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Promoting International e-Commerce with .TW

Presentation for .TW Promotional Task Force

April, 2003

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Agenda

• Partnering Options• Who is NeuStar?• Why partner with NeuStar?• Registry Gateway Service• NeuStar Promotional Capabilities• Conclusions

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Single Partner Multiple Partners•Reduced administrative and operational burden

•Reduced cost

•Highly motivated partner

•Increased TWNIC control

•Higher volumes due to more competitive pricing

•Faster time to market and improved revenue for TWNIC

•Higher administrative expense

•Increased costs for additional resources

•.TW not important to any of the partners…volume small to each

•Difficult to control and monitor

•Lower volumes because of fewer distribution channels

•Slower time to market since must establish relationships

•Some may not be financially strong

One Partner or Multiple Partners?

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Who is NeuStar?

• History: • Originally business unit of Lockheed Martin

• Warburg Pincus / Management buyout in December 1999

• ABS Capital and Deutche Bank investment in 2002

• : Washington D.C.

• Locations Private company• Headquarters : Five (5) offices worldwide• Employees: 250+ • Worlds only FCC certified trusted neutral third party• Over 100MM in revenue and financially strong

“Leading trusted neutral third party provider of registry, clearinghouse and OSS services to the communications and Internet industry”.

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Who is NeuStar?

• Numbering Clearinghouse• Only North American Numbering Plan Administrator

• Exclusive North American Number Portability Administrator

• Sole European Telephony Numbering Space Administrator

• Registry Services• Registry Operator for “.BIZ” gTLD and .US County Code Top Level Domain• Registry Gateway partner for .CN Country Code Top-Level Domain• Leader in the development of ENUM• Provider of Digital Identity services

• OSS Clearinghouse• Inter- carrier ordering, provisioning and billing transactions

• Exclusive agreement with AT&T

• Over 300 participating Carriers

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Why NeuStar Partnership?

• Existing operational relationships with approximately 100 registrars

• Only major global registry that is neutral– Does not compete with registrars (only registry)

• EPP based registry experience (.BIZ, .US)• Proven ability to successfully partner with Asia ccTLDs• Good working relationship with TWNIC• Leadership role in ENUM and other new technologies• NeuStar Asia active in Taiwan

– Working with ITRI on number portability– Discussing involvement in ENUM trial along with TWNIC

• Proven Registry Gateway solution

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Registry Gateway Service

• Registrars in Taiwan continue to connect directly to TWNIC

• International registrars connect to Registry Gateway• Registrants can register with any Registrar

– Taiwan based or non-Taiwan based• All transactions on TWNIC registry platform• Authoritative database is TWNIC• TWNIC and DN Committee continues to determine all

policy

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Registry Gateway Service

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Registry Gateway Service

• Accreditation and Contracting Support• NeuStar will have Registrars sign TWNIC

Accreditation Agreement and will forward to TWNIC for approval

• Registrars will sign NeuStar Registry Gateway Agreement

• Operational testing with registrars• Billing for international registrars• All international Registrar support• Worldwide promotion of .TW

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Registry Gateway Service

• NeuStar billing wholesale rate to registrars– International registrar price will not be any lower that

Taiwan registrars• NeuStar and TWNIC will agree on revenue share

arrangement• NeuStar will bill registrars and forward TWNIC share• NeuStar and TWNIC will agree on term of the

agreement, but should be long term partnership• Performance targets will be established for each year

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NeuStar Promotional Capabilities

• Expect contracts and accreditation with 30 - 60 international Registrars in 90 days

• Produce .TW Promotional Materials– Banners– Taiwan Business Guide

• .TW information website and landing pages • Engage NeuStar PR agencies to promote .TW worldwide• .TW seminars for registrars• Jointly hosted NeuStar /TWNIC events• Registrar promotional activities• Allocation of promotional budget

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Sample .TW Promotional Banners

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Sample NeuStar .CN Websites

www.NeuStar.cn www.getmy.cn

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Conclusions

• International promotion is consistent with Challenge 2008 and Taiwan’s status as a major international trading country

• ccTLDs in Asia are becoming extremely competitive• Other ccTLDs are now aggressively promoting their

TLDs outside their domestic markets• A single partner is the most effective and proven

approach• NeuStar has a proven solution and demonstrated ability

to work with partners• NeuStar over 100 registrar relationships and

promotional capabilities will raise global awareness of .TW

• The proposed approach maintains TWNIC control and requires NeuStar to achieve targets

• NeuStar involvement in other Taiwan projects and leadership in ENUM makes it the ideal partner