CONFERENCE PROGRAM

WELCOME TO WIEN! I am thrilled to welcome everyone to Vienna for our annual conference. This year’s theme is Innovation & Disruption: The Evolution of Hospitality. Vienna is a fitting location to discuss innovation and disruption, as it was the home to inspiring artists such as Mozart, Beethoven, and Klimt, and the birthplace of modern psychology of Sigmund Freud. Today, Vienna is a modern and vibrant city that retains its connections to its rich heritage while embracing its bright future.

Thank you to this year’s program chairs, Herbert Mascha and Roger Allen, along with a record-setting 10 committee members. They have worked diligently to assemble an outstanding program that features many fellow ISHC members, as well as global leaders in the hospitality and related industries.

We have some wonderful events planned for you this year, including a vintage tramway tour of the city, wine tasting, opening reception at the Heeresgeschichtliches Museum, and a special dinner at the Park Hyatt Vienna. I was fortunate to visit Vienna and experience this enchanting city four years ago, following the ISHC conference in Berlin. I hope you enjoy the countless attractions the city has to offer, ranging from palaces and museums to coffee houses and lively squares.

To our Friends of the Society both new and old, thank you for your generous support! We appreciate your investment in ISHC and participation at the conference. I would also like to extend a special thank you to Andrea Belfanti and Lauren Marshall for their tireless efforts to make this year’s conference asuccess, not to mention their ongoing work ensuring the ISHC remains a global leader in the hospitality industry. And finally, I would like to recognize the hours of service by all the members of the Board of Directors and Committee Chairs, especially outgoing Chair Elizabeth Winkle, who is going to be one tough act to follow!

Have a wonderful and unforgettable conference.

Christopher CylkeISHC Chairman 2019 - 2020

WEDNESDAY 11 SEPTEMBER12:30 - 17:00 BOARD OF DIRECTORS MEETING Andaz - Artist

THURSDAY 12 SEPTEMBER

8:00 - 17:15 REGISTRATION Andaz - Upper Belvedere Foyer8:30 - 10:00 ISHC MEMBERSHIP MEETING (ISHC members only) Andaz - Upper Belvedere

9:00 - 12:00 OPTIONAL SPOUSE/GUEST WALKING TOUR Andaz - Lobby Departure OF THE OLD CITY FOLLOWED BY LUNCH Event requires separate ticket, please see registration desk to purchase. *Casual Attire - appropriate for walking outdoors

10:00 - 10:30 NETWORKING BREAK

10:30 - 10:45 IN THE BEGINNING...CONFERENCE OPENING Andaz - Upper Belvedere Conference Herbert Mascha, ISHC, Partner, MRP hotels Chairs: Roger Allen, ISHC, Group CEO, Resources for Leisure Assets

10:45 - 10:55 WILLKOMMEN IN WIEN (WELCOME TO VIENNA) Presenter: Norbert Kettner, CEO, Vienna Tourist Board

10:55 - 11:05 CHECKING-IN...WELCOME FROM THE ANDAZ VIENNA AM BELVEDERE Presenter: Dietmar Ploberger, Senior Project Manager, Signa

11:05 - 11:20 MAKING OF A MARKET: VIENNA MARKET OVERVIEW Presenter: Patrick Adamle, Partner, MRP Hotels

11:20 - 11:50 EPIC ORIGINS TO MODERN DAY MEGALOPOLIS: CENTRAL EUROPE’S PAST & PRESENT Presenter: Dr. Tamas Magyarics, Professor, ELTE

11:50 - 12:35 SURVIVE & THRIVE: AN OWNER’S PERSPECTIVE Moderator: Alexi Khajavi, Managing Director EMEA, Questex Hospitality + Travel Panelists: Saad Audeh, Chairman, Campbell Gray Hotels Ltd. Rudolf Krizan, COO & Member of the Board, Best Hotel Properties Michael Manz, Director, ASW Group Amruda Nair, Director, Araiya Hotels /Owner, Hotel Leela Venture

12:35 - 13:20 PARDON THE DISRUPTION: LUNCH Andaz - Upper Belvedere Foyer Sponsored by Choice Hotels

13:20 - 13:30 HELP YOUR FELLOW HOMO SAPIEN: GIVE BACK COMMITTEE UPDATE Presenter: Greg Bows, Managing Director, Thola Travel

Attire for all sessions & events is Business Casual unless otherwise indicated in this program.

Breakfast is included in the ISHC group rate and is available in the Eugen 21 restaurant of the Andaz during the following hours: Monday - Friday 6:30 - 10:30 / Saturday - Sunday 6:30 - 12:00

13:30 - 14:15 SURVIVAL OF THE FITTEST: Andaz - Upper Belvedere LESSONS LEARNED FROM TRAVEL START-UPS Moderator: Wolfgang Gattringer, ISHC, Managing Director, Solutions dot WG Hospitality Advisory Alliance GmbH Panelists: Ulrich Pillau, Founder, Apaleo Markus Schmitt, CEO, Data Revenue GmbH Lukas Zirker, Founder & CEO, MidnightDeal GmbH

14:15 - 15:00 HEADING TOWARD EXTINCTION? OVER-TOURISM Moderator: Tea Ros, ISHC, Managing Director, Strategic Hotel Consulting Panelists: Christophe de Bruyn, ISHC, CEO, THR Tourism, Hospitality & Recreation advisors Norbert Kettner, CEO, Vienna Tourism Board Susanne Kraus-Winkler, President, Austrian Professional Hotel Assoc.

15:00 - 15:30 NETWORKING BREAK Andaz - Upper Belvedere Foyer Sponsored by The Olympia Companies

15:30 - 16:00 CONNECT WITH YOUR SPECIES: Andaz - Upper Belvedere NETWORKING AT ASSIGNED TABLES

16:00 - 16:30 EVOLUTION, REVOLUTION AND DISTRIBUTION Moderator: Stephanie Ricca, Editorial Director, Hotel News Now Panelists: Jake Stein, Sr. Director, Owner Relations, Expedia Group Frank Reeves, Co-Founder & CEO, Avvio

16:30 - 17:15 HUNTER-GATHERERS: LATEST TRENDS IN FOOD & BEVERAGE Presenters: Reinhard Pohorec, Sensory Expert, Pohorec Sensory Experience Ken Taylor, ISHC, Vice President Strategic Development, MarkeTeam Inc

18:30 - 20:30 OPENING RECEPTION AT Andaz - Lobby Departure THE HEERESGESCHICHTLICHES MUSEUM Sponsored by Access Point & Marriott International

FRIDAY 13 SEPTEMBER7:15 - 12:30 REGISTRATION Andaz - Upper Belvedere Foyer

7:30 - 8:15 BONUS SESSION - BACK TO THE FUTURE Andaz - Upper Belvedere OF EVOLUTION: HNN/CASTELL PROJECT THINK TANK Moderator: Stephanie Ricca, Editorial Director, Hotel News Now Panelists: Kate Burda, Founder, Kate Burda & Co. Lynn Curry, ISHC, President & Co-Owner, Resources for Leisure Assets Kristie Dickinson, ISHC, Executive Vice President, CHMWarnick Judy King, ISHC, Founder & Principal, Quality Management Services, LLC Jennifer Ramsey, ISHC, President, Ramsey & Assoc. Tea Ros, ISHC, Managing Director, Strategic Hotel Consulting

8:20 - 8:35 WELCOME BACK Andaz - Upper Belvedere Conference Herbert Mascha, ISHC, Partner, MRP hotels Chairs: Roger Allen, ISHC, Group CEO, Resources for Leisure Assets

8:35 - 9:05 LESSONS FROM THE RETAIL SECTOR Interviewer: Roger Allen, ISHC, Group CEO, Resources for Leisure Assets Interviewee: Marco Nijhof, Director of Hospitality & Guest Experience, Value Retail

9:05 - 9:15 PRIMITIVE THINKING TO UTOPIAN VISION: THE IMPACT OF MINDSET ON ACHIEVING NEW RESULTS Presenter: Robyn Pratt, ISHC, Managing Director, Impact Consulting Ltd.

9:15 - 10:00 THE NEW ECOSYSTEM: EVOLUTION OF RESORTS Moderator: Sinisa Topalovic, ISHC, Managing Partner, Horwath HTL Panelists: Werner Bilgram, Managing Director, Kinderhotels Europa Mustafa Ozdemir, Managing Partner, Loisium Wine & Spa Hotels Timothy Walton, Regional VP of Hotel Development, Marriott Int’ l

10:00 - 10:25 NETWORKING BREAK Andaz - Upper Belvedere Foyer Sponsored by IHG

10:25 - 10:50 CONNECT WITH YOUR SPECIES: Andaz - Upper Belvedere NETWORKING AT ASSIGNED TABLES

10:50 - 11:20 THE “PLASTIC” AGES: INNOVATION IN SUSTAINABILITY Moderator: Margaret Shutze, ISHC, Founder, Shutze Studio Panelists: Dr. Willy Legrand, Professor, IUBH International University Michaela Reitterer, Boutiquehotel Stadthalle Jan Hein Simons, Partner, MRP Hotels

11:20 - 11:30 CAVE DWELLER: OFF THE GRID RESORT CASE STUDY Presenter: Scott Dyde, ISHC, Director, SALA Design Group

11:30 - 12:00 THE BIG BANG THEORY: A 360º OVERVIEW OF AUTOMATION TECHNOLOGY IMPACTS IN TRAVEL, TOURISM AND HOSPITALITY Interviewer: Trevor Stuart-Hill, ISHC, President, Revenue Matters Interviewee: Stanislav Ivanov, CEO, Zangador Ltd.

12:00 - 12:30 NATURAL SELECTION: M&A UPDATE Moderator: Tony Ryan, ISHC, Managing Director, Global Mergers & Acquisitions, JLL Hotels & Hospitality

12:45 - 14:00 ISHC CANDIDATE & NEW MEMBER ORIENTATION (ISHC new members & candidates only)

Afternoon EXPLORE VIENNA ON YOUR OWN

Congratulations to the 2019 recipient of the ISHC Lori Raleigh Award for Emerging Excellence in Hospitality Consulting

Wendy ChanSenior Vice President, JLL | Hotels & Hospitality Group

LORI RALEIGH AWARD WINNER

CONFERENCE PLANNING COMMITTEEHERBERT MASCHA, COMMITTEE CO-CHAIRPARTNER, MRP HOTELS

ROGER ALLEN, COMMITTEE CO-CHAIRGROUP CEO, RESOURCES FOR LEISURE ASSETS

BECKA CHESTERPRINCIPAL, HOSPITALITY DESIGN SPECIALIST, LLC

JOE FOLTZPARTNER, WOMBLE BOND DICKINSON (US) LLP

JOANNE JIAHEAD OF ASIA, CHRISTIE & CO.

PETER KRAFTCEO, KRAFT & ASSOCIATES - TOURISM DEVELOPMENT

WOLFGANG GATTRINGERMANAGING DIRECTOR, SOLUTIONS DOT WG HOSPITALITY ADVISORY ALLIANCE GMBH

TEA ROSMANAGING DIRECTOR, STRATEGIC HOTEL CONSULTING

MARGARET SHUTZEPRINCIPAL/FOUNDER, SHUTZE STUDIO

TREVOR STUART-HILLPRESIDENT, REVENUE MATTERS

SINISA TOPALOVICMANAGING PARTNER, HORWATH HTL

IVAR YUSTEPARTNER, PHG HOTELS & RESORTS

18:30 - 22:00 CELEBRATION DINNER AT THE Andaz - Lobby Departure PARK HYATT VIENNA *Cocktail Attire Sponsored by Hyatt

SATURDAY 14 SEPTEMBER8:30 - 12:00 REGISTRATION Andaz - Upper Belvedere Foyer

9:00 - 9:15 WELCOME BACK Andaz - Upper Belvedere Conference Herbert Mascha, ISHC, Partner, MRP hotels Chairs: Roger Allen, ISHC, Group CEO, Resources for Leisure Assets

9:15 - 9:50 THE DARWIN OF DATA: STR PRESENTATION Presenter: Ali Hoyt, ISHC, Senior Director, Consulting and Analytics, STR

9:50 - 10:00 PALEOLITHIC REVOLUTION: THE HOTELISATION OF REAL-ESTATE Presenter: Jonathan Worsley, ISHC, Chairman, Bench Events

10:00 - 10:35 FORWARD TO BASICS: HOSPITALITY IS THE NOBLE ART OF “INTERWOVEN INTELLIGENCE” Presenter: Herman Konings, Change Psychologist, Pocket Marketing

10:35 - 11:05 NETWORKING BREAK Andaz - Upper Belvedere Foyer

11:05 - 11:35 CONNECT WITH YOUR SPECIES: Andaz - Upper Belvedere NETWORKING AT ASSIGNED TABLES

11:35 - 12:00 ADAPTIVE BEHAVIOR: USING BIG DATA TO ANALYSE LOYALTY & COMPETITIVE SETS OF DESTINATIONS Presenter: Aris Ikkos, ISHC, Research Director, INSETE

12:00 - 12:20 HUMAN ELEMENT: SOCIAL TRENDS IN DESIGN Presenter: Corinna Kretschmar-Joehnk, Founder & Co-Partner, JOI-Design

12:20 - 12:30 CONFERENCE CLOSING

16:30 - 21:30 OPTIONAL CITY SIGHTSEEING BY VINTAGE Andaz - Lobby Departure TRAMWAY + DINNER & WINE TASTING AT THE MAYER AM PFARRPLATZ Sponsored by Hilton Event requires separate ticket, please see registration desk to purchase. *Casual Attire - appropriate for walking

SPECIAL THANKS TO OUR FRIENDS OF THE SOCIETY

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