CONFERENCE BOOK OFABSTRACT PROCEEDING

Venue: Grand View Hotel, Hong Kong

Date: October 13-14, 2018

TABLE OF CONTENTS

SCIENTIFIC COMMITTEE 4

ORGANIZING COMMITTEE 5

CONFERENCE TRACKS 6

CONFERENCE CHAIR MESSAGE 7

CONFERENCE SECHDULE 8

Participants Registered As Listener/ Observer 10

TRACK A 12

ENGINEERING & TECHNOLOGY, COMPUTER, BASIC & APPLIED SCIENCES 12

Application of Data Mining Techniques in the Student Internship Management 13

How Online Hotel-Booking Website Features Affect User eLoyalty? 14

TRACK B 15

BUSINESS, ECONOMICS, SOCIAL SCIENCES AND HUMANITIES 15

Corporate Governance and Firm Performance: The Mediating Role of Financial Leverage 16

Traditional Ecological Knowledge and Weather Prediction of Sumi Tribe of Nagaland, North East India 17

Materialism, Consumerism and Religion: A Buddhist vision for Nonprofit Marketing 18

Fiscal Expenditure and Education Quality in China: A Regional Heterogeneity Analysis 19

UP COMING EVENTS 20

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Book of Abstracts Proceedings

All rights reserved. Without the consent of the publisher in written, no individual or entity is allowed to repro-duce, store or transmit any part of this publication through any means or in any possible form. For obtaining writtenpermission of the copyright holder for reproducing any part of the publication, applications need to be submitted tothe publisher.

DisclaimerAuthors have ensured sincerely that all the information given in this book is accurate, true, comprehensive, and correctright from the time it has been brought in writing. However, the publishers, the editors, and the authors are not tobe held responsible for any kind of omission or error that might appear later on, or for any injury, damage, loss, orfinancial concerns that might arise as consequences of using the book. The views of the contributors stated might servea different perspective than that of the CFAR.

HongKong | October 13-14, 2018ISBN: 979-53-7830-7Whats App Contact: 00971-56-5989114

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SCIENTIFIC COMMITTEESocial Sciences and Humanities

Prof. Jian-jun Lei Dr.Y.G.FangCollege of Horticulture, South China Agricultural Uni-versity, China

TV Rheinland Great China Group, china

Prof. Junsong Sun Hongbin WeiShanghai Advanced Research Institute, ChineseAcademy of Sciences, China

China waterborne transport research institute, China

Assoc. Prof. Qiong-lin Liang Yan-guo WangDepartment of Chemistry, Tsinghua University, China Institute of Infrastructure Inspection, China Academy of

Railway Sciences, ChinaLiming Chen Sicong ZhuHuazhong University of Science and Technology, China Beijing Jiaotong University, ChinaDong Liu Pangil ChoiPrincipal Investigator, Peking University, China Texas Tech University, USDr. Alaa Elden Badawie Mahmoud Elkhodary Assoc. Prof. Radulescu Irina GabrielaFaculty of Archaeology -Qena South Vally University,Egypt

Petroleum Gas University of Ploiesti Faculty of Eco-nomic Sciences,Romania

Prof.Bin Xu Hakan GulerChongqing Global Union Academy of Science Technology,China &University of Sakarya, TurkeyMr. Zhaoyang Li Shanghai Prof.Hayato OhwadaUniversity of International Business and Economics,China

Tokyo University of Science, Japan

Prof. Yifei ChenChina Agricultural University, China

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ORGANIZING COMMITTEE

Qin, MaggieConference CoordinatorEmail: qin@chinasymposiums.com

Zhu ZhiweiConference CoordinatorEmail: zhu@chinasymposiums.com

Wei WangConference SupervisorEmail:wei@chinasymposiums.com

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CONFERENCE TRACKS

• Accounting and Financial Information Systems• Business Strategy and Information Technology• Management Information System• Information Systems Planning and Management• E-Commerce and E-Government• Information Economics and Management• Public Administration• Humanities• Interdisciplinary Studies• Social Sciences• Sociology• Bio-Technology & Food Technology• Chemistry & Chemical Engineering• Paramedical Sciences• Biological and Life sciences• Paramedical Sciences• Communication Studies• Environmental Studies• Civil Engineering• Bio-Technology & Food Technology• Information Systems and Decision Support,• Marketing Management in SME sector• Computer Sciences• Software Engineering• Human Resource Management• Interdisciplinary

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CONFERENCE CHAIR MESSAGE

Wei Wang“Chinese Foundation for Academic Rsearchers ” is a platform to promote scholarly knowledge sharing between inter-national scholars and chinese researchers. This platform shares interests in social life and theory and social-scientificmethodologies in this modern world. The foundation is intended to bridge linkages between chinese academic institu-tions and international scholarly community for better societal outcomes. These linkages will help Chinese universitiesand students to learn international practices while providing opportunity to get familiar with Chinese culture, art, his-tory and knowledge domains.I would like to thank our honorable scientific and review committee for giving their precious time to the review processcovering the papers presented in this conference. I am also highly obliged to the participants for being a part of ourefforts to promote knowledge sharing and learning. We as scholars make an integral part of the leading educated classof the society that is responsible for benefitting the society with their knowledge. Let’s get over all sorts of discrim-ination and take a look at the wider picture. Let’s work together for the welfare of humanity for making the world aharmonious place to live and making it flourish in every aspect. Stay blessed.

Thank you.Wei WangConference CoordinatorEmail: wei@chinasymposiums.com

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CONFERENCE SCHEDULE

CFAR-2018

Venue: Grand View Hotel, Hong Kong

Time: Registration & Kit Distribution (09:00 - 09:10 am)Day: Saturday

Date: Oct 13 , 2018

Venue: Room 1

09:10 am - 09:20 am Introduction of Participants09:20 am - 09:30 am Inauguration and Opening address09:30 am - 09:45 am Grand Networking Session

Tea/Coffee Break (09:45 - 10:00 am)

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DAY 01 Saturday (Oct 13, 2018)

Presentation Session (10:00 am - 12:00 pm)

Venue: Room 1Session Chair: Dr.Vincent

Track A:Business, Economics, Social Sciences and HumanitiesPresenter Name Manuscript Title Paper IDSukhbaatar Zagarsuren Corporate Governance and Firm Performance:

The Mediating Role of Financial LeverageESSH-108-HK101

Alino Sumi Traditional Ecological Knowledge and WeatherPrediction of Sumi Tribe of Nagaland, North EastIndia

ESSH-108-HK103

Koushiki Choudhury Materialism, Consumerism and Religion: A Bud-dhist Vision for Nonprofit Marketing

ESSH-OCT18-HK-102

Yiyang Chen Shanghai Foreign Language School Affiliated toSISU

ESSH-OCT18-HK-104

Track B:Engineering & Technology, Computer, Basic & Applied SciencesWeiTingYu Application of Data Mining Techniques in the

Student Internship ManagementESSH-108-HK105

Mei Fang Chen How Online Hotel-Booking Website Features Af-fect User eLoyalty?

ESSH-108-HK107

Closing & Lunch Break: (12:00 pm - 01:00 pm)

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Participants Registered As Listener/ Observer

The following Scholars/ practitioners who don’t have any paper presentation, however they will attending the confer-ence as delegates & observers.

Official ID: HKM-108-103ADr KK Chook

Dr Chook Sports & Lifestyle Medical Center

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Conference Day 02 (Oct 14, 2018)

Second day of conference will be specified for touristy. Relevant expenses are borne by Individual him/herself.

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TRACK A

ENGINEERING & TECHNOLOGY, COMPUTER, BASIC & APPLIEDSCIENCES

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Application of Data Mining Techniques in the Student InternshipManagement

1*WeiTingYu, 2Chien-Chih Wang1,2Industrial Engineering and Management, Ming Chi University of Technology,Taiwan

Corresponding Email: fish0917o@gmail.com

Keywords: Off-Campus Internships, Association Rules, Decision TreeIn Taiwan, internships are important for technical and vocational education. Through planning internship,

students can lay a solid foundation to improve employment. Therefore, how to recommend students to choose theappropriate internship unit for maximum learning efficiency is an important issue. The Ming Chi University of Tech-nology (MCUT) has been working internships since 1964 and has been operating for 50 years. It has a completeinternship system and supporting measures. In addition to providing students with a year-round internship experience,it also provides students with the choice of nearly 200 partners. This is a pioneer in Taiwan’s internship system.Thisarticle takes students in the Industrial Engineering and Management at Ming Chi University of Technology as an ex-ample, proposes association rules and decision tree techniques to design students’ internship management. Studieshave found that association rules and decision trees have advantages and disadvantages in predicting internship effi-ciency. Therefore, the advantages of the two are still combined with the prediction model, achieving a correct rateof 66.49% and a fantastic growth of 16.49%, respectively, and the disappointment rate is reduced to 17.02%. Resultsshowed that the main factors influencing the effectiveness of interns management are production system courses andbasic courses. The main factors affecting the efficacy of production management are production system courses andgeneral compulsory courses. The main factors affecting the internship effect of information systems are informationsystem courses and basic courses. The main factors affecting the effectiveness of other types of internships are thecharacteristics of the required courses and operating system courses. The research results provide students with courseselection and school course schedules for reference

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How Online Hotel-Booking Website Features Affect User eLoyalty?*Mei Fang Chen

Department of Business Management, Tatung University, TaiwanCorresponding Email: mfchen@ttu.edu.tw

Keywords: Online Hotel-Booking, Website Features, Website Involvement, eLoyalty

More and more consumers make use of online travel agencies (OTAs) to compare many options and purchasetravel products in a consolidated location. Many hospitality industry practitioners now dedicate efforts to websitedevelopment and/or to cooperation with OTAs to attract more consumers. It is an imperative task to build and enhanceusers eLoyalty towards a hotel-booking website with the intent to either revisit the site or make a reservation from itin the future. This study aims to investigate how the online hotel-booking website hedonic and/or utilitarian featurescan establish and/or enhance users perceived value, eTrust and eLoyalty through website involvement.The study suc-cessfully recruited a total of 403 participants who have experience in browsing and/or booking hotels through onlinehotel booking websites and completed a valid self-reported online questionnaire. The structural equation modeling(SEM) analytical results indicated that hedonic features and utilitarian features have positive effects on website in-volvement. Website involvement has positive effects on perceived value and eTrust but not on eLoyalty. The results ofthe structural model also revealed that perceived value has positive effect on eTrust, which in turn has positive effecton eLoyalty. The results of the Sobel test revealed that the mediation effect of website involvement between websitefeatures (hedonic and utilitarian) and perceived value were statistically significant. The mediation effect of websiteinvolvement between website features (hedonic and utilitarian) and eTrust were also statistically significant. However,website involvement did not have mediating effects between website features and eLoyalty.The empirical results andresearch findings provide both academic researchers and practitioners with a better understanding of how online hotel-booking website features affect user eLoyalty through website involvement. Some implications for designing onlinehotel-booking website features and facilitating user eLoyalty toward online hotel-booking platforms are provided inthis study.

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TRACK B

BUSINESS, ECONOMICS, SOCIAL SCIENCES AND HUMANITIES

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Corporate Governance and Firm Performance: The Mediating Role ofFinancial Leverage

1*Sukhbaatar Zagarsuren, 2Lkhagvasuren Jargaldavaa3Erdenebaatar Ankhbayar

1,3Dayeh University, Changhua, Taiwan2Unitel LLC, Ulaanbaatar, Mongolia

Corresponding Email: zagarsuren@gmail.com

Keywords: Corporate Governance; Financial Leverage, Firm Performance, Mediation Effect, Panel DataBackground: Without good corporate governance, a country may experience a crisis. For instance, when many

firms become too leveraged or are under a high level of short-term debt a financial crisis may occur. The literature onthe effect of corporate governance and firm performance has been expanding in recent years. Purpose of the study: Theaim of this study is to investigate whether financial leverage mediates the impact of corporate governance on firm per-formance. Methodology: We obtained 8,857 firm-year sample, which includes all financial data, firm-level corporategovernance and firm-level control variables from TEJ databank during the period 2009 and 2016. The sample containsall non-financial firms listed in Taiwan Stock Exchange and the Taipei Stock Exchange. To minimize outliers andpossible data recording errors, we winsorize all variables at the 5th and 95th percentiles and excluding observationswith missing key data. In order to test the hypothesis that financial leverage is a mediating variable between corpo-rate governance and firm performance by estimating panel OLS regression with fixed effect. To verify the directionof causality and to addresses the endogeneity concern, we using one-lagged values for all independent variables andcontrol variables of all model specifications. Findings: Empirical result supports the research hypothesis and indi-cates that financial leverage mediates the relationship between corporate governance and firm performance. First, fullmediation effect of financial leverage exists on the relationship between board independence and firm performance.Second, financial leverage partially mediates the relationship between insiders ownership and firm performance.

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Traditional Ecological Knowledge and Weather Prediction of Sumi Tribe ofNagaland, North East India

*Alino SumiMartin Luther Christian University, Meghalaya, India

Corresponding Email: alinosumi06@gmail.com

Keywords: Traditional ecological knowledge, Sumi Naga, Weather Forecasting, Indicators, Folk loreTraditional Ecological Knowledge (TEK) is an important feature of Society and Ecology. It involves the knowl-

edge acquired by indigenous and local people over hundreds or thousands of years through direct contact with theirenvironment. This paper discusses the role of Traditional Knowledge (TK) in weather and season prediction amongthe Sumi Tribe of Nagaland, North East India. The Sumi community forecasted the weather through applications oflong- standing TEK. The aim of the study was to identify the weather and season forecasting indicators as well as toacquire information on how they were applied. A descriptive survey was adopted using open-ended questionnaires,focus group discussions and in-depth interviews to collect information so as to assess communitys understanding onindigenous knowledge of weather prediction. Convenient sampling was used as the respondents were elders, folktellers, story tellers, bards, farmers, hunters and were purported to be the custodians of TK. A variety of natural indi-cators associated with weather and season prediction used by the Sumi Nagas were identified and documented, relyingon their stories, age-old experiences and observations. This paper reports a total of 20 (Twenty) indicators which areused to predict weather and is relevant even today. At present times, there is an urgency to document all TK before thecustodians pass away and the traditions are completely lost.

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Materialism, Consumerism and Religion: A Buddhist vision for NonprofitMarketing

*Koushiki ChoudhuryIndian institute of Management Calcutta, IndiaCorresponding Email: koushiki@iimcal.ac.in

Keywords: Materialism, Religion, Non-Profit, Desires, SocietyThis study delves into the interaction between materialism and religion, and explores how consumers reconcile

their religious precepts with materialism in todays consumerist society, with an ethnographic study of a NichirenBuddhist organization. How the spiritual interplays with the material and what are the consequent implications fornonprofit marketing is what this study hopes to explore. It reveals that instead of ideological ways of thinking thatresorts to rigid categorization, religion can transcend the spirit of materialism, rooting itself in the reality of life,leading to an individual inner revolution and consequent social transformation, with potential implications for non-profit organizations.

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Fiscal Expenditure and Education Quality in China: A RegionalHeterogeneity Analysis

1Fuxin Zhang, 2*Yiyang Chen1Zhongnan University of Economics and Law,China

2Shanghai Foreign Language School Affiliated to SISU Corresponding Email: Yiyangchen726@outlook.com

Keywords: Fiscal Expenditure, Education Quality, Regional Heterogenity

In this paper, we explore whether fiscal input brings the raise of regional education quality. We employ Chineseprovincial panel data ranged from 2008-2016. To discuss this relationship, by constructing a two-way fixed effectmodel, we find that provincial education quality is positively associated with the fiscal expenditure, and more specif-ically, educational expenditure. This correlation is robust even we consider other important factors such economygrowth, industrial structure and population structure. Besides, since the regional heterogeneity across China, the rela-tionship between fiscal spending, and education quality may exhibit different patterns, we thus split our samples intoeastern region and non-eastern region. Empirical results indicate that our main argument only exists in non-easternarea, which refers to the western area, where expanding fiscal expenditure would be more efficient for the governmentto raise provincial education quality. Meanwhile, fiscal policy would be less efficient to raise education quality foreastern area, thus new policy instrument is necessary.

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