CONFERENCE PROGRAM6be4addfdfed57996db5-707f7cd53f002c3bb55d4349e514e96f.r19.cf2.r… · CONFERENCE PROGRAM. PARTNERS WELCOMES YOU ... 14 Service Focus Team (SFT) ... Teradata Labs

#datadriven14 www.teradata-partners.com

Gaylord Opryland | Nashville, TN

October 19-23, 2014

CONFERENCE PROGRAM

PARTNERS WELCOMES YOU

Thank you to our Corporate Sponsor:

Thank you to our Diamond Sponsors:

Gaylord Opryland Resort & Convention Center2800 Opryland Drive, Nashville, TN 37214Phone: (615) 889-1000

Teradata PARTNERS Mobile Appwww.teradata-partners.com/about/mobile-app

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Welcome to PARTNERS! You are among an outstanding group of people who will leave here and go on to do great things by using technology, data and analytics to solve problems. They (we) are the ones who are changing the world. But more importantly right now, you are among friends. As friends, we will share information and ideas even though some of us might be seen as competitors in our work lives. That’s part of what makes PARTNERS unique. It’s a group of people striving towards the future, to what’s next. It has always been about data, but now data touches more and more lives. You probably noticed that there are a lot of new faces around you. This year we’ve expanded our scope to include more business and marketing people—and even students—than ever before. This conference is definitely not for technologists only. It’s about smart people using smart technology to create tangible business value. It amounts to a four-year course in big data analytics packed into five exciting days. And unless you go out of your way not to, you’ll meet so many truly brilliant and engaging people here over the next few days. That’s why I encourage you to take full advantage of everything PARTNERS has to offer. Meet new people. Go to sessions that are outside of your core competency. Get a deeper, broader understanding of how data is impacting all of our lives. PARTNERS only happens once a year. Make the most of it.

Sincerely,

Kathy Koontz, President, PARTNERS Steering Committee Associate Vice President, Customer Information Management Nationwide Insurance

TERADATA 2014 PARTNERS CONFERENCE & EXPO

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WELCOME TO NASHVILLE, TENNESSEE

Experience Nashville, TennesseeWelcome to Nashville. You no doubt know about the city’s association with country music, but that is not all it has to offer. Nashville has long been a leader in southern trends and is home to great food, surprising shopping, a burgeoning creative culture and something for nearly everyone. Take time out to explore this great city. Check out the “Nashville Top Nine” for starters. www.teradata-partners.com/about/nashville-top-9

About the Nashville AreaNashville is located on the Cumberland River and is the capital of the U.S. state of Tennessee. Founded in 1806, Nashville comprises the largest metropolitan area in Tennessee and has long been recognized through the Southeast and the U.S. as a center for the music, healthcare, publishing, banking and transportation industries. It is also home to a large number of colleges and universities. Today, the city is a crossroads of American culture and one of the fastest-growing areas of the Upland South.

The downtown area of Nashville features a diverse assortment of entertainment, dining, cultural and architectural attractions. The Broadway and 2nd Avenue areas feature entertainment venues, night clubs and an assortment of restaurants. North of Broadway lie Nashville’s central business district, Legislative Plaza, Capitol Hill and the Tennessee Bicentennial Mall. Cultural and architectural attractions can be found throughout the city.

We’re confident that you’ll find Nashville offers moderate autumn weather, year-round sports, arts, culture, history and true southern hospitality.


TABLE OF CONTENTS

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Overview ................................................................... 7Agenda at a Glance ...........................................................................8PARTNERS Committees ..................................................................9 PARTNERS Steering Committee ........................................ 10 Product Advisory Council (PAC) ........................................12 Teradata Aster PAC ..................................................................13 Teradata Applications PAC ................................................... 14 Service Focus Team (SFT) .....................................................15 Unified Data Architecture PAC (UDA PAC) ................... 16

Networking ............................................................. 19PARTNERS Message Centers ..................................................... 20Teradata Depot ................................................................................ 20New Attendee Reception ............................................................ 20Breakfast & Lunch ........................................................................... 20Pop Up Meetings ............................................................................. 20Buzz Lounge ...................................................................................... 21 Teradata Cares ..................................................................................22 Teradata Labs Ask the Experts ..................................................23Network for Prizes? .........................................................................25

Learn ........................................................................27Keynote Speakers ........................................................................... 28Wednesday Super Tracks ............................................................ 29 Special Events ..................................................................................30 Welcome Reception ...............................................................30 Expo Hall Dessert Reception ..............................................30 Gala Event .................................................................................... 31 Daily Schedules & Notes .............................................................. 33

Expo .........................................................................392014 Exhibitor List ...........................................................................41Exhibitor Descriptions ................................................................... 42Gaylord Convention Center Maps ............................................ 54 Overview ..................................................................................... 54 Convention Center Map ........................................................ 56 Expo & Dining Hall ....................................................................57

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AGENDA AT A GLANCEFriday, October 172:00 p.m. - 10:00 p.m. DataKind DataDive Washington B

Saturday, October 189:00 a.m. - 10:00 p.m. DataKind DataDive Washington B9:00 a.m. - 7:00 p.m. Registration Open Delta Lobby B10:00 a.m. - 5:00 p.m. Big Data Analytics Workshop Canal A4:00 p.m. - 5:30 p.m. New Attendee Reception Hermitage C/D

Sunday, October 197:00 a.m. - 6:00 p.m. Pop Up Meetings Magnolia Mezzanine7:30 a.m. - 7:00 p.m. Registration Open Delta Lobby B7:30 a.m. - 9:00 a.m. Breakfast Ryman Exhibit Hall C19:00 a.m. - 12:15 p.m. Breakout Sessions12:15 p.m. - 2:00 p.m. Lunch Ryman Exhibit Hall C12:00 p.m. - 4:00 p.m. Breakout Sessions6:00 p.m. - 7:30 p.m. Welcome Reception Delta Lobby & Island Monday, October 207:00 a.m. - 6:00 p.m. Pop Up Meetings Magnolia Mezzanine7:30 a.m. - 5:00 p.m. Registration Open Delta Lobby B7:30 a.m. - 9:00 a.m. Breakfast Ryman Exhibit Hall C19:00 a.m. - 12:00 p.m. General Session Keynotes Delta Ballroom12:00 p.m. - 5:00 p.m. Expo Hall Ryman Exhibit Hall C212:00 p.m. - 1:30 p.m. Lunch Ryman Exhibit Hall C11:30 p.m. - 3:30 p.m. Breakout Sessions5:30 p.m. - 7:00 p.m. Epic Awards Presidential D

Tuesday, October 217:00 a.m. - 6:00 p.m. Pop Up Meetings Magnolia Mezzanine7:30 a.m. - 5:00 p.m. Registration Open Delta Lobby B7:30 a.m. - 9:00 a.m. Breakfast Ryman Exhibit Hall C19:00 a.m. - 11:00 a.m. Breakout Sessions10:00 a.m. - 4:00 p.m. Expo Hall Ryman Exhibit Hall C211:00 a.m. - 2:00 p.m. Lunch/Expo Hall Ryman Exhibit Hall Dessert Reception C1 & C22:00 p.m. - 2:45 p.m. Breakout Sessions3:15 p.m. - 4:00 p.m. Industry Spotlight Sessions4:00 p.m. - 5:30 p.m. Industry Receptions Delta Mezzanine8:30 a.m. - 3:30 p.m. Executive Forum (Invitation Only)

Wednesday, October 227:00 a.m. - 6:00 p.m. Pop Up Meetings Magnolia Mezzanine7:30 a.m. - 4:00 p.m. Registration Open Delta Lobby B7:30 a.m. - 9:00 a.m. Breakfast Ryman Exhibit Hall C19:00 a.m. - 12:45 p.m. Super Tracks & Breakout Sessions11:00 a.m. - 2:30 p.m. Expo Hall Ryman Exhibit Hall C212:45 p.m. - 2:15 p.m. Lunch Ryman Exhibit Hall C12:15 p.m. - 3:00 p.m. Breakout Sessions3:30 p.m. - 5:00 p.m. General Session Keynotes Delta Ballroom7:00 p.m. - 10:30 p.m. PARTNERS Gala Event Grand Ole Opry House

Thursday, October 237:00 a.m. - 6:00 p.m. Pop Up Meetings Magnolia Mezzanine7:30 a.m. - 9:00 a.m. Breakfast Ryman Exhibit Hall C18:00 a.m. - 3:00 p.m. Big Data Analytics Workshop Canal A9:00 a.m. - 12:15 p.m. Breakout Sessions12:15 p.m. Conference Closes


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PARTNERS COMMITTEES

PARTNERS Steering CommitteeThe PARTNERS User Group is governed by a Steering Committee of customer representatives who are the board of directors of the PARTNERS User Group. The PARTNERS Steering Committee is instrumental in orchestrating the annual PARTNERS Conference and Expo and oversees the other customer committees.

Product Advisory Council (PAC)The PAC represents the voice of the customer and works closely with Teradata to gather customer requirements—both short and long-term—to address key product and service issues. The PAC also facilitates a comprehensive product and service enhancement request (ER) process, which equitably represents the entire customer base.

Teradata Aster PACThe Teradata Aster Product Advisory Council (PAC) is a group of existing customers who provide input to Teradata on the product direction for the Aster Discovery Platform along with other related Teradata products and platforms.

Teradata Applications PACThe Teradata Applications Product Advisory Council provides advisory input for product development direction to Applications, including Teradata Integrated Marketing Cloud for Marketing Operations, Campaign Management and Digital Messaging and for Analytic Applications.

Service Focus Team (SFT)The SFT works closely with Teradata on key issues regarding support services and other areas that fall beyond the scope of product enhancements. The SFT represents the concerns of Teradata customers and gathers feedback to make service improvements.

Unified Data Architecture Product Advisory Council (UDA PAC)The UDA PAC represents the valuable voice of the customer, providing client questions, suggestions and concerns directly to the Teradata Labs team. The UDA PAC acts as a conduit to make the customers heard as a unified group with a vested interest in direction, functionality and services.

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PARTNERS STEERING COMMITTEE MEMBERS

Kathy Koontz, PSC PresidentAssociate Vice President, Customer Information ManagementNationwide Insurance

Alan Chow, PSC ChairmanChief Customer Officer & Senior Vice President, Cloud Platform ServicesTeradata Corporation, Inc.

Mikael Bisgaard-BohrGlobal Industry Solution Vice President, International Sales & ServicesTeradata Corporation, Inc.

Wayne BoyleVice President of Technology & StrategyTeradata Corporation, Inc.

Brad Bronenkamp, CMMDirector of EventsTeradata Corporation, Inc.

Ram CheetiSr. Manager of Global BI/EDW Technical Design & ArchitectureUnilever

Lennie ColborneManager of Enterprise Data IntegrationMcCain Foods Limited

Mark CooperTechnical FellowFedEx Services

Troy CritesGlobal BI Architecture LeadMonsanto Corp.


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Cynthia CzabalaVice President, IT Data Services, Global Technology IHG

Russell DowsonVice President Business IntelligenceWyndham Hotel Group

Michael HansenHead of Strategy, Transformation & GovernanceVodafone Germany

Tom HenryVice President of Knowledge SolutionsExpress Scripts

Andrew JohnstonHead of Customer Value Management OperationsTSB

Greg JungVice President of Product MarketingTeradata Corporation, Inc.

Tina KochVice President, Sales and Services Business Development, AmericasTeradata Corporation, Inc.

Matthew LaneyEnterprise Information ArchitectBi-Lo Holdings, LLC

Susan L. WatsonDirector, Enterprise Customer DataCardinal Health

Paul WilliamsDBA Team LeadCommerce Bank

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Yvonne QuackenSenior Database AdministratorSwisscom

Linda RichardsonSenior Database AdministratorNorfolk Southern Corp.

Ian WillsonBoeing Technical Fellow IT Enterprise ArchitectureThe Boeing Company

Tim ZeitterTechnical Manager BI & EDWMeijer

Rich CharuckiTeradata Engineering FellowTeradata Corporation

Gene-O EricksonDirector of America’s CS Critical Support OfficeTeradata Corporation

Daniel GrahamTechnical Marketing DirectorTeradata Corporation

Patsy MartinProgram Manager, PACTeradata Corporation

Jeff SheltonSenior Consultant Software EngineerTeradata Corporation

Todd SylvesterDirector of Product ManagementTeradata Corporation

Joerg Thienenkamp, ChairpersonSenior DeveloperMetro Systems

Arthur J. Brown, Co-ChairpersonData Warehouse ArchitectVerizon Wireless

Claybourne BarrineauSenior Managing ArchitectThe Home Depot

Jim DurstSenior Engineer, Teradata Infrastructure SupportFord Motor Company

Tom FastnerSenior Member of Technical Staff, ArchitectureeBay

Stacy GloverSenior Technology ManagerBank of America

Bill GrenwelgeTechnical AdvisorFedEx Services

Tom JungTechnology Manager Sr. III - Teradata Database AdministrationWellpoint, Inc.

Stephen KusterExecutive DirectorMorgan Stanley

Cameron MorrisonSenior Enterprise Application DeveloperIntel Corporation

Officers & Members

PRODUCT ADVISORY COUNCIL


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TERADATA ASTER PAC

Officers & Members

Ka TangSenior Manager, Decision Support Application ArchitectureDiscover

Sheridan YoungVP Analytics Manager Wells Fargo

Kathryn VandiverVP Aster R&DTeradata

Yiwen HuangDirector Aster PMTeradata

Brad EloRegional VP Aster SalesTeradata

Lee PariesVP Teradata AsterTeradata

Chitti KeswaniSr. Director, Engineering, Teradata AsterTeradata

Manan GoelSenior Director of Product MarketingTeradata

Leah RumbargerMarketing Manager, PAC FacilitatorTeradata

Geoffrey Guerdat, ChairpersonDirector Data Engineering Gilt

Ashwin Bhosale,Co-ChairpersonAssociate Director, Big Data ITVerizon

Peter ArmstrongVice PresidentEnterprise Business IntelligenceComcast Corporation

Dave BrownSenior DirectorIntelliCog

Sekhar ChandraDatabase Systems Administrator State Farm

Jesse LynchDirector of BI & Analytics T-Mobile

Patrick MurphyDirector, Strategic AnalyticsToys R Us

Venkat RamamurthySr. Director/GM, Services Strategy & TransformationNCR Corporation

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TERADATA APPLICATIONS PAC

Officers & Members

Michael ClancySenior Vice PresidentWells Fargo

Tom MarlowDirector, IT ArchitectureNationwide Insurance

Jack GrahamAssociate Fellow – System EngineeringVerizon Wireless

Dave PanekMarketing DirectorTeradata

Eric TeitsmaProduct Management Director Teradata

John TimmermanProduct Marketing Director Teradata

Leslie MannionSenior Product ManagerTeradata

Nicolas MohrProduct Marketing DirectorTeradata

Christian SchoenknechtProduct Management DirectorTeradata

Krystal Maher, ChairpersonCRM Technical LeadMeredith Corporation

Cathy BurrowsDir. Strategic Initiatives & CRM InfrastructureRBC Royal Bank

Greg MooreManager CRM Operations National Australia Bank

Margaret Lee SunSenior Manager, Customer DataStandard Bank South Africa

DeAnna BlairMarketing Manager Hallmark Cards

Chris PrymakSr. Manager ExtraCare OperationsCVS

Stacey NguyenHead of Campaign OperationsQantas Airways Ltd.

Christina HuynhDirector, CRM Warner Bros. Entertainment, Inc.

Dipal PatelE.D.W. Applications EngineerOverstock.com

Rick GuntangSr. Manager, Marketing OperationsAmerican Eagle Outfitters


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SERVICE FOCUS TEAM (SFT)

Daniel SkidmoreManager, EDW Database EngineeringOverstock.com

Jesse WardSenior BI Platform EngineerGeneral Motors

Bruce WattersonVP; Teradata Operations Engineer, Technology InfrastructureBank of America

Jean ClineProgram ManagerTeradata Customer Services

Travis DickmannArea DirectorTeradata Customer Services

Randy EskridgeDirector, Hardware Platform EngineeringTeradata Platform Engineering

Brad McLernonTeradata Services Architecture Team MemberTeradata Customer Services

Hatsue OgoDBS Support Product ManagerTeradata Global Support Center

Rob StahlSenior Director, Global Technical Support and Services ArchitectureTeradata Customer Services

Jeanette Gamble, ChairpersonExecutive DirectorMorgan Stanley

Mark AndrewsDatabase AdministratorWells Fargo

Heidi BeaberInfrastructure Support SupervisorFord Motor Company

Chuck EhrstineDatabase Administration LeadLexisNexis

Joanne ErcegSenior Member ofTechnical StaffeBay, Inc.

Guy KerrDatabase ManagerWestpac Bank

Carl MartinI&O Design & Delivery ManagerLowe’s Companies, Inc.

Kyle PrescottSystems Manager, Global Hosting & Data ServicesUnum Group

Suzanne ReynoldsDirector, Application Portfolio & Software Development, Commercial Insurance IT Data Management SystemsLiberty Mutual Insurance Group

Kiki SanchezDirector, Data Warehousing and Business IntelligenceUnited Airlines

Officers & Members

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UNIFIED DATA ARCHITECTURE PAC

Officers & Members

Kevin ScholzEnterprise Architect - Applications and DataThe Home Depot

John YovanovichDirector ITAT&T

Ariff KassamDirector, Emerging Technologies StrategyTeradata

Leah RumbargerMarketing Manager, PAC FacilitatorTeradata

Todd SylvesterTeradata UDA PAC Advisory TeamTeradata

Chris TwogoodTeradata UDA PAC Advisory TeamTeradata

Kathryn VandiverTeradata UDA PACAdvisory TeamTeradata

Brian Valeyko, ChairmanDirector of Enterprise Data and Business Intelligence NCR

Brett Vermette, Co-ChairmanDirector – EDW Core Platform Engineering & Solution DeliveryGeneral Motors

Siddhartha Kumar AryaPrincipal Data Warehouse ArchitectVerizon Wireless

Anu JainDirector of Architecture (Lead Technical Architect)Target

Chad MeleyTeradata UDA PAC Advisory TeamTeradata

Daniel NeuhausHead of BICC and the Deputy of the CMOSwisscom

Thomas ReichelLead ArchitectKPN Mobile

Teradata…Doing Good with Data™Tackling the World’s Biggest Challenges with Data

Friday and Saturday, prior to kicking o� the Teradata PARTNERS Conference & Expo 2014, more than 100 attendees volunteered their time to work on data challenges facing four nonprofit organizations. The two-day DataDive was hosted by Teradata Cares and run by DataKindTM.

Missed the DataDive but want to get the inside scoop on results? Interested to hear how big a di�erence volunteers can make in just two short days?

Join us on Monday at 1:30 p.m. for Breakout Session #3853.

“Teradata Cares DataDive—The results will amaze you!”

Room: Tennessee A

DataKind DataDiveThis wasn't just a hack-a-thon,

but a chance for volunteers to

work with teams of experts to

understand a truly di�cult

problem through data.

If you have a DATA-DRIVEN skill set and want to make the

world a better place, visit

www.datakind.org/getinvolved

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MESSAGE CENTERS, POP UP MEETINGS & MEALS

PARTNERS Message CentersDelta Lobby BStay connected without searching for a signal. Message Centers are the go-to source for communicating at PARTNERS 2014. Message centers are hardwired internet access/message centers provided throughout the conference so you don’t miss a thing and can share what you’ve learned.

Teradata DepotPresidential LobbyThe Teradata Depot is the place to find all of the Teradata shirts, jackets, hats, office gear and more that you need! The Depot is located in the Presidential Lobby, next to the Buzz Lounge.

Sunday - Tuesday 8:00 a.m. - 5:00 p.m.Wednesday 8:00 a.m. - 3:00 p.m.Thursday 8:00 a.m. - 12:00 p.m.

New Attendee Reception (RSVP)Saturday, October 184:00 p.m. - 5:30 p.m., Hermitage C/D Welcome to PARTNERS for the first time. Meet members of the PARTNERS Steering Committee and get to know others who are new to the conference. This will be your first opportunity to ask questions before the conference shifts into high gear.

Breakfast & LunchExpo Hall, Ryman Exhibit Hall C1Your full conference registration pass, as well as the daily passes, include meals during your conference event. Breakfast will be served Sunday through Thursday, and lunch will be served Sunday through Wednesday.

Guest registration ($350) does not include breakfast or lunch.

Pop Up Meetings (Book a time through the Message Centers)Belle Meade Rooms (Magnolia Mezzanine)The Pop Up Meeting Rooms are available Sunday through Wednesday from 7:00 a.m. to 6:00 p.m. and Thursday from 8:00 a.m. to 12:30 p.m. You can reserve a meeting room space as early as Saturday morning by visiting the Message Center, but please note that the rooms do not include any meeting support services.


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BUZZ LOUNGE

Social Media WallWhat’s happening? Who’s really rocking their breakout session? See the variety of experiences happening around PARTNERS 2014. Use hashtags #datadriven14 and #partners14 to join the conversation.

Messaging WallLocal data turns into global communications as conversations and images that are happening all around you and the world make it onto the giant PARTNERS messaging wall.

Buzz Lounge – It’s back! Presidential LobbyWith new games, contests and of course the latest Teradata technology on display, the Buzz Lounge will be a hive of activity again at PARTNERS. Did we mention that there are games?

Virtual News Desk New this year, the PARTNERS Virtual Conference will be broadcasting live with the Virtual News Desk. Come to the Buzz Lounge, watch the interviews and see the live production in action! It is also the place to network with like-minded professionals and immerse yourself in the latest technology while competing for prizes.

Digital GamesThink you have what it takes to make it onto the leaderboard? Play Data Crush or Data Doubler on huge touch-screen kiosks and find out.

Sponsored by:

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TERADATA CARES

Let’s Give Back! Build-a-Bike and the Art of Caring

Tuesday, October 2111:00 p.m. – 2:00 p.m. Ryman Exhibit Hall C2

Do you remember your first bike? How it felt to be free to travel and explore the world? Even if the world was just a block, it was a liberating experience. Some kids are still waiting to find out what that feels like. Come help us make that dream come true for children in the Nashville area. You don’t have to be a master mechanic, just be able to read and follow instructions.

And if building is not for you, try your hand at painting pre-sketched canvas murals. The murals will be donated to local public care facilities like the children’s hospitals and nursing homes where they can continue to brighten people’s days.

Teradata Cares takes Corporate Social Responsibility to a new fun, creative, colorful and rewarding level. This special event has always been one of the most favorite amongst attendees. And this year is no different.


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TERADATA LABS ASK THE EXPERTS

Ask the Experts “Chalk Talk”Have you ever wanted to ask the Teradata Labs or Marketing Applications leadership team a question? Something as complex as what is the future of data warehousing or what is the new trend in data-driven marketing? Or even something as simple as where they find inspiration or how they generate ideas?

Here is your chance!

Members of both leadership teams are making themselves available during Expo Hours in the Teradata Pavilion (#411) ASK THE EXPERTS area for “Chalk Talks.” A schedule will be posted within the booth. Don’t miss this opportunity!

novetta.com

start using itwith our advanced analytics tools.

Stop wrangling big data—

Unified views of entities and relationships across any and all data on Hadoop.

Identify market opportunities, improve customer experience, and reduce threat and fraud.

Near real-time network security visibility and awareness.

Dramatically improve your overall data security efforts.

Novetta Cyber Analytics

Peter Van Buskirk will present Track Session 3443:“Under the Covers: Novetta Cyber Analyticson Teradata.”Sunday October 19 2:00 PM Presidential A

Novetta Identity Analytics

Novetta CEO Peter LaMontagne will presentSuper Track Session 3601:“Why Enterprise Cyber Security Isn't Working—and a New Approach.”Wednesday October 22 9:00 AM Presidential C

Learn more @2014 PARTNERS BOOTH204

VISIT


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We’ve got a secret. And so do you. In fact, everyone at 2014 PARTNERS, including exhibitors, has a secret code for the conference networking battle, Game On. Discover as many as you can to earn points and prizes.*

How to Play Step 1. Scan to download the 2014 PARTNERS Mobile App.

Step 2. Tap GAME ON in the menu.

Step 3. When you meet another attendee or enter an exhibitor’s booth, simply ask for their Secret Code.

Step 4. Enter that word into GAME ON to score points.

And it doesn’t stop there. Look for special challenges in the app and pay close attention in the general sessions for more clues and opportunities for bonus points.

It’s That EasyCheck out the leaderboard within the app or on digital displays at the Exhibit Hall B entrance to see where you rank.

Great Prizes Grand Prize: $500 Amazon Gift Card

2nd Place: $300 Amazon Gift Card

3rd Place: $100 Amazon Gift Card

Winners will be announced at 12:00 p.m. Wednesday. Results will be posted in the Mobile App, as well as on the digital leaderboard located outside of the Expo Hall. Claim your prizes at the Registration Desk.

*In the event of a tie, a winner will be chosen at random from those at the same point level.

NETWORK FOR PRIZES? GAME ON

LEARN

LEARN

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PARTNERS KEYNOTE SPEAKERS

Peter Diamandis is the world’s foremost expert in incentivized innovation. His keynotes inspire and move audiences to action with a clear message: there is no challenge that cannot be overcome. It is a matter of having a clear objective goal, clarity of what you are measuring and incentivizing the right community to solve your challenge. Using personal, in-depth and inspirational

stories, Diamandis has been called “one of the best speakers ever” by numerous CEO-level audiences. He has received accolades from an impressively diverse list of listeners: Google, Microsoft, the United Nations, Facebook, TED, PhRMAs CEO Conference, Autodesk and Activision-Blizzard to name a few. Mr. Diamandis is a frequent contributor to CNN, CNBC and MSNBC.

Monday General Session Dr. Peter DiamandisChairman & CEO, Xprize

Wednesday General Session Herman EdwardsFormer NFL Coach, Current ESPN Analyst

Whether it is his faith, his family or his football team, Herman Edwards exudes passion in all areas of life. That energetic and enthusiastic attitude best defines the way Edwards approaches his role as an in-studio NFL analyst for ESPN—and everything he has ever done. Hear how the lessons and teaching points he learned as an NFL player and coach can be applied to help propel anyone to greater business and personal success.


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WEDNESDAY SUPER TRACKS

Deeper Understanding of the Hottest Issues Affecting DataWednesday Super Tracks offer a dedicated day to explore and get a better understanding of the biggest issues around data that will impact your organization in short order—if they aren’t already.

Data-Driven Marketing – Customer InsightsGet a 360° Portrait of the CustomerExplore the processes and methodology required to reveal hidden customer/consumer behaviors that lead to better understanding, more accurate trend predictions and more effective marketing. You’ll leave with a better understanding of the role of operational business intelligence including segmentation and trended reporting.

Data-Driven Marketing – Integrated Marketing ManagementMake the Most of Your Online and Physical Marketing ChannelsMany B2C organizations use multiple channels and touch points to communicate to their consumers—and consumers now expect it. This track will address the challenges presented by Omni channel marketing, including how data must be modeled and integrated to provide accurate perspective and understanding, which is no simple task when operating in online and physical channels.

Cyber Security, Fraud and RiskLeverage Your Data to Improve SecurityIt’s top of mind in organizations around the world. Organizations must find a way to quickly and efficiently isolate network threats—and that means big data, pattern detection and rule-based alerts. Sessions will discuss how to evolve organizational strategies and solutions to match the evolution of threats and advisories, including efficiently collecting, managing and sorting enormous volumes of network activity data in real time.

Profitability AnalyticsFinding the Edge in Commodity BusinessesThe bottom line is getting squeezed in every direction. Knowing how to price to win the business and be profitable is critical for everyone especially in a commodity business. Learn what it takes to make profitability analytics possible and to enable activity-based costing insight to management.

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SPECIAL EVENTS

SaturdayBig Data Analytics Workshop (Registration required)10:00 a.m. – 5:00 p.m., Canal A Learn about Teradata’s innovative solutions by walking through a real big data analytics use case scenario of a Teradata customer. Maximize your understanding of how to do new types of analytics on multi-structured data. SundayWelcome Reception6:00 p.m. – 7:30 p.m. Delta Island, Delta Lobby and Ryman LobbyCatch up with your colleagues, network with new peers and plan your strategy to maximize your time at 2014 PARTNERS at this dynamic kickoff event. MondayMonday General Session9:00 a.m. – 12:00 p.m., Delta Ballroom Kathy Koontz, PSC President, will open the General Session. Hear from Teradata executives Mike Koehler, Scott Gnau and Darryl McDonald and keynote speaker Dr. Peter Diamandis. Epic Awards (By invitation only)5:30 p.m. – 7:00 p.m., Presidential DThe Teradata Epic Awards recognize our customers and partners for their leadership in implementing data and analytics solutions.

TuesdayExpo Hall Dessert Reception11:00 a.m. – 2:00 p.m. Expo Hall - Ryman Exhibit Hall C1 & C2Enjoy refreshments and get a firsthand look at hundreds of the latest solutions, products and services. Meet the exhibitors and exchange ideas with industry visionaries—all in an exciting and thought-provoking environment. Let’s Give Back! Build-a-Bike and Art of Caring11:00 a.m. – 2:00 p.m., Ryman Exhibit Hall C2Come help us make that dream come true for children in the Nashville area. And if building is not for you, try your hand at painting pre-sketched canvas murals, which will be donated to local public care facilities.


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WednesdayTeradata Certification 15th Anniversary Sangria Toast and Cupcakes1:30 p.m. – 2:00 p.m., Expo Hall, Booth #328Join us as we celebrate 15 years of Teradata certification and all of the great people (that’s you) that have helped make the program a success. In honor of our anniversary, we will be giving away 15 valuable prizes. Wednesday General Session3:30 p.m. – 5:00 p.m., Delta BallroomKeynote speaker Herman Edwards is a former NFL head coach and current ESPN analyst. He exudes passion in all areas of life. That energetic and enthusiastic attitude best defines the way Edwards approaches his role as an in-studio NFL analyst for ESPN. Edwards utilizes his diverse background in pro football to be one of the most informed and educated analysts on television today.

Gala Event7:00 p.m. – 10:30 p.m., Grand Ole Opry HouseThe famous Grand Ole Opry House is the destination for every rising star and the stage that proves you’ve made it in country music. This year it is the backdrop for the Wednesday Gala Event. The entertainment for the evening will be the award-winning American country music group The Band Perry! Since releasing their self-titled debut album in 2010, The Band Perry has ascended to dizzying heights. The band has notched a string of hit singles, including the quadruple-platinum “If I Die Young.”

ThursdayBig Data Analytics Workshop (Registration required)8:00 a.m. – 3:00 p.m., Canal ALearn about Teradata’s innovative solutions by walking through a real big data analytics use case scenario of a Teradata customer. Maximize your understanding of how to do new types of analytics on multi-structured data.

Tech Thursday9:00 a.m. – 12:15 p.m.Join highly interactive workshops led by top practitioners with firsthand experience working with Teradata’s technology and customers. You will leave with training and skills that you can implement in your organization and drive real business value.

SPECIAL EVENTS

Teradata Virtual Conference Now you can do it all.

Can’t attend all sessions? No worries, with your Virtual Conference pass, you can access select sessions during the conference and archived sessions up to 60-days after PARTNERS is over. And don’t forget your two passes to share. That enables your chosen associates back at the office to ask questions, chat and network during the conference. It’s almost as good as being in Nashville!

www.teradata-partners.com/register/ virtual-data-conference


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SUNDAY OCTOBER 19

7:30 a.m. – 7:00 p.m. Registration Open

7:30 a.m. – 9:00 a.m. Breakfast

9:00 a.m. – 4:00 p.m. Breakout Sessions

12:15 p.m. – 2:00 p.m. Lunch

6:00 p.m. – 7:30 p.m. Welcome Reception

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MONDAY OCTOBER 20



9:00 a.m. – 12:00 p.m. General Sessions

12:00 p.m. – 1:30 p.m. Lunch

1:30 p.m. – 3:30 p.m. Breakout Sessions

12:00 p.m. – 5:00 p.m. Expo Hall Open

5:30 p.m. – 7:00 p.m. Epic Awards

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TUESDAYOCTOBER 21




10:00 a.m. – 4:00 p.m. Expo Hall Open

11:00 a.m. – 2:00 p.m. Lunch & Expo Hall Dessert Reception

3:15 p.m. – 4:00 p.m. Industry Sessions

4:00 p.m. – 5:30 p.m. Industry Receptions

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WEDNESDAYOCTOBER 22



9:00 a.m. – 12:45 p.m. Super Tracks


11:00 a.m. – 2:30 p.m. Expo Hall Open

12:45 p.m. – 2:15 p.m. Lunch

3:30 p.m. – 5:00 p.m. General Sessions

7:00 p.m. – 10:30 p.m. PARTNERS Gala Event

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THURSDAYOCTOBER 23


8:00 a.m. – 3:00 p.m. Big Data Analytics Workshop

9:00 a.m. – 12:15 p.m. Tech Thursday Breakout Sessions

12:15 p.m. Conference Closes

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EXPO

EXPO

Sign up for a free account at teradatapromo.com to browse all of the latest Teradata promotional

items and receive special offers!

Additional Questions, call Karen Witt at Ph: 937-221-7117 Email: [email protected]

Hours of Operation

Sunday: 8:00 a.m. - 5:00 p.m.Monday: 8:00 a.m. - 5:00 p.m.Tuesday: 8:00 a.m. - 5:00 p.m.Wednesday: 8:00 a.m. - 3:00 p.m.Thursday: 8:00 a.m. - 12:00 p.m.


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2014 EXHIBITOR LIST

Explore the Latest SolutionsVisit the Expo Hall and see firsthand what PARTNERS is all about. Open Monday through Wednesday, the Expo Hall offers exciting opportunities to learn from industry experts and make new networking connections among peers.

Corporate SponsorTeradata Corporation

Diamond SponsorsIBMMicroStrategySAS Institute, Inc.Tableau SoftwareTibco Spotfire

Platinum SponsorsHortonworksProtegrityQlikTech Inc.WhereScape

Gold SponsorsAb InitioAptitude SoftwareDell EMCInformation BuildersKalidoNetApp

Silver SponsorsBrierley + Partners Celebrus TechnologiesClouderaMAPRMongoDB SAPSUSETeradata Certified Professional Program Bronze SponsorsAtaccama CorporationAttunityDatawatchDot HillEsriFuzzy LogixInformaticaLookerNovetta Cyber AnalyticsQuantumRainStorRevolution AnalyticsSymantecTeradata University NetworkWard AnalyticsWebtrends

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CORPORATE AND DIAMOND SPONSORS

Corporate Sponsor

Teradata helps companies get more value from data than any other company. Our big data analytic solutions, integrated marketing applications, and team of experts can help your company gain a sustainable competitive advantage with data. Teradata helps organizations leverage all of their data so they can know more about their customers and business and do more of what’s really important. With more than 10,000 professionals in 43 countries, Teradata serves top companies across consumer goods, financial services, healthcare, automotive, communications, travel, hospitality, and more. A future-focused company, Teradata is recognized by media and industry analysts for technological excellence, sustainability, ethics, and business value. Visit teradata.com.

Diamond Sponsors

IBM offers Teradata customers a complete business analytics platform that enables strategic and operational decision-making capabilities across the enterprise with a comprehensive data integration portfolio. Combined with rich industry solutions, proven practices and global business services (GBS), organizations of every size can achieve actionable, predictive insights that lead to smarter, faster decisions for a quicker time to market.

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The company’s mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud. The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise. The MicroStrategy Mobile App Platform™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics and custom workflows.


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DIAMOND SPONSORS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. How? By using predictive analytics to turn raw data into visual information for greater insights. Working together, SAS and Teradata have integrated both hardware and software, creating an environment for improving governance, accuracy and scalability to positively impact your organization’s economics. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®. Discover how at www.sas.com/teradata.

Tableau Software helps people see and understand data. Tableau’s award-winning software delivers fast analytics, visualization and rapid-fire business intelligence that connects directly to Oracle databases and many other sources. The result? Anyone can get answers from data quickly, no programming required. From executive dashboards to ad hoc reports, Tableau lets you share mobile and browser-based, interactive analytics in a few clicks. More than 21,000 companies and organizations, including some of the world’s largest enterprises, rely on Tableau Software.

TIBCO Spotfire® is the analytics and data discovery solution from integration and business intelligence giant, TIBCO Software. From interactive dashboards and data discovery to predictive and real-time analytics, Spotfire’s intuitive software provides an astonishingly fast and flexible environment for visualizing and analyzing your data. As your analytics needs and requirements increase, our enterprise-class capabilities can seamlessly grow with you, helping you to be first to insight—and first to action.

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PLATINUM SPONSORS

Hortonworks is a leading commercial vendor of Apache Hadoop, the pre-eminent open source platform for storing, managing and analyzing big data. Our distribution, Hortonworks Data Platform powered by Apache Hadoop, provides an open and stable foundation for enterprises and a growing ecosystem to build and deploy big data solutions.

Protegrity offers enterprise-ready AES Encryption and Vaultless Tokenization software to transparently secure any data, anywhere, at any level, with minimal impact on existing systems or processes. The Protegrity Data Security Platform provides centralized policy management and data monitoring for platform-agnostic, role-based protection across any environments in the heterogeneous enterprise. Companies worldwide rely on Protegrity to enable compliance with PCI DSS, HIPAA, privacy and other data-security mandates and to help them protect their sensitive data, customers and business reputation.

Qlik® is the world leader in Business Discovery, and the provider of QlikView, self-service business intelligence software that helps organizations make transformative discoveries that lead to better decisions. QlikView goes beyond what other BI software provides by enabling users to analyze and search their data visualizations, make associations and uncover insight that other BI tools can’t find. What will you discover?

WhereScape is the leading provider of data warehouse automation software. More than 650 customers use WhereScape to accelerate development while delivering a fully documented data warehouse solution. WhereScape RED for Teradata is an agile integrated development environment for building, deploying and managing Teradata data warehouses and analytic appliances. Teradata customers such as Blue Cross Blue Shield of Minnesota, Delta Community Credit Union and United Rentals use WhereScape to rapidly and iteratively build Teradata data warehouses.


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GOLD SPONSORS

Ab Initio Software is a general purpose data processing platform for enterprise-scale, mission-critical applications such as batch and real-time processing for data warehousing, operational systems, transactional systems and analytics. Ab Initio solves the problems of scalability, development time, performance, metadata management and integration at the world’s largest companies.

Aptitude Software gives finance leaders the ability to access and analyze granular, finance accurate data by delivering flexible, high-performance software applications that drive financial insight, control and transparency. Aptitude Software serves many of the world’s leading firms, providing the answers they need in significantly less time and at a lower cost.

Redefine your database data protection with Data Domain, the Teradata certified “Advocated BAR” backup solution. Reduce backup-to-disk capacity through deduplication, implement reliable disaster recovery via network-efficient replication and ensure recoverability through a Data Invulnerability Architecture—all sold and supported by Teradata. Trust the largest data protection company—EMC.

Dell Software helps customers unlock greater potential through the power of technology—delivering scalable, affordable and simple-to-use solutions that simplify IT and mitigate risk. This software, when combined with Dell hardware and services, drives unmatched efficiency and productivity to accelerate business results. www.dellsoftware.com.

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GOLD SPONSORS

Information Builders helps organizations transform data into business value. Our software solutions for business intelligence and analytics, integration and data integrity empower people to make smarter decisions, strengthen customer relationships and drive growth. Our dedication to customer success is unmatched in the industry.

Kalido offers a model-driven, agile, automated technology that builds data warehouses fast. Teradata warehouses built with Kalido can instantly adapt and change to deliver more accurate and reliable information faster to your business. By automating build and maintenance processes and exploiting an ELT architecture, Kalido lowers TCO and speeds time-to-value.

For 20 years, Teradata Data Warehouse and Appliance solutions have seamlessly integrated NetApp E-Series storage for unparalleled performance, unlimited scalability and nonstop availability. These finely tuned joint solutions are perfectly optimized to help accelerate business insight and drive your competitive advantage.


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SILVER SPONSORS

Brierley+Partners is a pioneer in Customer Relationship Management®—advancing loyalty, CRM and Customer Experience Marketing. A Gartner and Forrester-recognized marketing services provider, we offer loyalty/CRM program design and strategy, Brierley LoyaltyWare® technology, consumer insights, Omni-Channel communications, research, creative execution, production and fulfillment—all focused on client profitability.

Celebrus powers data-driven marketing, real-time one-to-one personalization and customer analytics with tagging-free software that collects and contextualizes data about individuals’ behaviors across a brand’s digital channels and streams it into: • Teradata’s Integrated Channel Intelligence Solution for data centralization • Teradata Real-Time Interaction Manager for real-time website personalization • Teradata Aster SQL-MapReduce® for advanced analytics

Cloudera is revolutionizing enterprise data management with the first unified Platform for Big Data: The Enterprise Data Hub. Cloudera offers enterprises one place to store, process and analyze all of their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data.

MapR delivers on the promise of Hadoop with a proven, enterprise-grade platform that supports many mission-critical and real-time production uses. MapR brings unprecedented dependability, ease-of-use and world-record speed to Hadoop, NoSQL, database and streaming applications in one unified Big Data platform.

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SILVER SPONSORS

MongoDB is the next-generation database that helps business leaders transform their industries by harnessing the power of data. The world’s most sophisticated organizations choose MongoDB to create applications never before possible, while delivering proven time-to-market and cost advantages over relational databases. Rapidly growing, MongoDB has more than 8 million downloads, 1,000 customers and 600 partners.

As a market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From back office to boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.

SUSE, a pioneer in open source software, provides reliable, interoperable Linux and cloud-based solutions that help enterprises increase agility, manage complexity and reduce cost. Decades of engineering excellence and lasting relationships with our customers allow us to adapt and deliver the smarter innovation they need to succeed—today and tomorrow.

The Teradata Certified Professional Program develops and manages Teradata’s premier Certification Program. Teradata’s training, preparation materials, exam development and delivery protocol establish an industry-recognized and valued certification program that measures and validates technical abilities used to advance business strategy using Teradata’s market-leading technology. Since 1999, more than 60,000 Teradata Certifications have been awarded globally.

Certified Professional Program


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BRONZE SPONSORS

Ataccama Corporation combines data quality, master data management and data governance in a single technology platform ready for operational, analytical and big data deployments. Big Data Engine offers an easy-to-use development interface (GUI), shared metadata and rich data integration layer—often replacing specialized ETL technologies.

Attunity, a leading provider of information availability software solutions, enables access, sharing and distribution of Big Data across heterogeneous enterprise platforms, including cloud. Our Attunity Replicate for Teradata UDA solution provides ease-of-use, high-performance and complete data loading, optimized for Teradata’s Big Data warehouse, Aster and Hadoop, enabling quick time-to-value.

Datawatch provides visual data discovery software that optimizes any data—regardless of its variety, volume or velocity—delivering next generation analytics to reveal valuable insights for improving business. Its unique ability to integrate structured and unstructured sources with real-time streaming data allows users to dynamically discover key factors that impact any operational aspect of their business.

Come see the Dot Hill AssuredSAN storage which is integrated into the Teradata® Integrated Big Data Platform 1700 for high performance and high availability data access. With 30 years in the storage business we also have many storage solutions for data center environments such as our latest hybrid storage arrays with real-time tiering. Be sure to tell your IT organization about Dot Hill.

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BRONZE SPONSORS

Esri® develops geographic information systems (GIS) solutions that function as an integral component in nearly every type of organization. On any day, more than a million people around the world use Esri’s GIS to improve the way their organizations conduct business. Esri software is used by over 350,000 organizations worldwide.

Fuzzy Logix in-database analytics products allow businesses to perform fast analytics on big data. Our flagship product, DB Lytix, can be installed on the Teradata platform: its suite of analytical functions and methods cover about 500 functions in 16 different functional categories. It runs completely within the Teradata platform, bypassing the need to move data for analysis.

Informatica is the world’s number one independent provider of data integration software. Organizations around the world rely on Informatica to realize their information potential, drive their top business imperatives and fully leverage their information assets from devices to mobile to social to big data residing on-premise, in the Cloud and across social networks.

Looker is an inventive software company with a modern approach to unlocking the value of data. Our web-based business analytics platform liberates your data team from the inefficiencies of traditional BI. Looker interacts with the next generation of analytic databases, like Teradata Aster, Amazon Redshift and RDS, HP Vertica and Greenplum.


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BRONZE SPONSORS

From Complexity to Clarity, Novetta delivers big data solutions and services to organizations worldwide. Our solutions—which include Cyber Analytics and Identity Analytics—provide the clarity and actionable insight needed to meet our customers’ most challenging business requirements. Learn more at www.novetta.com/cyber-analytics or www.novetta.com/identity-analytics.

Quantum is a proven global expert in Data Protection and Big Data management, providing specialized storage solutions for physical, virtual and cloud environments. With Quantum, customers can Be Certain they’re maximizing their data’s value by protecting and preserving it over its entire lifecycle. See how at www.quantum.com.

RainStor provides the most efficient big data solutions that reduce the cost, complexity and compliance risk of managing enterprise data. RainStor’s customers include the world’s largest communications providers and global banks, which use RainStor to manage high-value historical data, while saving millions and staying compliant.

Revolution Analytics is the leading commercial provider of software and services based on open source R, the world’s most widely used statistics software. Revolution R Enterprise brings big data scalability, performance and cross-platform enterprise readiness to R, to meet the production needs of data scientists in data-driven industries worldwide.

Corporations are dealing with explosive data growth, complex environments and a fragmented backup landscape. As your trusted partners, Teradata and its recommended backup partner Symantec, provide innovative solutions designed to simplify and optimize backup and most importantly, RECOVERY.

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BRONZE SPONSORS

Teradata University Network (TUN) gives students a taste of corporate reality through hands-on software experiences and case studies on some of the world’s largest companies. Through the TUN website, professors from over 2,000 schools in 99 countries design assignments for students in computer science, information systems, management and marketing.

Ward Analytics, the world leader in Teradata tuning and management solutions provides Performance Tuning, Workload Management (Appliances & EDW) and Query Tuning and Analysis tools, enabling Teradata customers to ensure maximization of EDW performance & ROI. Ward exploits proprietary and standard Teradata performance data and advanced visualization technologies. We’ll also be previewing our Teradata Performance Central BI platform - www.ward-analytics.com.

For more than 20 years Webtrends has helped companies make sense of their customer data to drive digital marketing success. By combining innovative technology with our team of trusted and creative advisors, our solutions are designed to provide actionable insights, increase customer engagement and boost revenue. We partner with companies at all levels of digital maturity.

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GAYLORD OPRYLAND RESORT & CONVENTION CENTER

Hotel Check-in

General Sessions(Delta Ballroom)

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Hotel Check-in

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GAYLORD CONVENTION CENTER – LEVEL 2

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Dining Hall

Wireless Cafe

WirelessCafe

GAYLORD CONVENTION CENTER – LEVEL 0

#datadriven14 www.teradata-partners.com

PARTNERS User Groupc/o Teradata Corporation

10000 Innovation DriveMiamisburg, OH 45342

Phone: (858) 485-3312Fax: (513) 719-6971

Documents

CONFERENCE PROGRAM6be4addfdfed57996db5-707f7cd53f002c3bb55d4349e514e96f.r19.cf2.r… · CONFERENCE PROGRAM. PARTNERS WELCOMES YOU ... 14 Service Focus Team (SFT) ... Teradata Labs