Upload
herbert-tucker
View
214
Download
0
Tags:
Embed Size (px)
Citation preview
CONFIDENTIAL
Grouper Overview for SPTI
March 2007
page 2
Grouper Background
•SPE Acquired Grouper in August 2006
•Since acquisition Grouper has focused on:–Integrating with Sony–Increasing audience –Growing its base of user generated videos
• In June 2007 Grouper will re-launch, emphasizing:–Differentiated content –Superior programming–Advertising / monetization
page 3
Integrating with Sony Pictures and Sony Hardware
Seinfeld Season 7Seinfeld Season 7 PSPPSPScreenBitesScreenBites
• Custom landing page• Featured on home page• Special Seinfeld newsletter• Custom “Seinfeld Video Player”
for MySpace page• “Buy DVD” links in video player
• 100 classic clips from SPE library• Clips exclusive to Grouper• Featured on home page• Buy DVD via SonyStyle• Download to Own via Movie Link
• Grouper service and branding included in latest PSP firmware
• Allows users to subscribe to RSS feeds of videos based on customized key words
page 4
• Establish Grouper as a trusted and recognized brand for online video by combining the viral nature of user-generated video with the quality of “Hollywood” content
• Develop best-of-breed programmed channels, including a mix of originally-developed, third-party, and user-uploaded videos
• Secure compelling, high quality content by providing incentives including a “pathway to recognition” for content creators
Grouper 3.0 Overview
Re-launching Grouper in June with a focus on differentiated content programmed on a channel basis
page 5
International Opportunities
Grouper Audience
N
S
EW
N.A.:38%
W. Europe: 20%
Asia: 35%
Australia: 2%S.A.: 2%
Africa: 1%
E. Europe: 3%
Over 9MM Global Users
Opportunities
• Grouper 3.0 will initially emphasize domestic content to leverage domestic programming expertise and SPTAS relationships
• International sales represents a significant incremental opportunity
–Two thirds of current users are outside the U.S.
• SPTI Ad Sales team will work closely with SPTAS to generate an estimated $725K in revenues in FY08
• International ads will be targeted (i.e. ads will be local rather than uniform globally)