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Indian IT cloud computing
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Competitor Analysis: Indian IT Cloud
Computing Service Providers
Sourabh Paul & Neeru Singla , TAPMI
www.iims-conquest.in
ConQuest Online
June 2014 Edition
ConQuest, IIM Shillong Consulting Club
www.iims-conquest.in
Competitor Analysis: Indian IT Cloud Computing Service Providers
Sourabh Paul & Neeru Singla , TAPMI
Cloud Computing, a megatrend which has emerged over the past few years, in India is projected
to have a compound annual growth rate (CAGR) of 33.2% from 2012 through 2017, as per
Gartner, in contrast to overall Indian IT Industry growing at just 4.2% in the same period. This
trend has transformed IT to a utility industry, which provides IT solutions as a service over the
web instead of clients owing and buying the IT solutions per se.
Since a lot has already been spoken about cloud, this article will not cover any of the pros and
cons of cloud. However we will try to study the IT major service providers and their offerings.
Stakeholders in Cloud computing ecosystem:
The Cloud ecosystem has witnessed the evolution of different categories of players Cloud
Enablers are those which provide the technology infrastructure, platforms and middleware that
serves as the backbone for all cloud computing products and services (e.g. Cisco and VMware).
Cloud Service Vendors (CSVs) are those which provide actual cloud services like SaaS, PaaS,
and IaaS to customers, public cloud players (e.g. AWS and Rackspace), SaaS Players (e.g.
Salesforce). Service Providers uses the technology provided by cloud enablers to deliver
services like business consulting, cloud migration, and maintenance (e.g. Accenture, Infosys).
Most of the big Indian IT service providers fall into the 3rd category of stakeholders which is
Cloud Service Providers. Service Providers are also commonly called as System Integrators
System Integrators, through their design and consulting services, ensure that cloud
integration is seamless and customized to the specific requirements of the clients.
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The ability to serve across the cloud spectrum enables system integrators to cater to clients
looking for a quick adoption route.
System Integrators proximity to enterprises also gives them an edge
Some of the Services offered by Service Providers (Cloud Infrastructure Services)
Consult/Design Consulting services include readiness assessment, cloud adoption roadmap,
selection of cloud platform and infrastructure solutions
Build Development of cloud based infrastructure with feature to scale up and down and meet
unplanned workloads
Deploy/Migrate Creating a virtualized private environment generally on clients assets;
providers may host the private cloud on their own assets and may have branded offerings;
Migration to public clouds such as AWS and Rackspace
Manage Management of public, private or hybrid cloud environments including service
integration, orchestration, helpdesk services, etc
COMPETITOR ANALYSIS
We performed the Competitor Analysis amongst the service providers - HCL, TCS,
INFOSYS, TECH MAHINDRA, and WIPRO. The Analysis broadly covers Cloud Service
Offerings, Partnerships, Cloud Solutions and Unique Value Proposition
Cloud Services Offerings
Cloud service offerings by various competitors are broadly classified under 3 categories
1. Cloud Assessment and Strategy
2. Cloud Implementation and Migration
3. Cloud Assurance and Management Services
ConQuest, IIM Shillong Consulting Club
www.iims-conquest.in
1. Cloud Assessment and Strategy Services
CLOUD ASSESSMENT AND STRATEGY HCL TCS INFOSYS T. MAHINDRA WIPRO
Cloud readiness Assessment Y Y Y Y Y
Assessment on Governance parameters Y
Cost/ROI Assessment Y Y Y Y
Risk and Compliance Assessment Y Y Y Y
Enterprise cloud roadmap and strategy Y Y Y Y Y
Cloud design Y Y Y
Identify cloud computing models (private/public) Y Y
Architecture of cloud enabled applications Y Y Y Y
Organization change management Y
Brokerage and integration strategy Y
Cloud security strategy Y Y Y Y
Build Business case Y Y
Identifying potential public and private vendors Y Y
2. Cloud Implementation and Migration Services
CLOUD IMPLEMENTATION AND
MIGRATION SERVICES HCL TCS INFOSYS T. MAHINDRA WIPRO
Enablement of Private Cloud Y Y Y Y Y
Cloud-ready Application Migration Y Y Y Y Y
Data center consolidation Y Y Y
Virtualization Y Y Y Y Y
SaaS enabled services Y Y Y
IaaS, PaaS enabled services Y Y Y
Product development services on IaaS, PaaS Y
Application reengineering Y Y Y Y
Application packaging and deployment Y Y
Application testing Y Y Y Y Y
Application development on the cloud Y Y Y Y
Public Cloud migration services Y Y Y
Hybrid Cloud enablement services Y Y Y Y
External provider enablement services Y
Brokerage services Y Y
Risk and compliance controls implementation Y Y Y
ConQuest, IIM Shillong Consulting Club
www.iims-conquest.in
3. Cloud Assurance and Management Services
CLOUD ASSURANCE AND MANAGEMENT
SERVICES HCL TCS INFOSYS T. MAHINDRA WIPRO
Functionality testing platform on cloud Y Y Y
Performance testing platform on cloud Y Y
Security challenges Y Y Y Y Y
SLA and Performance metric design Y Y Y
Management of IaaS, SaaS, PaaS components Y Y
Infrastructure management services Y Y Y Y
Cloud service management platform Y
Shared governance Y
Hosted enterprise system management Y Y Y
Disaster recovery cloud services Y Y Y Y Y
Services management for 24/7 Y Y
Service catalogue Y Y Y
ConQuest, IIM Shillong Consulting Club
www.iims-conquest.in
Cloud Service Providers Partnerships
PARTNERS HCL TCS INFOSYS
T.
MAHINDRA WIPRO
Public Cloud
AWS Y Y Y Y Y
Microsoft Azure Y Y Y Y Y
Google Y Y Y Y
Cloud Solution
BMC Y Y Y Y Y
CA Y Y Y Y Y
HP Y Y Y Y Y
Novell Y Y
iTKO Y Y
Jaspersoft Y Y
Technology/OEM
CISCO Y Y Y Y Y
EMC Y Y Y Y Y
VMware Y Y Y Y Y
Sun Y Y Y
Dell Boomi Y Y
HP Y Y Y Y Y
Hitachi Y Y Y Y Y
CSC Y
IBM Y Y Y Y Y
SAP Y Y Y Y Y
Verizon Y Y Y Y
Redhat Y Y Y Y
NetApp Y Y Y Y
Informatica Y Y Y Y Y
Applications
Salesforce.com Y Y Y Y Y
Tibco Y Y Y Y Y
Oracle CRM Y Y Y Y
Workday Y
Netsuite Y
ConQuest, IIM Shillong Consulting Club
www.iims-conquest.in
Cloud Solutions
HCL Solutions are not well developed, to name a few it offers infrastructure solution called
as blu IaaS and SaaS collaboration suit like Mircosoft exchange, Microsoft sharepoint, Google
Aps
TCS TCS flagship cloud solutions are iON and BaNCS -
ION - Integrated
IT-as-a-service for
SMBs
iON a cloud based ERP solution for Small and Medium Businesses .
iON is highly modular, scalable and configurable giving SMBs the
benefits of increased efficiencies; faster go to market.
TCS BaNCS TCS BaNCS enables transformation in financial services through a
superior and holistic suite of solutions for banks, capital market
firms, insurance companies and diversified financial institutions.
INFOSYS - Infosys has created its own position with its exclusive solutions like -
Cloud ecosystem
hub
The Infosys Cloud Ecosystem Hub is the first-of-its-kind solution that
helps enterprises build and manage a unified hybrid cloud
environment. It helps clients to rapidly create, adopt, and govern cloud
services across their ecosystem.
Infosys Edge Infosys Edge platforms leverage the latest technological advancements in Cloud computing, mobility, big data, social media,
machine-to-machine language and advanced data analytics to design
solutions that accelerate innovation for businesses
T. MAHINDRA offer solutions in collaboration with Microsoft like Microsoft- SaaS, PaaS,
IaaS and Service Delivery Platform
WIPRO It has most extensive list of Cloud solutions, It offers solution like
VirtuaDesk
Completely automated desktop virtualization solution. Designed for
fast and secure on-premises or off-site deployment.
Amazon Web
Services
Public Cloud to host infrastructure. Wipro provides AWS System
Integration and Managed Services on the AWS platform.
Salesforce.com
Wipro Expertise across Salesforce offerings Service cloud, sales cloud, chatter, Custom cloud salesforce platform.
Workday HCM
Solutions
Human Capital Management solution to transform customers HR strategies.
Wipro provides consulting and implementation services on various
Google Cloud Platform products.
ServiceNXT Cloud Operations
Center
It is a cloud infrastructure management platform that provides
seamless integration and enable robust administrative and monitoring
capabilities.
ConQuest, IIM Shillong Consulting Club
www.iims-conquest.in
Unique Value Proposition
HCL
1. Partnered with ISVs and managing their SaaS enabled services
2. Innovations across LOBs (Engineering Services, Enterprise Transformation Services,
Infrastructure Services, and Vertical Solutions teams) and hence developed intellectual
property around various aspects of cloud management
3. Focus on providing domain specific applications both horizontal and verticals like energy
& utilities, pharma & healthcare, financial services, manufacturing, retail, transport &
logistics, and media and publishing
4. HCLs own built tools/Ips MTaaS, Agora, Nimbo
5. Likely to develop unique, niche cloud applications in financial services, healthcare, and
manufacturing
6. Shifting customer base from traditional IT to more line of business executives
TCS
1. Its Cloud Solution iON
2. Strong presence in Europe and other countries (USA)
3. TCS offers a cloud/SaaS (software-as-a-service) version of its well-established BaNCS
software suite for financial Institutions
4. It also offers its cross-industry BPO software "platforms" for human resources (HR),
finance and accounting (F&A), procurement, and analytics as cloud/SaaS services.
INFOSYS
1. Its cloud solutions Infosys Edge & Cloud Ecosystem hub
T.MAHINDRA
1. Vertical specific Cloud solutions for industries like Telecom, Manufacturing, BFSI,
Healthcare, and Energy & Utilities
2. Tech Mahindras unparalleled understanding of the telecom domain
Cloud Security
The platform addresses challenges around the following areas: Cloud
Government, Policy and risk management, secure virtualized
environments etc
Cloud Integration
services
Wipro helps enterprises build and orchestrate a comprehensive
enterprise integration strategy.
ConQuest, IIM Shillong Consulting Club
www.iims-conquest.in
3. Digital Enterprise Solutions It is building unique & high value Digital Enterprise
Solutions to help customers becoming DIGITAL.
WIPRO
1. Its twin track strategy of being both an OEM-style cloud service provider and a systems
integrator helping others to build enterprise cloud services.
2. Tools investment strategy at the PaaS layer, working with Microsoft Azure and
Salesforce.com. This will help Wipro achieving time advantage over competitors by having
more early insights
3. Wipro positions itself as a systems integrator for its client base of Fortune 2000 clients;
however with a larger set of newer clients it positions itself to help them understand how
to virtualize business processes.
4. Wipro was one of the early providers of R&D and engineering services, and these
competencies, which are not related only to cloud, position Wipro as more than just an IT
service provider
5. As Wipro's ambitions move up the cloud stack toward BPaaS, its experience with R&D
and engineering services will be a differentiator for some clients.
Conclusions:
HCL has most sought out services under the Cloud Assessment & Strategy and Cloud
Implementation & Migration categories, HCL also has a good performance under Cloud
Assurance & Management category though it doesnt offer a great range of services which is
being provided by TCS and WIPRO, it does has Cloud Service Management Platform which
is a unique and most advanced service under cloud management category.
Wipro has most well built Partnership network, followed by TCS and HCL. Partnerships with
MNCs, public cloud vendors and technology providers are very crucial for developing IT
services & solutions.
In terms of Cloud Solutions, Wipro stands at the top with its extensive list of cloud solution
offerings. However TCS and Infosys have developed some of the very advanced solutions like
TCS Bancs, iON and Infosys Edge. These are most exclusive solution offerings by TCS and
Infosys which provide them unique value proposition.
ConQuest, IIM Shillong Consulting Club
www.iims-conquest.in
Recommendations for any upcoming Service Provider in Indian Cloud Market:
Cloud Services Cloud Assessment & Strategy Basic services (which are common to all
service providers) Cloud Readiness Assessment, Cost/ROI Assessment, Risk & Compliance
Assessment, Enterprise cloud roadmap & Strategy, Cloud Design, Identifying Cloud
Computing Models; Differentiating services (niche offerings)- Identifying potential vendors,
Cloud security strategy, Architecture of cloud enabled applications, Brokerage and integration
strategy, Build Business case.
Cloud Implementation & Migration Basic services - Enablement of Private Cloud, Cloud-
ready Application Migration, Virtualization, Application reengineering, Application testing,
Application development on the cloud; Differentiating Services - Data centre consolidation,
SaaS enabled services, IaaS & PaaS enabled services, Product development services on IaaS
& PaaS, Public Cloud migration services, Hybrid Cloud enablement services, Brokerage
services
Cloud Assurance & Management Basic services Security, Disaster recovery, Service
management for 24/7, Service catalogue; Differentiating services - Cloud service management
platform, Hosted enterprise system management
Partnerships Some of the partnerships are must for entering into this market
Public Cloud vendors AWS, Microsoft Azure, Google;
Cloud Solution BMC, CA, HP;
Technology/OEM Cisco, EMC2, VMware, NetApp;
Applications Salesforce.com, Tibco, Oracle CRM.
ConQuest, IIM Shillong Consulting Club
www.iims-conquest.in
ConQuest, Consulting Club of IIM Shillong
Comments/feedback, please mail to [email protected]
The Team
Conquest Online is the online
edition of ConQuest which is a
student driven Consulting club of
IIM Shillong.
The ConQuest Team includes
Bharat Bhargava | [email protected] Dwaipayan Chakraborty | [email protected] Gaurav Kulshrestha | [email protected] Hardik Shah | [email protected] Karanvir Gupta | [email protected] Neha Upadhyay | [email protected] Prachi Agarwal | [email protected] Sai Sashanka | [email protected]
References:-
Official Websites of Indian IT Companies