Competitive Advantage

Made by: Isabel XuApr. 25th

SamsoniteThis is a famous brand on making suitcase and built up in 1910 in America.

HermesIt’s a fashion brand which is from France, they produce suitcase, clothing, perfume and they make it be variety and there are many options for consumers to choose.

Different competitive advantage

• Samsonite- Price- Benefits of use- placement

• Hermes- Quality- Customer loyalty- Design features

Samsonite• Price• They target at official men and their price is not that high and almost

everyone could afford it. Their price is around $100.00 ~ $ 400.00. the products are not cheap but they belong to middle level of the price. Consumers love this and they feel the price is appropriate.

• Benefits of use• Travelers use suitcase and they regard them as a very important part for their journey

and Samsonite provides their professional suitcase for consumers. People will not feel any uncomfortable because Samsonite focus on the convenience and practicability of products and they promise that they will let people’s trip be quite facilitate and happy.

• Placement• You can see there are many normal shopping mall sell Samsonite and it’s probably

very easy for consumers to find where they locate in. you do not need to look for senior large shopping malls.

Hermes

• Quality

• Customer loyalty• Design features