Complete Item-Level Source-Tagging SystemsThat Work and Scale

S P O N S O R E D B Y

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S P O N S O R E D B Y

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UHF RFID CONSUMABLE UHF RFID CONSUMABLE CONSIDERATIONSCONSIDERATIONS

Victor VegaMarketing Director

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Morgan Hill, CAHeadquarters and Manufacturing

• “Fully Integrated” C1 Gen 2 RFID company• > 10 yrs dedicated UHF RFID focus/experience• Authored original Class 1 protocol; significant

Gen 2 protocol contributor• Leading Wal-Mart RFID provider since 2005• Approved Wal-Mart apparel inlay provider• Extensive global alliance & channel

partnerships, >400 in all geographies• Headquartered in Silicon Valley, Calif.• RFID Solutions Center, Dayton, Ohio

(available to customers for testing & education)• Offices in Korea, China, Europe and Australia

Dayton, OHSolutions Center

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Alien Offerings and Expertise• RFID Silicon ICs

• Highest sensitivity Higgs®-3 IC• User configurable with authentication

• Tags• Exceptional performance• Top ranking, 4 years straight• Global broadband compliance

• Readers• High performance & value options• Easy to deploy & manage

• Design & Manufacturing• Scalable & high capacity

• Services• RFID Education

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• Beyond hype• Solid reliability• Global adoption• Scalable features• Proven technology• Superb performance• Increased efficiencies• Marquee endorsement• Vast solution providers• High performance / value• Extensive product & vendor selection

Apparel RFID: Why Now?

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Apparel RFID Partner Ecosystem

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• Top ranking Higgs performance, 4-years straight• Wal-Mart apparel approved• Robust & reliable

Alien Higgs-3 Inlays: Top Ranking

“The tags with the best read ranges, he notes, came from Alien Technology…”

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A Few Key Industry Definitions

Wet Inlay• Typically the highest density label offering at the same

density, or unit-to-unit pitch, as the dry “on-pitch” inlay• Wet inlays are singulated & over-laminated with a

clear or opaque overlay – typically white for printers• They are adhesive based and adhered to a

release liner for easy removal & application to items or packages

Inlay• A functional RFID “tag”, generally intended for consumable purposesOn-Pitch Inlay• The native density of the inlay on a roll, or “web”• Generally the “closest” inlays are positioned to one another, governed by

the antenna geometry and chip attach processing capabilities Dry Inlay• A continuous roll of functional inlays on an un-singulated base substrate• Generally reserved for “converters” for application to specialty labels

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Consumable Wet Inlay Composition

Base substrate

Higgs-3 IC

Antenna

Adhesive

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Tag Sensitivity• Enhanced IC efficiency results in improved performance

Broadband Tag Design• Cardstock & plastic packaging may detune & affect tag

performance – broadband designs minimize degradationQuality

• Seek supplier reputation, experience & industry longevityOverlay quality

• High quality overlay results in clean, crisp printing

Edge LiftPeel Adhesion

• Inadequate adhesive quality may result in edge lift, where inlays may peel off the intended surface.

Inlay Considerations & Selection Criteria

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• Alien has a robust, unconstrained IC, antenna, and inlay supply chain with capacity to accommodate hundreds of millions of inlays

• Distribution through numerous partner channels– reference website for listings or contact Alien directly

• Use of “on-pitch” wet white inlays enables low cost implementation solution

• Partner solutions, such as those offered by Zebra, allow on-pitch printing & programming

• Partner channel offers expert implementation advice in inlay selection, application options, and best practices for quick deployment

Inlay Sourcing & Implementation

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• Hit the ground running!• Presented by:

• RFID Solution Center• University of Arkansas

• Join the experts in RFID education at the 23,000 sq ft RFID Solutions Center (RSC) where thousands have been educated in a hands-on environment.

• 16-17 November, Dayton Ohio.• Privacy concerns? Download our whitepaper.

Complimentary RFID Apparel Education

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Thank YouThank You

Additional Information @ www.AlienTechnology.com

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S P O N S O R E D B Y

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Source Tagging Printing/Encoding Solutions

Carolyn RicciSr. Product Manager, RFID

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• Over 40 Years Technology Expertise• Solid Financial Strength• Broad Product Portfolio• Trusted Partner to an Extensive Channel Network• Proven Customer Satisfaction

– Customers in over 100 countries– 90% of the Global Fortune 500

• Respected Global Brand

Zebra Overview

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Mid-Range

RZ400, RZ600Desktop

R2844 HF

Mobile

RP4T

High Performance

R110Xi4

P330i /UHFP430i/UHF

CardP330i/430i UHF

UHF RFID CardsPVC, Composite, Mag

Zebra Product Portfolio

Designing and selling printer/encoders that deliver high performance since 1997

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Printers get no respect…• The UHF Gen 2 standard was designed to:

– Read thousands of tags…– Several meters away…– In a fraction of a second.

• A printer/encoders goal:– Write just one specific tag…– A few millimeters away…– In the vicinity of thousands of others…– 100% of the time, for hundreds of different tag types.

Coupler

Reader

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Apparel Source TaggingRequirement

Tag retail items at point of manufacture

SolutionPrint & encode millions of small tags at lower

cost & higher throughputEnsure data integrity with unique

serialization

BenefitsRXi4 encodes high volumes of tags per

monthOn pitch encoding of millions of Alien inlaysLowers media cost by 10%Flexibility for variety of tag types

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Apparel Source TaggingSource tagging at manufacture is essential for a scalable

solution

Apparel manufacturer encoding 1M tags/wk

8 Printers, >200k tags/day, 5 days/wk On-pitch encoding reduces media costs by $750k /yr, $93k /printerFewer media changes, higher throughputA single printer encoding 25k tags/day will consume $500k of RFID media per year!

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Zebra R110Xi4

•Mission-Critical Performance•Ultimate media flexibility•Lowest media cost

Feature Description Benefit

On‐pitch EncodingAbility to print/encode small tags very close together

Reduced media cost of up to $0.015 per tag

Adaptive Encoding TechnologyZebra’s patent pending encodingmodule and tag detection algorithm 

100% encode accuracy Robust error detection

Variable Inlay PlacementPrinter automatically senses inlay position to optimize encoding

Media sourcing flexibilityReduced media inventory

Global CertificationGlobal availability in NALA, EMEA and AP

Ease of deployment for multi‐national tagging initiatives

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Thank YouThank YouAdditional Information @ www.zebra.com

http://blogs.zebra.com/

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S P O N S O R E D B Y

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Item-Level Source Tagging SolutionHigh Quality, Scalable & Easy to Deploy

Dean FrewPresident & CEO

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Xterprise Overview• Founded In 2002, HQ In Dallas, TX

– Recognized Leader In RFID Software Applications – Best In Class Ecosystem: Microsoft, Alien, Zebra and Motorola – Growing List Of System Integrators Around The World To Assist In

Deployments • Experienced Item-level Solutions Team

– >6 Years Of Retail Source Tagging & Item-level Inventory Solutions Leadership… Apparel & CPG

– Tens Of Millions Item-level Tags Through Our Solutions • Clarity™ Is Better Technology

– Proven, Scalable Application Technology For Item-level Markets – Factory-To-Point Of Sale

• Reliable Production Systems – Many Customers Using Systems For Over 5 Years– Pepsi (Quaker, Tropicana, Gatorade), Exxon, L‘Oreal, Dial,

Valspar, Dairy Fresh, American Apparel, and others • Complete Solutions That Work

– Xterprise Brings Proven Eco-system To Customer– Software That Works In The Context Of An Over All System– Tags, Readers, Printers, Mobile Devices

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Clarity– Source Tagging (ST)

• Automation Of Catalog Management • Support Multisite, W/ Flexibility To Add And Subtract Sites Easily• Scalable System, Easy To Deploy And Maintain• Support Multiple Use Cases Of Tag Printing/Encoding • High Quality SN Provisioning With Central Level Control & Reporting

MarketNeeds

Target Customers:Retailers

Retail Suppliers RFID Converters & Bureaus

System Integrators

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ST Is Part Of A Complete Offering For Retail Item-Level Inventory Management

Store Merchandising 

Profile

Store Returns and

Transfers

Startup and Ongoing

MerchandiseTagging Factory and 

Supplier Shipping to Receiving

Loss Prevention 

and Analytics

POSCompanion Overlay

Lean Event DrivenFloor Fill and Picking

Cycleand 

Physical Count

Item‐Level BusinessInsight

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Item-Level Source Tagging

Site Specific Physical Processes

+ RFID Tagged Product Spec

Source Tagging

Technology

Serialization Control &

Management

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Clarity - Source Tagging (ST)

• User Management • Site Level Reporting• Supports Various Media Formats• Supports Various Print/Encode Use

Cases:- Printing Bureaus- User Defined Print Jobs- System Defined Print Jobs- Single Sku Bulk Encoding

(Over Air)

• Secure Virtual Environment • Central Multi-site Management & Control• Central Product Catalog Management • Microsoft Azure Cloud Based

Application Delivery• By Site Serial Number Provisioning• Scalable Architecture

Site 1 Site N

• Customer ERP Integration

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• Cloud Based Delivery Model• Small Kit Deployment

Model• Supports Various Use Cases• Scalable Single or Multisite

Topology• Central Reporting

Item-Level Systems…....Buying Best In Breed For Lowest TCO

Item-Level Source Tagging

Requirement

“Make”Solution Internally

“Buy” Managed Solution from

Technology Vendor

Item-Level Inventory Visibility

Application Requirement

“Make”Solution Internally

“Buy” Managed Solution from

Technology Vendor

Solution Requirements:

# Of Sites

# Of Skus

# Of Items

Throughput

Subsidy From Retailer

Use Cases/Process For Source Tagging

Catalog Update Frequency

Tag Selection & Form Factor

ERP Integration

15% - 35% Lower TCO

Solution Requirements:

# Of Skus

# Of Operators

# Of Sites & Location Nesting

# Of Report Users

Catalog Update Frequency

Integration With Source Tagging

25% - 60% Lower TCO

• Cloud Based Delivery Model

• Simple/Lite-Footprint Inventory Solution

• Enhanced Execution Scorecards

• Better On-Hand Availability• Reduced Shipment Errors• Central Reporting

Desire For RFID Value Creation?

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Clarity – Mobile

• User Management• Inventory Cycle Count By Site And

Location• Receiving At A Site And A Location In A

Site• Shipment Verification & Transfers • Item-level Search/Find• Inventory Clear By Site And Location

• Secure Virtual Environment • Central Multi-site Management &

Control• Central Product Catalog Management

Compatible With Clarity ST • “6 Product Characteristics” and

Configuration For Dozens of Industries

• Site And Location Nesting • Web Reporting Export Using Various

Formats

• Customer ERP Integration

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Source Tagging Lessons Learned

• High Quality SN Provisioning With Reporting & Verification • Product Catalog Management • Criticality Of Solution That Is Easy To Use, Deploy & Maintain• Need For Flexibility And Support For Numerous Item-level Source

Tagging Use Cases• Movement To Significantly Reduced IT Infrastructure & Cost• Compatibility With Item-level Shipment Visibility To Fill Critical

Information Gap• Technology-as-a-service (TAAS) And Leasing Options Are Alternative

Engagement Models

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Info@xterprise.comwww.xterprise.com

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Thank You to Today’s Sponsors: