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RCC Retail West Conference • 3

Dear Delegates,

It is my pleasure to welcome you to Retail Council of Canada’s Retail West 2016. This conference will provide you with fresh ideas and innovative trends to further engage and connect with your customers. Today’s impressive line-up of speakers reflects originality in physical and online stores, and emerging channels. You will hear from retailers such as Brett Halliday, President, North America, Michael Hill; Peter van Stolk, CEO, SPUD.ca™; Darrell Jones, Presi-dent, Save-On-Foods; as well as a number of industry experts. These powerful speakers will share their expertise and actionable insights to broaden your scope and help you take your business to new heights. Retail West 2016 would not be possible without the hard work, collabora-tion and support of our incredible industry volunteers, suppliers and speak-ers. Our sincere thanks and appreciation goes to our generous sponsors, with a special thank-you to our Presenting Sponsor, Interac Association. Your support and participation have made Western Canada’s premier retail indus-try event possible. On behalf of Retail Council of Canada, thank you for joining us at Retail West 2016. We look forward to learning and sharing ideas with you today.

Sincerely,

Diane J. BriseboisPresident & CEO Retail Council of Canada

Dear Delegates,

Welcome to Retail West 2016. This year’s agenda is full of dynamic content, focused on your needs as retail professionals in Western Canada. We are confident that you will gain valuable takeaways from today’s sessions and networking opportunities. Today you will hear from powerful retail brands on how they have achieved success in Canada and across the globe. Karin Koonings, CMO of Savers/Value Village will explore retail branding through authenticity. MEC™ will guide us through the customer’s digital path to purchase and how to optimize revenue. Best Buy Canada and SHOES.com along with PwC will discuss engagement and the retail experience. Representing a wide variety of topics and sectors within the retail industry, Retail West 2016 truly has something for everyone! We would like to thank our sponsors and exhibitors for their participa-tion and generous support of this year’s event. I encourage you to visit their booths to learn how they can contribute to your company’s success. We would also like to thank our amazing speakers for sharing their insights and thought leadership. And thank you, our delegates, for participating in Retail West 2016. We hope that your experience here is truly memorable and full of value to your business.

Sincerely,

Mark StartupVice President, MySTORERetail Council of Canada

Welcome

© 2016 KPMG LLP, a Canadian limited liability partnership and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 14084

We live and breathe retailServing the Consumer Markets industry for more than 140 years.

Creating a positive consumer experience is critical to a retailers’ success.

Our industry leaders work with clients of all sizes, throughout the world. When you work with KPMG, you work with one of the world’s leading advisors.

KPMG is proud to sponsor the Retail Council of Canada.

kpmg.ca/consumermarkets


7:00am – 5:00pmRegistration Open

7:30am – 8:20amBreakfast & Exhibit Hall Open

8:20am – 8:30amWelcome & Opening Remarks

8:30am – 9:10amWhen Opportunity Speaks…Rising from the Ashes!

9:10am – 9:50amMake it Personal: Customer Engage-ment and the Retail Experience

9:50am – 10:25amFood: The Last Frontier for E-Commerce

10:25am – 10:30amRCC’s Thought Leadership Series: 4 Fast Tips to Turn Searchers into Shoppers

10:30am – 11:00am Networking Break/Exhibit Hall Open

11:00am – 11:45am Morning Concurrent SessionsWhat Happens to Your Business Tomorrow?Crystal Pavilion Ballroom A

Follow Your Customer’s Digital Path To Purchase For Revenue OptimizationPacific Rim – Suite 1

Modernizing the Consumer Price Index with Scanner DataPacific Rim – Suite 2

11:45am – 1:00pmNetworking Lunch/ Exhibit Hall Open

12:00pm – 12:20pmLunch & Learn Presentation: Creating Lifetime Customers: Beyond The Transaction

1:00pm – 1:45pm Afternoon Concurrent SessionsMove Over Millenials: How Gen Z Is Shaping The Future of RetailCrystal Pavilion Ballroom A

Building an Agile Supply Chain for the “I WANT IT NOW” GenerationPacific Rim – Suite 1

Developing a Pilot Strategy for In-Store InnovationPacific Rim – Suite 2

1:45pm – 2:15pm Networking Break/Exhibit Hall Open

2:15pm – 2:20pm RCC’s Thought Leadership Series:Build - Measure - Learn

2:20pm – 2:50pmRetail: Today and Tomorrow

2:50pm – 2:55pmRCC’s Thought Leadership Series: Leger's Online Communities—The Next Generation of Market Research Technologies

2:55pm – 3:35pmA Fireside Chat with Darrell Jones, President Save-On-Foods: An Operator’s View on the Future of Retailing in Western Canada

3:55pm – 4:15pmRetail Branding Through Authenticity

4:15pm – 4:20pmClosing Remarks

4:20pm – 5:20pmNetworking Reception

Sponsored by

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Sponsored by

Sponsored by

Sponsored by

Sponsored by

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Agenda-at-a-glance

© 2016 KPMG LLP, a Canadian limited liability partnership and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 14084

We live and breathe retailServing the Consumer Markets industry for more than 140 years.

Creating a positive consumer experience is critical to a retailers’ success.

Our industry leaders work with clients of all sizes, throughout the world. When you work with KPMG, you work with one of the world’s leading advisors.

KPMG is proud to sponsor the Retail Council of Canada.

kpmg.ca/consumermarkets

Program Sponsored by

6 • RCC Retail West Conference @RetailCouncil • #RetailWest16 • RetailWest.ca

7:00am – 5.00pmRegistration OpenFoyer

Sponsored by

7:30am – 8:20amBreakfast and Exhibit Hall OpenCrystal Pavilion Ballroom BC/Foyer

Sponsored by

8:20am – 8:30am Welcome & Opening RemarksCrystal Pavilion Ballroom A

Diane J. BriseboisPresident & CEO, Retail Council of Canada

CO-EMCEES

David ThorpeMarketing Professional, Industry Advisor

Gary MussattoCo-founder, Toy Jungle and The Toybox

Sponsored by

8:30am – 9:10am When Opportunity Speaks…Rising from the Ashes!Crystal Pavilion Ballroom A

Brett will take you through the Mi-chael Hill brand and history, some of the core strategies along with challenges Michael Hill has faced. Marketing initiatives that tie into the core strategies, and how we as a company in Canada and globally overcame some of those challeng-es and adversity with specific out-comes. To one of our core beliefs, which is our people and talent, as well as development. Finishing with a final message of inspiration that can be applied to all retailers at any level.

Brett Halliday President, North AmericaMichael Hill Jewellers

Sponsored by

9:10am – 9:50am Make It Personal: Customer Engagement and the Retail ExperienceCrystal Pavilion Ballroom A

In retail today, every successful innovation rapidly becomes the new standard for which other re-tailers are measured against. This year, PwC’s Total Retail report, highlights how personalization has now become a dominant customer engagement feature sought by shoppers. PwC’s Retail Strategy Leader, Elisa Swern, will walk through the insights from that survey and discuss how re-tailers—from global to local—are turning those insights into action. Elisa will be joined by innovators from the Canadian retail com-munity to discuss how they are approaching personalization with their customers.

MODERATOR

Elisa SwernRetail Strategy LeaderPwC CanadaPARTICIPANTS

Thierry Hay-SabourinSenior Vice President, eCom-merceBest Buy Canada Ltd

Geoff Henshaw Vice President of MarketingSHOES.COM

Sponsored by

9:50am – 10:25am Food: The Last Frontier for E-CommerceCrystal Pavilion Ballroom A

Today, at more than $100 bil-lion in sales, food represents the largest retail category in Canada. However, it still owns the lowest penetration in e-commerce sales. Traditional fears about fresh food fragility, delivery time and ser-vice have held up e-commerce growth in this sector. However, this is changing dramatically. In this session, Peter Van Stolk, CEO of Spud.com will talk about the opportunities in this emerging market. Peter will also share in-sights from developing a unique, competitive and service oriented ecommerce delivery model and the challenges around solving the last mile.

Peter van Stolk CEOSustainable Produce Urban Delivery (SPUD.ca™)

10:25am – 10:30amRCC’s Thought Leadership Series: 4 Fast Tips To Turn Searchers Into ShoppersCrystal Pavilion Ballroom A

With 81% of shoppers conducting online research before purchasing in-store, if your brand isn’t found online it doesn’t exist and if the information found isn’t correct it might as well not be there. Get the 4 local marketing tips you can implement today that will have you quickly turning online search-es into in-store shoppers.

Brad WingVP of Partnership and PlatformSweetiQ

Sponsored by

Agenda


10:30am – 11:00amNetworking Break/ Exhibit Hall OpenCrystal Pavilion Ballroom BC/Foyer

Sponsored by

11:00am – 11:45amMORNING CONCURRENT SESSIONSWhat Happens to Your Business Tomorrow?Crystal Pavilion Ballroom A

Will your business survive past tomor row? If you don’t have a succession plan in place, unfore-seen events can mean the end of your business. The succession planning process can take up to five years so you need to start now. A good suc-cession plan will avoid potentially difficult relationships with em-ployees and business partners. It should also help protect the legacy of your business, maintain a service for your community and help you pre pare for unexpected future events. In this session, Mark Startup will sit with a number of retailers who will share the good, the bad and the ugly around own-ing their own business and their need for a succession plan.

MODERATORMark StartupVice-President, MySTORE Retail Council of CanadaPARTICIPANTSCharles Flavelle ChairmanPurdys ChocolatierSharon Hayles OwnerDiane’s LingerieMark WardellFounder and PresidentWardell International Business Advisory Services

Follow Your Customer’s Digital Path to Purchase For Revenue OptimizationPacific Rim – Suite 1

Mainly due to a lack of time, re-sources and experience, retailers are struggling with conversion optimization and missing oppor-tunities to increase revenue. By following consumer’s “digital footprints”, retailers can use cus-tomer behavior to improve their personalized shopping experience and increase sales. In this ses-sion, Mountain Equipment Co-op will show how they have built a culture of testing & optimization and have seen significant gains in online sales and customer satis-faction as a result.

Graeme McLaughlin Manager, Ecommerce OperationsMEC™Samantha Rousseau UX Specialist & MerchandiserMEC™

Modernizing the Consumer Price Index with Scanner DataPacific Rim – Suite 2

Statistics Canada makes contin-uous investments into improving the Consumer Price Index (CPI). These improvements benefit a full spectrum of stakeholders, includ-ing policy-makers and retailers. Incorporating scanner data is an integral part of the improvement and modernization of the CPI program. This session will pres-ent Statistics Canada’s approach to initiating a retail collaboration with retailers on the use of scan-ner data for the CPI.

Bjenk Ellefsen Unit Head at the Data Integration and Exploration LabStatistics Canada

11:45am – 1:00pm Networking Lunch/ Exhibit Hall OpenCrystal Pavilion Ballroom BC/Foyer

Sponsored by

12:00pm – 12:20pmLunch & Learn PresentationCrystal Pavilion Ballroom A

Creating Lifetime Customers: Beyond The TransactionCustomers are in control with more choice than ever before, and they refuse to be “sold to” or “managed.” Companies who focus solely on the almighty transaction are flailing while companies who use data to create relevant cus-tomer experiences are winning customers for life. This session will explore the intersection of content, commerce and context to drive personalized experiences that create lifetime customers.

Wanda Cadigan Vice President CommerceSitecore

Sponsored by

1:00pm – 1:45pmAfternoon Concurrent SessionsMove Over Millenials: How Gen Z is Shaping the Future of RetailCrystal Pavilion Ballroom A

Gen Z, today’s 12 to 20-year-olds, are coming of age and they are more than just another Millennial story. Far from it. They are more self-aware, more self-reliant and more driven than the generation they follow. Intuitively innovative, uber-productive, goal-oriented and realistic, they are growing to be savvy consumers and currently influencing 93% of family pur-chase decisions. This “anything is possible” generation is setting the

Agenda

Continued on page 8



stage for what all generations will come to expect from retailers and others who covet their business. Those hoping to connect with them need to understand who they are and how they are about to turn today’s market on its head.Join Marcie Merriman—consumer ethnographer, cultural anthropol-ogist, and brand strategist—as we come together to explore how Gen Z is forcing consumer-fo-cused businesses to redefine con-sumer engagement, build trusted relationships and move forward into age of experimentation. Marcie will share insights from extensive research on Millennials and Gen Z, including an exclusive EY studies examining differences in behavior and preferences be-tween generations.• Find out how Gen Z is different from millennials and prior generations

• Discover the impact of changing consumer behaviors

• Learn critical factors for winning the hearts and minds of Gen Z

Marcie Merriman Executive Director, Consumer and Experience Strategies & Digital InnovationErnst & Young

Sponsored by

Building an Agile Supply Chain for the "I WANT IT NOW" GenerationPacific Rim – Suite 1

In today’s OMNI-Channel world, consumer driven demands for ex-traordinary shopping experiences have changed many facets of traditional retail service and op-erations. Choice reigns supreme in today’s retail fulfillment cycle, with retailers offering a variety of different fulfillment options, from fast & slow home delivery op-

tions, to click an collect, click and reserve in store, reserve in store & deliver to home etc.In order to accommodate differ-ent digital and physical consumer touchpoints, retailers must re-define their product cycle from vendor to consumer to ensure its agility for both the digital and physical worlds. In this session, Jim Hourigan, COO of Build Direct, will discuss why redefining the supply chain is so critical to the success of retail today, and how specifically leveraging analytics and e-business in a seamless manner can help a retailer gain a strategic advantage.

Jim HouriganCOOBuild Direct

Developing a Pilot Strategy for In-Store Innovation Pacific Rim – Suite 2

Innovation is the buzz word in retail at the moment, with many brands testing new ideas at an unprecedented rate. Successful innovation is not achieved ran-domly—even the best ideas need to be intentional, measured, and supported through execution to maximize the opportunity. Ainslie will share insights and best prac-tices for developing in-store pilots which can be effectively tested and evaluated to determine the impact of the new behavior while minimizing any distraction to core business activities.

Ainslie Rinfret Ops manager, pilots + strategic projectslululemon athletica

1:45pm – 2:15pmNetworking Break/ Exhibit Hall OpenCrystal Pavilion Ballroom BC/Foyer

Sponsored by

2:15pm –2:20 pmRCC’s Thought Leadership Series: Build - Measure - LearnCrystal Pavilion Ballroom A

At Rangle we believe design and development work best when used as an integrated system. While Rapid Prototyping allows us to validate and test multiple solutions as quickly as possible, these solutions are only assump-tions until proved in the market with working software.Using lean and agile principles and work to deploy software ear-ly and often. Retailers can deliver the same results and stay ahead of the competition by integrating lightweight design and usability into their development cycle.

Doug RichesSolutions ArchitectRangle.io

Sponsored by

2:20pm – 2:50pmRetail: Today and TomorrowCrystal Pavilion Ballroom A

Retailing isn't facing disruption, it's already disrupted! Demo-graphic and economic shifts, cou-pled with technological advances, are reshaping and revolutionizing the competitive landscape faster than many retailers can respond—and creating significant opportu-nities for the most strategic, agile and forward-looking. The concept of disruption itself isn't revolution-ary—but what is, are the amazing innovations as well as how the consumer of today and tomor-row are radically impacting the retail landscape. In this session, Willy Kruh, Global Chair, Consum-er Markets, KPMG International will discuss the current retail landscape and what the future holds. He will highlight findings of KPMG's 2016 Top of Mind Survey,

Agenda


Agendafocusing upon omni business, top trends in the retail and grocery sectors, and a look at demograph-ics and today's consumer.

Willy KruhGlobal Chair Consumer Markets, Partner-in-Charge High Growth MarketsKPMG

Sponsored by

2:50pm – 2:55pmRCC’s Thought Leadership Series: Leger’s Online Commu-nities—The Next Generation of Market Research TechnologiesCrystal Pavilion Ballroom A

Imagine a world where you have real-time access to your custom-ers’ thoughts, feelings and pur-chasing decisions; a world where you not only see their social interaction, but where you can partake, influence and intervene at your convenience all while ac-quiring a wealth of market infor-mation. Leger’s new online com-munity management platform allows you to do just that: You can engage in an ongoing conver-sation with your customers, build stronger loyalty, generate new brand ambassadors, and increase your sales. We offer the most powerful platform, customizable to meet your specific needs and restrictions and supported by a dedicated team of experts.Join us and see for yourself how this new technology can help you to implement your brand strategy and become one of your greatest assets.

Ian LargeVice-President, Alberta Office and PartnerLeger

Sponsored by

2:55pm – 3:35pmA Fireside Chat with Darrell Jones, President Save-On-Foods: An Operator’s View on the Future of Retailing in Western CanadaCrystal Pavilion Ballroom A

Save-On-Foods is part of the Overwaitea Food Group, whose legacy of outstanding value and customer service began over 100 years ago in Western Canada. Darrell Jones started out bagging groceries after school in Cran-brook, B.C. After learning the ropes of the grocery business in 23 different communities, in 2012 Darrell made the ultimate leap from his humble beginnings and became President of the compa-ny. He believes that great people are key to great service. Save-on-Foods remains committed to its customers and goes the extra mile every day.In this fireside chat, Diane J. Brisebois, President & CEO, Re-tail Council of Canada & Darrell Jones, President of Save-On-Foods will discuss, among other things, the key changes in cus-tomers’ expectations over the last 5 years, how customers in West-ern Canada differ, e-commerce platforms, employee engagement and global trends and their influ-ence on Canadian retail.

Darrell Jones PresidentSave-On-Foods

Diane J. Brisebois President & CEORetail Council of Canada

3:35pm – 4:15pmRetail Branding through AuthenticityCrystal Pavilion Ballroom A

Brands face several challenges communicating core values and sustainability pillars to the public,

customers, stakeholders, em-ployees and other key audiences. As one of the first privately held companies to communicate to customers about clothing and textile reuse, Savers (Value Vil-lage/Village de Valeur) a for-prof-it global thrift retailer operating 330 stores throughout the U.S., Canada and Australia, surmount-ed several hurdles to authentically communicate their call to action—to Rethink Reuse.To change the perception of Sav-ers from merely a thrift store to a purpose-driven company that im-proves lives through the power of reuse, Savers spearheaded a mul-tifaceted campaign shedding light on the impact clothing has on the environment and offering con-sumers solutions through reuse. In this session, Karin Koonings, CMO of Savers, will share insights and perspective on the strategies that employed & the affect it had in changing consumer perception.

Karin Koonings CMOSavers/Value Village (Village de Valeur)

4:15pm – 4:20pmClosing RemarksCrystal Pavilion Ballroom A

4:20pm – 5:20pmNetworking ReceptionCrystal Pavilion Ballroom BC/Foyer


www.pwc.com/ca/totalretail

Customer preferences are changing at a rapid pace. But these same customers also expect retailers to know about these changing habits and to provide personalized offers and experiences as a result. The question from retailers isn’t whether they need to change—it’s “where to start?”

We help retail and consumer product organizations turn their omni-channel intentions into actionable strategies. Profi table growth in a digital age depends on it.

Read our Total Retail report and start turning insights into action.

© 2016 PricewaterhouseCoopers LLP, an Ontario limited liability partnership. All rights reserved. 5071-04 0516

Personalizing the retail experience

Is your business ready for today’s digital savvy generation?ey.com/betterworkingworld #BetterQuestions

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www.pwc.com/ca/totalretail

Customer preferences are changing at a rapid pace. But these same customers also expect retailers to know about these changing habits and to provide personalized offers and experiences as a result. The question from retailers isn’t whether they need to change—it’s “where to start?”

We help retail and consumer product organizations turn their omni-channel intentions into actionable strategies. Profi table growth in a digital age depends on it.

Read our Total Retail report and start turning insights into action.

© 2016 PricewaterhouseCoopers LLP, an Ontario limited liability partnership. All rights reserved. 5071-04 0516

Personalizing the retail experience


Wanda CadiganVice President, CommerceSitecore@ Sitecore

With almost 10 years of experience in the digi-tal commerce space, Wanda has led a variety of top-performing sales, account management and marketing teams. She has acted as a customer advocate and executive sponsor for a number of Fortune 1000 companies’ digital commerce initiatives. Wanda is the global business leader for Sitecore’s commerce offerings and is passionate about helping customers realize the benefits of a unified content, commerce and context market-ing platform.

Bjenk EllefsenUnit Head at the Data Integration and Exploration LabStatistics Canada@StatCan_eng @StatCan_Fra

Bjenk Ellefsen is Unit Head at the Data Integration and Exploration Lab of Statistics Canada where he is pursuing his interests in data science and exploring new ways of using data.

Charles FlavelleChairman of the BoardPurdys Chocolatier@PurdysChocolate

Mr. Flavelle had a mixed career path until buying the small Purdy’s Chocolates business with its four stores in 1963. He was President, Purdy’s Choco-lates from 1963–1997. Since 1997 Mr. Flavelle holds the position of Chairman of the Board. Mr. Flavelle enjoyed taking the opportunity to expand Purd-ys’ manufacturing and retail stores east of Gran-ville Street. Believing that to sell a business often results in a negative situation for the business and its employees, retaining the culture of Purdy’s by passing it down within the family became Mr. Flavelle’s goal.

Brett HallidayPresident, North AmericaMichael Hill@michaelhill

Brett Halliday has worked for Michael Hill for 23 years. Joining the organisation in its infancy in Australia as a trainee store manager, he has pro-gressed through the business and spent the last 9 years in Canada as the head of the Canadian business. As of August 2016, Brett oversees the company’s divisions in Canada and the U.S. as President, North America. Brett’s passion and en-thusiasm for people development has allowed him to grow teams at all levels and achieve successful rapid growth of 70 Canadian stores within a very competitive retail landscape.

Thierry Hay SabourinSenior Vice President, eCommerceBest Buy Canada Ltd.@BestBuyCanada

Responsible for the eCommerce strategy and vision for the organization, Thierry has been instru-mental in the development of the company’s online approach and emergence as a leader in Canadian ecommerce. Since 2004, Thierry has played an integral role in the management and innovation behind the Best Buy website. He has spearheaded many significant projects including the introduc-tion of the company’s online community forums and blog platforms. Thierry has been instrumental in bringing Best Buy Canada’s Total Retail initia-tives to life, such as launching Reserve and Pick Up, eReceipts, Multi-Channel Fulfilment, Delivery Prom-ise, Ship-from-store, and Marketplace.

Sharon HaylesOwner and President Dianes Lingerie@DianesLingerie

Sharon brings with her over 30 years of exten-sive practical experience in the retail and banking business. She began her retail career with The Bay, then worked for Ben Moss Jewelers, and fol-lowed that with a role as Area Manager at Bank of Montreal. For the past 15 years, Sharon has been the owner of InFocus “The Retail Consultancy Inc.” working with independent and chain retailers

Speakers


to coach them along the path to increased prof-itability through operational strategies, inventory management, expense control, and sales manage-ment. In 2012 Sharon took over as the owner of Dianes Lingerie.

Geoff HenshawVice President of Brand and RetailSHOES.com@shoesdotcom

Geoff leads the brand and retail strategy for SHOES.com across Canada and the U.S. Under Geoff’s leadership, the company has streamlined the brand and customer touchpoints across mul-tiple channels including web, mobile, and in-store resulting in a heightened consumer experience. Geoff most recently served as the Managing Director for Coastal Contacts in Australia and New Zealand where he oversaw the business and marketing strategy for the region. With over 10 years of experience in ecommerce, Geoff is known for his unique ability to bring world-recognized omnichannel concepts to life.

Jim HouriganCOOBuild Direct@builddirect

Jim is the Chief Operating Officer of BuildDirect, an e-commerce pioneer that specializes in the online distribution of building materials and home products. Jim also serves on the FedEx Advisory Board which meets to discuss industry trends, supply chain networks, operations research and business opportunities. Building upon a strong early foundation with A. H. Robins and A.C. Nielsen, Jim's leadership aptitude quickly advanced him into executive positions with a series of consumer and medical device companies that includes Inviro Medical, Medline, and London International.

Darrell JonesPresident Save-On-Foods@saveonfoods

For the past 14 years, Darrell has been a key member of the Overwaitea Food Group Senior

Management Team, contributing to the strategic development of the company with his frankness, charisma and business savvy. In 2012, Darrell was promoted to company President. Darrell has played a key role in aligning his executive team on their shared goals and positioning the com-pany as the leading grocery retailer in Western Canada. Darrell has culled a wealth of experience over his 40 years with OFG, and he draws on his experience to enthusiastically lead an increasingly diverse team of more than 16,000 people to inno-vation and industry leadership.

Karin KooningsCMOSavers/Value Village@SaversVVillage

As an accomplished global marketer and brand strategist, Karin Koonings in the Chief Marketing Officer of Savers, a purpose-driven thrift retailer with nearly 330 stores across the U.S., Canada and Australia. Karin is responsible for a diverse range of activities, including business development, brand marketing, advertising, customer insights, and communications. Karin’s career spans twenty years, working for both Fortune 500 companies and start-ups in the retail, beverage, and health & beauty industries—including Unilever’s Chesebor-ough-Ponds division, Carlsberg and the Starbucks Coffee Company.

Willy KruhGlobal Chair–Consumer Markets, Partner-in-charge–High Growth MarketsKPMG@KPMG_Canada

Willy Kruh has served as the auditor and advisor to many premier, multinational companies for the past 30 years. He is currently the Global Chair of KPMG’s Consumer Markets practice which serves many of largest international consumer brands in the world within the Retail and FDCG (Food, Drink & Consumer Goods) sectors. As the Partner-in-Charge of KPMG in Canada’s High Growth Markets practice, Willy is also focused on assisting compa-nies with their inbound and outbound investment strategies in the BRIC countries, particularly in India and China.

Speakers



Ian LargeVice-President, Alberta Office and PartnerLeger@leger360

Ian Large is responsible for the management and day-to-day operations of Leger’s offices in Western Canada. He has more than 25 years of research and management experience in a wide variety of organizations in Canada and abroad, in-cluding extensive retail and customer satisfaction measurement experience. Before joining Leger in 2009, Ian was a managing partner of his own To-ronto based strategic marketing research consul-tancy. Prior to that, he was a senior team member in a mid-sized marketing research firm.

Graeme McLaughlinEcommerce Operations ManagerMEC™@mec

Graeme McLaughlin has been optimizing websites since 2004 and worked on American Red Cross, Hootsuite, Kal Tire, BCAA, Vega and a few more along the way. For every business it's always been a challenge balancing traffic acquisition and maxi-mizing sales and revenue. It's this intersection where Graeme excels and for the last 5 years has focused on working with Ecommerce businesses. In his role at MEC he manages SEO, UX and Increasing revenue through merchandising and a/b testing. He also runs a consulting practice for retailers looking to improve the ecommerce experience and increase revenue.

Marcie MerrimanGrowth Strategy & Retail Innovation Ernst & Young, LLP@EYCanada

Marcie is a successful entrepreneur, former retail executive at both Victoria’s Secret and Toys R Us and former creative agency partner. A globally recognized leader in consumer ethnography, cul-tural anthropology and brand strategy, Marcie has spent 25 years working with boards, CEOs and their teams to propel growth through human-cen-tric design. Marcie speaks globally on topics related to Millennials, Gen Z, changing behaviors and corporate strategic response, having her work featured in The New York Times, Forbes, Business of Fashion and Bloomberg.

Gary MussattoCo-founderToy Jungle and The Toybox@ToyJungleToybox

Gary was born and raised on the North Shore of Vancouver where he’s owned and operated retail toy stores called ‘Toy Jungle’ and “the Toybox” since 1998. His passion within the company lies on the creative/marketing side. Gary and his wife Misti were voted ‘Retailers of the year’ by Toys & Games magazine, and their stores have received numerous “favourite toy store” awards, Gary is past president of the West Vancouver Chamber of Commerce and is now President of the Kitsila-no Business Improvement Association. Gary is a retailer, musician, children’s author and also claims to be the best emcee in his price range.

Doug RichesSolutions Architect Rangle.io@rangleio

Doug has worked as a creative technology lead-er in the web and software industry since early 2003. He specializes in JavaScript, Objective-C, and Swift, as well as user experience design best practices. Doug has worked with many of Rangle.io's clients to solve complex business problems with web based software. In the past he has done work for clients such as Adidas, Nissan/Infiniti Global, Moen USA, Hyatt Hotels, Dell, Rolex, Pana-sonic, Best Buy, USAA, Anheuser-Busche, Auto-Trader, Panasonic, Medco, Scotia Bank, Citi Bank and NASA to name a few.

Ainslie RinfretOperations Manager, Pilots & Strategic Projectslululemon athletica@lululemoncanada

Ainslie leads the reporting and analytics team with-in retail operations at lululemon as well as manag-ing strategic projects. An Excel nerd with a passion for storytelling, she loves using metrics to connect the dots, discover trends, and identify areas of op-portunity for the business. Ainslie joined lululemon in 2013 after obtaining her CPA working in Interna-tional Tax at PwC where she learned to create sim-ple solutions to complex global issues, and present results clearly to diverse groups of stakeholders.

Speakers


Sam RousseauUX Specialist & MerchandiserMEC™@mec

Sam is an eCommerce merchandiser at MEC. She is responsible for the product hierarchy and mak-ing sure users can find what they want to buy. She conducts user research, builds navigation, writes requirements, and optimizes mec.ca.

Mark StartupVice-President, MySTORERetail Council of Canada@RCC_Mark

After dedicating many years to representing, sup-porting and speaking on behalf of retailers, Mark is recognized as a passionate and knowledgeable advocate for Canada’s independent retail com-munity. In 1982, Mark joined Retail BC as General Manager. In 1985 he was appointed President and in 1995 he was named President and CEO. In 2008, Retail BC and Retail Alberta joined forces and in 2009, the two associations amalgamated under a new brand, Shelfspace—The Association for Retail Entrepreneurs. In July, 2012, Shelfspace merged into Retail Council of Canada (RCC) and Mark assumed the role of Vice-President, My-STORE. MySTORE is the independent retail divi-sion of RCC, serving the needs of independent retailers from coast to coast.

Elisa SwernRetail Strategy LeaderPwC@PwC_Canada_LLP

Elisa is the Retail Strategy Leader in PwC’s Con-sulting practice with extensive executive and con-sulting experience in retail, grocery and consumer packaged goods companies. She has a proven track record of both developing and implement-ing strategy in multiple core business functions; from merchandising to supply chain to operations. She has worked with and led leadership teams to create business vision, formulate effective strate-gy and deliver results.

David ThorpeMarketing Professional Industry Advisor

David Thorpe is a high energy, results driven, cus-tomer-obsessed marketing professional. Over the course of 20+ years he has held senior marketing and advertising roles with one of BC's most loved brands, London Drugs, Sonora Resort, a Relais & Chateau property located in B.C.’s Discovery Islands and London Air Services, a private charter airline, specializing in executive business travel. David also lead marketing and advertising for national discount leader, Giant Tiger Stores Ltd. where he was responsible for all marketing and advertising activities, including digital and social media, public relations, store signing and commu-nity involvement.

Peter van StolkCEOSustainable Produce Urban Delivery (SPUD.ca™)@SPUD_Delivers

Peter is the CEO of Sustainable Produce Urban Delivery or SPUD.ca™, the largest pure play on-line grocer in Canada. SPUD.ca is focused on creating meaningful relationships with Canadians around the benefits of local, organic food within the $100 billion annual Canadian grocery market. As founder of Jones Soda Company in 1987, van Stolk served as CEO and Chairman of the Board of Directors until 2007. Jones Soda was one of the first consumer branded companies that recognized the potential of Social Media in cre-ating emotional connections with its consumers. Peter often speaks internationally, challenging various audiences on a broad range of marketing and business topics including: How to compete in today’s market place, relating and remaining relevant to an apathetic and fickle consumer, and creating market demand and brand loyalty in a difficult economy.

Speakers



Mark WardellFounder and PresidentWardell Professional Development@MarkWardell

Mark has developed a reputation as a leader in business advisory by helping entrepre-neurs successfully plan, execute, and manage sustainable business growth. In addition to offering comprehensive business consulting services through his company, Mark regu-larly shares his business advisory expertise through many channels. He is a published author of seven business books, frequent con-tributor to several top national publications, and a speaker at high-profile business events and on televised programs including BNN’s Money Talk with Patricia Lovett-Reid.

Brad WingVP of Partnership and PlatformSweetIQ@MySweetiQ

Brad is VP Partnerships and Platform at Sweet-IQ. A seasoned local marketing and business development professional, Brad has delivered industry leading products such as the first global Yellow Pages open API platform, now copied +6 times across the globe. In his role at SweetIQ, Brad leverages his ability to build top tier relationships, and has been instrumental in the development of SweetIQ’s API.

Speakers


Floor plan


5 10 Net Managed Solutions Ltd.

6 Axis Communications Inc.

12 Canada Post

13 Chase Paymentech

4

1

2

6

5

3

REGISTRATION

Floor Plan

LUNCH BUFFET

COFFEE STATION 8

9

10

12

13

11

CanadaPost

Datalogic

MindfieldGroup

LateShipmentCanada

RadiantCommunications

eBayCanada

10 Net ManagedSolutions Ltd

Axis Communications

Inc.

Sitecore

Leger

Rangle.io

ChasePaymentech

10 Datalogic

4 eBay Canada

9 LateShipment Canada

2 Leger

11 Mindfield Group

8 Radiant Communications

1 Rangle.io

3 Sitecore


Thank you to our generous sponsors

A Comwave Company

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OCTOBER 19, PAN PACIFIC HOTEL


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Notes


Project Skin MD Coming Soon to Richmond Centre

Documents

CONFERENCE PROGRAM - Retail Westretailwest.ca/sites/default/files/RW2016Agenda.pdf · in-store, if your brand isn’t found online it doesn’t exist and if the information found