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Concurrent Enrollment Concurrent Enrollment as a Vehicle for as a Vehicle for Recruitment & Recruitment & Retention: Retention: Does Tinto’s Does Tinto’s Model Apply to CE? Model Apply to CE? USU Concurrent Enrollment Program USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS, Executive VINCENT J. LAFFERTY MS, Executive Director Director DANIEL R. JUDD PhD, Assessment DANIEL R. JUDD PhD, Assessment Specialist Specialist HEATHER THOMAS MS, Director HEATHER THOMAS MS, Director

Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

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Page 1: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Concurrent Enrollment Concurrent Enrollment as a Vehicle for as a Vehicle for

Recruitment & Retention: Recruitment & Retention: Does Tinto’s Model Apply to CE?Does Tinto’s Model Apply to CE?

USU Concurrent Enrollment ProgramUSU Concurrent Enrollment ProgramVINCENT J. LAFFERTY MS, Executive DirectorVINCENT J. LAFFERTY MS, Executive Director DANIEL R. JUDD PhD, Assessment SpecialistDANIEL R. JUDD PhD, Assessment SpecialistHEATHER THOMAS MS, DirectorHEATHER THOMAS MS, Director

Page 2: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

CEPs are being asked toCEPs are being asked to

QuantifyQuantify their their

ContributionContribution to the to the

Sponsoring InstitutionSponsoring Institution

Page 3: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Student-Centered MeasuresStudent-Centered Measures

Page 4: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

It is It is less costlyless costly to to

keepkeep

an existing customeran existing customerthan to attract than to attract

a new onea new one

Page 5: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Tinto - 1993Tinto - 1993

Generally, the more satisfying Generally, the more satisfying those (college) experiences those (college) experiences are felt to be, the more likely are felt to be, the more likely

are individuals to persist are individuals to persist until degree completionuntil degree completion..

Page 6: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Tinto’s Model of IntegrationTinto’s Model of Integration

Degree CompletionDegree Completion

IntegrationIntegration

Student SatisfactionStudent Satisfaction

Pascarella & Terenzini, 1991

Page 7: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Apply Tinto’s Model to CE?Apply Tinto’s Model to CE?

1.1. HS Students & Parents HS Students & Parents

2.2. Teachers, Counselors & Teachers, Counselors & AdministratorsAdministrators

3.3. NACEP’s 1 Year & 5 Year NACEP’s 1 Year & 5 Year for Accreditationfor Accreditation

Page 8: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Conditions Supportive of Retention

1. Expectation = Parents2. Advice = HS Counselors3. Support = HS Teachers4. Involvement = CE Credits5. Learning = Satisfaction

Page 9: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Overview USU CE ProgramOverview USU CE Program

Legislated State funding in 1991Legislated State funding in 1991

2006-07 had 6,774 students2006-07 had 6,774 students

Class titles for CE credit = 118Class titles for CE credit = 118

HSs in Utah and Idaho = 75HSs in Utah and Idaho = 75

Page 10: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Study #1 Study #1

CEP Stakeholders:CEP Stakeholders:

HS Students & ParentsHS Students & Parents

Page 11: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

CE Student StudyCE Student Study

Three HS located nearbyThree HS located nearby

Census of 64 CE classesCensus of 64 CE classes

CE ≈CE ≈ 50% HS Students 50% HS Students

N = 1,000 HS StudentsN = 1,000 HS Students

Page 12: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Results HS StudentsResults HS Students

Overall student satisfaction with Overall student satisfaction with the CE program was 93%the CE program was 93%

Of the decided Seniors, Of the decided Seniors, 93% said 93% said that they would attend USUthat they would attend USU

Page 13: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Parents of CE StudentsParents of CE Students

Random sample of 436 households Random sample of 436 households

Mail with telephone follow-upMail with telephone follow-up

n = 253 completed questionnaires n = 253 completed questionnaires

58% response rate.58% response rate.

Page 14: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Results Parent StudyResults Parent Study 87% of Parents87% of Parents agreed satisfied with agreed satisfied with

the education student received the education student received through CE, through CE, 47% strongly agreed47% strongly agreed. .

90% of Parents90% of Parents agreed that agreed that they they recommend CE to other parents, recommend CE to other parents, 62% 62% strongly agreedstrongly agreed..

Page 15: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

What is What is MOST IMPORTANTMOST IMPORTANT to to Students and Parents Students and Parents

in choosing an in choosing an Undergraduate Program?Undergraduate Program?

Page 16: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Factors Important in Factors Important in Choosing a CollegeChoosing a College

Social opportunitiesSocial opportunities Education for a better jobEducation for a better job Faculty show concern for studentsFaculty show concern for students Quality program for chosen careerQuality program for chosen career Affordable tuitionAffordable tuition Availability of scholarshipsAvailability of scholarships

Dan Jones & Assoc. ’02 Focus Groups

Page 17: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Ranking of Decision FactorsRanking of Decision FactorsIdentical ResultsIdentical Results

Students Parents

1 Education for better job 1

2 Affordable tuition 2

3 Quality program for

chosen career3

Page 18: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Study #2 Study #2 Focus Groups: Focus Groups:

CE Teachers and CE Teachers and HS CounselorsHS Counselors

Page 19: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Focus Group ResultsFocus Group Results

HS Counselors are the Gatekeepers

Policy & Procedure to ADMIT-DROP

Notify HS of Students on Probation

Strategies for Students NOT in CE

Page 20: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Counselors’ DilemmaCounselors’ Dilemma

How to advise students as they take AP classes, CE classes, and the ACT/SAT so that all credit sources work together to give students maximum credits, but not so many that some have to be counted as electives.

Page 21: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Study #3 Study #3 NACEP AccreditationNACEP Accreditation

5 Year & 1 Year 5 Year & 1 Year SurveysSurveys

Page 22: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

How Many Credits Earned?How Many Credits Earned?

1-Yr. Follow-up Study (2006-07):1-Yr. Follow-up Study (2006-07):

3,447 credits earned (n=200)3,447 credits earned (n=200) Average was 17 creditsAverage was 17 credits Median was 12 creditsMedian was 12 credits Mode was 6 creditsMode was 6 credits

Page 23: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,
Page 24: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Attended College After HSAttended College After HS

1-yr. 5-yr.

Yes 78% 92%

18% of CE students in 1-yr were going or were on LDS mission

Page 25: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Attended Sponsor After HSAttended Sponsor After HS

1-yr. 5-yr.

Yes 35% 57%

SLCC, BYU, & SUU increased enrollment of USU CEP students

Page 26: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Recommendation

Use the NACEP Accreditation Surveys to Quantify

Your CE Program’s Contribution to Your Sponsoring Institution.

Page 27: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Quantifying Contributions What does the Sponsor give?

– Avg. Credits Earned X % CE Student at Sponsor

What does the Sponsor get back?– Number of Freshman or New Admits– Avg. Semesters CE Students Retained– Tuition Dollars Earned– Public Support – Satisfaction

Benefit of CE to Disadvantaged Students?– Low-income– First-Generation College

Page 28: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Comparison Current StatusComparison Current Status

Study n USU

Other4 yr.

2 yr Coll.

Vol.Svc. Work

5-yr. 196 55% 29% 10% 0% 7%

1-yr. 200 35% 30% 13% 18% 7%

Page 29: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Comparison of SatisfactionComparison of SatisfactionOverall satisfaction (combined “Excellent” and “Good”) remained at 95%

5-yr. 1-yr.

Excellent 62% 64%

Good 33% 31%

Fair 6% 3%

Poor 0 2%

Total 100% 100%

Page 30: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Comparison Credit/SatisfactionComparison Credit/Satisfaction 2006-07 1-Yr. Follow-up Study:2006-07 1-Yr. Follow-up Study:

USU credits earned n Excellent Good Fair Poor

1-6 credits 60 55% 35% 8% 2%

7-13 credits 52 52% 40% 2% 6%

14-24 credits 41 71% 29% 0 0

25-62 credits 47 83% 17% 0 0

Page 31: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Does greater Does greater involvement in CEinvolvement in CE

increase the likelihoodincrease the likelihoodthat students will attend that students will attend

Sponsor Institution?Sponsor Institution?

Page 32: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Credit by Where EnrolledCredit by Where Enrolled 2006-07 1-Yr. Follow-up Study:2006-07 1-Yr. Follow-up Study:

Credits earned n USUOther4 yr.

2 yr.Coll.

Vol.Svc Work

1-6 credits 60 20% 35% 13% 20% 12%

7-13 credits 52 29% 35% 14% 19% 4%

14-24 credits 41 46% 27% 10% 12% 5%

25-63 credits 47 49% 23% 13% 11% 4%

Page 33: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Summary #3 ResultsSummary #3 Results• 55% of USU CEP students attended Sponsor 55% of USU CEP students attended Sponsor

5 years after HS 5 years after HS > 3,000 students> 3,000 students

• Both surveys had Excellent ratings > 60% Both surveys had Excellent ratings > 60%

• Both surveys had overall satisfaction > 90%Both surveys had overall satisfaction > 90%

• Average CE credits earned was 14 - 17Average CE credits earned was 14 - 17• As credits earned increased so didAs credits earned increased so did

– overall satisfaction andoverall satisfaction and – likelihood of attending Sponsorlikelihood of attending Sponsor

Page 34: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Overall FindingsOverall Findings• Student & Parent expectations sameStudent & Parent expectations same

– Emphasis on career goalsEmphasis on career goals

• HS Counselors are CE gatekeepersHS Counselors are CE gatekeepers

• Majority of CE students go to SponsorMajority of CE students go to Sponsor

• Students earning more CE creditsStudents earning more CE credits– More satisfiedMore satisfied– Attend Sponsor in greater numbersAttend Sponsor in greater numbers

Page 35: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Recommendations for Retention

Support Student Satisfaction

Continue strengthening class quality Offer career-oriented courses Network ongoingly with counselors Perform annual satisfaction studies Benchmark student satisfaction results

Page 36: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Recommendations for Retention

Apply for and stay current on NACEP Accreditation Status

Use the NACEP Accreditation Surveys to quantify the contribution of CE to your sponsoring institutions

Confirm retention figures and contribution of CEPs by creating a NACEP database

Page 37: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

It is It is less costlyless costly to to

keepkeep

an enrolled studentan enrolled studentthan to attract than to attract

a new onea new one

Page 38: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Thank You

Page 39: Concurrent Enrollment as a Vehicle for Recruitment & Retention: Does Tinto’s Model Apply to CE? USU Concurrent Enrollment Program VINCENT J. LAFFERTY MS,

Dan Judd, PhD, MPA

[email protected]

c 435-770-0139