Comprehensive Analytics on the Hortonworks Data … · Comprehensive Analytics on the Hortonworks Data Platform ... This presentation contains forward-looking statements involving

Page 1 © Hortonworks Inc. 2011 – 2015. All Rights Reserved

Comprehensive Analytics on the

Hortonworks Data Platform

We do Hadoop.



Back to 2005…


Vertical Scaling

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Self Healing System


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HDFS (Hadoop Distributed File System)

MapReduce

Hadoop 1.0




Hadoop 2.0

Clickstream Web & Social

Geolocation Sensor & Machine

Server Logs

Unstructured

SO

UR

CE

S

Existing Systems

ERP CRM SCM

AN

AL

YT

ICS

Data

Marts

Business

Analytics

Visualization

& Dashboards

AN

AL

YT

ICS

ApplicationsBusiness

Analytics

Visualization

& Dashboards

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YARN: Data Operating System

Interactive Real-TimeBatch Partner ISVBatch BatchMPP

EDW


Hortonworks Data Platform 2.2

YARN: Data Operating System(Cluster Resource Management)

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GOVERNANCE BATCH, INTERACTIVE & REAL-TIME DATA ACCESS

Apache Falcon

Ap

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e H

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Ca

scad

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e H

Ba

se

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e A

ccu

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e S

olr

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park

Ap

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torm

Apache Sqoop

Apache Flume

Apache Kafka

SECURITY

Apache Ranger

Apache Knox

Apache Falcon

OPERATIONS

Apache Ambari

Apache

Zookeeper

Apache Oozie


Hortonworks: Hadoop for the Enterprise

We Do Hadoop

Winter 2015Version 1.1


Who we are

2005

2011

24

900+

100%

5 out of 5

32.000

Apache Hadoop at Yahoo!

Inception of Hortonworks

Developers and Architects

Employees

Renewal Rate

Support Score*

Number of Nodes at Yahoo!

30+ Migrations

300+ Customers

* The Forrester Wave Big Data Hadoop Solutions Q1 2014

Partner

600+


IN-MEMORY

HIGH-PERFORMANCE

ANALYTICS

BUSINESS INTELLIGENCE

DATA VISUALIZATION

DATA MANAGEMENT

Why SAS?

http://www.sas.com/en_us/software/sas-hadoop.html

http://www.sas.com/en_us/software/sas-hadoop.html


SAS can work with Hadoop, lifting data in a purpose-built advanced analytics

in-memory environment

SAS can treat Hadoop just as any other data source, pulling data from

Hadoop, when it is most convenient

SAS can work directly in Hadoop, leveraging the distributed processing

capabilities of Hadoop

SAS is the only vendor who supports all of these methods


SAS accesses and extracts data from Hadoop to a

SAS server for processing, and writes results back.

Bridge to traditional SAS environments

Hadoop treated as just “another data source”

Performance limited to single pipe bandwidth

DATA MOVEMENT

SAS + from Hortonworks


SAS accesses and processes Hadoop data on SAS Servers

while keeping the data and computations massively parallel.

Supports advanced analytics via shared computing

Allows the scaling of data storage and analytics separately

Ideal when analytical rigor, sophistication and governance are required

DATA LIFT INTO MEMORY

SAS + with Hortonworks


SAS processes data directly in the Hadoop cluster.

SAS LOGIC

SAS Embedded Process enables scalable SAS compute in Hadoop

SAS compute is orchestrated via Hadoop technology (YARN)

Data manipulation, data quality, and scoring support

Ideal when all data is landing in Hadoop, and Hadoop is the proper place for

processing

SAS + in Hadoop



About Rogers Media

–Great Brands

–Media advertising revenue a priority

–Audience Strategy the future

2013 CONSOLIDATED REVENUE BY SEGMENT (%)

AUDIENCE BUSINESS CHALLENGES

1. UNDERSTAND AUDIENCEHaving the largest volume of data sets, audience

segments/profiles in Canada while leading the Canadian marketplace in privacy and governance

3. ENGAGE AUDIENCEDriving engagement across platforms and formats

2. FIND AUDIENCEBeing leaders in identifying and targeting audiences

across channels, platforms and devices

4. MEASURE AUDIENCEExceeding client expectations with transparent reporting, the most accurate attribution models

AUDIENCE PLATFORM – THE DATA LAKE

- Land massive click stream log files:

- 100+ M records / day;

- 30 million unique IDs / month

- Cost effective / competitive

- Lean methodology

- Landed data always available if requirements should change

- Data definition on read

- Adoption of the Data Lake framework


more data

&

better algorithms

Summary


Hortonworks Jumpstart Package

Proposal for a simple production-ready

Hadoop cluster in one week


Hadoop is a Platform Decision

Adoption follows a consistent journeyData architecture efficiencies, new analytic apps, and

ultimately to a “data lake”.

HDP: A centralized architecture built on YARNAny application, any data, anywhere.

HDP: A completely open data platformPlatforms are ultimately defined by open communities.

HDP subscription supports entire lifecycleWorld class experience to ensure success from architecture to

production to expansion.


Cautionary Statement Regarding Forward-Looking Statements

This presentation contains forward-looking statements involving risks and uncertainties.

Such forward-looking statements in this presentation generally relate to future events, our

ability to increase the number of support subscription customers, the growth in usage of the

Hadoop framework, our ability to innovate and develop the various open source projects

that will enhance the capabilities of the Hortonworks Data Platform, anticipated customer

benefits and general business outlook. In some cases, you can identify forward-looking

statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,”

“anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,”

“predicts,” “potential” or “continue” or similar terms or expressions that concern our

expectations, strategy, plans or intentions. You should not rely upon forward-looking

statements as predictions of future events. We have based the forward-looking statements

contained in this presentation primarily on our current expectations and projections about

future events and trends that we believe may affect our business, financial condition and

prospects. We cannot assure you that the results, events and circumstances reflected in the

forward-looking statements will be achieved or occur, and actual results, events, or

circumstances could differ materially from those described in the forward-looking

statements.

The forward-looking statements made in this prospectus relate only to events as of the date

on which the statements are made and we undertake no obligation to update any of the

information in this presentation.

Trademarks

Hortonworks is a trademark of Hortonworks, Inc. in the United States and other

jurisdictions. Other names used herein may be trademarks of their respective owners.

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Comprehensive Analytics on the Hortonworks Data … · Comprehensive Analytics on the Hortonworks Data Platform ... This presentation contains forward-looking statements involving