16© 2012 CSC Brand Guidelines

COLORPrimary and Secondary Palette

Our brand lives predominantly on a white canvas. CSC Red is the primary logo color as well as a preferred accent color. Our body copy uses CSC Charcoal or Dark Charcoal.

Each secondary color has been specified as a Pantone, 4CP, RGB and HTML. These specifications will cover any number of applications where our brand might be applied.

SPOT COLORSWhen spot-color printing is available, you should use the listed Pantone colors for greatest impact.

CMYK COLORSFor process-color reproduction, the CMYK conversions are shown that best match the Pantone colors.

WEB COLORSFor process-color reproduction, the hexadecimal (hex) conversions are shown that best match the Pantone colors.

OPACITY PERCENTAGESPercentages of the colors in the palette are allowed in situations such as presentations. It’s preferred that CSC Red not be modified. Lighter variations of CSC Red approach shades of pink, which is not the brand image we’d like to project. It’s also recommended that you treat the Sunset Yellow at 100%.

TRANSPARENCYWhen using a color projection box over an image, setting it to transparency mode “multiply” is best to achieve a full-color transparent box over an image.

White

Black

Asparagus

Light SiennaDark PlumDeep MidnightLight Midnight

Light MidnightPantone® 549CMYK 69/36/27/1RGB 88/139/163Hex #588BA3

Deep MidnightPantone® 7463CMYK 100/75/39/27RGB 0/63/96Hex #003F60

CMYK 0/0/0/100RGB 0/0/0Hex #000000

Dark PlumPantone® 669CMYK 89/95/35/29RGB 56/38/88Hex #382658

Dark CharcoalPantone® Cool Gray 10C

CMYK 0/0/0/75RGB 99/100/102Hex #636466

Pantone® Cool Gray 9

CMYK 0/0/0/50RGB 147/149/152Hex #939598

RGB 0/88/130Hex #005884

SunsetPantone® 7404CMYK 1/17/100/0RGB 255/207/1Hex #FFCF01

AsparagusPantone® 367CMYK 53/6/100/0RGB 136/186/65Hex #88BA41

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primary colors

secondary colors

logo

text

75%

Modifying opacitypercentage is bestfor Power Point®.