Confectionery data

7/29/2019 Confectionery data

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R-EUR-1006This Report's Coverage

Executive Synopsis 4 Product Markets

Februa ry 2011 16 Countries

CONFECTIONERY MARKETS 64 Ctry/Prod. Markets

IN WESTERN EUROPE 456 Companies **

From Food for Thought's 720 Co. Market Shares

2010 International Food & Drink Database at www.fft.comData is taken from:

1. INTRODUCTION FTT's Int'l Database

The Confectionery market in West Europe was worth Euros 43.7 billion 147 Product Markets

in 2009, or 3.9% of the All Food & Drink market of Euros 1111 billion.* 25 Countries

This report identifies 456 companies** with 720 country and product 3675 Ctry/Prod. Markets

market shares across Western Europe (all 15 West European Community 10,000+ Companies **

members plus Norway and Switzerland). The product markets covered are: 25,000+ Co. Market Shares

Prod.No. Product Name

5.11 Chewing gum

5.12 Other sugar confectionery

5.21 Chocolate countlines

5.22 Other chocolate confectioner

Current major players are Kraft Foods with a market share of 16.1%, followed by Mars(13.9%) and Nestl (10.9%). In the 64 country & product markets covered by this survey,

Kraft Foods had a leading presence with 65 markets:

Top-10 Players

in Western Europe

by Market Share

1. Kraft Foods 16.1%

2. Mars 13.9%

3. Nestl 10.9%

4. Ferrero 8.6%

5. CVC Capital 4.1%

6. Perfetti 3.2%

7. Lindt & Sprngli 3.0%

8. Haribo 2.8%

9. Fazer Konfektyr 2.6%

10. Ritter 2.5%

# "Missing" bubbles may occur if two or more bubbles are exactly superimposed (see also key definintion at right).

## Maximum number possible this product group = 16 countries times 4 products, or 64 altogether.

* See Key Definition Box at right. ** Includes all holding, independant and subsidiary companies cited in report. Report ID: R-EUR-1006 Printed Jul . 14, 2010

* Key Definition:Market data refer to all products sold for

final human consumption in retail,foodservice and artisanal markets (own-

produced for own sale), thus excludingindustrial and intermediate consumption

and auto-consumption.

The FFT Database

THIS SYNOPSIS =

TOTALS ONLY

147

Pr

oducts

25 Countries

Market &Company Data

TOTALS

T

OT

ALS

AnyChoiceOnline

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

0 10 20 30 40 50 60 70 80

No. of "Countries x Product Markets #Source: Food for Thought (FFT)

West EuropeanMarket Share

MarketDominance

Market Presence

STRATEGIC PRESENCE OF THE TOP-10 PLAYERS

IN WESTERN EUROPE, June 2010

FOOD FOR THOUGHT (FFT) S.A., P.O. Box 1554, CH-1211 Geneva 1, Switzerland

Tel: +41-22-731 30 92, Fax +41-22-738 49 50, http://www.fft.com, E-mail: [email protected]


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2. THE TOTAL MARKET BY PRODUCT

Total 2009 Market by Product

ALL CONFECTIONERY

The largest product market (among the 4 products currently selected)is Other Chocolate Confectionery, which makes up 41% of the total 2009 West European

confectionery market worth Euros 43.7 billion, or Euros 18 billion.

The next largest product market, Other Sugar Confectionery, makes up 29% of the totalmarket, or Euros 12.6 billion.

The three largest West European product markets, addingChocolate Countlines to Other Chocolate Confectionery and Other Sugar Confectionery,

make up 91% of the total market, or Euros 39.9 billion.

Total 2009 Confectionery Market = Euros 43.7 billion

Other sugarconfectionery: 29%

Chocolate countlines:21 %

Other chocolateconfectionery: 41%

Chewing gum: 9%

Source: Food for Thought (FFT)




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3. MARKET GROWTH BY COUNTRY

2004 - 2009 Absolute and Percent Growth Rates by Country

ALL CONFECTIONERY

The above graph enables a comparison between "concrete" growth rates measured in current Euro

millions as against "relative" real percent growth rates. In large markets, a low "relative" real

percent growth rate will often be enough to produce above average "concrete" growth rates.

The best country market performances were recorded by:

2004 2009 Average Annual 2004 2009 Average

Change in Current Euro Millions Annual Real % Growth

Average per country: 36 Average per country: 0.72%

1. Germany 259 1. Norway 2.2%

2. Italy 189 2. Belgium/Lux. 2.1%

3. Belgium/Lux. 61 3. Austria 1.7%

- 300

- 200

- 100

0

100

200

300

U.K.

Nethe

rland

s

Swed

en

Gree

ce

Irelan

d

Portu

gal

Finlan

d

Switz

erlan

d

Norw

ay

W.Euro

peAve

rage

Denm

ark

Austria

Spain

Fran

ce

Belgi

um/Lu

x. Italy

Germ

any

-3.0%

-2.0%

-1.0%

0.0%

1.0%

2.0%

3.0%

20042009 Av. Ann. Change in Current Euro m. 20042009 Average Annual Real % Growth

Euro Millions Av. Ann. Real % Growth





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4. MANUFACTURERS' BRANDS VS DISTRIBUTORS' OWN LABEL

Retail distributors' own label products continue to make inroads into manufacturers'

branded products in many food and drink markets. Artisanal" products (own-produced

for own sale) and unbranded products (important in say fresh fruit and vegetable

markets) make up the rest of distribution.

In the Confectionery overall market by value, manufacturers' branded products

make up 87.5% of the total market, and distributors' own label products 11.7%.

ALL CONFECTIONERY MARKETS

2010 Branded Products Vs Distributors' Own Label

9. CONCLUSIONThe total West European Confectionery Market was worth Euros 43.7 billion

in 2009, and the Top-10 West European companies supplied 67.7% of this

market. This total market is forecast to decline at an average annual real -0.17%

during the 2009 - 2012 period.

10. ABOUT "FOOD FOR THOUGHT"FFT is an independent, international food and drink consultancy based in Geneva, Switzerland,

in the heart of Europe. First launched in 1990, FFT's International Food & Drink markets database

is its main activity (see next page). Individual market studies are FFT's other major activity.

These are usually based on extensive field trips, designed to include numerous top management

interviews among FFT's hundreds of industry contacts. In this way, FFT brings comprehensive

privileged strategic insights to a project.

Branded 87.5% Unbranded 0.1%

Own Label 11.7% * Artisanal * 0.7%


Total 2009 All Confectionery Market = Euros 43.7 Billion

* Own Label as percent of retail = 12.1%



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Confectionery data