Conducting A SWOT Analysis

Conducting A SWOT Conducting A SWOT AnalysisAnalysis

Toolkit includes:Toolkit includes: Sample Facilitator Guidelines/Notes Sample Facilitator Questions Sample SWOT Analysis Charts

Suggested SuppliesSuggested Supplies Tables & Chairs – – sufficient quantities to

support break out groups SWOT Analysis Charts/Display boards

– – charts and display boards should be

large enough to be seen by all participants to capture the results of the analysis

– sample charts included in this presentation

Writing Supplies – paper, pens, post-it notes

Timekeeping mechanism

Conducting A SWOT Conducting A SWOT AnalysisAnalysisFacilitator Guidelines/NotesFacilitator Guidelines/Notes

1State Objectives & Explain the Process

Inform participants of the objective of the SWOT Analysis. In this scenario, participants are discussing how to enhance Closed POD recruiting and technical assistance by understanding commonalities and differences in various organizations.

2Organize Participants

Recommend smaller groups, no more than 10 per group. Groups should designate a spokesperson. In addition to the lead facilitator, consider having co-facilitators assigned to each group to encourage discussion and keep participants on task.

3Ask Leading Questions

Sample questions are provided. Tailor accordingly but ensure they prompt discussion and support the objective.

4

Establish Time Limits for Brainstorming Each Section

Recommend 5-8 minutes per section. Do not allow time for participants to justify their response, just capture the response with a short phrase. Justification/analysis will come later in the process.

5Regroup & Respond

Once all areas of the SWOT have been addressed, regroup to discuss the responses. Address each category of the SWOT (Strengths, Weaknesses, Opportunities, Threats) separately. Each group should be prepared to provide the top 2-3 responses for their sector in each area of the SWOT. Do not elaborate on the responses at this point.

Conducting A SWOT Conducting A SWOT AnalysisAnalysisFacilitator Facilitator

Guidelines/NotesGuidelines/Notes

5Regroup & Respond

Lead facilitator considers the responses and determines where they fit on the supporting charts:

• Strengths and Weaknesses should be internal to the organization.

• Opportunities and Threats should be external to the organization.

• If more than two groups provide the same response, add it to the “commonalities” chart.

• If only one group provides a certain response, add it to that particular sector’s chart.

6

Discussion & Analysis: Exploit strengths & opportunities; mitigate weaknesses and threats

Facilitators should encourage discussion that helps participants develop suggestions for using the strengths and opportunities to their advantage and developing strategies to overcome the challenges presented through the weaknesses and threats.

7 Conclude Session

Participants can use applicable information to tailor recruiting strategies and messages; and refine technical assistance methods when working with various Closed POD organizations.

Conducting A SWOT Conducting A SWOT AnalysisAnalysisFacilitator Facilitator

Guidelines/NotesGuidelines/Notes

Closed POD PlanningClosed POD Planning

Sample Facilitator QuestionsSample Facilitator Questions

Conducting A SWOT AnalysisConducting A SWOT Analysis


Strengths:Strengths:1) What advantages does your public health agency have

that would impact an organization’s decision to become a Closed POD?

2) What advantages does this sector have in being a Closed POD?

3) What do you do better than anyone else?4) What do they do better than anyone else?5) What unique resources* do you have access to? 6) What unique resources* do they have access to? 7) What are the advantages of Closed POD program?

Sample Facilitator QuestionsSample Facilitator Questions

* Examples of Resources = assets, skills, experiences, processes, people, funding, data

Conducting A SWOT AnalysisConducting A SWOT AnalysisSample Facilitator QuestionsSample Facilitator Questions

Weaknesses:Weaknesses:1) What disadvantages does your public health agency

have that would impact an organization’s decision to become a Closed POD?

2) What real or perceived reasons could there be for not using this sector as a Closed POD?

3) What real or perceived reasons could impact this sector’s decision to become a Closed POD?

4) What resources* are you lacking? 5) What resources* are they lacking?6) What are the disadvantages of the Closed POD

program? * Example of Resources = assets, skills, experiences, processes, people, funding, data

Opportunities: Opportunities: 1) What interesting external trends are you aware of that

may impact Closed POD planning? 2) What changes are occurring or are needed in your

jurisdiction to support the program or participation in the program? Consider the following: • Technology• Legislation• Socio-cultural

3) How can you capitalize on previous relationships that may be established between other programs in your health department and organizations within the various sectors?


Threats: Threats: 1) What external factors are you aware of that may impact

your ability to recruit or provide technical assistance Closed PODs?

2) What external factors are you aware of that may impact your ability to incorporate or manage the operations of Closed PODs in your dispensing strategy during an emergency?

3) Are you aware of partnerships between your health department and organizations within the sectors that may have produced poor outcomes that may impact your ability to form a partnership?

4) Are you aware of a lack of strong leadership or support from political leaders, preparedness partners, or other influencing agencies?


Closed POD PlanningClosed POD Planning

Sample Charts (pick best for you)Sample Charts (pick best for you)


Strengths:

Weaknesses:

Opportunities:

Threats:

Strengths:

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Strengths:

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Threats:

Strengths:

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Threats:

Strengths:

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Strengths:

Weaknesses:

Opportunities:

Threats:

Contact Information

Name: Contact Info

If you are comfortable with it, please share the results of your SWOT Analysis:

[email protected]

Documents

Conducting A SWOT Analysis