Conference Keynote - Web Experience BU - Edge 2013 - v7.2

Transforming your business with amazing user-experiences for customers, partners, and employees on any device, anywhere.

Mike AferganSVP & GM, Web Experience Business Unit

Akamai Technologies

©2013 AKAMAI | FASTER FORWARDTM

The Akamai Solution Portfolio


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

What We Announced in October 2012…



Web Experiences





What We Announced in October 2012…


Grow revenue opportunities with fast, personalized

web experiences and manage complexity from peak

demand, mobile devices and data collection.

The Web is now…

Situational


Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

The Evolution of the Web Continues

Devices

Browsers

Origins to Clouds

Real User Measurements




Devices

Browsers

Origins to Clouds


Source: www.evolutionoftheweb.com/; Netmarketshare & Wikimedia Traffic Analysis Report, Aug 2012



Devices

Browsers

Origins to Clouds

Real User Measurements of Enterprise IT organizations are already using public or private

clouds as of April 2013

54%

http://www.virtustream.com/company/buzz/press_releases/neovise_and_virtustream_release_results




Performance Matters in the Real WorldDevices

Browsers

Origins to Clouds


Original




Devices

Browsers

Origins to Clouds


Option 1

Conversion Rate vs. Load Time

Page Load Time Band (Sec)0

– 1

1 –

2

2 –

3

3 –

4

4 –

5

5 –

6

6 –

7

7 –

8

8 –

9

9 –

10

10 –

11

11 –

12

12 –

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13 –

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>15

14 –

15

Population Conversion Rate (%)

Impact of Site Performance on overall site conversion rate…Baseline – 1 in 2 site visits had response times > 4 seconds• Sharp decline in conversion rate as average load time increases from

1 to 4 seconds• for the converted population (3.22 seconds) than the non-converted

population (6.03 seconds)

Note: load time is the time it takes from head of the page to page ready (T_Page)


2013 Milestones for Web Experience

• Aqua Ion Launch

• Front-End Optimization

• Mobile Acceleration

• Device Intelligence

• Adaptive Image Compression

Q4 2012

• Aqua Ion & Terra Alta Releases

• Real User Measurement

• Property Manager

• Increased FEO performance

Q2 2013



• Increased middle-mile optimizations

• Fast DNS

• Enhanced Reporting & APIs

Q4 2013



Tech Company Delivers Fast, Quality Experiences with Aqua Ion

• Happy DSA customer

• Healthy skepticism on moving to Ion

• Evaluated Aqua Ion & RUM to correlate user behavior

• Deployed country-based control groupswith Content Targeting

• Tracked conversion rates vs. performance for 2 months

94%avg. performance

improvement over DSA

3x ROIin conversion



Tech Company Delivers Fast, Quality Experiences with Akamai

Akamai Real User Monitoring Global Users

Aqua Ion DSA Only

94%avg. performance


3x ROIin conversion


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.US JP DE

-

500

1,000

1,500

2,000

2,500

FEO On FEO OFF

Med

ian

Page

Loa

d Ti

me

(ms)

Across LocationsAqua Ion DSA Only

Cable DSL Uverse -

500

1,000

1,500

2,000

2,500

3,000

3,500

FEO On FEO OFF

Med

ian

Page

Loa

d Ti

me

(ms)

Across NetworksAqua Ion DSA Only

94%avg. performance


3x ROIin conversion

Internet Explorer Chrome Firefox -

500

1,000

1,500

2,000

2,500

3,000

FEO On FEO OFF

Med

ian

Page

Loa

d Ti

me

(ms)

Across BrowsersAqua Ion DSA Only

MacIntel Win64 Linux armv7l -

1,000

2,000

3,000

4,000

5,000

6,000

FEO On FEO OFF

Med

ian

Page

Loa

d Ti

me

(ms)

Across OSsAqua Ion DSA Only



Data from Real Users

65k data points over 7 days





49%

26%

1.9xmore audience

under 4 seconds with Aqua Ion





16%33%

2.1xless audience

>8 seconds with Aqua Ion


Business Challenge:

Enter new global markets profitably and ensure a world-class experience for first-time customers

Solution: Terra Alta

Benefits:

• Faster Time-to-Market: 400% reduction in time to deploy new services

• Greater uptime: >99% availability of their most profitable application during heavy usage(from 80-90% avg)

• Deferred Infrastructure purchases: 80-95% web server offload across the board

Delivering the next generation of online learning & test taking



The Responsive Web

Mobile Barometer, Q2 2013 EU5Comscore, Mobile Marketing Association



The Responsive Web

Erik BurschSenior Director of Operations and Workflow


Vision for Akamai Web Experience

1. “Make it go even faster.”

2. “Make deployments of new configurations possible without (PS).”

3. “It would be nice if … dynamic processing could be decentralized. ”

4. “Faster response times for end users around the world. ”

5. “This (channels) process gets in the way sometimes. ”

6. “I expect new business value provided by Akamai on a yearly basis.”

1. Accelerate to Instant

2. Deliver products you control and can build on

3. Extend beyond performance

4. Add value everywhere you and your users are

5. Help partners support you better

6. Build the Platform for the next decade of innovation


1. "Make it go even faster."

2. "Make deployments of new configurations possible without (PS)."

3. "It would be nice if … dynamic processing could be decentralized."

4. "Faster response times for end users around the world."

5. "This (channels) process gets in the way sometimes."

6. "I expect new business value provided by Akamai on a yearly basis.”

Accelerate to Instant

Self Service and OPEN Products

Extend Beyond Performance

Local Value, Globally

Enable Partners

Agile and Scalable




Web Experience Strategy


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.Accelerate to Instant


Real Users, Real Business Impact Original


Real Users, Real Business Impact –

Conversion Rate vs. Load Time

Page Load Time Band (Sec)

0 –

1

1 –

2

2 –

3

3 –

4

4 –

5

5 –

6

6 –

7

7 –

8

8 –

9

9 –

10

10 –

11

11 –

12

12 –

13

13 –

14

>15

14 –

15

Population Conversion Rate (%)

Impact of Site Performance on overall site conversion rate…

Baseline – 1 in 2 site visits had response times > 4 seconds• Sharp decline in conversion rate as average load time increases from 1 to 4 seconds• Overall average site load time is lower for the converted population (3.22 seconds) than the

non-converted population (6.03 seconds)

Note: load time is the time it takes from head of the page to page ready (T_Page)

Option 1



Source: Walmart, Compuware, Torbit

Real Users, Real Business Impact

Every second increases bounce rate



Real Users, Real Business Impact

Double user engagement by loading in 2 seconds versus 6 seconds


And it’s not just B2C


Akamai Bangalore OfficeApplication Users: 1007Time saved per transaction: 38 secondsMan hours saved per month: 1071



2013 Milestones for Web Experience

• Aqua Ion Launch

• Front-End Optimization

• Mobile Acceleration

• Device Intelligence

• Adaptive Image Compression

Q4 2012


• Real User Measurement

• Property Manager


Q2 2013



• Increased middle-mile optimizations

• Fast DNS

• Enhanced Reporting & APIs

Q4 2013

Ravi: Confirm this is the slide you want instead of the “mountain lake in spring” slide




Situational Performance – Continues


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.Self Service and OPEN


Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.I PS



Putting you in control


Property Manager


Putting you in control

• 71% of all ongoing changes to properties created using Property Manager are made by customers and partners themselves

62% difference from Configuration Manager

• 1,950+ live configurations

• 540+ live customers

As of September 20, 2013

Property Manager


Instant ConfigGreg: Waiting for Eng on # sites on-boarded

• 50+ live InstantConfig templates

• XX,XXX+ sites on-boarded to Akamai to date!


- M.J.: Picture of Corey from rehearsal announcement {OPEN} (fallback to website screen shot)


Response Body:

{ "network_lists": [ { "name": "test", "type": "IP", "links": [ { "rel": "get 123_TEST", "href": "/config-waf-network-list/v1/network_lists/123_TEST" } ], "unique-id": "123_TEST", "list": [ "1.2.3.4", "5.6.7.8" ], "sync-point": 1, "numEntries": 2 } ]}

Just confirming, this is what you want, right?


Property Manager



Creative commons: Steve Jurvetson



Self-Service FEO Recommendation ToolRavi to clarify: Can we add one more grab that is the video playing from 'watch video'?”



Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.Extending Beyond Performance



















Enable Partners

Agile and Scalable



AQUA & TERRA Web Experience Roadmap

Q4 2013 Q1 2014 Q2 2014 Q3 2014

Media Analytics 5.0 GA

Terra Alta SaaS

Uncommitted Committed

Q4 2014

Terra Apex LC, LA

Key Features (EC October)• Ion Product Line• Entry-level self-service• Mid-level FEO Lite• Beta Channel• ELB, RUM, FEO

enhancements

Key Features (EC December)• Edge Redirector• Shopper Prioritization

Cloudlets

Aqua Ion H+Terra Alta H+

Key Features• FEO – additional

optimizations• FEO Tools• Fast DNS• Protocol Optimizations• AIC Reports• RUM enhancements

Aqua Ion Li+Terra Alta Li+

CloudletsKey Features• Image Converter• Cloudlets Portal Interface

CloudletsKey Features (Planning)• 7+ Additional Clouldets

Key Features (Defining)• SaaS Provisioning• SSL Scalability• SaaS Billing

Key Features (Planning)• Hands Off

Aqua Ion Be+Terra Alta Be+

Certificate Provisioning System

Q1 2015

Terra Alta “Unlimited” LA

Ravi & Mike: Need final version






Enable Partners

Agile and Scalable



Summary• Shift to Web Experiences changing the Web• 2013 has been a year of great innovation• Product strategy focused on key pillars driven by YOU

Call To Action• Learn more about Terra Alta and Aqua Ion• Get on Terra Alta and Aqua Ion• Go to the Innovation Station to get RUM turned on today• Go to developer.akamai.com and get started with OPEN

Summary and Call To Action


Today, 12:00-1:30pm

Web Experience Sneak PeeksGuy PodjarnyVP, Chief Technology Officer, Akamai

Azalea 1

Learning More at Other Sessions

Today, 2:10-3:00pm

Commerce Keynote: Real User Monitoring:Getting Real Data from Real Users in the Real WorldSteve LernerSenior Member of Technical StaffNetwork Engineering, eBay

Baltimore 1-2


Today, 2:10-3:00pm and 4:20-5:00pm

Getting Started with Akamai OPEN:Demos on DNS, Security and moreIdo Safruti, Senior Product Line Director, Akamai

Learning More at Other Sessions

Friday, 9:00-9:40am

Developers’ Session II: When Your CloudProvider Goes Down, Will You Go Down With It?

Azalea 2

Friday, 9:50-10:30am

Developers’ Session II: Optimizing Deliveryfor Situational Performance

Azalea 2

Documents

Conference Keynote - Web Experience BU - Edge 2013 - v7.2