COMPETITOR ANALYSIS

Cadbury - Analysis

Introduction to Cadbury company : The Cadbury company was started in

19th century on July 1948 as a private limited company , under theCadbury fry (India) private limited and commencedbusiness soon thereafter .

COMPETITORS ANALYSISINDUTSTRY COMPETITORS

Cadbury

Nestle

Amul

Parle - G

Diary milk, perk, - 5star ,éclairs

Melody , kiss-me gold Mango-bite

Kit Kat , munch,milky bar

barAasheAmul fun doo ,bindass ,almond bar

Bourn vita

Boost

Amul Butter, Ghee,cheese, Ice cream

Cadbury Parle-g Nestle Amul

Objectives of competitors

Nestle : Aim to build as the works leading nutrition ,health

and wellness company based sound human values and principles.

AMUL: 1. To gauge the awareness of people towards Amul

chocolates. 2. To understand which advertisement medium must

use. 3. To know the perception of Amul chocolates in

comparison to other competitive brands.

Strengths and Weakness of Nestle company

Strength : Diversification : Nestle has a wide product portfolio encompassing baby foods &dairy

products , chocolates.

Joint ventures :nestle holds ventures with leading businesses lik ecoca cola which allow it to access their technical knowledge to further develop its own brand.

Influencing consumer decisions : With its innovative &attractive advertising campaigns Nestle is able to influence customer’s buying decisions. Weakness: Negative effects on the brand image. Storage and transportation problems. Complex supply chain management.

Strength and weakness of Amul Strength

Parent support. Strong distribution network.

Weakness

Raw material supply-volatile price. Chocolates comparatively small business unit.

Strength and weakness of Parle-G Strength

Established brand name. Widespread distribution network. Wide range product all segment. Superior technology and R&D

department.

Weakness High overhead costs

WHOM TO ATTACK AND WHOM TO AVOID

Nestle Nestle company is close competitors to Cadbury &

some of there chocolates are strong competitors to Cadbury chocolates. Market share of that company is less then Cadbury. So hare Cadbury company should attack the Nestle company . Suppose it avoid then they only become the strong competitors in future.

ParleG And Amul :Here Cadbury company have to avoid these both

company because the market share of  this company ‘s are very less & products are not

popular  as Cadbury. Amul is having all most all dairy

products.