1. Laboratory for Social Advertising [email protected] ALL
YOU NEED TO SUCCEED IN SOCIAL ADVERTISING Efficient Social
Advertising in Russia (ESARUSSIA) ESARUSSIA is a professional
conference to be held on October 24-25, 2013 in Moscow, Russia by a
non-profit specialized organization Laboratory for Social
Advertising (www.soclaboratory.ru). The conference has been
successfully held for the last four years (2009-2012). Each year it
attracts the attention of the professional community interested in
the development of social advertising, public communication
campaigns and social marketing in Eurasia. Leaders in the field
will provide keynotes and workshops in the following four primary
areas: Planning and development: main principles, psychological
aspects, strategies Creativity and production Legislation and
taxation Promotion and professional events (festivals,
competitions, forums) Coverage Attendance to past events has been
as high as 1,000 and interest is growing as social advertising
becomes more popular. Over 10,000 people on average get access to
the conference information each year through web-resources and
conference publications. Geography of the conference attendees
Russia and Newly Independent States (former Soviet Union countries,
such as Georgia, Armenia, Ukraine, Moldova, Kyrgyzstan, Tajikistan
etc), and European countries. Partners This year the conferences
main partner is Russian Ministry of Economic Development. The
conference is a part of a larger program on sustainable development
of quality and efficiency of social advertising in Russia.
ESARUSSIA has gained international status due to the participation
of professionals from across Europe and the United States including
representatives of the U.S. Advertising Council, UN agencies, as
well as international advertising agencies, such as Ogilvy Group
and BBDO. Web resources Conference web site (English section):
www.esarussia.ru/conference/english Supporting web site (in
Russian): www.socreklama.ru
2. Laboratory for Social Advertising [email protected] OUR
CONFERENCE ATTENDEES ARE: NGO LEADERS 25-30 % of the audience
(varies each year): directors and employees of NGOs working in
different social spheres such as environmental protection,
childrens rights, protection and promotion of cultural and
historical heritage, public health, rights of people with
disabilities and others. WHY ARE THEY INTERESTED? They are social
activists who absolutely need such an instrument as social
advertising to increase efficiency of their activities and fulfill
their organizations missions. It is an opportunity for them to meet
partners, get new ideas and information relevant to their work.
GOVERNMENT REPRESENTATIVES 15-20% of the audience: representatives
of the governmental structures in charge of social policy. They
directly deal with social projects and products and develop laws
for the social sphere including social advertising regulations. WHY
ARE THEY INTERESTED? It is important for them to learn
professionals opinion about the barriers, which prevent effective
development of social advertising. BUSINESS MANAGERS 15-20% of the
audience: representatives of a variety of socially responsible
businesses (corporate social responsibility specialists,
advertising and marketing department representatives, PR-managers).
WHY ARE THEY INTERESTED? This event gives them an opportunity to
discover new instruments for further social activities and new
interesting and efficient ways of developing their companies
image.
3. Laboratory for Social Advertising [email protected] MEDIA
REPRESENTATIVES 15-20% of the audience: journalists and editors of
federal and regional TV channels, radio stations, newspapers,
journals and Internet media WHY ARE THEY INTERESTED? The conference
gives them better understanding of the variety and quality of
social advertising products, which is further used to make an
informed decision about placing them in their media. The conference
also provides news and content for media materials such as
interviews with prominent experts, results of the best social
advertising award. ADVERTISING SPECIALISTS AND PRODUCERS 15-20% of
the audience: representatives of advertising agencies and
production studios WHY ARE THEY INTERESTED? They want to be
successful at the large international festivals on social
advertising, which often requires not only high advertising
professionalism and creative insights, but also the component of
social responsibility and impact. ACADEMIC PROFESSIONSALS - 15-20%
of the audience: professors, researchers, senior and graduate
students of specialized higher educational establishments (Higher
School of Economics, Moscow State University, Russian State
University of the Humanities, Russian State Social University etc).
WHY ARE THEY INTERESTED? Content, research, networking
