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Confucius (Chinese: 孔子; pinyin: Kǒng
Zǐ; Wade–Giles: K'ung-tzu, or
Chinese: 孔夫子; pinyin: Kǒng Fūzǐ;
Wade–Giles: K'ung-fu-tzu)
A written proposal
• Operational & Financial Details• Marketing Opportunities Identified &
Strategies to employ• Entrepreneur’s Skills & Abilities
A detailed description of an entrepreneur’s business venture.
Describing all relevant internal and external elements for starting a new venture.
Action Plan
• Assist entrepreneur to develop practical and executable strategies for his/her business.
• Therefore, if any problems arise, entrepreneur can refer to the manual develop in advanced.
Road Map
• Invaluable tool to help keep entrepreneur on track and moving in the direction you want to go.
• Help others to understand your vision, including suppliers, customers, employees, friends, and family.
Benchmark• Evaluate Progress
• Consider changing of strategies if needed
• Operation
• Marketing
• Finance
Business Strategies
• Competitors Intelligence•Competitors Strategies
• Product Intelligence•Pricing
•Product Promotion
Competitors Insight
• Market Understanding
• Market Size
• Trend
• Customer Insight
• Brand Preference
• Brand Awareness
• Brand Consideration
Market Insights
Perform Market Place Survey
• Collecting all relevant Data
• Primary / Secondary
• Analyze Data Findings
• Convert into useful Information Market Insights
Brainstorm Potential Business Ideas
• Discuss using SWOT Analysis/ Value Chain
Choose the best business idea
Outline business plan venture contents
Write your business venture plan
CasualLevi’s
Guess
UniQlo
Armani
Timberland
Sport
Nike
Adidas
Puma
Reebok
Umbro
Music
Artist
Rock
Pop
Metal
Popular Character
Angry Bird
Mickey Mouse
BEN10
Spongebob
Superhero
T-Shirt
Like
Dislike
Type
Sport
Casual
Music
Popular
S W
O T
RESULT OF MARKET PLACE
SURVEY
SWOT ANALYSIS:
INTERNAL & EXTERNAL
FACTORS
1 2
70%
60%
Business Ideas
1st Hand
Knew Factory Owner
Reject Stocks
2nd HandBundle
Supplier
3CHOOSING
BEST IDEA
4
5
• Include company’s name, logo, slogan, address, main contact, e-mail address and phone numberCover page
• Organize relevant sections and sub-sectionsTable of contents
• Overall description of business ventureExecutive summary
• Discuss the company’s management teamCompany’s portfolio
• Identifies prospective customers and provides evidence of how many are likely to become real customers.Market Information
• Description on product quality, utility and attributes.Product/Service
• The system on how the company operatesOperational Plan
• Explanation on how marketing and sales will be completed.Marketing Plan
• Financial statements: cash flow, profit/loss account, balance sheetFinancial Plan
• Executive resumes, Product literature, endorsement letters from customers etcAppendices
Keep it respectably short (KISS)
Organize and package the plan appropriately
Orient the plan toward the future
Avoid exaggeration (practical & functional)
Highlight critical risks (to show awareness on calculated risks)
Identify the target market (be rational)
Keep the plan written in the third person
Capture the reader’s interest (active words- straight forward)
Back-up with statistics and data