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LITTLE DORIS COMPANYMARCH 2016
BRIEF
BRIEF
• Todesignabrandidentityandinteriorconceptthatwillrepresentandpromotethevalues,con-textandgoalsofLittleDorisCompany.
TARGETMARKET
• Althoughthereisnocurrentsite,thecafeaimstoprovideemploymentandanalternativehubforlocalyouth.Thecafe’soverallimagethereforewillneedtoresonatewellwiththe16-24agegroup,aswellasfeelingappropriateforoldercustomersandpassers-bywhoarenotaffiliatedwiththecharityworkofLittleDorisCompany.
BRANDIDENTITY
• Coloursandmaterialstocreateanupliftingandinspiringatmosphere.Schemeshouldalsocom-municatesustainableandethicalstandards.
• Interiordesigntoconsiderbudgetrequirementsandfuturescaleablesolutions.
CONCEPT MOODBOARD
LOGO DESIGN
VISUAL 1
VISUAL 2
VISUAL 3
MEETING1:ProjectBriefing
BRAND DEVELOPMENT
Definingbrandvaluesandpersonality Brandstrategyandpositioning Basicmarketresearchandcompetitionstudy
BRAND IDENTITY
Visualdevelopmentofbrandidentity 2brandoptionsofnamegeneration,logoandgraphic“feel” Startofinteriordesignconcept
MEETING2:Review/selectionofconceptandstartofinteriordesign
INTERIOR DESIGN
Layoutplans,drawingsandstrategydiagrams Interiordesigndevelopment Developing3x3Dinteriorvisualisations Developing3xcustomartworkforgraphics
MEETING3+:Review,developmentandfinalisationofinteriordesign
REALISATION
Detailedplansandtechnicaldrawings Final3x3Dinteriorvisualisations,high-resolution Final3xcustomartworkforgraphicsinoriginalformat Finalspecsandbudgetapproximation
DESIGN PACKAGE 1