leading the Configura R&D team.


2009 HIGHLIGHTS

Norwegian kitchen manufacturer Norema launched CET Designer Extension

In early 2009, Configura signed its first Norwegian kitchen manufac turer customer, Norema, on the CET Designer platform. In addition to kitchens, Norema also designs and manufactures bathroom and storage furniture for the Norwegian market. Products are sold through a network of more than 20 wholly owned showrooms plus builders’ merchants and multiple retailers. Norema is also an important supplier to construction companies in the new-build segment. Working in close collaboration with Configura’s Sweden-based Extension developers, Norema’s CET Designer Extension launched in April.

Robust graphics engine added to software

In the spring, both of Configura’s software platforms, Configura and CET Designer, were updated to include a robust graphics engine, expanding the ability of the software to handle projects with hundreds of workstations. The “feel” of the software is similar to the high-end graphics and functional-ity found in video games. The graphics engine optimizes the power of the graphics card in users’ computers to offer real-time rendering, photo-realistic rendered drawings, significant speed enhancements and smooth navigation between 2D and 3D.

Configura Inc. landed first South American customer, Mepal

In the spring, Configura Inc. signed a new customer, Mepal, a Carvajal com-pany based in Cali, Colombia, to produce a CET Designer Extension for Mepal’s office furniture product lines. Mepal is a leading business space and material handling solutions supplier in the Andean region, currently running operations in Colombia, Panama, Ecuador, Venezuela and Peru. Mepal cited Configura’s proven technology track record as the reason for selecting the CET Designer solution.

Three free Extensions launched: RevLink, Google SketchUpTM and CET Movie Studio

CET Designer’s Revit® Extension, RevLink, was demo’ed at NeoCon 2009 and was released in the fall. RevLink serves as a connection between CET Designer and its manufacturer Extensions and integrates the software for seamless collaboration among architects, dealers and furniture manufac-turers using BIM for planning and design. CET Designer’s Google SketchUp™ Extension, which launched in the fall with Version 2.3, lets users choose from a huge library of Google objects that can be added to CET drawings for more realistic renderings. A free CET Movie Studio Extension that also launched with CET Designer Version 2.3 enables users to create, edit and save movies in CET Designer so they can give their customers a virtual, 3D, fly-thru experience of their space.

27. PH NEDERMAN & CO, 1995

We start a pilot project with PH Nederman & Co, a global player in working environment products and systems; a longer-term contract is signed.


Spacefile’s SpaceTools Extension launched

Spacefile International Corp’s SpaceTools Extension launched in May. This Extension can be used not only by Spacefile dealers and distributors but also by Haworth, Steelcase and Teknion dealers who want to specify Spacefile’s storage products. Spacefile is headquartered in Mississauga, Ontario, Canada.

Contract signed with ITAB Shop Products

In the summer, Configura signed a contract with ITAB Shop Products, a leading Swedish manufacturer of tailor-made shop fittings. Shop equipment covers both customer-unique and standard checkouts and entrance systems for shops. The company’s customers, found over much of Europe, include chain stores within the food and non-food segments.

Agreement signed with Røros Metall

In June, Configura’s customer base in the Scandinavian kitchen market grew with new customer Røros Metall, a leading Norwegian supplier of kitchen fans. Configura built a CET Designer Extension for Røros; the Extension was launched in September.

Second annual CET Designer User Conference held

In the fall, nearly 100 CET Designer users and dealers and their respect-ive manufacturers convened at The Venetian/Palazzo in Las Vegas for the second annual CET Designer User Conference. The free two-day learning, brainstorming and networking event was attended by Haworth, Spacefile, Steelcase and Teknion dealers and designers. OFDA was a conference spon-sor. Configura is the only software provider in the North American contract furniture industry that offers a user conference.

Contract furniture manufacturers met with Configura leadership

Configura Inc.’s manufacturer customers gathered twice in 2009 to discuss improvements to CET Designer and Extensions. In February in Grand Rapids, Michigan, USA, Configura Inc. hosted Haworth, Steelcase, Spacefile and Teknion as well as ProjectMatrix representatives. The day was capped with an open house where about 100 people were in attendance, including mem-bers of the West Michigan office dealer/design community, dignitaries and local and trade media. A second roundtable meeting was held in September in Las Vegas in conjunction with the CET Designer User Conference. These meetings are critical as we work in a spirit of “co-opetition” with the other manufacturers to make CET Designer the industry standard for design, speci-fication and ordering.

34. A BREAKTHROUGH, 1996We land Kinnarps as a customer, and it’s a breakthrough; Kinnarps is Sweden’s largest manufacturer of office furniture.


MARKETING

Most of our marketing efforts in 2009 continued to focus on manufacturers and dealers in the North American office furniture market.

Configura Inc. launched a pre-NeoCon ad campaign featuring CET Designer users. Ad buys were made in MMQB, officeinsight and OFDA publications. Additionally, quarterly e-newsletters and e-blasts kept users apprised of the latest company and product news. A whitepaper on strategies for launching a PGC-based solution was distributed to dealerships across North America.

An important marketing activity for Configura Inc. is participating in the NeoCon World’s Trade Fair in Chicago each June. Thousands gather at the Merchandise Mart – an immense, multi-story facility containing hundreds of showrooms and exhibit areas – to view the latest interior design products and learn about the latest trends. For Configura, this is a valuable opportunity to meet with manufacturing customers, dealers and software users as well as to make important contacts for the future. At past NeoCon fairs, Configura has received both Best of NeoCon Gold and Silver awards.

Configura Inc. additionally participated in OFDA’s annual conference as well as attended by-invitation-only gatherings of Haworth dealer-principals and Haworth corporate executives.

Configura Inc. held its second annual CET Designer User Conference in North America in the fall. Although this is an educational event, the ability to connect directly with users, and hear and even record their success stories, builds on the evidence that CET Designer is a solution which truly simplifies the sales process. Nearly 100 CET Designer users and dealers and their respective manufacturers convened in Las Vegas for the two-day conference. The con-ference provided training and information about CET Designer products and services as well as a forum for users to network and share best practices. Los Angeles architect Joey Shimoda offered a keynote presentation on design trends and how technology is bridging the communication gap between A&D firms and dealerships.

In the fall, MMQB Senior Reporter Rob Kirkbride traveled to Configura’s cor-porate headquarters in Sweden to interview company leadership and learn more about Configura’s vision of bringing PGC-based solutions to global mar-kets. The result was a major article in MMQB’s electronic magazine and on its website. Additional articles in both MMQB and officeinsight feat ured Joey Shimoda talking about design trends and Configura’s technology. Configura additionally was featured in OFDA publication articles.

Configura surveyed CET Designer users about social media – Facebook, Twitter, LinkedIn, etc. – to gage usage of these platforms and if CET users saw these as a way to connect with other users. We also wanted to learn if the functionality in these sites would be a good basis for a CET Designer user portal. We learned that our users essentially are in favor of sharing via social-networking sites and like the idea of a CET Designer portal to collaborate on CET projects. This CET Designer portal/collaborative group site is currently under development.

35. CONFIGURA, 1996We change the name of our software from OfficeMaker to Configura because we now work with costumers in markets in addition to office furniture.

CONFIGURA ANNUAL REPORT / 2009 27

39. DELAVAL, 1998We sign our biggest contract to date with Stockholm-based DeLaval, the world’s largest manufacturer of dairy equipment; DeLaval decides to use Configura software for all of its global activities.

TRAINING AND SUPPORT

Configura’s Support and Training team continued to grow and enhance its services in 2009.

We recruited our first Spanish-speaking Support team member, who works from our office in Grand Rapids, Michigan, USA, to help support our new customer, Mepal, in Cali, Colombia. We also reinforced the QA/Support team in Linköping, Sweden, with a new resource. Our Support team is extremely important to the success of our customers, and we pride ourselves on grow-ing with our users.

In early 2009, we signed our first Norwegian kitchen manufacturer cus tomer, Norema. From our Configura headquarters in Sweden, we customized a train-ing program and manual in the customer’s native language. Three trainers provided hands-on training in May for 140 kitchen salespeople at Norema’s headquarters in Jevnaker, Norway. With help from our Support team, we also successfully conducted follow-up webinars for all Norema users after the onsite training.

We continue to offer monthly hands-on classes through our CET Designer Academy based in Grand Rapids. Additionally, we held free regional training in Los Angeles, Chicago, Toronto, New York and Atlanta. These Beginner and Advanced classes underscore the positive correlation between training and successful use of CET Designer.

We hosted our second annual CET Designer User Conference in Las Vegas in the fall. Three CET Designer “power users” presented to their peers on such topics as Printing, Rendering and Creative Uses of CET Designer. The peer-training format was very well received. Additionally, attendees had the opportunity to meet with their respective manufacturers – Haworth, Steelcase, Spacefile and Teknion – in breakout sessions. Feedback from conference attendees was excellent, with plans underway for the third annual conference, to be held in Las Vegas.


One of Configura’s key objectives is to provide the best customer service to our users. Our exceptional service policy includes a new way of hand-ling phone calls, chats and emails. Implementing VisionProject in 2009 has re sulted in improved monitoring of trends and issues. It has also enabled us to be more proactive with users and immediately get needed information. Our Help Desk team continues to receive very positive feedback from users. Our goal is to make the Help Desk experience quick, easy and educational.

We recognize that the transition to using a new software program is not always easy. We support our users in every step of the process, whether they are new customers who have just downloaded a free trial version of our soft-ware or long-term users who are interested in the program’s more advanced features. We are committed to following up with users after problems have been resolved to ensure complete customer satisfaction.

The Support and Training team also acts as a liaison between our customers and Configura’s software developers, sharing with them our users’ requests and ideas to be incorporated as features in future releases.

The Support team also continues to assist the interior design program at the University of Southern Mississippi, which teaches CET Designer using the Haworth Canvas Extension. We have begun working with other North American interior design schools to integrate CET Designer software into the teaching curriculum. Additionally, we are pursuing Continuing Education Units and Accreditation for qualifying users. The company is working with the American Society of Interior Designers and the International Interior Design Association toward this goal.

50. 10 YEARS, 2000

We celebrate our 10th anniversary with a big party for customers and employees; our name has changed to Configura Sverige.


RESEARCH AND DEVELOPMENT

Configura leads in Parametric Graphical Configuration (PGC), dedicating 20 percent of our employees to PGC-based software research and development.Our R&D department is comprised of three teams:

One team focused on long-term strategic development

Two teams focused on the Configura and CET Designer platforms, respectively

We release new versions of software each spring and fall.

Our customers’ needs and priorities govern software development. We work to ensure that our applications’ performance and functionality keep pace with the features that our users want.

A key focus in 2009: new graphics engine for large projects

Enhancing the ability of our software to handle very large projects/drawings continued in 2009. The need to manage very large drawings is mainly driven by the dealers of our international office furniture manufacturer customers – Haworth, Kinnarps, Martela, Steelcase and Teknion. These dealers often pro-pose on projects that encompass several hundred workstations. Strong per-formance requirements from our users demand that we remain on the cutting edge of computer graphics performance. In 2009, we released new versions of both Configura and CET Designer that contain support for hardware-based graphics. This development, combined with increased speed in several exist-ing features, has resulted in considerable performance enhancements.

Configura platform 2009 highlights:

Configura 7.0 was released in the spring with a new graphics engine that improves the handling of large drawings as well as smooth and easy naviga-tion in both 2D and 3D. Configura 7.1 was released in the fall with a new func tion that tests the user’s computer to ensure it meets system require-ments for working in advanced graphics mode. Configura 7.1 also improved the ability to import and manipulate a variety of 3D images.

CET Designer platform 2009 highlights:

CET Designer 2.2 was released in the spring with the new graphics engine that improves the handling of large drawings as well as smooth and easy navigation in both 2D and 3D. As with the Configura platform, CET Designer Version 2.2 included the ability to test if the user’s computer meets system requirements.

A free CET Designer Extension dubbed RevLink released in September, integrating with Revit® and thus enabling the creation and posting of families of objects. These families will be available and downloadable to architects, designers, dealers – anyone who helps to create buildings and office space – in order to design a truly realistic environment, populated with furniture and other accessories.

CET Designer 2.3 released in November with a new CET Movie Studio Extension, also free, which enables users to create, edit and save movies in CET Designer. Version 2.3 also included a new, free Extension that inte-grates with Google SketchUp™, allowing the importation of Google objects. Users can choose from a huge library of objects to create even more realistic render ings. The ability to add panoramic outdoor backgrounds and real-time lighting were added.

60. GRAND RAPIDS, 2001Configura Sverige registers a U.S. subsidiary, Configura Inc., in Chicago, Illinois, U.S.A., with a future office to open in Grand Rapids, Michigan.


THE INDIVIDUAL – CONFIGURA ASSOCIATES ARE DEDICATED AND VALUED

It’s important for employees to be dedicated to their work and valued for it. At Configura, all employees participate in a well- defined bonus program to encourage both loyalty and to honor their dedication to the company and our customers. In this way, every employee is a part of Configura’s success. In addition to the bonus program, Configura invests in its employees for the long-term with continuing education and training, a favorable insurance package and company-sponsored physical fitness programs. We also offer flexible working hours and encourage our staff to maintain a healthy balance between their personal and professional lives.

THE TEAM – CONFIGURA’S TEAMS ARE INDEPENDENT, RESPONSIBLE AND LEADERSHIP-DRIVEN

Configura’s structure of small, self-managing groups, in which each person’s suggestions and decisions are valued, results in an agile, flexible organization that quickly responds to customers’ needs and adapts to changing market conditions. A functional mix of compe-tencies and personalities in each team delivers organizational results and contributes to each associate’s professional development.

THE CUSTOMER – OUR CUSTOMERS

DESERVE OUR BEST

Configura’s line of business demands industry expertise in bringing products to market and supporting our customers with unparalleled service and support. Configura has enjoyed low-employee turnover over the years and, today, we have significant depth of customer and market knowledge. We maintain and build on our expertise by continually researching, learning and communicating among flexible teams. We cultivate long-term relationships with our customers and consider them partners in our efforts to develop solutions that bene-fit a greater good.

Corporate Climate

Configura’s corporate climate is based on three guiding principles: the Individual, the Team and the Customer.

20–2932%

30–3952%

40–4916%

Male77%

Female23%

4 years or more of academic studies62%

Up to 3 years of academic studies3%

None/less than 2 years of academic studies 20%

3 years or more of academic studies15%

Consultants52%

Administration9%

IT 4%

Marketing and Sales9%

Research and Development18%

Training and Support8%

AGE

WORKFORCE 2009

GENDER

education

function

63. U.S. MARKET, 2001Configura Inc. signs new U.S.-based customers Spacesaver, Borroughs and Ridge-U-Rak.

34 CONFIGURA ANNUAL REPORT / 2009

68. THE OFFICE, 2002

We move our headquarters to an entire office building in the center of Linköping, Sweden.

Environmental Policy

At Configura, we work to minimize the impact of our business on the environment. Within the company, we actively work to spread knowledge about and commitment to environmental issues.

Configura will:

Give priority to purchasing as well as using products and services with the least environmental impact

Endeavor to reduce our energy consumption

Minimize the amount of waste we produce

Encourage electronic documentation, marketing and commerce

Make environmental demands of our suppliers

Continuously improve our environmental work


The Configura StoryThe first 20 years

“Necessity is the mother of invention,” the saying goes.

Sune Rydqvist needed a better way to solve the problem of selling complex, configurable products.

One of the most complicated and time-consuming tasks faced by such indu-stries as Commercial Furniture, Kitchen and Bath, Material Handling and Industrial Machinery is to accurately specify and calculate the many parts and pieces that comprise configurable products. Configurations and combinations are endless; the potential for error is huge.

In the mid-1980s, AutoCAD entered the market. But the software and rela-ted modules didn’t work well as calculation tools – they could only sum up the number of symbols placed in the drawing area. AutoCAD tools also proved too costly and complicated for sales functions, and these tools were difficult to learn.

Sune had dealt with calculation problems throughout his career in the inte r ior fittings and construction industries and especially in his work as owner of S-Line Office.

He sought the counsel of his son, Göran Rydqvist, who at the time was a graduate student at the Linköping University of Technology.

Göran borrowed an AutoCAD system and spent almost an entire Christmas weekend trying it out. When the weekend was over, Göran told Sune that CAD-based tools would never simplify complex selling. He offered to create prototype software designed to do what CAD could not.

As we close the door on 2009 and enter 2010, we embark on a milestone year: Configura’s 20th anniversary. In 1990, Sune Rydqvist had an idea for a simpli fied way to produce quotes for configurable products and, together with his son Göran Rydqvist and Johan Lyreborn, set out to develop a software solution unlike any the industry had seen. Twenty years, 80 employees and 8,000 users later, through highs, lows, upturns, downturns and always unrelenting creativity, Configura software is the solution of choice for global companies.

Configura is on the edge of being the industry standard.

76. CET DESIGNER, 2003

R&D reaches the point in the development of the new CET platform to pilot-test the software with an external partner; Marbodal is selected. Pictured: Stefan Ottosson (front), Steven Jenkins (left) and Jimmie West (back).


“I remember when I saw a 5-year-old using MacPaint, and I thought: I can produce a program for designing and specifying that is just as easy to use,” Göran said. “The vision was to create a drawing tool where the products would automatically connect to one another, with intelligence behind the symbols.”

He went to work and soon showed Sune what he had developed. Sune watched in amazement as Göran dragged and dropped panels into place on a computer screen, with each panel snapping into place with a mouse click. The software handled the technical details, allowing the user to experiment with different combinations. Sune knew this was the start of something big.

“Perfect,” Sune thought. “So it must be.” – And not just for his own company’s use, but also for others’.

Sune and Göran asked Johan Lyreborn – Göran’s longtime friend and fellow computer student at the university – to join them in their work on this new software.

They didn’t realize it at the time, but they were developing the basis for Parametric Graphical Configuration (PGC) – a customizable software solution that is both a technology and business strategy.

In 1990, Sune, Göran and Johan formed CadCal Design, with “Cad” standing for computer-aided design, of course, and “Cal” for calculation. Together, they began to develop the new space-planning software for component-based products. The software was originally called OfficeMaker.

That year, S-Line became CadCal Design’s first customer.

In 1991, Lundqvist Inredningar, a maker of mobile shelving located in Stockholm, became the second customer to sign on with CadCal Design. Using OfficeMaker, Lundqvist saw its time to produce drawings and quotes more than cut in half – proof that the concept could work for others. Lundqvist today remains a customer.

Two years later, CadCal Design received a huge break: the opportunity to show OfficeMaker to the board of directors of Martela, a well-known Finnish office-furniture company.

“Johan and I were given a few minutes to present at a Martela board meeting in Stockholm, but I felt the demonstration didn’t go well,” Sune said. “Afterward, a man came forward and encouraged me to contact him.”

He handed Sune his business card. The name on the card: Matti T. Martela, Chairman of the Board.

It was a turning point.

Parametric Graphical Configuration (PGC) is a technology and a business strategy that makes selling configurable and parametric system products simpler and more efficient.

As the originator of PGC and a leading provider of soft ware solutions, we help companies that want to achieve new levels of sales efficiency and order data integrity.

79. MARBODAL, 2004

We launch the CET Designer platform for Marbodal’s dealer network.


Of course, Sune and Johan contacted Mr. Martela. More discussions and then negotiations ensued, and an agreement was signed in early 1994. Still a customer, Martela today has more than 600 Configura licenses.

In the mid-1990s, Johan Bengtsson, co-owner of Kestra, heard about CadCal Design. He was so impressed with the software’s potential that he ultimately became part owner of the company, started to pursue customers in Sweden and opened up the market to other industries. One of his first customers for CadCal Design was the environmental technology company Nederman, headquar tered in Helsingborg, Sweden.

In 1996, the CadCal Design name was changed to ConfigureCAD Systems. Leadership also changed the software name from OfficeMaker to Configura because the company now served industries in addition to office furniture.

That year, a huge milestone occurred: ConfigureCAD Systems landed Kinnarps, Sweden’s largest office furniture company. Today, Kinnarps has 1,250 licenses on the Configura platform.

Then, in 1998, the company signed its largest contract to date: Stockholm-based DeLaval, the world’s largest maker of dairy production equipment, had selected Configura software for its global activities.

Also that year, Martela AB, the Swedish arm of Martela, with its own product lines and manufacturing operations, signed with ConfigureCAD Systems.

“The ongoing confidence of the Martela family of companies, and landing additional major customers such as Kinnarps and then DeLaval, was huge for us,” Sune said. “We were becoming a major player in our own right.”

That year, the company name changed from ConfigureCAD Systems to Configura Sverige.

In 1999, Johan Lyreborn took over as CEO according to the plan that Sune, Johan and Göran had created years ago, with Sune assuming the role of con-sultant and financial oversight and Göran heading up R&D.

The final years of the decade brought expansion into the United Kingdom plus new customers in England and across Europe. The company also opened a new office in Gothenburg.

83. HAWORTH, 2005

Haworth, a global supplier of office furniture products based in the U.S., becomes the company’s first office furniture customer on the CET Designer platform.


2000 was a banner year for most companies across the globe, and Configura was no exception: Growth was 36 percent, personnel increased by 44 per-cent and license sales by 78 percent.

The Research & Development team led by Göran began work on a new pro-gramming language, CM, on which new software, CET Designer, later would be built.

“CET Designer would change the way we create custom solutions for our customers,” Göran explained. “And it would simplify the way many dealers and designers work.”

Also in 2000, Niels Madsen, a finance expert, became part-owner of Configura Sverige and was elected to the board of directors. That September, the board meeting was held in Singapore, a country in which Niels had worked for many years. Niels’ familiarity with Asia would prove a huge asset in later years as Configura began investigating this region.

A corporate retreat followed in Malaysia. During this time, the board dis cuss ed which new markets the company should focus on. Germany and France rose on the list. But Sune pushed for the United States.

“I felt that if Configura succeeded in the U.S., then all other markets could be more easily penetrated,” Sune said.

That October, the company exhibited at Orgatec in Germany. There, contact was made with U.S.-based Spacesaver, which later became a customer.

Then came 2001, an historical, earth-shattering year. The information tech-nology bubble had burst, followed by the terrorist attacks of September 11. A recession and a wave of bankruptcies followed. This of course affected Configura, with customers postponing projects. Configura downsized person-nel and office locations.

“Nevertheless, at trade fairs and customer meetings we met many interesting people who gave us belief and confidence in what we were doing,” Johan said.

The company forged ahead and launched Configura Inc. in the United States, registering operations in Chicago.

Initial plans were to open and staff a Grand Rapids, Michigan, USA, office starting in 2002. Grand Rapids, located on the western side of the state – about equidistant from the cities of Detroit and Chicago – is considered the office furniture capital of the world. But because of the economy, this plan was postponed.

However, Configura Inc. exhibited at ProMat that year – the premier trade show for material handling and logistics solutions in North America – and attained its first three U.S. customers: Wisconsin-based Spacesaver; Ridg-U-Rak, a warehouse racking company based in Erie, Pennsylvania; and Michigan-headquartered Borroughs, maker of industrial and commercial shelving.

Sometimes, downtimes can be times of creativity and innovation.

,

84. STAFFING, 2005

Recruitment and staffing of the Configura Inc. office in Grand Rapids, Michigan, occurs. Pictured: Peter Brandinger with wife Annika and sons Agust and Joel, who move from Sweden to the U.S.

The CET Designer platform is a complete infrastructure for developing, distributing and updating software and Extensions. This infrastructure also includes various mechanisms for license management, security and payment. Each Extension includes the manufacturer-customer’s products and the product attributes.


In 2002, Configura Sverige produced InstantPlanner, a generic off-the-shelf software application for warehouse space planning, launching the software with great success at ProMat in Chicago in 2003.

In 2003, Marbodal, a kitchen cabinets manufacturer based in Tidaholm, Sweden, became the first customer to test and then officially use CET Designer. With the success of the Marbodal pilot project, Configura made plans to aggres-sively market the tool in the United States.

2005 was a breakthrough year with the official launch of CET Designer. That year, Configura Inc. landed U.S.-based Haworth – one of the largest office furniture manufacturers in the world – as a customer on the CET Designer platform.

“Haworth’s vote of confidence in CET Designer launched us in North America, and we are very grateful and pleased to be going on our fifth year with one of the world’s largest office furniture manufacturers,” Johan said.

Haworth’s CET Designer Extension, Canvas, released in early 2006 and went on to win a Best of NeoCon Silver Award.

With Haworth as a customer, Configura Inc. began staffing a Grand Rapids office.

Also in 2006, Sune, Johan and Göran authored the book The Strength of PGC, which explains the concept and benefits of Parametric Graphical Configuration.

A collaboration agreement in 2006 with U.S.-based software maker ProjectMatrix enabled access to a vast amount of the office furniture industry’s symbols; the resulting Extension was dubbed ProjectSymbols.

That year in Europe, Lekolar, Electrolux and Bosch Siemens became customers. Canada-based Teknion also signed onto CET Designer and the Storyboard Extension was created.

87. THE BOOK, 2006

Sune authors The Strength of PGC, which explains Parametric Graphical Configuration.


Then, in 2007, the world’s largest office furniture manufacturer – U.S.-based Steelcase – chose Configura Extension Technology. The CET Designer plat-form along with Steelcase’s SmartTools™ Extension, launched with the intent of being a single design, specification and ordering solution for Steelcase’s hundreds of dealerships.

“The North American office furniture industry was demanding unprecedented efficiency and found the solution in shifting from static to parametric-based product handling. This shift required a change in the type of software used to specify and order products. Landing Steelcase was affirmation that our solution was the right choice to help the industry make this transition,” Johan Lyreborn said.

With CET Designer on its way to becoming an industry-wide solution, an app-lication was submitted again for Best of NeoCon – and in 2008, Configura took the Gold.

To accommodate the growing numbers and needs of its users, Configura Inc. hosted its first North American CET Designer User Conference in 2008 in Las Vegas. The conference was a huge success, and a second annual con-ference was held in 2009. Training and networking with users and manufac-turers has proven to be a key asset for the company; Configura has become known in the industry for its unparalleled customer support.

Just as the industry seemed to be back on track and, in some cases, booming, 2008 saw the beginning of a global downturn that impacted all of Configura’s market segments. A large number of Configura’s customers’ orders were sud-denly reduced – in some cases by more than 40 percent – which affected Configura.

97. STEELCASE, 2008

Working in close collaboration with Steelcase, the largest office furniture manufacturer in the world, we launch the Steelcase SmartTools™ Extension.


Despite two very difficult years, from 2008 and through 2009, and projections of very slow global growth to follow, Configura experienced steady license orders and renewed subscriptions. The company also landed several new customers.

New CET Designer customers included Canada-based Spacefile, maker of storage systems; and Colombia-based Mepal, maker of office furniture. Mepal is Configura’s first South American customer. New customers also included NC Möbler, a Swedish manufacturer of commercial furniture; ITAB Shop Products, a Swedish manufacturer of tailor-made shop fittings; and Røros Metall, a Norwegian supplier of kitchen fans.

In 2009, Configura developed additional free Extensions for users, includ-ing a Google SketchUp™ Extension, which enables users to import Google SketchUp™ objects; the RevLink Extension, which enables integration with Revit®; and CET Movie Studio, which enables users to turn their drawings into 3D movies, giving customers a virtual view of the proposed office environment.

Japanese, Chinese and Korean were added as languages for the Configura platform. Plans are underway in 2010 to open a service center in Kuala Lumpur, Malaysia, which will enhance customer support and developer options.

“As this annual report goes to print, the worst of what has been called ‘The Great Recession’ is behind us, and we are in discussions with several major new customers,” Johan said.

The company, its employees, customers and vendors have much to be proud of. As Configura celebrates 20 years in 2010, its markets now include Commercial Furniture, Kitchen and Bath, Material Handling and Industrial Machinery. Customers are in the U.S., Germany, France, Austria, the United Kingdom, Denmark, Finland, Norway and, of course, Sweden. More than 8,000 users now rely on PGC-based software developed by Configura.

98. GOLD AWARD, 2008Going for Gold! At NeoCon in Chicago, we receive the Best of NeoCon Gold Award for CET Designer 2.0.


So, what’s on the horizon?

In Sune’s words:

“Great opportunities are opened to us – and to our customers – because of globalization. Yes, there is more competition, but that is a good thing. Years ago, our competitors went in the direction of handling the problem of complex selling from purely a drawing perspective; therefore, we believe their soft-ware can’t handle complex products the way Configura’s software does. The sophistication and simplicity of our solution gives us a substantial lead.

“CET Designer opens even more possibilities. The library feature in CET Designer gives users great opportunities for complete solutions in which they can combine products from different suppliers. The new CM language offers developer partners the opportunity to create new customizations and appli-cations. Our upcoming portal on the Internet will be the unifying link. It is my belief that in a few years, the number of CET Designer users will explode.

“What, then, is our long-term goal? When I was in Chicago several summers ago, I looked up at a skyscraper and thought of all that it takes to design and maintain such a building – the wiring for electricity and mechanisms for heating and cooling, and all of the materials that make it a comfortable space for human beings to live and work in. I said, ‘When our software is used not only to design and specify office spaces but also to design and maintain the infrastructure of a facility, then we have reached our long-term goal.’”

107. MEPAL, 2009Configura Inc. lands its first South America-based customer, Mepal, based in Columbia, to produce an Extension for Mepal’s office furniture product lines.


114. 20 YEARS, 2010

We celebrate our 20th anniversary with 80 employees who work in Europe, North America and Asia; we have 8,000 users of our software worldwide.

So, the sky(scraper) is the limit?

No pun intended.

Ultimately, Configura’s vision is to bring PGC and the possibilities it offers to the entire world market, not just Europe and North America.

Said Johan Lyreborn:

“We’re not there yet, but we are working methodically and are committed to reaching that target. Strategies for success include investing heavily in research and development in order to bring the best solutions to our custo-mers, close collaboration with our customers and partners and unparalleled customer support to our end-users.”

“We also must be effective at branding and marketing our business model, products and services. Finally, we must leverage the expanded capabilities now available via the Internet such as the ability to ‘cloud compute’ and work from anywhere in the world.”

“During good times and difficult ones, companies must implement business development opportunities to ensure survival, and that’s where Configura comes in: We help companies to work smarter and more efficiently. We help them to do more, and sell more. We help them, quite simply, to simplify.”

Necessity may be the mother of invention. The need to simplify is the essence of innovation.

And it’s Configura’s passion.


configura

20 YEARS

“Joy”

Growing a business should be a joy – and that is what Configura has been for me these past 20 years. A business, of course, exists first to fill a want or need for its customers. Beyond that, it must provide benefits for its shareholders, employ-ees, partners, even its home and host countries and the greater global community. But in addi-tion to filling a need and providing benefit – cost savings, time savings, a better way of working, a paycheck, dividends – if a company can share in the joy of growing a business, it stands head and shoulders above its competi-tion. Joy is intangible, but its absence

in any kind of relationship, including the business relationship, is unmistak able. Without joy, the relationship is incomplete. When I look at the people of Configura, I see joy – I sense energy – and our customers feel it too. We enjoy working together. There is, and always will be, work to be done. More ideas to see through to fruition. But because there is joy in what we do, we are whole.

Sune Rydqvist, Chairman of the Board, Co-Founder

Thoughts from the Board


“Excellence”

At Configura, we’ve stayed true to our original vision of developing a complete solution that solves the challenges faced by those who sell configurable products. For me,

honoring this vision requires continual pursuit of excellence. It cannot be done half-heartedly.

When most of the office furniture industry’s software providers were choosing

“conventional wisdom” and CAD-based solutions, we turned in a different direction. We evaluated and discarded all conventional ideas and started programming from scratch. We developed our own programming language and established new development standards. We created a total solution whose “destination” moves in sync with our cus-tomers’ needs. Over the years,

many have joined us on this journey – manufacturers in mul-

tiple industries that have invested in our solution and the end users

who have benefited from our soft-ware. We continue to develop with

un relenting force, taking full advantage of cutting-edge technologies to deliver

the best possible results. We can never afford to pause when there

are problems to be solved. And excellence to be pursued.

Göran Rydqvist, Vice President, Research & Development, Co-Founder, Board Member

“Passion”

I’m an intense person – often, all or nothing – which can be contrary to my Swedish heritage because Swedes inherently are about compromise, right? Or so we think. In the posi-tive sense, compromise is that “give and take” that makes things happen. In this sense, compro-mise means collaboration. And collaboration is good. But on the downside, compromise means “settling.” At Configura, we never settle. We take risks and then throw ideas out the window if they prove wrong. Failure isn’t my worst fear; it’s apathy, timidity. Plowing head-strong through “wrong” leads to right. I encourage all in the company to be passionate in this pursuit of doing their best in order to be the best – never compromising on delivering innovative solutions, first-in-class service and profit-ability for our customers. In a competitive world, only the passionate survive.

Johan Lyreborn, CEO, Co-Founder, Board Member


“Balance”“Strategy”

Before I joined Configura, I helped to reforest grassland in Brazil, financed by a sustainable pulp mill built by a Brazilian and Swedish partnership. Our mission was not to strip more forests; rather, it was to return de forested areas, half to tree plantation and half to their natural state. In other words, our mission was to do right by the environment and the economy. In the not-too-distant past, this mission would have been an oxymoron – two opposing interests, impossible to simultaneously achieve. But the past was a time without balance, sometimes without enlightened ways of thinking. The past was a time that could have used compromise in the colla borative sense. As our world becomes flat, and as playing fields (but hopefully not more forests!) become leveled, balance as a prudent business practice becomes more fully embraced. I believe that balance brings sustainability, stability and strength. Configura is a company that has sought balance – in the way it works with its customers, honors the environment and upholds the dignity of its employees – long before it was fashionable to adhere to this triple bottom line. In a world in flux, in a marketplace where hype has trumped substance and impatience has produced error, the steady, solid growth of Configura over the years is proof of the power of balance.

Demanding, sales-oriented customers motivate me: customers who have “hit a wall” with the old

way of working … but aren’t sure what’s beyond the wall … or how to get there.

That’s where we come in. Our solution is more than software. It’s strategy. On a strategic level, we give our customers the possibility to re design their entire sales and order process with a complete solution. On a software level, we offer intelligent product know-ledge to everyone involved in sales in an organization. That’s why our focus is more than sel-ling Configura software products; we start by helping customers

to improve operations through Parametric Graphical Configuration

(PGC). We’re about being a strate-gic partner in the implementation of a

PGC-based solution. I especially feel very strongly about the architectural and

design industry and its need for strategic change. So much unnecessary work is done

in this industry – work that doesn’t bring any value – work that actually wastes time. But

once companies “get it” – get past the hurdle of change and see that PGC will eliminate waste ful

work and enable true creativity – they actually embrace PGC and the benefits it brings.

And then their next question is, “Why did we wait so long?”

Niels Madsen, CFO, Board MemberJohan Bengtsson, Vice President, Marketing & Sales, Board Member


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

09Financial Report »

Board and Executive Management

Sune Rydqvist

Chairman, born 1938.Entrepreneur and inventor.

Sune has been a driving force in the development

of Configura.

Niels Madsen

Göran Rydqvist

VP Research & Development, born 1964.M.Sc. Computer Science

and Engineering, Linköping University

of Technology.

Johan Lyreborn

CEO, born 1963.M.Sc. Computer Science and Engineering, Linköping University of Technology.

Johan Bengtsson

VP Marketing & Sales, born 1960.M.Sc. Mechanical Engineering, Chalmers University of Technology.

Niels Madsen

CFO, born 1961.MBA, INSEAD. B.Sc. Stockholm School of Economics and Business Administration.


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

Consolidated Income Statement

SEK thousand Note 2009 2008

1

Operating income

Net sales 62,881 64,649

Change in work on contract 795 -176

Change in inventories 36 88

Other operating income 190 300

63,902 64,861

Operating expenses

Other external expenses 2 -16,812 -17,956

Personnel expenses 3,4 -42,543 -42,278

Depreciation of tangible fixed assets -223 -165

-59,578 -60,399

Total operating income 4,324 4,462

Income from financial investments

Income from current investment 5 15 281

Other interest income 298 1,868

Interest expense and similar financial items 35 -185

348 1,964

Income after financial items 4,672 6,426

Tax on income for the year 6 -1,319 -1,866

Net income for the year 3,353 4,560

Five-Year Summary

Summary of the Configura Group’s financial development, 2005-2009

2009 2008 2007 2006 2005

Net sales, SEK T 62,881 64,649 53,377 47,873 37,796

Profit/loss after financial items, SEK T 4,672 6,426 3,413 4,310 4,959

Total assets, SEK T 21,669 21,770 17,159 18,474 18,482

Average number of employees 69 73 64 53 39

Equity/assets ratio, % 53 54 53 56 45

Return on total assets, % 22 30 20 27 24

Return on equity, % 42 54 38 42 59

Definitions of the key ratios used are given in Note 1.

Proposed appropriation of profitsThe Group’s non-restricted reserves according to the Consolidated Balance Sheet totaled SEK 6,716 thousand.

There are no proposed allocations to restricted reserves.

Available for appropriation by the Shareholders’ meeting:

Retained earnings, SEK 2,781,552.96

Net profit for the fiscal year, SEK 1,778,629.40

4,560,182.36

The Board of Directors and the CEO propose that the profit be appropriated as follows:

Dividend to the shareholders, SEK 3,907,800.00

To be carried forward, SEK 652,382.36

4,560,182.36

Earnings and financial positionThe Company’s earnings and financial position at year-end are presented in the following

Income Statements, Balance Sheets and notes thereto.


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

SEK thousand Note 12/31/2009 12/31/2008

EQUITY AND LIABILITIES

Equity 12

Share capital 201 201

Restricted reserves 4,463 3,144

Non-restricted reserves 3,363 3,951


Total equity 11,380 11,856

Provisions

Deferred tax liabilities 1,589 1,349

1,589 1,349

Current liabilities

Advance payment from customers 1,584 609

Work on contract 9 254 -

Accounts payable - trade 733 963

Income tax liabilities 88 30

Other current liabilities 931 1,451

Accrued expenses and deferred income 13 5,110 5,512

8,700 8,565

Total equity and liabilities 21,669 21,770

Pledged assets

Floating charges for bank overdraft facility 2,000 2,000

2,000 2,000

Contingent liabilities None None

Consolidated Balance Sheet


1

ASSETS

Fixed assets

Tangible fixed assets

Equipment, tools, fixtures and fittings 7 465 631

465 631

Financial fixed assets

Other long-term receivables 8 550 550

550 550

Total fixed assets 1,015 1,181

Current assets

Inventories, etc.

Finished goods and goods for resale 124 88

Work on contract 9 - 63

Current receivables

Accounts receivable - trade 6,400 9,820

Current tax assets - 18

Other current receivables 412 15

Prepaid expenses and accrued income 10 1,770 1,978

8,582 11,894

Current investments

Other current investments 11 1,116 1,054

1,116 1,054

Cash and bank balances 10,832 7,553

Total current assets 20,654 20,589

Total assets 21,669 21,770


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

Parent Company Income Statement

SEK thousand Note 2009 2008

1

Operating income

Net sales 14 36,778 43,163

Change in work on contract 767 -311

Change in inventories 36 88

Other operating income 190 299

37,771 43,239

Operating expenses

Other external expenses 2 -10,382 -11,977

Personnel expenses 3, 4 -32,484 -32,214

Depreciation of tangible fixed assets 7 -157 -129

Total operating expenses -43,023 -44,320

Total operating income -5,252 -1,081

Income from financial investments

Income from participations in Group companies 15 8,800 5,800

Income from current investment 5 15 281

Other interest income 87 1,412

Interest expense and similar profit/loss items -242 -149

8,660 7,344

Income after financial items 3,408 6,263

Appropriations 16 -902 -1,675

Tax on income for the year 6 -727 -1,385


Parent Company Balance Sheet


1

ASSETS

Fixed assets

Tangible fixed assets

Equipment, tools, fixtures and fittings 7 339 459

339 459

Financial fixed assets

Participations in Group companies 17 242 242

Other long-term receivables 8 550 550

792 792

Total fixed assets 1,131 1,251

Current receivables

Inventories 124 88

Accounts receivable - trade 3,575 5,972

Receivables from Group companies 6,398 6,100

Other current receivables 411 12

Prepaid expenses and accrued income 10 1,617 1,619

12,001 13,703

Current investments

Other current investments 11 1,116 1,054

1,116 1,054

Cash and bank balances 18 3,627 3,311

Total current assets 16,868 18,156

Total assets 17,999 19,407


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs


EQUITY AND LIABILITIES

Equity 12

Restricted equity

Capital (2,004 shares) 200 200

Statutory reserve 40 40

240 240

Non-restricted equity

Unappropriated profit brought forward 2,782 3,487


4,561 6,690

Total equity 4,801 6,930

Untaxed reserves 19 5,971 5,069

5,971 5,069

Current liabilities

Work on contract 9 417 12

Accounts payable - trade 575 612

Liabilities to Group companies 114 112

Income tax liabilities 114 30

Other current liabilities 914 1,430

Accrued expenses and deferred income 13 5,093 5,212

7,227 7,408

Total equity and liabilities 17,999 19,407

Pledged assets

Floating charges for bank overdraft facility 2,000 2,000

2,000 2,000

Contingent liabilities None None

Notes for Parent Company and Group

Note 1 Accounting principlesThe accounting and valuation principles applied are in compliance with the provisions of the Annual Accounts Act and the general advice and guidelines of the Swedish Accounting Standards Board. Consolidated statements

The consolidated accounts include the subsidiaries in which the Parent Company, directly or indirectly, holds more than 50% of the votes.

The consolidated statements have been prepared according to the acquisition accounting method. This means that upon acquisition, a subsidiary company’s equity, established as the difference between the real value of assets and liabilities, is eliminated in full. The Group thus only includes the part of the subsidiary’s equity that has accrued since its acquisition.

If the consolidation acquisition value of the shares exceeds the value of the subsidiary’s net assets in the acquisition analysis, the difference is recorded as consolidation goodwill. If, on the other hand, the consoli-dation acquisition value of the shares falls below the value of the subsidiary’s net assets in the acquisition analysis, the difference is recorded as a provision for negative goodwill. The dissolution provision is based on expected earnings.

The Company uses the current method when translating the annual statements of foreign subsidiaries. This means that the assets and liabilities of the foreign companies are translated using the year-end exchange rate. All income statement items are translated using the transaction exchange rate for the year. Translation differences are recorded directly under Group equity.

Income

Sales of goods are reported at delivery of product to the customer, according to the terms of sales. Sales are reported net after value-added tax, discounts and exchange rate differences when sales in foreign currency.

Principles for reporting income from service and construction contracts are reported under ’Work on contract’.

Receivables

Receivables are reported in the amounts that, on basis of individual assessment, are estimated to be received.

Income taxes

Reported income taxes include taxes that are to be paid or received during the year, adjustments relating to previous years’ current taxes and changes in deferred taxes.

The valuation of all tax debts and receivables are at their face value, and are performed according to the tax rules, and at the tax rates that are decided or that have been announced, provided there is a high probability that they will be approved. A separate assessment of the offset ability of the tax claims will be done.

The tax effects for the items reported in the income statement are also reported in the income statement. The tax effects of items that are accounted for directly against equity are also reported directly against equity.

Due to the relationship between accounting and taxation, deferred tax liabilities on untaxed reserves are reported as a part of untaxed reserves in the parent company. Foreign currencies

Receivables and liabilities denominated in foreign currency are valued at the balance sheet rate. Profits and losses on operating receivables and liabilities are disclosed as other operating income and other operating expenses respectively.

Work in progress

Income from consultant assignments is recorded according to Income Tax Legislation. Income and expenses from assignments secured at a fixed price are recorded during the duration of the assignment as work on contract in the balance sheet, and are accounted for profit when the assignment is concluded. Balanced work in progress is reduced with anticipated loss. Income and expenses from assignments on hourly basis are accounted for in the pace the assignment is completed and invoiced for, therefore there is no balance item regarding these assignments.

Fixed assets

Tangible and intangible fixed assets are depreciated systematically over the estimated useful life of the assets. The following depreciation periods are applied:

Equipment, tools, fixtures and fittings 5 years


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

Research and development

Expenditures for research and development projects are generally written off on an ongoing basis as these expenditures arise.

Investments

Current investments in shares have been valued to the lowest of acquisition value or market value at year-end.

Definitions of key ratios

Equity/assets ratioEquity and untaxed reserves (less deferred tax) in relation to total assets.

Return on total assetsIncome before deduction of interest expenses, as a percentage of balance sheet total.

Return on equityIncome after financial items in relation to equity and untaxed reserves (less deferred tax).

Note 2 Audit fees and remuneration 2009 2008Group, SEK thousand Audit assignmentÖhrlings PricewaterhouseCoopers 170 149Rayner Essex - -

Other assignmentsÖhrlings PricewaterhouseCoopers 507 68

677 217

Parent Company, SEK thousand Audit assignment Öhrlings PricewaterhouseCoopers 145 130Rayner Essex - -

Other assignmentsÖhrlings PricewaterhouseCoopers 497 58

642 188

Note 3 Average number of employees, salaries, other remuneration and Social Security contributions 2009 2008Average number of employees

Group Women 16 17 Men 53 56

69 73

Parent Company Women 12 14 Men 42 41

54 55 Group, SEK thousand Salaries and other remunerations amount to:The Board of Directors and the CEO 1,530 2,160 Other employees 27,601 26,282

Total salaries and remunerations 29,131 28,442

Statutory and contractual Social Security contributions 8,105 8,122Pension expenses (of which 474 (474) are in respect of the Board of Directors and the CEO) 2,331 2,257

Total salaries, emoluments, Social Security contributions and pension expenses for the Group 39,567 38,821

2009 2008 Parent Company, SEK thousand Salaries and other remunerations amount to:The Board of Directors and the CEO 1,530 2,160 Other employees 19,794 18,734

Total salaries and remunerations 21,324 20,894

Statutory and contractual Social Security contributions 7,735 7,748Pension expenses (of which 474 (474) are in respect of the Board of Directors and the CEO) 2,035 2,071

Total salaries, emoluments, Social Security contributions and pension expenses for the Parent Company 31,094 30,713

Members of the Board and Senior Management

2009 2008 Number on Percentage Number on Percentage balance sheet date males balance sheet date males

Group Members of the Board, CEO 5 100% 5 100%Other Executives 1 100% 1 100% Parent Company Members of the Board, CEO 5 100% 5 100%Other Executives 1 100% 1 100%

Note 4 Absence due to illness 01/01/2009 01/01/2008 –12/31/2009 –12/31/2008Parent CompanyTotal absence due to illness 2,32% 1,53% - Absence due to illness, males 2,36% 1,51% - Absence due to illness, females 2,17% 1,67% - Employees aged < 30 1,90% 1,05% - Employees aged 30–49 2,47% 1,67%

Note 5 Income from current investment 2009 2008 Group, SEK thousandCapital gain disposals 15 281

15 281

Parent Company, SEK thousandCapital gain disposals 15 281

15 281

Note 6 Tax on income for the year 2009 2008Group, SEK thousandTax for the year -1,052 -1,451 Tax relating to tax allocation reserve -27 -28 Deferred tax liabilities -240 -445Change in deferred tax due to tax rate adjustment - 58

-1,319 -1,866

Parent Company, SEK thousandTax for the year -700 -1,357 Tax relating to tax allocation reserve -27 -28

-727 -1,385


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

Note 7 Equipment, tools, fixtures and fittings 12/31/2009 12/31/2008Group, SEK thousandOpening acquisition value 3,585 3,180 Changes during the year -Purchases 70 405

Closing accumulated acquisition value 3,655 3,585

Opening depreciation -2,954 -2,802 Changes during the year -Depreciation -223 -165 -Translation differences -13 13

Closing accumulated depreciation -3,190 -2,954

Closing residual value according to plan 465 631

Parent Company, SEK thousandOpening acquisition value 3,333 3,039 Changes during the year -Purchases 37 294

Closing accumulated acquisition value 3,370 3,333

Opening depreciation -2,874 -2,745 Changes during the year -Depreciation -157 -129

Closing accumulated depreciation -3,031 -2,874

Closing residual value according to plan 339 459

Note 8 Other long-term receivables 2009 2008

Group/Parent Company, SEK thousand Opening acquisition value 550 - Changes during the year - Purchases - 550

Closing accumulated acquisition value 550 550

Closing book value 550 550

Note 9 Work on contract 2009 2008 Group, SEK thousand

Contract costs incurred 1,403 328Provisions work on contract -280 -Invoiced partial amounts -1,377 -265

-254 63 Parent Company, SEK thousand

Contract costs incurred 1,240 193 Provisions work on contract -280 -Invoiced partial amounts -1,377 -205

-417 -12

Note 10 Prepaid expenses and accrued income 12/31/2009 12/31/2008

Group, SEK thousand Prepaid rent 494 518 Prepaid insurance premiums 332 225Accrued income 77 -Other items 867 1,235

1,770 1,978

12/31/2009 12/31/2008Parent Company, SEK thousand Prepaid rent 494 484 Prepaid insurance premiums 185 159Accrued income 77 - Other items 861 976

1,617 1,619

Note 11 Current investments 12/31/2009 12/31/2008 Group/Parent Company, SEK thousand Book value, total 1,116 1,054

Listed stocks included in the above - Book value 1,116 1,054 - Market value 1,706 1,171

Note 12 Change in equity 12/31/2009 12/31/2008 Group, SEK thousandRestricted equityShare capital Share capital 201 201

Restricted reserves Opening balance 3,144 2,521 Transfers between restricted and non-restricted equity 1,319 623

Closing balance 4,463 3,144

Closing total restricted equity 4,664 3,345

Non-restricted equity Opening balance 8,511 6,331 Dividends -3,908 -2,004 Translation difference 79 247 Transfers between restricted and non-restricted equity -1,319 -623 Net income for the year 3,353 4,560

Closing total non-restricted equity 6,716 8,511

Accumulated translation differences reported directly against equity capital amount to 17 SEK thousand (-62 SEK thousand).

Parent Company, SEK thousandRestricted equity Share capital Share Capital 201 201

Statutory reserveOpening balance 40 40

Closing balance 40 40

Closing total restricted equity 241 241 Non-restricted equity Opening balance 6,690 5,490 Dividends -3,908 -2,004 Net income for the year 1,779 3,203

Closing balance 4,561 6,689

Number of shares amounts to 2,004


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

Note 13 Accrued expenses and deferred income 12/31/2009 12/31/2008 Group, SEK thousand Accrued vacation pay 2,338 3,203 Accrued social security contributions 2,474 2,048 Other items 298 261

5,110 5,512

Parent Company, SEK thousandAccrued vacation pay 2,338 2,947 Accrued social security contributions 2,474 2,024 Other items 281 241

5,093 5,212

Note 14 Intra-group purchases and sales 2009 2008Parent Company Percentage of the Company’s net sales attributable to sales to subsidiaries 8 14,1 Percentage of the Company’s purchases attributable to purchases from subsidiaries - -

Note 15 Income from participations in Group companies 2009 2008

Parent Company, SEK thousand Group contribution received 8,800 5,800Dividend received - -

8,800 5,800

Note 16 Appropriations 2009 2008Parent Company, SEK thousand Transfer to tax allocation reserve -920 -1,640Accelerated depreciation 18 -35

-902 -1,675

Note 17 Participations in subsidiaries Share of equity No. of Book value, Equity capital, Net income for and votes, % shares SEK T SEK T the year, SEK T

Configura CET AB 100 1,000 100 250 4,213Configura UK Ltd 100 10,000 142 114 -Configura Inc 100 100 2,006 689

Total 2,370 4,902

12/31/2009 12/31/2008

Opening acquisition value 242 242 Changes during the year -Purchase - -

Closing accumulated acquisition value 242 242

Note 18 Bank overdraft facilitiesGroup/Parent CompanyThe credit facility granted amounts to SEK 2,000 thousand (SEK 2,000 thousand).

Note 19 Untaxed reserves 12/31/2009 12/31/2008Parent Company, SEK thousand Tax allocation reserve 2005 464 464 Tax allocation reserve 2006 1,200 1,200 Tax allocation reserve 2007 905 905Tax allocation reserve 2008 800 800Tax allocation reserve 2009 1,640 1,640Tax allocation reserve 2010 920 -Accumulated excess amortization 42 60

5,971 5,069

Linköping, March 30, 2010

Johan Lyreborn Sune RydqvistCEO Chairman of the Board

Göran Rydqvist Johan Bengtsson

Niels Madsen


20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

20

ye

ar

s 2

0 y

ea

rs

Complete Financial Statements

Pages 62-75 are a translation of Configura Sverige AB’s (Corporate Registration Number 556404-7156) official financial statements. In addition to the information included in this document, the official financial statements include a Directors’ Report. This report has been replaced by more substantial information on pages 1-60. Configura Sverige AB’s official financial statements are available at the Swedish Companies Registration Office.

Audit Report

Jonas Leek, Authorized Public Accountant, has issued an Auditor’s Report for the official financial statements. His Auditor’s Report does not contain any comments. The auditor’s recommendation to the general meeting of shareholders is that the income statements and balance sheets of the Parent Company and the Group be adopted, that the profit for the Parent Company be allotted in accordance with the proposal in the Administration Report and that the members of the Board of Directors and the Managing Director be discharged from liability for the financial year.

Linköping, March 30, 2010

Jonas Leek Authorized Public Accountant

CET Designer®

CET Designer is a complete design, specification and visualization tool that allows designers and salespeople to complete every step of the sales and order process with one single program. Through rapid graphical configuration, it creates layouts in 2D and 3D as well as accurate quotes and order data. The program is designed as a multi-company solution, which means that end users can work with products from different manufacturers.

CET Developer®

CET Developer is a programming environment used to create Extensions for our base application, CET Designer. Using CET Developer, our development partners can quickly build Extensions containing product catalogs or additional features, such as links to ERP systems.

Configura®

Configura is a highly customizable graphical sales configurator available to manufac-turers. The system is built to fit a manufacturer’s exact needs in terms of sales automa-tion and has been successfully implemented in sales organizations in the Commercial Furniture, Material Handling and Industrial Machinery business segments.

InstantPlanner®

InstantPlanner is a generic space planning tool used primarily by manufacturers, distributors, system integrators and consultants in the Material Handling indu-stry. InstantPlanner is based on the same core technology as Configura. However, whereas Configura focuses on configuration and calculation, the main focus of InstantPlanner is on drawing and visualization of storage and warehouse solutions.

The Configura Group

Configura Sverige AB is the parent company of the Configura Group (referred to as Configura), which also includes the subsidiaries Configura CET AB and Configura Inc. Configura’s operations are based on its proprietary software plat-forms: Configura, CET Designer, CET Developer and InstantPlanner. Configura licenses its software to customers based on a subscription model, with the license fee including new versions and support.

Software and Company


© C

onfig

ura

Sve

rige

AB

20

10

G

raph

ic d

esig

n: E

lisab

eth

Siv

erts

son/

Duo

long

o P

hoto

and

illu

stra

tion:

Lar

s La

nhed

/Mas

onit

Des

ign

(exc

ept p

age

20

: ©P

H N

eder

man

& C

O)

Prin

ted

by: L

itora

pid

Med

ia A

B

conf

igur

a.co

m Configura Sverige AB

Drottninggatan 14, Box 306SE-581 02 Linköping, Sweden Tel. +46 13 37 78 00 Fax +46 13 37 78 [email protected]

Lilla Bommen 1 SE-411 04 Göteborg, SwedenTel. +46 31 13 48 [email protected]

Configura Inc.

100 Grandville Ave SW Ste 501 Grand Rapids, MI 49503Tel. +1 616 242 6262Fax +1 616 242 [email protected]

Documents

Configura Annual Report 2009