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Computer-Mediated Communication. Introduction to Collective Action and Public Goods. Today. Preparing for Assn2: Project research! Short wrap-up of reputation discussion Introduction to collective action and public goods. Another side of reputation…. “. - PowerPoint PPT Presentation
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Coye Cheshire April 22, 2023//
Computer-Mediated Communication
Introduction to Collective Action and Public Goods
Today Preparing for Assn2: Project research!
Short wrap-up of reputation discussion
Introduction to collective action and public goods
04/22/23 Computer-Mediated Communication 2
04/22/23 Computer-Mediated Communication 3
Another side of reputation…
Internet markets also have significant advantages in establishing reputations … any information that is gleaned can be near costlessly tallied on a continuing basis … [and] that information can be near costlessly transmitted to millions of potential customers.
— Resnick et al. 2006, p. 80
“
”
04/22/23 Computer-Mediated Communication 4
The CMC and ‘Offline’ Reputation Link: Emergent Reputation Systems and Identity
As designers, what can we learn from all of this? What kind of community do you have (or are you trying to foster)?
When and Why to use Pos/Neg/Mixed/Hybrid Reputation Systems?
What behavior(s) do you want to encourage, reward, punish?
Consider the “unintended consequences” of implicit information
Just because you build a system to be interpreted a certain way doesn’t mean that the user will agree…
04/22/23 Computer-Mediated Communication 5
04/22/23 Computer-Mediated Communication 6
Core Concepts
Collective Action
Public Goods
Free-Rider Problem
04/22/23 Computer-Mediated Communication 9
Key Characteristics of Public Goods
Non-Excludability
Non-Rival Goods (Jointness of Supply)
04/22/23 Computer-Mediated Communication 13
The Free-Rider ProblemIndividual interests tend to
make non-contribution tempting, especially if other people will do the work.
In collective action, we can view this as an n-person prisoner’s dilemma
…but more on that later
04/22/23 Computer-Mediated Communication 15
Selective Incentives as Solution
04/22/23 Computer-Mediated Communication 16
Free-Riding and the Logic of Collective Action
“If all individuals refrained from doing A, every individual as a member of the community would derive a certain advantage. But now if all individuals less one continue refraining from doing A, the community loss is very slight, whereas the one individual doing A makes a personal gain far greater than the loss that he incurs as a member of the community.”
(Pareto 1935, vol. 3, sect. 1496, pp. 946-7)
04/22/23 Computer-Mediated Communication 17
“I guess I will never vote again…unless of course no one else is voting.” – Deepti Chittamuru (2007)
04/22/23 Computer-Mediated Communication 18
Life is “solitary, poor, nasty, brutish and short” (Hobbes 1651)
04/22/23 Computer-Mediated Communication 21
Collective Action and the Hobbesian “War of All Against All”
Under what conditions will cooperation emerge in a world of egoists without central authority?
04/22/23 Computer-Mediated Communication 22
Collective Action and Group Size
Smaller groups tend to have a better chance of producing a public good (Olson 1965)
Why?
More benefits for each personLarger impact of any single contributionGenerally, lower costs of organization
04/22/23 Computer-Mediated Communication 23
But what about REALLY big groups?
Analyzing and Visualizing the Semantic Coverage of Wikipedia and Its Authors (Holloway, Bozicevic and Borner 2005)
http://arxiv.org/abs/cs/0512085