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Concept presentation for retail space,
coffee shop and office space
Commercial Design Assessment Task One
Caroline O’Brien 00095224T
Brief Analysis BRIEF ANALYSIS
Project Name Retail, Coffee Shop and Office fit out for SHOTZ Sports Nutrition
Client Name Darryl
Project Location Sydney
Designer Caroline O’Brien
Date 12/2/2015
Area Requirements Options Research/Action
Retail Showcase Area
Ground floor
Must reflect the company’s brand and aesthetic
use of brands colours - red, black white and splashes of colours from products
research brand
Area to display products Bench with stands for each product, draws below bench to store extra stock
Research options available
POS Ipad with POS software, cash drawer, receipt printer and Eftpos machine
research options available
Taste testing counter /bench for taste testing research options available
Bathroom Toilet in the office Single unisex toilet on first floor
Codes/regulations for toilets Toilets male and female toilet
Coffee Shop
Seating for up to 20 people combination of tables chairs, bench seating and stools at benches
research furniture suppliers
Standing room for up to 20 people areas for people to congregate
POS Ipad with POS software, cash drawer, receipt printer and Eftpos machine
research options available
Coffee Machine
Counter Timber counter and benches with cupboards and drawers underneath
research options available
Attract people to the brand providing coffee and snacks people will be encouraged to visit the space
taste testing and one on one consultation’s
Ground floor
Coffee Shop Cont.
Must reflect the company’s brand and use of brands colours - red, black white and splashes of
aesthetic colours from products
Office
Desks/workspace for 10 people one permanent, 3 semi-permanent and 6 communal desks
research options available
Waiting area 2 - 3 chairs
Storage Cupboards and drawers
Meeting Area
Table/chairs for 10 people
research options available White board
Projector
Phone
Kitchen/Break Out space
Benches benches with cupboards above and below
research suppliers
Sink single sink for washing dishes
Microwave
Boiling water/chilled water tap
Sandwich press
Lounge/bean bags
Small table/chairs
Think Tank Table and chairs for 6 people Research options available
Brand Analysis
SHOTZ Sports Nutrition www.shotz1.com Where did the company originate?
Shotz Sports Nutrition originally started out as Carboshotz back in 1995 and is a Melbourne based brand. In 2005 they changed their name change to Shotz
Sports Nutrition along with the introduction of new and improved products. They currently have a warehouse in Docklands, but no retails space.
Do they already have an Australian presence?
They are well known both Australia wide and internationally as they sponsor a number of large events including triathlons within Australia. They also sponsor
professional sporting groups and individual professional athletes across a number of different sports including triathlon, cycling, motor sports and running.
What does the company sell?
The company sells sports nutrition in a number of different forms to keep athletes fuelled during exercise and aid in recovery.
Energy Gels - Fast sustained fuel to keep the active muscles and brain energised. Smooth liquid/gel consistency that is easy to consume
Electrolyte Tablets - Portable sugar/calorie free electrolyte replacement. Customise your hydration to suit your needs
Energy Bars - Low in fat, low in refined sugar, high in complex carbohydrate. It has a moist texture that is easy to consume even at high intensity.
Protein Bars - 20 grams of protein, the Shotz Protein bar is a recovery alternative to refined, processed powders.
What is their brand aesthetic?
Colours of brand – black/white with splashes of colour (packaging)
Action images of athletes can be used
Tastings of products can be offered
Consultations can be made with staff to discuss individual nutrition needs
Concept One
A combination of white and black materials and finishes with
the addition of colourful furniture and fittings
This concept is fresh and professional with touches of fun and
colour to compliment the brand.
Clinical meets professional
Materials: timber floors, white and coloured furniture and
natural materials and finishes.
Perspective Sketches
Looking into the café and retails space
from the front of the building
Looking into the meeting room
towards the kitchenette located at the
back of the space on the first floor
Looking towards the meeting room
and kitchenette from the reception
area located at the front of the space
Concept Two
A combination of matt and shiny black finishes with timber
for warmth and splashes of colour added through signage and
products to give interest to the space and compliment the
brand.
This concept offers a relaxed casual environment that’s warm
and inviting
Industrial meets sophistication
Material: polished concrete floors, tiles, timber