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Cultural Journey By Anna Domingo - PADZZLE
Barcelona, March 14th 2013
Once upon a time.....
2013 PadzzleⓇ by Anna Domingo
Cultural blunders
Many types of blundersresult from IGNORANCE ofculture and other macroenvironmental variables
2013 PadzzleⓇ by Anna Domingo
Once upon a time.....communicationCredit pic Doing Doing
2013 PadzzleⓇ by Anna Domingo
NICE TO MEET YOU... 2013 PadzzleⓇ by Anna Domingo
Who,s time? 2013 PadzzleⓇ by Anna Domingo
Hungry?... 2013 PadzzleⓇ by Anna Domingo
And now...? 2013 PadzzleⓇ by Anna Domingo
Dress code? Not sure what to wear
2013 PadzzleⓇ by Anna Domingo
Communication globally Do you think it makes sense?
2013 PadzzleⓇ by Anna Domingo
Nice But not a global message
2013 PadzzleⓇ by Anna Domingo
Disastrous examples
2013 PadzzleⓇ by Anna Domingo
Marketing and Communication journey
Multicultural marketing, when designing global marketingstrategies companies must understand how culture affectsconsumer reactions.
• Not localizing
• Brand naming can get lost in translation
• Ethnically diverse consumers
• Gender diverse consumers
• Channel diversity effectiveness
2013 PadzzleⓇ by Anna Domingo
Japan costume
2013 PadzzleⓇ by Anna Domingo
Religion Understanding differences
2013 PadzzleⓇ by Anna Domingo
Works both ways
Me and the world….and the world comeshome
2013 PadzzleⓇ by Anna Domingo
Cultural differences aside
Squaring a circle? sense is the answer
2013 PadzzleⓇ by Anna Domingo
Tips for communicating clearly
1. Speak slowly and clearly.
2. Ask for clarification.
3. Frequently check for understanding.
4. Avoid idioms.
5. Be careful of jargon.
6. Define the basics of business.
2013 PadzzleⓇ by Anna Domingo
2013 PadzzleⓇ by Anna Domingo