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CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission of McKinsey & Company or the Itasca Project is strictly prohibited Overview:
CONFIDENTIAL AND PROPRIETARY Any use of this material without
specific permission of McKinsey & Company or the Itasca Project
is strictly prohibited Overview: Itasca Workforce Alignment Pilot
efforts May, 2014
Slide 2
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 1 In 2012, the
Itasca Project launched a Minnesota Higher Education Task Force to
investigate this issue and several others The Itasca Project An
employer-led civic alliance made up of private sector CEOs, the
Governor, the Mayors of Minneapolis and St. Paul, County
Commissioners, Chair of the Met Council, the leaders of the Higher
Education institutions, and the leaders of major foundations and
the United Way Generate high quality job growth Improve our regions
education system Advance a comprehensive and aligned transportation
system Build a thriving economy & quality of life in the metro
region Reduce and eliminate socioeconomic disparities Itasca MN
Higher Education Strategy Align academic offerings with workforce
needs Foster an ecosystem of research and innovation Form new
collaborations across higher ed. to optimize system- wide
intellectual assets and efficiency Graduate more students Itasca
Workforce Alignment Team Who is the Itasca Project Itasca Project
goals Itasca general priorities MN Higher Ed priorities Todays
focus = Todays focus Source: Itasca workforce alignment team -
Confidential and preliminary not for distribution
Slide 3
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 2 2 The Workforce
Alignment Team is made of leaders from the employer, higher
education, foundation, government, & nonprofit sectors Name
OrganizationRole Steve RosenstoneChancellorMinnesota State Colleges
and Universities Scott PetersonExec. VP & Chief HR
OfficerSchwans Mary NicholsDean, College of Continuing EdUniversity
of Minnesota Michelle ChevalierDirector Graduate Business Career
CenterUniversity of Minnesota Paul PribbenowPresidentAugsburg
College Jeanne Herrmann COOGlobe University Judy WerthauserVP,
Human ResourcesTarget Susan BiesVice President, Human
ResourcesCargill Ann GibsonVP, Federal Relations and
WorkforceMinnesota Hospital Association Collin BarrPresidentRyan
Companies Traci TapaniCo-PresidentWyoming Machine Kathy
GaalswykPresidentInitiative Foundation Frank ForsbergVP, Community
ImpactGreater Twin Cities United Way Andrea FerstanDirector of
Income StrategiesGreater Twin Cities United Way Kathy
SchmidlkoferChief Operating OfficerGreater MSP Bill BlazarSr. VP,
Business Development & Public AffairsMinnesota Chamber of
Commerce Amy WalstienDirector, Education & Workforce
Development PolicyMinnesota Chamber of Commerce Robin
SternbergDirector, Job Creation InitiativeDEED Cynthia
BauerlyDeputy of Workforce DevelopmentDEED Deb SerumSupervisor,
Analysis & Evaluation OfficeDEED Kevin WaldCEOSpecSys Inez
WildwoodChairGovernors WDC Mary RothchildDirector for Strategic
Partnerships & Workforce DevelopmentMinnesota State Colleges
and Universities Deb BelfryCareer Development DirectorBloomington
Public Schools Lynn PlaschkoHR Director, HR Solutions Development
and Shared ServicesGeneral Mills Coralea ClineVP, Human
ResourcesPentair Business Education Chairs Govern- ment &
Community
Slide 4
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 3 Progress to date
has been informed and shaped by leaders from the employer, higher
education, foundation, government, & nonprofit sectors Source:
Itasca workforce alignment team - Confidential and preliminary not
for distribution
Slide 5
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 4 600+ stakeholders
provided valuable insights about challenges employers, academic
leaders and career counselors face in addressing workforce
alignment Source: Itasca workforce alignment team - Confidential
and preliminary not for distribution NOT EXHAUSTIVE Academic
leaders We are extremely focused on understanding & meeting the
needs of employers, but we need real time data and better employer
engagement to make that happen We truly value our employer program
advisory meetings, but we need to find a way to make them more
engaging and data driven so the conversation isnt always focused on
the loudest voice in the room We need employer feedback to make
sure we are teaching the right content, but it is incredibly
difficult to get the right people in the room to make that happen
Career counselors Working through career counselors and academic
advisors is a great way to help a large # of students & job
seekers know what skills & jobs are in demand Knowing the top
employers and skills in each industry and occupation in real time
will make a HUGE difference Accessing real time data will help, but
our counselors are completely under-resourced and spend most of
their time dealing with non-counseling activities Employers Im
tired of being asked about my needs I want to see things CHANGE.
Some schools use advisory meetings more to brag and network than to
really seek guidance. I think we need more data and less opinions
in the room I dont have as much trouble finding fresh college grads
I need help finding people with specific experience or technical
skills I need help finding which schools have the candidates I
need
Slide 6
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 5 We used
stakeholder feedback to define success for Workforce Alignment in
the state of Minnesota From To Plenty of candidates Shortened time
to fill open positions More students and job-seekers informed
regarding job demand on educational paths to fill jobs in demand
Not enough candidates Long time to fill open positions Students
& job seekers not aware of or not interested in growing / hot
occupations Candidates with missing skills Difficulty finding
candidates with the right skills or experiences to meet changing
employer needs Employer frustration and high talent acquisition
costs Candidates possess foundational and technical skills needed
for the future Employers can hire the talent they need to grow
Employers can invest more in developing talent Inconsistent
coordination Difficulty identifying academic institutions that can
serve as partners to meet talent needs Limited visibility into
actions taken by academic institutions based on employer feedback
Efficient and strategic coordination Easy for employers to partner
and connect with relevant institutions Fact-based decision making
focused on faster response time to labor market changes and
planning for future needs Goal: We have the right number of
graduates and job seekers with the right capabilities needed to
meet Minnesotas future workforce needs
Slide 7
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 6 To address this
opportunity, the Workforce Alignment team is piloting tools to
bring information and enablers to improve decision making and
transparency between stakeholders Goal: We have the right number of
graduates and job seekers with the right capabilities needed to
meet Minnesotas future workforce needs InformationToolsEnablers
Higher Education, career counseling and workforce training Students
& job seekers Employers Better decisions Better decisions
Slide 8
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 7 We launched a set
of pilots in January that involve hundreds of academic, employer
and career counseling stakeholders across the state Anoka Hennepin
Ramsey Wash- ington Dakota Scott MnSCU colleges Workforce Centers
MnSCU universities University of Minnesota Private, includes
for-profit ` 20+ Higher Education institutions: University of
Minnesota 16 MnSCU colleges 3 MnSCU universities Augsburg College
Globe/ MN School of Business 5 Workforce Centers including adults
and youths/ high schools Employer Advisory Boards for the following
programs: Strommen Center for Meaningful Work First line
supervisors of production workers Mobile application development
Business Analyst Operations Management Automotive technician
Numerous manufacturing programs (CNC, welding, mechatronics,
others) Health informatics Many other advisory boards at pilot
schools!
Slide 9
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 8 The pilots are
testing the impact of new data tools and employer engagement
approaches Pilots are testing impact of new data tools and
approaches on new program decisions impact of real time job data
& cloud-based employer feedback tools on curriculum alignment
decisions impact of real time job data and career/ed data on
student & job seeker decisions impact of new data tools and
engagement approaches on employer advisory boards and decisions
Healthcare programs planning at Winona Automotive technician
program with the Transportation Center Student success day at MCTC
Manufacturing programs advisory groups at South Central
ExamplePilot Academic planning process pilot Curriculum alignment
process pilot Career planning process pilot Employer advisory
process pilot
Slide 10
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 9 Initial feedback
has been encouraging from pilot participants SOURCE: Improve Group
Pilot kick off surveys
Slide 11
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 10 Pilot
participants are using the tools and data as we intended to inform
decision-making SOURCE: Improve Group Mid point surveys Pilot
participants told us they are using the tools to achieve four
primary goals: Increase high level understanding of the labor
market Support course or program-related decisions Improve
engagement with employer community Help students and job seekers
find the careers they want PILOT PARTICIPANT MID POINT CHECK
IN
Slide 12
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 11 Students, job
seekers and employers are also seeing value in the new data sources
to their decision-making processes SOURCE: Improve Group student,
job seeker and employer surveys Students and job seekers are
finding the data on which skills are in demand by employers to be
very valuable in their job search and career planning process
Employers found that the new data and information improved the
quality of the employer advisory meetings, discussions and guidance
they were able to deliver to the academic institution PILOT
PARTICIPANT MID POINT CHECK IN
Slide 13
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 12 We are also
getting insights into potential barriers and approaches to scaling
the pilots efforts SOURCE: Improve Group Mid point check ins
DETAILS IN APPENDIX Challenges to roll-out: Stake holder
resistance: tendency to trust personal experiences and opinions
over new data sources, aversion to focusing on the needs of
employers Tool-specific frustrations: difficulty to find the
information needed, general complexity Lack of time or resources:
competing priorities Approaches to scale: Develop strong change
management approach: strong leadership support at every site, arm
participants with a change story, target the influencers first,
more communications Provide more high quality training: increase
frequency of trainings, bring more real-life examples to the
trainings Create a strong support network: centralized swat team of
data tool experts Create reinforcers to shift behavior: Require
data and analysis from the tools in existing processes, celebrate
and reward users
Slide 14
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 13 Next steps for
our team Learn from the pilots Wrapping up today! Identify which
tools and processes have the greatest impact on improving
information, engagement and decisions Identify barriers to change,
key enablers for success and capture case studies to build momentum
Codify and share pilot results and third party evaluation in
Q2:2014 Make the effort sustainable Develop approach to ensure
ongoing employer higher ed engagement Scale most effective tools
& approaches Transition work to long-term owner to ensure
momentum and sustainability
Slide 15
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 14 What are your
reactions to the progress to date? Where do you see opportunities
to incorporate new information sources into academic planning? How
would you roll-out any future tools/ information sources? What
would be needed to ensure the tools are used at a campus
level?
Slide 16
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 15 Appendix Pilot
participants Additional detail on pilot approach
Slide 17
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 16 The pilots
involve hundreds of academic, employer and career counseling
stakeholders across the state Students & job seekers Employers
Higher Education Four year colleges & universities: Augsburg
College Globe / MN School of Business MSU-Mankato MSU-Moorhead
University of Minnesota Winona State University Collaborative
efforts with several colleges Transportation Center (4 colleges)
360 Center for Manufacturing (13 colleges) Career counselors from
five workforce centers working with adults and youth on training/
education plans Anoka County Minneapolis NE Office of Job/ Training
(includes high Schools in Career EdVenture) Academic/ career
counselors at colleges participating in pilots Advisory Boards for
the following programs: Strommen Center for Meaningful Work First
line supervisors of production workers Mobile application
development Business Analyst Operations Management Two year
colleges: Alexandria Technical & Community College Minneapolis
Community & Technical College Riverland Community College
Rochester Community & Technical College Saint Paul College
South Central College Stearns/ Benton counties SE MN Workforce
Development Inc. (6 locations) Automotive technician Numerous
manufacturing programs (CNC, welding, mechatronics, others) Health
informatics Many other advisory boards at pilot schools!
Slide 18
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 17 Overview of
pilots SOURCE: Source PilotChallengeApproach Academic planning
process pilot Academic leaders need better information &
feedback in order to more quickly meet student and employer needs
Test impact of new data tools and approaches on new program
decisions Programs launched faster to meet needs of students &
potential employers Curriculum alignment process pilot Employers
& academic leaders need faster, more scalable ways to work
together to align curriculum Test impact of real time job data
& cloud-based employer feedback tools on curriculum alignment
decisions Aligned curriculum & better prepared graduates Career
planning process pilot Career counselors need better tools for
helping their clients understand the labor market & their
career/ed options Test impact of real time job data and career/ed
data on student & job seeker decisions More students & job
seekers pursuing high demand jobs Employer advisory process pilot
Employers & academic leaders want employer advisory meetings to
be more data-driven & strategic w/ more engagement between
mtgs. Test impact of new data tools, surveys, and collaboration
tools on curriculum advisory decisions Higher impact employer
advisory meetings leading to aligned programs & prepared
graduates Impact
Slide 19
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 18 Situation # 1
Youve been asked to join the employer advisory committee of a local
technical college to help them improve the quality of their
manufacturing-related programs The day before the meeting they tell
you theyd like you to tell them what production-related
manufacturing jobs are in demand You can either share your opinion
based on what youve heard from HR & from your peers or Source:
Itasca workforce alignment team - Confidential and preliminary not
for distribution
Slide 20
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 19 you could
discuss data listing the top 20 production-related jobs with the
most job postings over the last 4 months & their growth rate
vs. last year Top 20 manufacturing production-related jobs w/ most
postings over the last 4 months Number of unique online job
postings per occupation between 6/17/2013 and 10/15/2013 in
Minnesota Occupations First-Line Supervisors of Production &
Operating Workers Machinists Helpers--Production Workers Printing
Press Operators Computer-Controlled Machine Tool Operators, Metal
and Plastic Inspectors, Testers, Sorters, Samplers, and Weighers
Welders, Cutters, and Welder Fitters Packaging and Filling Machine
Operators and Tenders Electrical and Electronic Equipment
Assemblers Team Assemblers Cutting, Punching, & Press Machine
Setters, Operators, & Tenders Stationary Engineers and Boiler
Operators Assemblers and Fabricators, All Other Molding,
Coremaking, & Casting Machine Setters, Operators, & Tenders
Sewing Machine Operators Cabinetmakers and Bench Carpenters
Production Workers, All Other Tool and Die Makers Print Binding and
Finishing Workers Coating, Painting, and Spraying Machine Setters,
Operators, and Tenders % change in # of job postings % change vs
same 4 months last year Source: Help Wanted Online (HWOL) Part of
Wanted Analytics, Itasca workforce alignment team - Confidential
and preliminary not for distribution Postings 807 190 172 109 93 77
71 63 59 40 35 33 32 25 22 19 18 17 14
Slide 21
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 20 Situation # 2
When you show up at the meeting, they ask you what skills they
should focus on developing in their graduates if they want to
target skills that will be useful in a wide variety of production
roles. They also want to know what certifications are most valuable
You know your answers to these questions, but the institution
generates the following report to show that you are not the only
one looking for these skills and certifications Source: Itasca
workforce alignment team - Confidential and preliminary not for
distribution
Slide 22
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 21 Although some
production-related roles require certifications, most job postings
focus on specific hard & soft skills Top 20 skills for
production-related roles in Minnesota # of times skill mentioned in
job posting Hard & Soft Skills Operations planning Detail
oriented Oral and written communication skills Problem solving
Troubleshooting Self-starting / Self-motivated Lean Manufacturing
Quality control Blueprints Work independently Good Manufacturing
Practice Quality Systems Microsoft Office Process Improvement
Dependability Team-oriented, teamwork Preventative maintenance
inspections Medical devices Strong leadership skills Organizational
skills Mentions 452 436 404 331 243 213 200 186 181 165 164 158 150
129 128 120 108 106 102 89 Certifications Food safety programs
Occupational Safety & Health Admin Certification High Capacity
Fossil Fuel Fired Plant (Boiler) Operator Material Handling
Equipment Forklift certification First Aid certification Science of
Baking course Certified Plant Supervisor Six Sigma Green Belt
American Production and Inventory Control Society Design for
Manufacturability and Assembly National Career Readiness
Certificate Six Sigma certification Mining Safety & Health
Administration Certification Medical Device Directive Certification
Mechanical Inspector Certified Welder Technical Supervisor
Automated External Defibrillator Contact Quality Assessment
Mentions 156 130 37 33 27 19 13 12 10 9 7 7 7 5 4 4 4 4 3 3 Top 20
certifications for production-related roles in Minnesota # of times
skill mentioned in job posting Source: Help Wanted Online (HWOL)
Part of Wanted Analytics, Itasca workforce alignment team -
Confidential and preliminary not for distribution
Slide 23
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 22 Situation # 3
During the meeting, they are really interested in the first line
supervisor role since theres so much demand, however, they want to
make sure this years demand isnt an anomaly Luckily, since youre
part of an Itasca pilot, you have access this information to add to
the discussion Source: Itasca workforce alignment team -
Confidential and preliminary not for distribution
Slide 24
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 23 Total monthly
postings for first-line supervisors Number of unique online job
postings between 6/17/2013 and 10/15/2013 The number of job
postings for first line supervisors in Minnesota has grown by 40%
per year for the last four years 40% CAGR Source: Help Wanted
Online (HWOL) Part of Wanted Analytics, Itasca workforce alignment
team - Confidential and preliminary not for distribution
Slide 25
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 24 Situation # 4
Now the school is working to align the curriculum for first-line
supervisors with the needs of employers in the region. You (and the
other employers on the advisory group) connected some of the school
faculty to your best first line supervisors and their managers, who
logged into to web-based system to quickly update a list of
detailed work activities to help the professors know exactly what
first line supervisor students needed to learn how to do. The
faculty then uploaded the learning objectives from their existing
classes to see how well their courses were aligned with your needs.
When you showed up to meet with the professors, they showed you
this report Source: Itasca workforce alignment team - Confidential
and preliminary not for distribution
Slide 26
Doc ID Last Modified 5/27/2014 4:49 PM Central Standard Time
Printed 5/14/2014 2:31 PM Central Standard Time 25 The goodness of
fit report highlights some areas to address to make sure our
content is focused on the highest value, most relevant topics
Sample Degree Program match of learning objectives to skill
requirements ILLUSTRATIVE for first line supervisors of production
workers in MN (SOC: 51-1011, 11-3051)