Comprehensive Search Engine Marketing Technology

Comprehensive Search Engine Marketing Technology

Global Digital Media and Marketing ManagementSuperior Technology & Expert Service Spanning 13 Countries

Digital ad serving and campaign management since 1999

Recognized rich media pioneer and digital campaign management leader

Offices in all key digital markets providing 24/7/365 coverage

Eyeblaster’s Customers and PartnersDeep Relationships with Leading Brands, Agencies and

Publishers

Eyeblaster Rich Media

Eyeblaster Video

Eyeblaster Search

Eyeblaster In Game

Future / 3rd Party

Eyeblaster Ad Campaign Manager

Planning & Buying

Creative Management Ad Serving

Trafficking & Workflow

Tracking & Optimization

Data & Analytics

AdCampaign

DigitalMedia

Integrated Digital Media Management Solutions That Work

Manage your campaigns across all major

engines and geographical markets with one

easy-to-use interface.

Eyeblaster Search is partnered with the world’s first, fully integrated search engine campaign management system – BidBuddy

• Robust, proven technology with 6 years of development

• $250mm of PPC business in 2006

• 98% client retention rate

Eyeblaster Search OverviewStand Alone or Integrated with Eyeblaster ACM display

ad server

World-class SEM technology an integrated part of Eyeblaster

• Confidence in technology, support and service

• Integrated account and billing information

• Integrated post-click activity tracking

• Cross-channel reporting

Eyeblaster Search OverviewUsed By Top Marketers World-wide

Eyeblaster Search OverviewComprehensive PPC Campaign Management

Technology

Centralized Control Over All PPC Campaigns

Comprehensive, “at a glance” visibility into all live campaigns

Allows for quick, easy decision making and efficient use of time

Fully-automated bid management to effectively compete

Granular control of campaign budget management in line with CPA and ROI targets

Day-parting and non-stop optimization

Changes bid-prices reducing costs by up to 30%

Powerful keyword research tool

Stand-alone or integrated with Eyeblaster ACM display ad server

& Support Officially approved API connections to Google, Yahoo! & MSN

Proprietary redirect tracking system provides near 100% data accuracy

Configurable for multi-level security – control access as required

Integrate with 3rd Party Databases

Can be customized & white labelled to carry agency brand

Zero Client Install, browser based

98% system up-time, 24/7/365 monitoring

On site training and account set-up

Account manager assigned for day-to-day support

Eyeblaster Search OverviewNuts & Bolts

System

Advanced keyword research tool

Keyword de-duplication, removal of negative keywords, Thesaurus, misspelling suggestions and multiple stage interrogation

Find more specifically relevant, less expensive keywords

Efficiently expand targeting and reach, lower CPA, greater ROI

Weighted click optimization and conversion path reporting

Better understand the relative value of keywords in user conversion path

Superior visibility allows more effective campaign management

Assign greater value to keywords in conversion path

Ability to add offline sales data

Gain a complete picture of true conversion of activity

More accurate measurement of CPA and ROI

Integrated Reporting with ACM

Eyeblaster Search OverviewSecret Weapons

Dart

Atlas

Sales Event

Weighting

Reliable CPA/ROI

Optimization

Advanced Keyword

Suggestion Tool

Ability to amend orders

Compelling Simple Pricing

Model(s)

Robust Post Click Reports

= Yes = Limited Functionality = No

Eyeblaster Search OverviewCompetitive Overview, Key Advantages

Integration with

Display Reporting

Eyeblaster Search

Eyeblaster ACM integration

Helps you track the correlation between search and

display campaign performance, allowing for maximum

control and optimization of the entire campaign.

Search & Display Integrated Marketing

Day 1 Day 5 Day 10 Day 15

DISPLAYTracking System

SEARCH Tracking System

Eyeblaster Search OverviewDe-duplication

Googlecredited with full

conversion

4a

Yahoo credited with full

conversion

4b

Mr. Smith buys shoes at Joe’s online

store3

Mr. Smith clicks Ad for Joe’s Shoes

2

Mr. Smith searched for Joe’s Shoes

1

Challenge:Double-counting of conversions made through search and display tracking systems makes it difficult to determine which event is responsible for conversion.

CA

MP

AIG

N

Solution:

Using a unified tracking system and unified tags help determine which event

is responsible for conversion.


Only Yahoo credited

for conversion

4

UNIFIED Tracking System

CA

MP

AIG

N



2


1

Unified Tag


store3

Unified tags provide clear insights into customer path to conversion, simplify

advertisers’ website tagging and ensure proper credit.

Benefit:


Only Yahoo credited

for conversion

4


CA

MP

AIG

N



2


1

Unified Tag


store3

Path to conversion

Ensure Proper Credit

Simplify website tagging

CA

MP

AIG

N



The path to conversion report will offer the user a way to view customer journey, from display exposure or interaction to keyword clicks, resulting in a completed transaction.

Eyeblaster Search OverviewWeighted Events and ROI Reporting

SALE!

Car Insurance

2 4New Jersey

Car Insurance

Car Insurance

Quote3

Display Ad1

Challenge:You could be lowering bids on terms you didn’t think were working, and only optimizing on certain terms, losing traffic and sales.

Solution:

Display

PPCSE

PPCSE

PPCSE

CA

MP

AIG

N



40%

10%

10%

40%

SALE!

Car Insurance

2 4New Jersey

Car Insurance

Car Insurance

Quote3

Display Ad1

Benefit:Visibility into the contribution of revenue of each event.

Eyeblaster Search OverviewWeighted Events and ROI Reporting

Challenge:Currently, only the first or last clicks/impressions are tracked. In this scenario below, Yahoo and MSN offer no contribution to the final sale.

Eyeblaster Search OverviewUnified Weighted ROI Report

Combined Revenue For Each Publisher By Last Click And Weighted

One click only

100%

$0

$0

$100

Total conversions $100

Solution: But with a weighted report, it’s clear that all three publishers contributed to

the total sale at some point of the cycle.



One click only Weighted Difference

100%1st click/imp. (20%) 2nd click/imp. (15%)3rd click/imp. (65%)

$0 $20 + $20

$0 $15 + $15

$100 $65 - $35

Total conversions $100 $100

More accurate ROI means better optimization per publisher and per ad. Benefit:



One click only Weighted Difference

100%1st click/imp. (20%) 2nd click/imp. (15%)3rd click/imp. (65%)

$0 $20 + $20

$0 $15 + $15

$100 $65 - $35

Total conversions $100 $100

Thank You!

Documents

Comprehensive Search Engine Marketing Technology