Confidential Philips Design - Hong Kong, 20 september 2011

Polarize packs execution: Low cost ‘industrial’ pack and proud presentation pack

“Downgrade” for traditional packsSave cost/ pack hidden in storage anyway

“Upgrade” for LED packs(Cost increase? But can function as POS/ POSM

CLC team feedback/ concern:Interested to explore/ challange current packs but need to study IMPLICATIONS!

Confidential Philips Design - Hong Kong, 20 september 2011

Upgrade directions – explorations(impact study needed!)

Upgrade at no costBetter product imageBlue word mark??Pack guidelines..??

Downgrade for traditional (hidden in storage packs)

Upgrade to Industrial pack + FC sticker (COST?)

Current pack

Upgrade to FCfor LED

Upgrade at no cost for Traditional

Recommendation pending (cost) implication…

Upgrade to FC on industrial cardboard

Confidential Philips Design - Hong Kong, 20 september 2011

Upgrade directions – explorations(impact study needed!)

Upgrade at no costBetter product imageBlue word mark??Pack guidelines..??

Upgrade to Industrial pack + FC sticker (COST?)

Current pack

Recommendation pending (cost) implication…

NOTE : how to include installation instruction in/on pack?

Confidential Philips Design - Hong Kong, 20 september 2011

Packaging types - ref

Current pack: B&W on white box

Current pack: Full colour box

Industrial pack

Special pack