Embed Size (px)
Citation preview
Confidential Page 1
VGA Main Marketing Features
by Kiner Liu/DPS Marketing / 2010-05-20
Version 1.3
Confidential Page 2
Product SegmentProduct Segment
Enthusiast
$249~$$$
Performance
$129~$249
Mainstream
$69~129
Entry<$69
ThermalThermalFlagship(Special Function)
Flagship(Special Function)
ComponentsComponents Software Software
AfterburnerAfterburner
Twin Frozr IICycloneTwin Frozr IICyclone
Military ClassMilitary Class
LightningHawkLightningHawk
Confidential Page 3
LightningLightning
Lightning is the flagship series that can build up MSI branding image. It has created a lot of World Record!
Promote Lightning = Promote all MSI VGA main features at once!
Fastest GTX 200 single GPU card!
Fastest GTX 260 card!
All Hi-c CAP for GPU Power100% SSC (Solid State Choke) Proadlizer Golden-plated Connectors
Strengthened Power Design
Top quality Components
Overclocking Features
Best cooling design
15 Phase PWM Design Dual 8-pin external Power LPL (Lightning Power Layer)
Over Voltage function of GPU Afterburner Overclocking utility V-Check Points
Twin Frozr II Thermal Design SuperPipe Technology Form-in-one Heatsink
- Fastest single GPU card (approved by Futuremark)
- Ever created 9 WR Records at once
Confidential Page 4
HawkHawk
• Hawk is the high C/P series with great overclocking capability and better cooling.
- Fastest HD 5770 card- Got over 30 awards!
Strengthened Power Design
Top quality Components
Overclocking Features
Best cooling design
Mini Twin Frozr II
Voltage Adjustment by AfterburnerV-Check Points
Military Class Components
7+1 Phase PWM Design
13 ℃ cooler!
Confidential Page 5
Twin Frozr II Thermal DesignTwin Frozr II Thermal Design
8CM
8CM
I I8mm 8mm
Dual 8CM PWM Fans
Five heat pipes with SuperPipe technology
Nickel-plated copper base
Dual Fans provide extra 50% more airflow and can cool down all components at once.
Five heat pipes can transfer the heat from GPU to each fin efficiently. With 8mm SuperPipe, the heat can be transferred even faster.
Nickel-plated copper base can dissipate heatfrom GPU to heat pipes much faster, ensuringlow working temperature of GPU.
Confidential Page 6
Cyclone Thermal DesignCyclone Thermal Design
Cyclone
New Cyclone
Cyclone with right angle design may keep dust on the edge after long time usage
New Cyclone with rounded design can prevent from keeping dust on the edge .
9cm PWM fan40% more airflow
Nickel-plated copper Base for better quality and durability
Dual heat pipes for faster heat dissipation
9CM
Confidential Page 7
8mm extra thick heatpipe Thickest heatpipe used on graphics card 60% thicker than traditional heatpipe
MSI SuperPipe Technology
90% better
Confidential Page 8
Thermal ComparisonThermal Comparison
26.6dB
21.3 dB
48.1dB
25.3dB
3000RPM, 38dB
1100RPM, < 20dB
2000RPM, 31.2dB
1350RPM, < 20dB
Lower means better
℃
Lower means better
Confidential Page 9
AfterburnerMSI Graphics Card Performance Booster
Confidential Page 10
Afterburner Feature OverviewAfterburner Feature Overview
• MSI Afterburner is the best overclocking/monitoring software of VGA Cards.
• Based on Rivatuner core and co-developed by MSI & the author of Rivatuner.
• Support all MSI graphics cards.
Multi GPUsupported
Advanced Fan Control
2D/3D ProfileSwitch
Voltage Adjustment
Benchmark Kombustor
Five exclusive features
Confidential Page 11
Voltage AdjustmentVoltage Adjustment
• MSI, the only VGA manufacturer supports voltage adjustment from GTX 480 to GT 220!
28.7 % Faster!
22% up
13% up
Confidential Page 12
Advanced Fan controlAdvanced Fan control
• The first tool can control different fan speed according to different temperature points.
Confidential Page 13
2D/3D Profile Switch2D/3D Profile Switch
• 5 Profiles for different personalized settings.
• 2D/3D Profile Switch automatically.
Quick Keys to switch Profiles
Confidential Page 14
Benchmark - KombustorBenchmark - Kombustor
• Based on Furmark core technology.• Help find maximum oc capability in a very short
time.
Confidential Page 15
Multi GPU SupportedMulti GPU Supported
• Extreme overclocker’s “must have” feature.• Supports SLI/PhysX SLI mode.• Supports independent settings
(Voltage/Core/Shader/Memory clock) to each card.
Confidential Page 16
Military Class ComponetsMilitary Class Componets
Confidential Page 17
Military ClassMilitary Class Graphics card Graphics card
Power ModuleSSC (Solid State
Choke)
GPU PowerHi-c CAP
Power ModuleAll Solid CAP
Top Quality Components All Military Class components meet temperature requirement of US Department of Defense MIL-PRF-39003L standard
Top Quality Components All Military Class components meet temperature requirement of US Department of Defense MIL-PRF-39003L standard
Confidential Page 18
Military Class Hi-c CAP
GamingGaming
OfficeOffice
85
65Tem
pera
ture
(°C)
Gaming + Bad environmentGaming + Bad environment
75
Lifetime
Solid CapSolid Cap
Leakage Current (µA)Lower is betterHigher is better
Incredible lifetime
Incredible lifetime15x Less Leakage More stable power output Higher power efficiency
15x Less Leakage More stable power output Higher power efficiency
Confidential Page 19
Military Class Solid State Choke
CoilCoil
Metal StickMetal Stick
Pure IronPure Iron
No Buzz!!No Buzz!! No separate parts in the SSC Coil is completely buried inside the SSC Don’t generate vibration noise under heavy loading
No Buzz!!No Buzz!! No separate parts in the SSC Coil is completely buried inside the SSC Don’t generate vibration noise under heavy loading
Maximum Current (A)higher is better
37.5% higher
current
37.5% higher
current
Confidential Page 20
Military Class Solid CAP
ESR (Equivalent series resistance) Internal resistance of components Lower ESR = Lower temperature Lower ESR = Higher efficiency
ESR (Equivalent series resistance) Internal resistance of components Lower ESR = Lower temperature Lower ESR = Higher efficiency
GamingGaming
OfficeOffice
80
65Tem
pera
ture
(°C)
Gaming + Bad environmentGaming + Bad environment
75
Lifetime Higher is better
10 years lifetime under full load
10 years lifetime under full load
Normal Solid CapNormal Solid Cap
ESR (mohm) Lower is better
2x2x Lower Lower
ESRESR2x2x Lower Lower
ESRESR
