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Conceptual Photography subject is not the object
CONCEPT
• Ideas/notion
• Something comes from the mind (abstract/mental)
• Unrealized idea/vision/dream
Conceptual Photography
Conceptual photography is a type of photography that illustrates or communicates ideas.
COMMUNICATE IDEAS - IMAGE, SLOGAN & LOGO
SLOGAN
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.
Apple Think Different Campaign