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People’s Committee of Lam Dong Province Department of Information &Communication. CONFERENCE “GREEN TOURISM MARKETING STRATEGIES” December 12, 2014. COMMUNICATION & BUSINESS. GREEN TOURISM. OVERVIEW. - PowerPoint PPT Presentation
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CONFERENCE
“GREEN TOURISM MARKETING STRATEGIES”
December 12, 2014
People’s Committee of Lam Dong ProvinceDepartment of Information &Communication
COMMUNICATION & BUSINESS
GREEN TOURISM
OVERVIEW
• Supporting enterprises can approach information source, marketing strategies that help to build brand, approach potential markets effectively. With the aim of providing information to enterprises and press about the Closing ceremony of the Central Highlands – Da Lat Tourism Year 2014.
• Providing useful information which help to complete marketing, media strategy of 2015. Nation Tourism Year is also the economic integration year of ASEAN Economic Community.
• Introducing tourism potential projects, supporting tourism through technology. It can be a chance for entrepreneurs that connect information, and promote Lam Dong’s projects to both domestic and foreign.
• Introducing a model, which is combined green tourism with developing “high tech” agricultural products. It can increase value of farming products and Lam Dong Tourism. Providing information, combining technology with agricultural products marketing in tourism.
• Promoting both domestic and foreign in tourism projects in Lam Dong.
Content :
GREEN TOURISM MARKETING
STRATEGIES
BUSINESS MATCHING
SILENT NIGHT PARTY
A. PRESS CONFERENCE “CLOSING CEREMONY OF THE CENTRAL HIGHLANDS – DA LAT TOURISM YEAR 2014”
Information of Bao Loc Tea Culture Week
Green Tourism Marketing StrategyVenue: Sai Gon – Da Lat Hotel
Timing: 8:30am – 12:00am
Date Dec 12, 2014
B. BUSINESS MATCHING: Venue: Sai Gon – Da Lat Hotel
Timing: 13:30pm – 5:00pm
Date: Dec 12, 2014
C. SILENT NIGHT PARTYVenue: Sai Gon – Da Lat Hotel
Timing: 5:00pm – 9:00pm
Date: Dec 12, 2014
TIMING & VENUE
A. GREEN TOURISM MARKETING STRATEGIES
Venue:Sai Gon – Da Lat HotelTiming: 8:30am – 5:00pmDate : Dec 12, 2014
ORGANIZATION BOARD
Steering Committee:
- People’s Committee of Lam Dong Province Organizational unit:
- Department of Information and Communication of Lam Dong Province.
- Connecting Enterprises Magazine (Ministry of Industry & Trade)
Coordinated unit:
- Lam Dong Association of Small and Medium Enterprises. Supported unit:
- Vietnam Tourism Association
- Viet Nam Marketing Association. Performance unit:
- Gia Cat Tuong JSC
PARTICIPANT• Representative of Central government.• Representative of Department of Information and Communication and
Department of Culture, Sport & Tourism of Lam Dong Province. • Representative of local and international communication, media
partners and press.• Representative of Commercial Counsellors of ASEAN.• Representative of the provincial government from Phu Yen to Ca Mau.• Representative of Tourist area’s leaders from Da Lat, HCMC, Nha
Trang, Da Nang, Vung Tau,..• Representative of Lam Dong Business Association, Mekong Delta
Tourism Association.• Representative of the Pacific Asia Travel Association (PATA), Vietnam
Hotel Association (VHA), Vietnam Society of Travel Agents (VISTA), Vietnam Marketing Association, Lam Dong’s Young Business Association,..
• Businessperson in tourism, restaurants, hotel, tourism supporting services, health care,…
EXPECTED GUESTS
•Representative of Information and Communication
Department of southern provinces.
• Tourist areas in ASEAN, EU, PATA, UNWTO
• Baking, insurance
• International hotels, restaurants, resorts, spas,..
• Premium cosmetics and spas
• Real estate (tourism)
• Agricultural products (export)
• Logistics.
• Information technology & supporting services.
• F&B
• Others.
INTERNATIONAL GUESTS1 Ms. Momoko Kidera Nikkei (Japan) 2 … Bangkok Post (Thailand) 3 …. Channel NewsAsia (Singapore)4 …. Jakarta post (Indonesia)5 …. The Rakyat Post (Malaysia) 6 …. Phnom Penh Post (Cambodia) 7 …. CNN (HongKong)8 …. KBS (Korea) 9 Ms. Edlyn Khoo International Enterprise Singapore10 Mohan Ramesh Anand India Chamber of Commerce in Vietnam
11 Jason Yeo Singapore Business Association Vietnam
12 Peter Kompalla German Industry and Commerce in Vietnam
13 Antony Nezic Canadian Chamber of Commerce in Vietnam
14 Mrs. Smita Pant Consulate General of India15 Marc Townsend American Chamber of Commerce in Vietnam
16 Brian O’Reilly Australian Chamber of Commerce in Vietnam
17 Nick Holder British Business Group Vietnam18 Alexander Gruber Swiss Business Association Vietnam
19 Alexander Hua Swiss Business Association Vietnam
TIMING & VENUE
Venue: Sai Gon – Da Lat Hotel 02 Hoang Van Thu St, Da Lat cityTiming: 8:30am – 9:00pmDate: Nov 28th 2014
MEDIA PLAN
• Notifying this event to the media in Vietnam, ASEAN, Japan
• Newspaper ads, TV report.• News, Online PR.• Digital Marketing, Social Media.• Making an announcement to the associations,
enterprises both in domestic and foreign, and trade promotion centers in Viet Nam.
• Promoting this event to tourist areas, media departments and others that relate to the tourism.
COMMUNICATION PARTNERS.• (Nikkei) • (Bangkok Post)• Connecting Enterprises
magazine• Tiep thi & Gia dinh
magazine• The Gioi Van Hoa magazine • Dien Dan Doanh Nghiep
• Sai Gon Times• Ha Noi Moi• VnEconomy News• Dan Tri• Ho Chi Minh city Web
• Vietnam News Agency
• Tuoi Tre• Thanh Nien• Du lich & Tiep thi• Tap Chi Du Lich• Bizlive• VNExpress• Vnexpress• Sai Gon Giai Phong• Vietnam Investment Review• Vietnam Economic Times• Dien Dan Doanh Nghiep.• Hai Quan magazine
COMMUNICATION PARTNERS
• (CNN)• (TVB)• VTV• HTV • INFO TV• VITV • FBNC• Lam Dong TV (LTV) • Online TV• Others.
CONTENT7:30am-8:00am Welcoming guests
8:00am-8:10am Opening speech
8:15am-8:25am Introducing the event and the Press conference.
8:25am-8:45am Introducing Bao Loc Tea Culture Week
8:45am-9:00am9:00am-9:30am
Introducing the Closing Ceremony of the Central Highlands – Da Lat Tourism Year 2014Q & A
9:30am-9:45am Tea-break
9:45am-10:15am How to promote tourism through “high tech” farming products
10:15am-10:45am Tourism support services: Spas, Beauty
10:45am-11:00am Tourism supporting industries.
11:00am-12:00amTalk – show: “Green Tourism – Discovery, Experience.Combining strategies of Mekong delta Tourism Association with Central Highlands – Lam Dong’s Tourist areas.
12:00am Closing.
WORLD TOURISM TREND
From Eco- to Geo-Manage
tourism so that
it pays to
protect the
Place, not
destroy it
SightseeingCultural
tourism
Local
Cuisine
Agri-
tourism
ECOTTOURISM
NatureHeritage
tourism
Indigenou
S tourism
GEOTOURISM
VIET NAM & ASEAN TOURISM
Pillars
Singapore
Malaysia
Thailand
Brunei Darussalam
Indonesia
Vietnam
Philippines
Cambodia
ASEAN
(median)
The Travel & Tourism Competitiveness Index 2011 (TTCI). 10 35 41 67 74 80 94 109 75
1. Policy rules and regulations 1 21 76 120 88 67 70 132 732. Environmental sustainability 41 64 97 136 127 115 94 82 963. Safety and security 13 83 94 23 72 68 109 79 764. Health and hygiene 55 75 80 70 115 89 97 133 855. Prioritization of Travel & Tourism 2 46 38 127 15 107 70 13 426. Air transport infrastructure 14 34 23 41 58 85 80 113 507. Ground transport infrastructure 2 36 56 49 82 77 114 103 678. Tourism infrastructure 33 74 40 91 116 110 98 131 959. ICT infrastructure 20 52 81 47 96 67 98 123 7410. Price competitiveness 29 3 15 1 4 16 20 31 1611. Human resources 2 37 74 47 51 72 86 109 6212. Affinity for Travel & Tourism 12 17 24 78 121 87 65 21 4513. Natural resources 96 22 21 38 17 51 70 53 4514. Cultural resources 30 33 32 91 39 36 76 111 38
Rank(out of 139 economies)
Source : World economic Forum 2012
Where are you in ASEAN Tourism?
The reasons why you need to joint in the “Green Tourism
Marketing Strategies Conference"
SPECIAL VALUE
- Macroeconomic information toward AEC 2015 and TPP integration.
- Having the basics that help to set up a proactive strategic planning.
- Increasing networking in the tourism, and tourism support industry/service.
- Getting experience in marketing, management and operation of new methods and new marketing strategies.
- Having many trade, investment, sale opportunities in the tourism value chain in ASEAN and worldwide.
Joining in tourism supporting industry chain
Food
Entertainment
Festivals
Healthcare
Agricultures
Ground transport infrastructure
ICT infrastructure
Human resources
Affinity for Travel & Tourism
Environment sustainability
Spas
Exhibitions
Tourism
B. BUSINESS MATCHING
Venue: Sai Gon – Da Lat HotelTiming : 1:30pm – 5:00pmDate : Dec 12, 2014
Business Matching
2:00pm-5:00pm
Room 1: Green Tourism Marketing Strategies- Host: Department of Information & Communication and Connecting
Enterprises Magazine.- Speech: Vietnam Marketing Association- Form: Talk – show - Content: Sharing experiences in building marketing strategies for
Ecotourism .Room 2: Spa and Beauty industry.- Host : Silent Night- Speech: Vietnam Spa & Wellness Association- Form: Talk – show Room 3: Restaurants, Hotels, Resort- Host: Sai Gon – Da Lat Hotel- Speech: Diamond Bay Resort & Spa (Nha Trang) - Form: Interaction Room 4: Strategy Management / Human Resource/ Finance - Host: Tri Tri Group- Speech: Training Center- Form: Presentation & Interaction Room 5: Applying Information Technology to Tourism- Host: Ho Chi Minh city Computer Association - Speech: Digital Marketing Tour- Form: Talk – show
C. SILENT NIGHT PARTYVenue: Sai Gon – Da Lat HotelTiming: 5:00pm – 9:00pmDate: Dec 12, 2014
Ladies Night Party
PURPOSES
• Silent Night Party, which creates a chance to connect, exchange and share experiences in the Beauty industry
• Meeting new product/service suppliers or new technology that are suitable with your business.
• Having a way out for the marketing of Beauty industry in the current trend.
• Providing new information related to Spas or forthcoming events in Da Lat and other cities.
• This is the first step for a Club which is for businessperson in Tourism, Beauty and others industry to discuss and share information with each other.
•
Ladies Night Party
PARTICIPANT
• VIP guests.• Enterprises in Spa and Beauty industry • Department from Lam Dong , HCMC and other
provinces.• Enterprises in Tourism, Hotel, Health care,… • The owners of the coffee shops, villas, tourism and
real estate.• 200 guests who join in the conference in the morning. • Other guests.
Ladies Night Party
TIMING & VENUE
• Timing5:00pm – 9:00pm, Dec 12, 2014
• VenueSai Gon – Da Lat Hotel
02 Hoang Van Thu St, Da Lat city
Ladies Night Party
AGENDA
6:30pm – 7:00pm Welcoming guests
7:00pm – 7:10pm Guest introduction
7:15pm – 7:30pm The performance of Thanh Lam singer
7:30pm – 7:45pmThe performance of Department of Information & Communication
7:45pm - 8:00pmThe performance of Pho Duc Phuong - Musician & Singer
8:00pm Dinner party
8:00 pm– 8:15pmThe performance of Silent Night General Manager – Mrs. Nguyen Thị Ha
8:15pm – 8:30pm The performance of Nam Dong Ke Band
8:30pm – 8:50pm The performance of Cung Dan Xua Band
8:50pm – 9:10pm Guest performances
9:10pm – 9:15pm Lucky draw
9:10pm– 9:20pm Offering flowers
9:30pm Closing
SILENT NIGHT PARTY
DINNER PARTY
Ladies Night Party
Party Set Menu
Ladies Night Party
Party Set Menu
Ladies Night Party
Thanh Lam Singer
Ladies Night Party
5 Dong Ke Band
Ladies Night Party
Pho Duc Phuong – Musician & Singer
Ladies Night Party
Cung Dan Xua Band
GREEN TOURISM
TU NHU TUONG VY (Ms)Trade Promotion Executive
HP: (+84) 906 417 549
CONNECTING ENTERPRISES MAGAZINE
Industry & Trade Review, Ministry of Industry and Trade.
258 Nam Ky Khoi Nghia St, Dist 3, Ho Chi Minh City, Viet Nam
Tel: (+84) 08.39328018 Fax: (+84) 08.39328018 E: [email protected]
[email protected] Website: www.nhipcaudoanhnghiep.org