MARKETING PRESENTATION

Elisabeth DesironJasmin DrakeEllen MoussouHannah RummelJodi Ulm Faculty Advisor: Daniel Stiller

Objective Ignite Imaginations with the Light of Christ

Marketing GroundworkGet the “right message” to the “right people”

● List of LCEF District VPs and Executives● Survey to help determine which congregations

could provide highest ROI

Survey 1. What are the 10 biggest churches in your region?2. How many LCEF services does each congregation

use?3. How often do these congregations use LCEF’s

services?4. How often do these congregations repeatedly use

services? Is there a strong turnaround of repeat users?

5. How does the presence of Thrivent affect the LCEF?

6. Are churches able to both utilize Thrivent and LCEF?

Segmentation Chart

Diversity’s Importance

● Bringing in diverse perspectives can truly ignite imaginations

● Other community and business leaders will also be invited

● Inducing curiosity and a more diverse selection of ideas

Diversity and Curiosity

Let Us Partner With YouSharing in the hopes and dreams of the community

Viewed as a Partner, not just a service

provider

Look at the Big Picture

Conference Proposal

Moving Away from the “Business Conference” Experience

Conference Vision

Curiosity● Creativity

Sessions● Free Time

Diversity● Non-traditional community leaders● Testimonials and Q&A with the public● Groups share new ideas

Creativity

Conference ItinerarySaturday8:00-8:45 AM : Conference Mission: Igniting Imaginations9:00-10:15 AM : 1st Session10:30-11:45 AM : 2nd Session11:45-12:45 PM : Lunch1:00-2:15 PM : 3rd Session2:30-3:45 PM : 4th Session4:15-6:00 PM : Free Time6:00-7:30 : Dinner8:00-9:30 PM : Testimonials and Q&A with Public

Friday6:00-7:00 PM : Check into Hotel7:30-8:30 PM : Welcome

Sunday7:30-9:00 AM : Breakfast (Optional)9:00-9:30 AM : Worship Service (Optional)10:30 AM : Check out

Promotion “Igniting Imagination with the Light of Christ” advertisements●Conference Focused Social Media ●Materials such as flashlights and Bibles with theme verse

Psalms 119:105 “Thy word is a lamp unto my feet, and a light unto my path.”

Meeting in a Box

Continuing past the “Look at the Big Picture” Conference

Budget

RSVP

Let Us Partner With

You