Competitive Differentiation in Local Online Products

London, Feb 2008

Simon GreenmanManaging Director - Online

European Directories

European Directories

Pan-European directory and search company

providing local commercial search products in print, online, mobile and DA

in the Netherlands, Finland, Denmark, Austria, Sweden, the Czech Republic, Slovakia, Poland and Gibraltar

Formed in July 2005 following the acquisition of the Yellow Brick Road by a consortium led by Macquarie

In November 2005 also purchased TDC’s search and directory businesses in Denmark, Sweden and Finland

Over 4,000 employees and more than 700,000 customers

€645m revenue in 2006

2Commercial in Confidence

European Directories Group

3Commercial in Confidence

Netherlands

Revenue: € 645mCustomers: >700,000

Headcount: 4,160*

171m

663

Finland Denmark

€151m

782

€110m

599

€72m

482

€49m

732

Austria

€67m

353

SwedenCzech Rep/

Slovakia

Revenue

FTE

Revenue: €20.3m

FTE: 528

Poland50% **Shareholding

•Includes Poland

** 100% holding as of 2007

Connecting Local Buyers and Seller “Anytime, Anywhere, Anyhow”…De Telefoongids

Advertising and usage is become more complex and fragmented across the media landscape.

EDSA sells solutions in whatever media creates ROI for the advertiser: Print

Internet

Mobile

GPS navigation

DA

SMS

……4Commercial in Confidence

The Publisher’s Advantage

What does the advertiser want?

A desire to focus on their core business

Cost effective and reliable source of marketing leads

Low involvement and simplicity of marketing solutions.

Publisher has some significant advantages:

Sales force that reaches and “touches” 100,000s businesses

Sales, billing and customer support infrastructure

Ability to offer packaged marketing solutions across media

Strong and trusted local brands

Strong knowledge and content about the local business.

Opportunity exists to be the advertiser’s trusted marketing partner to distribute their content / advertising across the increasingly fragmented local search landscape.

5Commercial in Confidence

Key EDSA Online Imperatives

Greater cross media advertising solutions:

Search Engine Marketing (SEM) packages

Mobile solutions

Video packages

Simpler and more compelling online packages.

Content, distribution and usage:

Emphasis on customer touch points to enhance content

Greater distribution of content and advertising across media and properties.

Sales force:

Selling cross media solutions

6Commercial in Confidence