CONCEPTULIZING ERP APPLICATION FOR SOCCER INDUSTRY

APPROACH

• Similarity and Compatibility of Soccer Industry Business Processes to that of Service Industry.

• Current Literatures & Research on Empirical Relations Between Club Success & Parameters such as Financial Capacity, Players’ Characteristics, and other Qualities such as Management.

• Conceptual Model for Team Success.• Empirical Data on European Successful Clubs for

Period 1997-2002.

CONCEPTUAL MODEL DESIGN

• Club Success = ƒ (number of participations in the international leagues over the period of five years, e.g. Manchester United, financial position of the club and its value ranking in the entertainment industry. It is ranked as number one in generating revenues.)

• Management Quality = ƒ (technical director (i.e. full time years in physiology with a no. of years’ experience in other professional clubs, trainer (i.e. cooperation with technical director and an international proof record of success in coaching, president (i.e. negotiations skills with network capacities)

CONCEPTUAL MODEL DESIGN

• Team Success= ƒ (sum of the quality individual players, no. of years of service with professional leagues on the same position, top 10 % and bottom 10 % of the national leagues)

• Team Strength= ƒ (no. of core players over the three years period, no. of top talent players with transfer fees above GBP 20 million, No. of injuries over the period of three years, No. of the coaches over the three years period, no. of nationalities over the three years period)

HYPOTHESIS ONE

Successful Team

• Moderate Team Strength and High Management Quality• High Team Strength and High Management Quality• High Team Strength and Low Management Quality

Unsuccessful Team

• Moderate Team Strength and Low Management Quality

HYPOTHESIS ONE

HYPOTHESIS TWO, CLUB SUCCESS

• The hypothesis of club success is evidenced by a higher proportion of the variation in club performance which is attributed primarily to management quality and players’ qualities (players’ talents).

• The combination of the two elements can result in successful club in the following forms;

• Successful Club:• High Club Success and High Management Quality

• Unsuccessful Club:• Low Management Quality and Moderate Club Success• Low Management Quality and High Club Success• High Management Quality and Moderate Club Success

HYPOTHESIS TWO

Table 1: Model 1; Model for the Team SuccessPeriod of 1999-2002

Measurement

of a Team

Strength

Manchester

United

Real

Madrid

AC Milan Bayer

Munich

Liverpool FC Ajax

Amsterdam

No. of Core

Players

6 6 5 7 5 6

No. of Top

Talent Players

With Transfer

Fees above

GBP 20

million

4 3 6 2 1 0

No. of injuries 2 3 2 3 3 4

No. of the

Coaches

1 1 1 1 1 1

No. of

Nationalities

5 7 17 10 8 8

Table 2: Model 2; Ranking for Top 6 of the National and International Leagues, Period 1997-2002

Measurement

of Team

Success

Mancheste

r United

Real

Madrid

AC Milan Bayer

Munich

Liverpool Ajax

Amsterdam

Ranking in the

National Leagues for the past 5

years

14 times gain

National Leagues

Champion.10 times gain FA

Cup - the oldest cup of soccer history

28 times gain Spanish League titles.17 times gain Spanish Cup titles.

16 Times Gain Cup of Series A.4 times gain Italia Cup.4 times gain Italian Super cup.

17 times gain

National Leagues

Champion.10 times gain DFB-Pokalsieger

18 times gain

National Leagues

Champion.

6 times gain FA

Cup – the oldest cup of soccer history

28 times gain National Leagues Champion.15 times gain Dutch Cup titles

Ranking in International Leagues for the past

5 years

4th

3 times gain C1

Cup

1st 9 times gain C1

Cup

2nd 5 times gain C1

Cup

3rd 4 times gain C1

Cup

3rd 4 times gain C1

Cup

3rd 4 times gain C1

Cup

Table 3: Model 3; Three Decision-Making Organs Weigh Management Quality Equally

Measurement

of

Management

Quality

Manchester

United

Real Madrid AC

Milan

Bayer

Munich

Liverpool

FC

Ajax

A’dam

Technical

Director

Professionalis

m

1 1 1 1 1 1

Soccer Coach

Professionalis

m

1 1 1 1 1 1

Président

Professionnali

sme

1 1 1 1 1 1

CONCLUSION

We reviewed major part of literatures on; players’ salariesversus team performance, the importance of sponsorship,marketing and advertising, commercialization of soccer teams,necessary contemporary changes in soccer business, i.e.recognition of the business processes such as procurement,marketing and management skills, the role of management insuccess or failure of the team and the club, the empiricalcorrelation of team production function, coaching efficiency andteam success, estimating the demand for professional teamsports, trying to identify the objective function of professionalclubs, and a few papers attempt to link the analysis of supplyand demand conditions.

CONCLUSION

In this conceptual study, we defined the management quality as key success factor in team club success. We also defined the management quality as integration of performance by management team. Optimization of business processes at a soccer club is a tool in improving management quality. The hypothesis of club success is evidenced by a higher proportion of the variation in the club performance which is attributed primarily to quality of management and quality of players.

FOLLOW UP RESEARCH

•Updating Literature Review

•Extending the Number of Successful Soccer Clubs and Periods in Empirical Data Collection for a Rigorous Statistical Analysis of Data to Find a Mathematical Relation between Characteristics.

•Continuous Build of Business Models for Successful Soccer Clubs and Benchmarking to Converge to a Reference Model.