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CONFIDENTIAL Grouper Overview for SPTI March 2007

CONFIDENTIAL Grouper Overview for SPTI March 2007

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Page 1: CONFIDENTIAL Grouper Overview for SPTI March 2007

CONFIDENTIAL

Grouper Overview for SPTI

March 2007

Page 2: CONFIDENTIAL Grouper Overview for SPTI March 2007

page 2

Grouper Background

•SPE Acquired Grouper in August 2006

•Since acquisition Grouper has focused on:–Integrating with Sony–Increasing audience –Growing its base of user generated videos

• In June 2007 Grouper will re-launch, emphasizing:–Differentiated content –Superior programming–Advertising / monetization

Page 3: CONFIDENTIAL Grouper Overview for SPTI March 2007

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Integrating with Sony Pictures and Sony Hardware

Seinfeld Season 7Seinfeld Season 7 PSPPSPScreenBitesScreenBites

• Custom landing page• Featured on home page• Special Seinfeld newsletter• Custom “Seinfeld Video Player”

for MySpace page• “Buy DVD” links in video player

• 100 classic clips from SPE library• Clips exclusive to Grouper• Featured on home page• Buy DVD via SonyStyle• Download to Own via Movie Link

• Grouper service and branding included in latest PSP firmware

• Allows users to subscribe to RSS feeds of videos based on customized key words

Page 4: CONFIDENTIAL Grouper Overview for SPTI March 2007

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• Establish Grouper as a trusted and recognized brand for online video by combining the viral nature of user-generated video with the quality of “Hollywood” content

• Develop best-of-breed programmed channels, including a mix of originally-developed, third-party, and user-uploaded videos

• Secure compelling, high quality content by providing incentives including a “pathway to recognition” for content creators

Grouper 3.0 Overview

Re-launching Grouper in June with a focus on differentiated content programmed on a channel basis

Page 5: CONFIDENTIAL Grouper Overview for SPTI March 2007

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International Opportunities

Grouper Audience

N

S

EW

N.A.:38%

W. Europe: 20%

Asia: 35%

Australia: 2%S.A.: 2%

Africa: 1%

E. Europe: 3%

Over 9MM Global Users

Opportunities

• Grouper 3.0 will initially emphasize domestic content to leverage domestic programming expertise and SPTAS relationships

• International sales represents a significant incremental opportunity

–Two thirds of current users are outside the U.S.

• SPTI Ad Sales team will work closely with SPTAS to generate an estimated $725K in revenues in FY08

• International ads will be targeted (i.e. ads will be local rather than uniform globally)