Complete Kitchen Living 2005

Complete Kitchen Living 2005

Survey for:IKEA Services AB, 25106 Helsingborg, Sweden

By:ISOPUBLIC, Market- and Opinion Research

8603 Schwerzenbach, Switzerland; Member of GALLUP INTERNATIONAL

Overview - Methodology

• Method: Telephone interviews (except: Czech Republic, Saudi-Arabia, Slovak Republic, Russia -> face-to-face interviews)

• Sample: Representative samples of the adult population (except: China, Malaysia, Saudi-Arabia -> urban sample)

• Sample size: about n= 500 per market (except: Russia n= 1592, Spanish Islands n=903)

Statistical Background: Valid, reliable

• Questionnaire, method, sampling -> COMPARABLE results

• Sampling method -> REPRESENTATIVE results(sample’s structure = structure of the universe,results can be generalised)

• Sample size -> ACCURATE results (margin of error: worst case = +/- 0.9%, or +/- 4.5% per country)

• and moreover -> INTERESTING results

Participating Countries / Markets

Western Europe: Austria Belgium Switzerland Germany Denmark Spain Spanish Islands Finland France UK Italy Netherlands Norway Portugal Sweden

Middle East: Saudi-ArabiaAsia: China Japan Malaysia Taiwan

North America: Canada USA

Eastern Europe: Czech Republic Hungary Poland Russia Slovakia

Australia

The Living Situation

Average Number of RoomsMarkets

7 6.9 6.8 6.6 6.6 6.5 6.3 6.3 6.1 6.1 6.1 6 6 5.9 5.8 5.7 5.6 5.5 5.4 5.3 5.24.9

4.6 4.5

6.16.26.7

7.3

Sau

di A

rabi

a

Aus

tralia

Bel

gium

Can

ada

Spa

nish

Isla

nds

UK

US

A

Nor

way

Spa

in

Taiw

an

Den

mar

k

Aus

tria

Fran

ce

Sw

eden

Sw

itzer

land

Ger

man

y

Net

herla

nds

Japa

n

Mal

aysi

a

Slo

vak

Rep

.

Italy

Por

tuga

l

Finl

and

Hun

gary

Pol

and

Cze

ch R

ep.

Rus

sia

Chi

na

MeansBasis Total: n=14000

Global Mean: 6

Average Number of RoomsAge, Locality, Dwelling Status

6

6.1

5.8

6.3

6.2

5.2

5.7

6Global Mean

-34

35-54

55+

urban

rural

owner

tenant

MeansBasis Total: n=14000

Importance of Different Rooms

Importance of RoomsTotal

40

4

26

18

2

3

2

1

1

2

21

4

28

26

1

11

2

1

1

2

9

4

8

12

4

10

4

4

8

21

living room

dining area

kitchen area

bedroom

children's room

bathroom

office area

balcony / garden

garage / cellar / hobby room

other areas

most important2nd most importantleast important

In %Basis Total: n=14000

The Most Important RoomGender, Age, Dwelling Status

40

37

43

39

42

39

38

48

26

33

19

18

30

32

29

20

18

16

21

27

14

12

17

19

Total

female

male

-34

35-54

55+

owner

tenant

living roomkitchen areabedroom


Kitchen is ImportantLocality, Use, Satisfaction

26

24

31

13

31

28

18

28

27

28

27

28

28

27

8

9

7

12

7

7

12

Total

type of locality

urban

rural

kitchen used...

exclusively for cooking

for different activities

satisfaction with kitchen

satisfied

dissatisfied

most important room2nd most important roommost irrelevant room


Most important roomsMarkets

0

10

20

30

40

50

60

70

80

Italy

Sw

eden

Nor

way

Can

ada

Finl

and

Pol

and

Den

mar

k

US

A

Sw

itzer

land

Rus

sia

Fran

ce

Por

tuga

l

Aus

tria

Cze

ch R

ep.

Ger

man

y

Spa

n. Is

land

s

Slo

vak

Rep

.

UK

Bel

gium

Hun

gary

Aus

tralia

Mal

aysi

a

Chi

na

Spa

in

Japa

n

Net

herla

nds

Sau

di-A

rabi

a

Taiw

an

kitchen living room bedroomIn %Basis Total: n=14000

4 36 6 6 6 8

3

13

7 6 710

7 9 9 9 11

2

1013

5

12

5

23

85

11 9

Importance of the KitchenMarkets

26 23

3529

25

50

10

44

13

45

3024 26

22

3630

25

14 11

20

7

3831

21

10

3037

2925

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di A

rabi

a

in %Basis Total: n=14000

Most important room

Most irrelevant room

The Most Important RoomGender, Age

49

21

16

45

31

13

53

10

20

47

13

25

49

25

13

25

9

4

4

2

4

2

2

4

5

2

3

4

5

5

4

5

4

51living room

dining area

kitchen area

bedroom

children's room

office

Total female male -34 35-54 55+In %Basis Total: n=14000

Usage of Rooms

Intensity of Room Usage

49

4

21

16

2

4

1

1

2

71

8

13

3

1

1

2

living room

dining area

kitchen area

bedroom

children's room

bathroom

office

balcony / garden

garage/cellar/hobby

other area

spend most of the timestay with family/visitors


Usage of the KitchenTotal, Gender

59

35

35

34

29

16

15

15

10

9

24

59

37

38

35

31

19

15

17

11

8

24

58

33

33

33

26

12

14

11

8

11

24

to eat with my family

for family discussions, arguments

to socialise

to eat with guests

to talk on the phone

for hobbies

to watch TV

for the kids playing

for office work

for sex / romance


Total femalemale


Usage of the KitchenType of Locality, Children

55

32

32

32

27

14

14

12

9

9

27

66

42

41

39

31

18

16

19

11

10

18

63

40

37

36

31

17

14

23

11

10

23

56

32

34

33

27

14

15

8

9

9

24

to eat with my family

for family discussions, arguments

to socialise

to eat with guests

to talk on the phone

for hobbies

to watch TV

for the kids playing

for office work

for sex / romance


urban ruralchildren no children


Usage of the KitchenWestern Europe

0

10

20

30

40

50

60

70

80

90

100

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

to eat with my family to socialise to watch TVIn %Basis Total: n=14000

Usage of the KitchenEastern Europe, Asia, North America, Australia, Saudi Arabia

0

10

20

30

40

50

60

70

80

90

100

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

to eat with my family to socialise to watch TVIn %Basis Total: n=14000

Kitchen Used Exclusively for CookingMarkets

2428

16 1712

34

24

10

38

9

21

35

19

11

26

15

0

7

22

1013

71

21

43

50

13

20 22

61

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a


Activities in the Kitchen Age, Gender

29

31

25

26

31

Age

-34

35-54

55+

Gender

male

female


10

10

7

11

8

Talk on the phone Sex / Romance Hobbies

14

17

15

12

19

Kitchen Used for Sex / RomanceMarkets

9

7

18 18

910 10

1211

13

76

9

22

10 10

4

13

3

1

6

2

22

0

2

14

9

11

0

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a


Work Day: Time Spent in the KitchenMarkets & Global Mean

0153045607590

105120135150165180195

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

time spent in the kitchen cooking

Means in minutesBasis Total: n=14000

Work Day: Time Spent in the KitchenMarkets

148.8

120127.2

190.8

112.2

152.4

130.2142.2

134.4120.6

142.8 142.2

170.4163.8

89.4

132.6120.6

91.2

166.2

147

127.2

143.4 132.6144

115.2 122.4123.6129

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

cooking not cooking time spent per day


Work Day: Total Time in the KitchenWestern Europe

0

20

40

60

80

100

120

140

160

180

200

220

240

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

total female maleMeans in minutesBasis Total: n=14000

Work Day: Total Time in the Kitchen Eastern Europe, Asia, North America, Australia, Saudi Arabia

0

20

40

60

80

100

120

140

160

180

200

220

240

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

total female maleMeans in minutesBasis Total: n=14000

Weekend: Time Spent in the KitchenMarkets & Global Mean

0153045607590

105120135150165180195

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

time spent in the kitchen cooking


Weekend: Time Spent in the KitchenMarkets

160.8

121.8

137.4

186

142.2

159

117 120

162

125.4

159.6

178.2165.6

183

96.6

126.6121.2

73.2

179.4

153.6

135.6144.6

160.8

180.6

133.2 135.6

106.2

148.2

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

cooking not cooking time spent per dayMeans in minutesBasis Total: n=14000

Stay & Work in the KitchenWork Day - Weekend

0153045607590

105120135150165180195

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

work day: total stay weekend: total stay work day: cooking weekend: cooking


The Cooking

Who is cooking?Total, Size of Household, Children

77

51

77

82

86

84

73

15

45

16

11

5

10

20

Total

1 person

2 persons

3-4 persons

5+ persons

children

no children

woman man children employee flat mate grand parents others/d.k.


Cook of the HouseholdWestern Europe

79 7770 73 75 74

8673 69 73

82 8167 71 72

15 1825 23 17 17

1122

238

11 1430 21 24

6 5 5 4 8 9 3 5 819

7 5 3 8 4

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

woman man others


Cook of the Household Eastern Europe, Asia, North America, Australia, Saudi Arabia

86 86 85 88 85

63

91 88 8267 73 71

83

10 8 9 7 8

25

43 12

26 20 193

4 6 6 5 7 125 9 6 7 7 10 14

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

woman man others


Dress CodesTotal, Gender

2326

47

16

2933

44

1218 19

50

21

I usually change clothes beforecooking

I always wear an apron I never think about what I wearfor cooking

I have at least once cooked inthe nude or dressed only in

underwear

Total female male


Dress Codes Western Europe

0

20

40

60

80

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

I usually change clothes before cookingI always wear an apronI never think about what I wear for cookingI have at least once cooked in the nude or dressed only in underwearIn %

Basis Total: n=14000

Dress Codes Eastern Europe, Asia, North America, Australia, Saudi Arabia

0

20

40

60

80

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

I usually change clothes before cookingI always wear an apronI never think about what I wear for cookingI have at least once cooked in the nude or dressed only in underwearin %

Basis Total: n=14000

StatementsTotal, Gender

36

24

45

19

69

3528

24

46

15

71

3644

25

43

22

68

34

Sometimes when Iam thirsty, I drinkdirectly out of the

container.

I dip the spoon backinto the cooking potafter I have tasted

with.

I have a so-called"junk-drawer" where

I keep all thosethings I don't know

what to do with.

The last time Icleaned out therefrigerator was

more than 3 monthsago.

I have 6 or more fullsized dinner plates

in the samestyle/pattern in my

household.

My dream kitchenincludes an island

Total female male


Sometimes when I am thirsty, I drink directly out of the containerMarkets

36 3339

22

45 44

3540

35

2529

40 38

22

45

29

68

4751

43

51

17

36

12

35

25 22

34 36

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a


I dip the spoon back into the cooking pot after I have tasted with Markets

24

32

24

14 16

27

36

20 17 16

8

16 1713

38

25

57

47

30

9

46

1622

512

34 34 35

17

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a


I have a so-called "junk-drawer" where I keep all those things I don't know what to do with

Markets

19 17 14 14

27

12 14 13

21 23

713 14

25 22

13

35

11

22

10

33

2430

11

2620

10

2117

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a


I have 6 or more full sized dinner plates in the same style/pattern in my household

Markets

69

81 79

87 90

8188

72

8693

58 58

71

88 86

73

60

94

82

34

52 50 52

44

30

74

53

78

43

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a


My dream kitchen includes an island Markets

35 3428

42

27

44 43

30

4236

2430

36 36

48

38

17

46

33

7

21

47

29

11

4855

46

54

31

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a


The Meal

Eating SituationsWestern Europe

0

10

20

30

40

50

60

70

80

90

100

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

together with family members/partner in front of the TV aloneIn %Basis Total: n=14000

Eating SituationsEastern Europe, Asia, North America, Australia, Saudi Arabia

0

10

20

30

40

50

60

70

80

90

100

Tota

l

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

together with family members/partner in front of the TV aloneIn %Basis Total: n=14000

Typical Eating SituationsTotal, Gender, Age

80

81

79

81

84

74

44

42

45

50

41

38

13

13

14

14

13

13

33

32

33

32

30

37

2

2

3

3

2

2

Total

female

male

-34

35-54

55+

together with familymembers/partner

in front of the TV

while reading

alone

never at home


Preferred CuisineTotal

16

6

5

4

3

3

12

17

67

10

8

12

4

28Italian cuisine

Chinese cuisine

French cuisine

other Asian style cuisine

American cuisine

Mexican cuisine

Indian cuisine

Thai cuisine

own country cuisine

others

regional cuisine

organic ingredients (healthy food)

vegetarian cuisine

instant/convenience meal


Own country cuisine for:- Italy- France- China- Japan

Preferred CuisineWestern Europe

0

10

20

30

40

50

60

70

80

90

100

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Italian cuisine Chinese cuisineFrench cuisine other Asian style cuisine (e.g. Indonesian cuisine...)American cuisine own country cuisine


Preferred CuisineEastern Europe, Asia, North America, Australia, Saudi Arabia

0

10

20

30

40

50

60

70

80

90

100

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di A

rabi

a

Italian cuisine Chinese cuisineFrench cuisine other Asian style cuisine (e.g. Indonesian cuisine...)American cuisine own country cuisine


Dinner at homeTotal, Age

39

20

17

16

13

12

4

3

8

35

25

16

21

15

10

5

5

6

39

20

17

16

14

11

4

3

8

44

14

19

8

9

14

4

2

11

cold dinner

instant meal / convenient food

whatever is in the freezer /fridge

order Pizza / Pasta / Chinese

get sth. from a Take away

left-overs

cake / sweet food

salty snacks

others

Total-3435-5455+


Dinner at HomeRegions

43

55

15

29

20

34

16 18

38

16 15

29

14

30

15

913

191712 10

24 2217

9

2

33

12

29

37

6

28

912 11

20

2

105 5

1

16

Western Europe Eastern Europe Asia North America Australia Saudi Arabia

cold dinner instant meal / convenient foodwhatever is in the freeze / fridge order Pizza / Pasta / Chineseget sth. from a Take away left-overscake / sweet food


The Kitchen Equipment, Layout, Real-Ideal

Kitchen Equipment - Total MentionsMarkets

9.49.9 9.5

8.99.4 9

109.1 9.1 9.4

8.6

9.7

8.6

10.2

9.19.9

7.5

8.57.9

3.7

6.8

5.5

11.5

7.1 7.2

9.8 10.19.3

7.4

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a


Equipment of the Kitchen Total, Satisfaction with Kitchen

0

10

20

30

40

50

60

70

80

90

100

fridg

e

cook

er

oven

mic

row

ave

toas

ter

blen

der

freez

er

coffe

e m

achi

ne

dish

was

her

garb

age

sep.

cont

aine

r

deep

frye

r

tele

phon

e

ster

eo/T

V/c

ompu

ter

was

hing

mac

hine

wat

er fi

lter

rice

cook

er

ice

mak

er

win

e re

frige

rato

r

Total satisfied with kitchen dissatisfied


Equipment of the KitchenKitchen used...

9690

88

76

72

70

64

61

47

43

39

39

34

24

21

16

11

91

85

75

69

60

63

54

48

34

44

36

20

15

30

24

30

945

fridge

cooker

oven

microwave

toaster

food processor / blender

freezer

coffee or espresso machine

dish washer

garbage separation container

deep fryer

telephone

stereo / TV / computer

washing machine

water filter

rice cooker

ice maker

wine refrigerator

for different activitiesexclusively for cooking


Kitchen LayoutTotal, Satisfaction with Kitchen

open to another area of the home

eat-in kitchen

with island

with bar

separate kitchen

kitchenette

Total: 37%

satisfied: 38%

dissatisfied: 32%

Total: 46%

satisfied: 48%

dissatisfied: 38%

Total: 8%

satisfied: 8%

dissatisfied: 4%

Total: 9%

satisfied: 10%

dissatisfied: 6%

Total: 45%

satisfied: 45%

dissatisfied: 48%

Total: 9%

satisfied: 8%

dissatisfied: 16%

Kitchen LayoutSatisfaction

49

44

40

7

10

10

1

48

45

38

8

10

8

1

33

48

32

16

6

4

2

eat-in kitchen

separate kitchen

open to another area

kitchenette

kitchen with bar

kitchen with island

none of these completely satisfied compl. or rather satisfied dissatisfied


Kitchen LayoutDwelling Status, Kitchen Usage

49

44

38

8

10

9

1

37

48

36

12

5

6

1

17

56

31

16

7

5

1

56

41

40

7

10

9

1

eat-in kitchen

separate kitchen

open to another area

kitchenette

kitchen with bar

kitchen with island

none of these

ownertenantexclusively for cookingfor different activities


The Dream KitchenTotal

78

70

68

60

46

43

37

35

9

5

4

5

14

63

79spacious

functional

cosy, warm

pleasant room to stay

modern

new

room for various activities

important room to meet others

traditional

with a lot of fancy gadgets

lots of textiles

old

crammed full

unfriendly, cold

small


Real and Ideal KitchenTotal

0

20

40

60

80

100

functi

onal

spac

ious

small

crammed

full

lots o

f texti

les

new (<

5 ye

ars)

old (>

5 ye

ars)

tradit

ional

modern

impo

rtant

room to

mee

t othe

rs

a plea

sant

room to

stay

room fo

r vari

ous a

ctivit

ies

with a

lot of

fanc

y elec

tronic

gadg

ets

cosy

, war

m

unfrie

ndly,

cold

real situation ideal, dream kitchenIn %Basis Total: n=14000

Real and Ideal KitchenGender

0

10

20

30

40

50

60

70

80

90

100

functi

onal

spac

ious

small

crammed

full

lots o

f texti

les

new (<

5 ye

ars)

old (>

5 ye

ars)

tradit

ional

modern

impo

rtant

room to

mee

t othe

rs

a plea

sant

room to

stay

room fo

r vari

ous a

ctivit

ies

with a

lot of

fanc

y elec

tronic

gadg

ets

cosy

, war

m

unfrie

ndly,

cold

female real female ideal male real male idealIn %Basis Total: n=14000

Real KitchenSatisfaction with Kitchen, Re-do the Kitchen

0

20

40

60

80

100

functi

onal

spac

ious

small

crammed

full

lots o

f texti

les

new (<

5 ye

ars)

old (>

5 ye

ars)

tradit

ional

modern

impo

rtant

room to

mee

t othe

rs

a plea

sant

room to

stay

room fo

r vari

ous a

ctivit

ies

with a

lot of

fanc

y elec

tronic

gadg

ets

cosy

, war

m

unfrie

ndly,

cold

satisfied dissatisfied would re-do would not re-doIn %Basis Total: n=14000

Satisfied or Dissatisfied?

Overall Satisfaction with...Life, Relationships, Social & Work Situation, Kitchen

Total

42

50

47

37

38

49

25

19

45

49

1

21

31

5

1

6

3

10

9

2

3

3

2

1

1

life in general

relationship withspouse/partner

relationship with children

social & work situation

kitchen

completely satisfied rather satisfied not applicable rather dissatisfied completely dissatisfied


Overall Satisfaction with... 1 = completely satisfied - 4 = completely dissatisfied

Markets

1

1.5

2

2.5

3

3.5

4

life in general relationship with spouse/partner relationship with children social & work situation kitchenIn %Basis Total: n=14000

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Is

land

s

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a

Satisfaction with KitchenGender, Age, Dwelling Status, Kitchen used...

39

38

32

36

49

41

31

32

40

47

50

54

49

42

48

50

50

49

1

2

1

2

1

1

2

1

10

8

10

10

7

8

13

12

8

5

4

2

3

3

3

2

2

2

female

male

-34

35-54

55+

owner

tenant


different activities

completely satisfied rather dissatisfied d.k. rather dissatisfied completely dissatisfied


Dissatisfying Elements in the KitchenTotal, Dwelling Status

29

28

26

19

16

11

11

11

9

33

26

24

23

17

14

9

9

9

7

36

40

40

33

26

19

17

15

15

14

24

kitchen is too small

small countertop

not enough storage space

not modern

not the right equipment

does not work for my needs

ugly color of kitchen

unpleasant lighting

not attractive in general

none of these

Total owner tenantIn %Basis Total: n=14000

Dissatisfying Elements in the KitchenSatisfaction with Kitchen

25

25

23

15

13

7

9

9

5

37

63

53

49

53

38

41

31

26

36

3

kitchen is too small

small countertop

not enough storage space

not modern

not the right equipment

does not work for my needs

ugly color of kitchen

unpleasant lighting

not attractive in general

none of these

satisfied dissatisfied


Why NOT a new kitchen?Total, Satisfaction with Kitchen

41

13

2024

29

20

38

12

1916

25

3328

61

2429

25

17

3

1721

no time no money not allowed too involving would needprofessional

advice

is notimportant for

me

my kitchen isperfect

Total satisfied with kitchen dissatisfied with kitchenIn %Basis Total: n=14000

Would you re-do your kitchen or not?

no40%

don't know

3%

yes57%

Would Re-do the KitchenMarkets

57

45 45

5349 50 49

40

4954 52

56 5863

54 54 5763

70

62

53

6872

62 60 60

52 54

81

Tota

l

Aus

tria

Bel

gium

Den

mar

k

Finl

and

Fran

ce

Ger

man

y

Italy

Net

herla

nds

Nor

way

Por

tuga

l

Spa

in

Spa

nish

Isla

nds

Sw

eden

Sw

itzer

land UK

Cze

ch R

ep.

Hun

gary

Pol

and

Rus

sia

Slo

vak

Rep

.

Chi

na

Japa

n

Mal

aysi

a

Taiw

an

Can

ada

US

A

Aus

tralia

Sau

di-A

rabi

a


The Kitchen Satisfaction Index

The Satisfaction IndexBackground

Satisfaction: Kitchen factor 0.50 Gap Ideal-Real factor 0.2completely satisfied 100 No difference, real=ideal 100rather satisfied 67 1 difference 93.5rather dissatisfied 34 2 differences 87completely dissatisfied 0 3 differences 80.5

4 differences 74Dissatisfying Elements factor 0.15 5 differences 67.5No mention 100 6 differences 611 element 89 7 differences 54.52 elements 78 8 differences 483 elements 67 9 differences 41.54 elements 56 10 differences 355 elements 45 11 differences 28.56 elements 34 12 differences 227 elements 23 13 differences 15.58 elements 12 14 differences 99 elements 0 Everything different, no link: real-ideal 0

Would re-do kitchen factor 0.15yes 0no 100

The World-Wide Satisfaction IndexMarkets

69.6

9 77.1

76.3

8

76.0

1

74.7

8

74.2

7

73.0

7

73.0

4

72.8

9

72.6

6

72.4

6

72.4

3

72.2

72.1

6

71.8

2

71.4

3

71.3

8

69.2

5

69.2

3

69.0

4

68.4

3

67.1

6

66.9

4

63.5

2

63.4

6

61.8

6

61.5

4

57.2

8

56.7

8

Tota

l

Aus

tria

Bel

gium Ita

ly

Net

herla

nds

Ger

man

y

UK

Nor

way

Mal

aysi

a

Finl

and

Hun

gary

Den

mar

k

Sw

itzer

land

Fran

ce

Sw

eden

Spa

nish

Isla

nds

Spa

in

US

A

Can

ada

Pol

and

Por

tuga

l

Aus

tralia

Cze

ch R

epub

lic

Taiw

an

Slo

vak

Rep

ublic

Rus

sia

Sau

di A

rabi

a

Chi

na

Japa

n

Documents

Complete Kitchen Living 2005