India InfoMedia Perception Management Resources

The complete

picture

About us

Lasting perceptions are created by presenting the complete picture skilfully. Instances abound,

where businesses edged past the similarly placed competitors through strategic communication.

Strategic communication makes a world of difference to stakeholder perception and thereby to the

overall success of a business. Ever since its inception in 1993, India InfoMedia has developed a deep

reservoir of communication knowledge across a gamut of industries and sectors. It has rendered

services to clients via strategic communication both through mass and direct media for overall

corporate perception build-up, crisis communication, issue and brand management. India

InfoMedia has centralised operations with a dedicated team based at New Delhi and an effective

networking with media and other resources all over the country. In a world of highly transitory

client-agency relationships, most of India InfoMedia’s clients have continued to depend upon its

expertise for many years, leading to a better understanding of issues and consequently better

performance. It believes in working on select substantial and strategic assignments. India InfoMedia

has serviced clients across sectors including Energy & Petrochemicals, Pharmaceuticals,

Agriculture, Alcoholic Beverages, Automotive Tyres, Real Estate, QSR, FMCG and Luxury &

Lifestyle

www.indiainfomedia.com

India InfoMedia Perception Management Resources

Truth well

told

Services: A full-service perception management practice with well acclaimed editorial, analytical, media

relations and strategy skills India InfoMedia specializes in:

Crisis & Issue Management

Media Relations

Government Relations

Brand Image Management

Communication Training

Corporate Affairs Management

Personality Profiling

Media Training

Business environment monitoring

www.indiainfomedia.com

India InfoMedia Perception Management Resources

Crisis could be

opportunity, if only one could see....

beyond

Expertise All companies – large or small, publicly traded or privately held – are prone to crisis and face issues

in a dynamic economic environment. From financial, stakeholder and employee conflicts to safety

and environmental emergencies, an organization must be prepared to respond swiftly and

effectively. Proper crisis preparedness and management can protect a company's reputation, brand

equity and market share, as well as the confidence of all internal and external audiences. Over the

years, India InfoMedia has been involved with some of the most riveting corporate crises/ issues in

the country. These include board room crises at some of the top Corporates, crises emanating from

employee unrest and issues such as advertising restrictions on sensitive products like alcoholic

beverages and tobacco.

Differentiators Ability to create valuable editorial input for media and clients

Acute understanding of media psychology

High degree of credibility amongst vast network of business and

general media spread across all important media centres.

India InfoMedia

Perception Management Resources

Clientele: Reliance Industries

Jumbo Group

Shaw Wallace & Co.

ITC

TVS Motor Company

Apollo Tyres

Eisai Pharma

SABMiller

Pioneer Electronics

Alpha G:Corp

SUBWAY

Hindustan Dorr Oliver

Mather + Platt

Dormeuil

Holland &Sherry

Glaxo Smithkline Consumer Healthcare

India InfoMedia Perception Management Resources

Harsimron S Sandhu -Promoter and chief executive, India InfoMedia Harsimron is one of the well-known names in the field of perception management practice in India.

Over the years, facing critical situations, some of the leading blue-chip and transnational companies like

Reliance, Citibank, Apollo Tyres among others, have relied on his strategic counsel for a range of issues.

He has used structured media strategy as one of the most potent media-tools to successfully change

perceptions of critical stakeholders. He headed the Public Relations function of Punjab Agro Industries

Corporation (Pepsi's JV Partner during the time it entered India). A six-year intense association with

Pepsi, as the multinational was battling for a toehold in India, sharpened Harsimron's skills in issue

management. It were these skills which he leveraged success-fully first as director and head of the

resource centre at Indian Public Affairs Network (PR wing of India's largest advertising conglomerate,

JWT) and then as chief executive of India InfoMedia. Harsimron has successfully handled strategic

communications during board-room crisis; modulation of government policy in sensitive industries like

Alco-Bev and Tobacco.

Mr Kapil Channa - Chief Advisor, Government Relations, India InfoMedia

Founder and Managing Director – Kapil Channa Consultants (KCC) With over 35 years of experience in corporate affairs, Kapil has spearheaded government relations

operations for various business entities. Kapil joined Shaw Wallace as a management trainee in 1968 and

gradually moved up the corporate ladder owing to his skill in forging win-win equations with diverse

stakeholders. All this while he played a substantial role in handling government relations for various

companies of the Jumbo Group such as Dunlop, Mather&Platt. He was appointed the President,

Corporate Affairs in Shaw Wallace and was also honoured with the ‘Shaw Wallace Lifetime

Achievement Award. In 2005 he left Shaw Wallace to lay the foundation of KCC. A keen golfer and

member of the General Committee of the prestigious Delhi Golf Club, Kapil was elected the Captain of

the Delhi Golf Club in 2012 for a two-year term.

Mr Mahesh Mahajan - Advisor Business Development, India InfoMedia A seasoned professional, Mahesh has worked in sectors including IT/OA Industry, Hardware and

Software and FMCG. An alumnus of IIM Kolkata he has been associated with acclaimed Corporates like

TCS, HCL, etc. handling responsibilities associated with Marketing, Sales Management, Relationship

Management, HRD and Business Development. Throughout his career, he has had the opportunity to

work in varied locations in both India and Overseas. Following an illustrious stint at TCS where he was

Vice President and Head product Alliances Group until 2007, Mahesh joined HCL as Head-Corporate

Strategy. While with TCS, he managed Business Relationships with all IT majors including IBM, Oracle,

Sun Microsystems, Microsoft, BEA, Citirx and HP among others. Mahesh was a member of the IBM

Global Business partner council in TCS. In 2006, he was bestowed with the Lifetime Achievement

Award by Oracle. He has been associated with India InfoMedia as Advisor Business Development since

2016.