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Digitalsucks.
CONFERENCEPROGRAMME PROGRAMME PROGRAMME PROGRAMME PROGRAMME PROGRAMME PROGRAMME
Digitalsucks.
NEXTCONF
32
During the NEXT conference days, we will be taking you on an exciting dis-
covery tour: together with more than 60 awesome speakers from Europe, Asia
and the US. In the mornings, we will meet at the Schmidts Tivoli theatre and
at the COPPER House to learn what our keynoters have to say about the major
NEXT17 topic: ‘Digital sucks’.
After lunch (2:00 - 3:00 pm, at COPPER House, DOME Stage, GAGA, NOHO,
Mindspace) we will take a deep dive into connected topics like product and
service design, new technologies and their impact, as well as strategy, inno-
vation, transformation and company culture.
You will find our bigger afternoon stages at COPPER House, GAGA, Mindspace
and DOME Stage. More intimate formats will take place at NOHO, Washington
Bar, MOJO CLUB - Jazz Café and on open water (MS NEXT). Find more infor-
mation on the programme and our venues on the following pages.
Join us in the evenings for drinks and music. And if you have any questions,
just ask anyone wearing a NEXT17 t-shirt. It is fantastic to have you here with
us - enjoy NEXT17!
Welcome to NEXT17!
Please take some time to read these pages to get the most out of NEXT.
Download the official ‘NEXTCONF’ mobile app for iOS and Android, bringing you a Live Screen featuring news, current events and upcoming speakers, a personalised timetable, which can be synchronised with choices you’ve already made online, location maps and a lot more.
Get the NEXT17 mobile app
4 5
SCHMIDTS TIVOLI – NEXT17 MORNING STAGEKEYNOTES, CHECK-IN (7:30 AM)
COPPER HOUSE – NEXT17 NETWORKING HUBNETWORKING, DEMOS, STAGE, CHECK-IN (8:00 AM)
STAGEKeynotes
STAGEKeynotes, Talks, Panels
LOUNGENetworking,Demos, Chats
from 8:00 am Registration & Cloakroom
from 9:00 am Networking Lounge,Coworking Space
Coffee & Beverages
Demos & Experiencesby Accenture Interactive, Adobe, AUDI, T-Systems
2:00 pm Free Lunch Bags
4:15 – 4:45 pm Meet & Greet Jamie Bartlett
7:00 pm Accenture Interactive Partywith DJ Josa Peit & free drinks
9:00
AM
– 2
:00
PM3:
00 P
M –
6:3
0 PM
9:00
AM
– 2
:00
PMFO
RM
AT
FOR
MA
T
VEN
UE
VEN
UE
9:15 – 9:30 am Welcome to NEXT17 : Pep Rosenfeld (Boom Chicago), US/NL
9:30 – 10:15 am We Need to Talk About Optimism : David Mattin (Trendwatching), UK
10:15 – 10:25 am Digital Sucks?! : Matthias Schrader (SinnerSchrader), Volker Martens (FAKTOR 3), GER
10:25 – 10:55 am Why AI Will Be in Every Digital Product : Lars Trieloff (Adobe Sensei) with Jeremy Abbett (Creative Evangelist), GER
10:55 – 11:25 am Voice Interfaces: Bridging the Gap to the SciFi Promise : Nandini Stocker (Google), US
11:25 – 11:45 am Blockchain & The Future of the Internet : Shermin Voshmgir (BlockchainHub), AT
11:45 am – 12:00 pm Reeperbahn Festival Surprise Act
12:30 – 1:10 pm Dept of the Unknown: Why Corporate ‘Innovation’ Doesn’t Work, and How to Fix It :Tricia Wang (Constellate Data), US
1:10 – 1:20 pm Up NEXT: Our Personal Afternoon Programme Guide : Monique van Dusseldorp &Ina Feistritzer (NEXT), NL/GER
1:20 – 1:45 pm Radicals: Outsiders Changing the World : Jamie Bartlett (Author), US
1:45 – 2:00 pm Reeperbahn Festival Surprise Act
10:40 – 11:25 am Keynote How Generation Z Will Reinvent Technology Pamela Pavliscak (Change Sciences), US
11:25 am – 12:10 pm KeynoteNo, Thank You: User Experience Design for Privacy Ame Elliott (Simply Secure), US
+ Livestream from Schmidts Tivoli Stage
3:00 – 3:45 pm PanelFuture of Marketing Nils Wollny (AUDI), Sven Krüger (T-Systems), Thomas Meyer (Adobe), GER
3:45 – 4:30 pm TalkHow to Influence Stefan Schraps (FAKTOR 3), Sven Wedig (Vollpension Medien), GER
5:00 – 5:15 pm StatementCarsten Brosda (State Councillor for Culture, Media + Digital Affairs, Hamburg), GER
5:15 – 6:30 pm Talk/Panel#dasmitmedien – Innovation in Media and How the Scene Merges with the Digital Industry : Dr. Carsten Brosda (City of Hamburg), Arne Wolter (G+J), Barbara Wegmann (Dropbox), Egbert Wege (nextMedia.Hamburg survey), Sabela Garcia Cuesta (next media accelerator), Roland Eisenbrand (OMR), Oliver Rößling (nextreality.Hamburg, ABSOLUTE Software), Jennifer Lachman (XING), GER
Thursday, 21: (Day 1)
COFFEE BREAK: 12:00 – 12:30 PM
7:00
PM
– L
ATE
6 7
COFFEE BREAK: 4:30 – 5:00 PM
DOME STAGE
Keynote Stage
3:30 – 4:30 TalkGlobal Corporates – You’re Sliding into Obscurity
5:00 – 6:00 TalkSilicon Valley InsidesTobias Jost (Hackerbay)
6:00 – 8:00 NetworkingBlogger Meet-up
3:00 – 4:30 WorkshopConsumer Trends: From Insight to InnovationDavid Mattin & Vicky Loomes (Trendwatching)
5:00 – 6:00 Panel A New Era of WorkingOttavia Tomarchio (Mindspace), Laura van de Vorst (HealthcoachFX), Felix Heinricy (Pendula), Johannes Saß (Mamiblock), Sonja Petersmeier (JIN)
Strategy & Innovation
3:00 – 4:00 TalkCulture of Snap - Media Consumption TrendsTatjana Biallas (Taboola)
Media &Innovation
Transformation & Culture
Creative Exchange – Joint sessions byNEXT & Reeperbahn Festival Conference
TechnologyImpact
MOJO CLUBJAZZ CAFÉ
GAGA NOHO DARK ROOM
3:00 – 3:45 TalkBrain Computer Interfaces: Zero-DayPrashanthan Ganeswaran (Gowerlabs)
5:00 – 6:30 WorkshopRoll Up Your Sleeves – Let’s Build Digital BusinessOliver Bahns, Felix Wunderer &Arndt Ohler(T-Systems)
TechnologyImpact
NOHO LOFT WASHINGTON BAR
MINDSPACE
3:00 – 3:45 TalkWhat is Design in Service to, Really?Alexander Baumgardt (California College of the Arts)
3:45 – 4:30 MasterclassDesign for Purpose – Making Innovation Work Christopher Böhnke (Fjord)
5:00 – 6:30 Talk/Masterclass Transformational Products and the Product FieldMatthias Schrader,Kristina Bonitz &Axel Averdung (SinnerSchrader)
Product & Service Design
NOHO DISCO
5:00
– 6
:30
PM3:
00 –
4:3
0 PM
FOR
MA
TV
ENU
E
3:00 – 3:45 KeynoteThe Dark Net:Inside the Digital UnderworldJamie Bartlett (Author)
3:45 – 4:30 PanelVR/AR/MxR: Time for a Reality Check?Susan Tackenberg (ST Media), David Wortley (GAETSS), Adrian Leu (Inition), Omaid Hiwaizi (Blippar), Thomas Bedenk (Exozet)
4:45 – 5:30 KeynoteHow Generation Z Will Reinvent TechnologyPamela Pavliscak (Change Sciences)
5:30 – 6:00 Talk/Fireside ChatWe Have to Talk About TrustMathias Müller von Blumencron (FAZ), Aminata Belli (Influencer)
3:00 – 4:00 PanelHit The Fan: Rules ofEngagementJennifer Otter Bickerdike (BIMM), Alison Fielding (Beggars), Eddie Meehan (Wonderful), Julia Ruzicka (Prescription Records)
4:15 – 4:45 Fireside ChatPerfect Match: Music in Video GamesSteve Schnur (EA), Sat Bisla (Musexpo)
5:00 – 6:30 Panel040x040 - Space for CreativityMatthias Weber (It’s The Glue), Arne Kittler (XING), Björn Lindén (Oatly), Christophe Stoll (Precious), Karl Berglund (Happy Ears), Martin Thörnkvist (Consultant), Petra Wille (Product Manager)
3:00 – 4:15 Talk/PanelNew Ways of Interaction: Voice Interface, (Chat)bots and moreJeremy Abbett (Creative Evangelist), Nandini Stocker (Google)
5:00 – 5:45 TalkBlockchain Meets the Real EconomyFrank Bolten (Chainstep)
5:45 – 6:30 PanelBlockchain Meets the Real EconomyFrank Bolten (Chainstep), Frank Rosenberger (TUI), Manlio Celotti (The Orchard)
Thursday, 21: (Day 1) Afternoon stages: 2:00 pm – 6:30 pm
5:00
– 6
:30
PM3:
00 –
4:3
0 PM
FOR
MA
TV
ENU
ENOHO
DEMO LOUNGE
2:00 – 7:00 Demos
Accenture Interactive Innovation
Labs, IBM Watson, LavaLabs,
T-Systems
8 9
SCHMIDTS TIVOLI – NEXT17 MORNING STAGEKEYNOTES, CHECK-IN (8:00 AM)
COPPER HOUSE – NEXT17 NETWORKING HUB NETWORKING, DEMOS, STAGE, CHECK-IN (8:00 AM)
STAGEKeynotes, Panels
STAGETalks, Workshops
LOUNGENetworking,Demos, Chats
9:00
AM
– 2
:00
PMFO
RM
AT
FOR
MA
T
VEN
UE
VEN
UE
Friday, 22: (Day 2)
9:15 – 9:30 am Welcome Day Two : Pep Rosenfeld (Boom Chicago), US/NL
9:30 – 10:00 am Digital Sucks : Bruce Sterling (Author), US
10:10 – 10:35 am Smart Hardware from the Streets : David Li (Shenzhen Open Innovation Lab), CN
10:35 – 11:00 am How Minimalism Will Improve Your Design Process + No, Thank You: User Experience Design for Privacy : Lily Kollé (Raft), Ame Elliott (Simply Secure), Monique van Dusseldorp (NEXT), NL/US
1:15 – 11:30 pm Reeperbahn Festival Surprise Act
12:00 – 12:30 pm A Brief History of Conversation (… and What Brands Can Learn from It) : Mark Curtis & Thomas Müller (Fjord), UK/GER
12:30 – 1:00 pm Distraction by Design: Why the Attention Economy Is in a Moral Crisis : James Williams (Time Well Spent), UK
1:00 – 1:15 pm Up NEXT: Our Personal Afternoon Programme Guide : Monique van Dusseldorp & Ina Feistritzer (NEXT), NL/GER
1:15 – 1:45 pm Learning from Innovation Failure – Lessons from The Museum of Failure : Samuel West (Museum of Failure), SE
1:45 – 2:00 pm Reeperbahn Festival Surprise Act
COFFEE BREAK: 11:30 AM – 12:00 PM
from 8:00 am Registration & Cloakroom
from 9:00 am Networking Lounge,Coworking Space
Coffee & Beverages
Demos & Experiencesby Accenture Interactive, Adobe, AUDI, T-Systems
2:00 pm Free Lunch Bags
3:00 – 3:30 pm Meet & Greet Bruce Sterling
3:45 – 4:15 pm Meet & Greet Samuel West
5:00 pm #dasmitmedien Beer Bash & NEXT Closing Drinks with free beer by nextMedia.Hamburg
9:45 – 11:15 am Talk/WorkshopSeamless Commerce : Nick Sohnemann (Future Candy), Christoph Frank (DPD), Kevin Besthorn (e-matters), GER
+ Livestream from Schmidts Tivoli Stage
3:00 – 4:30 pm TalkNext Generation Advertising : Alexandre Naressi + Christian Souche (Accenture Interactive), FR
4:30 – 5:00 pm TalkDigital Starts in the Mind: Building Environments to Challenge and Stretch People’s Thinking : Jonas Buddrus (Top of the Lake), GER
5:00 – 6:00 pm Closing KeynoteDesign and the Good Life : Sebastian Deterding (University of York), UK
9:00
AM
– 2
:00
PM3:
00 P
M –
LA
TE
10 11
COFFEE BREAK: 4:30 – 5:00 PM
MS NEXT
Networking
3:00 – 4:30 MasterclassLeadership is broken – Why traditional models fail in the face of fundamental change – and how to replace themWolfgang Wopperer-Beholz (MindMatters)
3:00 – 3:45 TalkDevugees – From Refugee to DeveloperMozamel Aman (DCI Digital Career Institute)
3:45 – 4:30 TalkTech for GoodHarald Neidhardt (MLOVE)
5:00 – 6:30 WorkshopDigital Sucks? Not if You Get Your Culture Right!Rhys Marc Photis & Kerstin van Eckert (Pathfinder @ GPi)
5:00 – 6:30 WorkshopVUCA-Flip: How to Build a Resilient Mindset in a Digital World Markus Stenglein &Dirk Belling (Curious), Christina Stenglein (Curious, Hamburger Resilienz Institut)
3:00 – 3:45 TalkHyperloop Case Study: How UX Strategy Can Trans-form the World!Jaime Levy (Author ‘UX Strategy’)
3:45 – 4:30 TalkIntersections andBoundaries of Strategic Design and UXMarja Annecke(SinnerSchrader Swipe)
Strategy & Innovation
Transformation & Culture
Life ImprovementCreative Exchange – Joint sessions byNEXT & Reeperbahn Festival Conference
TechnologyImpact
MOJO CLUBJAZZ CAFÉ
GAGA NOHO DARK ROOM
3:00 – 4:30 Workshop Think Watson: Designing Cognitive ExperiencesAntje Kruse-Schomaker (IBM Watson)
5:00 – 5:30 TalkBeyond Bullshit - How AI and Big Data are Redefining MarketingPeter Gentsch (Aalen University)
5:30 – 6:30 PanelHow AI Will Become the Game Changer in Meeting Consumer Expectation Stephan Dörner (t3n), Lars Trieloff (Adobe), Peter Gentsch (Aalen University), Wolfgang Hildesheim (IBM)
TechnologyImpact
NOHO LOFT
WASHINGTON BAR
GOOD TO KNOW
MINDSPACE
5:00
– 6
:30
PM
5:00
– 6
:30
PM
3:00
– 4
:30
PM
3:00
– 4
:30
PM
FOR
MA
T
FOR
MA
T
VEN
UE
VEN
UE
2:30 – 6:30 NetworkingNetworking Fischbrötchen – Harbour Boat Trip
2:30 – 3:45 Tour 1: Netzpiloten Cruise
3:45 – 5:00 Tour 2:t3n Pioneers Ship
5:00 – 6:30 Tour 3: Factory Berlin Sail
We will board the MS NEXT together with Netzpiloten, t3n and Factory Berlin and take a cruise through the Hamburg Harbour with best views on the Elbphilharmonie andbig container ships.
3:00 – 4:00 PanelThe Power of Networks – Towards Gender Equality in the Digital and Music IndustryJenni Schwanenberg (mantro), Carolin Neumann (Digital Media Women), Robert Franken (Diversity Consultant, Panda), Andrea Rothaug (RockCity Hamburg), Katrin Hesse (Hoffmann und Campe X)
4:15 – 4:45 TalkTrends and Counter Movements in Young Target GroupsChristoph Zeh (GfK)
5:00 – 6:00 PanelUnicorns, Beauty Boxes and a Water Dispenser: Young Experts Explain What Really Counts in Marketing TodayMia S. (pupil, 13),Lina V. (pupil, 15),Joshua A. (pupil, 17),Sarah Pust (Pusteblume)
3:00 – 4:00 PanelLooking East: How China is Changing Consumer Behaviour WorldwidePhilipp Grefer (NEU Festival), Tricia Wang (Constellate Data), David Li (Shenzhen Open Innovation Lab)
4:00 – 4:45 TalkHow Deep Learning is Changing the Design ProcessAlexander Meinhardt (Krunchtime)
Afternoon stages: 2:00 pm – 6:30 pmFriday, 22: (Day 2)
All afternoon venues will open at 2:00pm
Free Lunch Bags will be provided for you at:
COPPER House, DOME Stage,GAGA, Mindspace and NOHO.
NOHO
DEMO LOUNGE
2:00 – 7:00 Demos
Accenture Interactive Innovation
Labs, IBM Watson, LavaLabs,
T-Systems
12 13
Reeperbahn Festival
Enjoy the music!
By attending NEXT17, you can also participate in the Reeperbahn Festival which features a conference pro-gramme for the music and creative industries and show-cases a huge variety of contemporary sounds. Festival events take place September 20 to 23 all over Hamburg’s district St. Pauli. As a NEXT17 attendee you will be grant-ed free access to the conference and concert programme (depending on capacities. Please note that the concerts at Elbphilharmonie had to be booked in advance). Find the NEXT team’s personal artist recommendations here:
Martin KohlstedtSeptember 20-23, 8:00 pm, DOME Stage, Heiligengeistfeld
Antje SchomakerSeptember 21, 7:00 pm, Terrace Hill, Bunker, Feldstraße 66
Alice MertonSeptember 21, 8:00 pm, Docks, Spielbudenplatz 19
HAIYTISeptember 21, 10:00 pm, Uebel & Gefährlich, Bunker, Feldstraße 66
Maximo ParkSeptember 21, 11:10 pm, Docks, Spielbudenplatz 19
Alice Phoebe LouSeptember 22, 9:00 pm, St. Michaelis Church, Englische Planke 1
Charlie CunninghamSeptember 22, 11:00 pm, St. Michaelis Church, Englische Planke 1
Noah SleeSeptember 22, 10:00 pm, Bahnhof Pauli, Spielbudenplatz 21
Beth DittoSeptember 23, 0:00 am, Grosse Freiheit 36, Große Freiheit 36
Lion SphereSeptember 24, 0:40 am, Angie’s Nightclub, Spielbudenplatz 27
14 15
SCHMIDTS TIVOLISpielbudenplatz 27 - 28
The unique theatre at the heart of
the St. Pauli district is almost 150
years old. It hosts our keynote stage
on Thursday and Friday from 9:00
am – 2:00 pm. Registration opens at
7:30 am on Thursday and 8:00 am
on Friday. Coffee and snacks will be
provided during breaks.
Our unique locations
These are our NEXT17 venues.
The Reeperbahn atmosphere and Hamburg’s harbour views are part of what makes NEXT unique. So this year, once again, we put together a well-balanced variety of exciting venues for you.
COPPER HOUSEDavidstraße 37
The new NEXT networking hub is
offering talks & workshops, demos,
a co-working space and networking
areas with free coffee and beverages.
On Thursday you are invited to the
Accenture Interactive Party (7:00 pm)
and on Friday to #dasmitmedien Beer
Bash and NEXT Closing Drinks
(5:00 pm).
16 17
MOJO CLUB - JAZZ CAFÉReeperbahn 1
This cool café in the Dancing Towers
offers joint sessions of NEXT and the
Reeperbahn Festival Conference.
WASHINGTON BARBernhard-Nocht-Straße 79
An indispensable part of the ‘Kiez’
since 1964. Join us for talks and work-
shops in an unmatched atmosphere,
away from the hustle and bustle.
MS NEXTSt. Pauli-Landungsbrücken Brücke 6/7
A boat well known for hosting the best
get-together experiences in Hamburg.
Join the unique river cruise.
GAGASpielbudenplatz 21 - 22
The club with a stunning view over
the famous Reeperbahn will host talks
and panels.
© C
. Wis
chne
wsk
iNOHONobistor 10
This well-established NEXT venue
offers three floors for talks and
workshops plus a demo area for you to
experience some relevant tech trends.
MINDSPACERödingsmarkt 9
An inspiring co-working space at the
heart of Hamburg’s start-up scene.
There will be workshops, talks and
panels worth the short train trip past
the harbour’s panoramic view.
DOME STAGEFestival Village, Heiligengeistfeld
First appearance this year, hosting
some Reeperbahn Festival music and
hand-picked NEXT17 talks featuring
keynote speakers and panels.
18 19
S
5
4 9
3 8
2 7
1 6
The way to our venues:
MINDSPACERödingsmarkt 9
MS NEXTSt. Pauli-Landungsbrücken
Brücke 6/7
S-BAHNReeperbahn
U-BAHNSt. Pauli or Landungsbrücken
MOJO CLUB - JAZZ CAFÉReeperbahn 1
DOME STAGEHeiligengeistfeld
NOHONobistor 10
WASHINGTON BARBernhard-Nocht-Straße 79
SCHMIDTS TIVOLISpielbudenplatz 27-28
COPPER HOUSEDavidstraße 37
GAGASpielbudenplatz 21-22
COPPER HOUSENetworking Hub SCHMIDTS
TIVOLI2 min
MOJO CLUB - JAZZ CAFÉ6 min
DOME13 min
MINDSPACE23 min
11 min (via U3
Rödingsmarkt)
GAGA3 min
NOHO7 min
WASHINGTON BAR2 min
MS NEXT10 min
DISTANCES FROMCOPPERHOUSE
U
20 21
Reeperbahn
Bernhard-Nocht-Straße
Paul-Roosen-Straße
Simon-von-Utrecht-Straße
Hol
sten
stra
ße
St. Pauli Hafenstraße
Helgoländer A
llee
Hei
n-H
oyer
-Str
aße
Reeperbahn
Budapester Straße
Gla
cisc
haus
see
Davidstraße
8
6
5
1
7
9
4
S
2 3
U
U
22 23
CONFERENCEThank you for joining and supporting NEXT!
Premium Partners:
Media Partners:
Event Partners:
24
facebook.com/nextconftwitter.com/ nextconfyoutube.com/ nextconfinstagram.com/nextconf
nextconf.euApp: NEXTCONF
WiFi: NEXT17Password: nextconf17
#NEXT17