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Comparison betweenQualitative and
Quantitative Research
Adam Ariff bin Zulkifli
Ain Fatihah binti Mohd Kasim
Farah Mudrikah binti Zaimy
Fatin Daratul Ain binti ohari
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Definition!
Quantitative
research
• “entailing the collection of numerical data and exhibiting
the view of relationship between theory and research
asdeductive, a predilection for natural science approach andas
having an objectivist conception of social reality (Brymanand Bell,
200, p!"#$!
Qualitative research
• Qualitative research involves any research that uses data
that do not indicate ordinal values (%&wi, %yamongo,
and'yan, 200", p! "$!
• Qualitative researchers are interested in understanding
themeaning people have constructed, that is, how people
ma&esense of their world and the experiences they have in
theworld! (erriam, 200), p! "*$
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Difference " #oals or aims of research
Qualitative Research aims to provide a complete$ detailed
description of the research topic%
Quantitative Research focuses more in countin& and
classifyin& features and constructin& statistical models
and
fi&ures to e(plain what is observed%
Qualitative Quantitative
)ypothesis *road +arrow
Description ,hole picture Focused
-ype of Research .(ploratory Conclusive
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Difference / 0sa&e
QualitativeResearch
is ideal forearlier phases of
researchprojects!
QuantitativeResearch
is highlyrecommendedfor the latterpart of
theresearchproject!
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Difference " Data #atherin& 1nstrument
Qualitative'esearch
• the researcher serves as the primary datagathering
instrument!
• +xamples of datagathering strategies-• individual indepth
interviews,
structured and nonstructuredinterviews, focus groups,
narratives,content or documentary analysis,participant observation
and archivalresearch!
Quantitative'esearch
• ma&es use of tools such as.uestionnaires, surveys,
standardi/edtests, chec&lists, measurements and othere.uipment
to collect numerical ormeasurable data!
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Difference " -ype of Data
he presentation ofdata in a Qualitative'esearch is in the
formof words (frominterviews$ andimages (videos$ orobjects
(such asartifacts$!
1n conducting aQuantitative 'esearch,what will most
li&elyappear in thediscussion are tablescontaining data in
theform of numbers andstatistics!
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Difference / Approach
Qualitative'esearch
rimarily subjective inapproach as it see&s tounderstand
human behaviorand reasons that govern suchbehavior!'esearchers have
the tendencyto become subjectivelyimmersed in the subject matterin
this type of researchmethod!
Quantitative'esearch
'esearchers tend to remainobjectively separated from thesubject
matter!
his is because Quantitative'esearch is
objective inapproach in the sense that itonly see&s
precisemeasurements and analysis oftarget concepts to answer
hisin.uiry!
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Difference " -ype of 2uestions
1n Quantitative Research$
• Closed/ended
• 3pecific and narrow
•Contains responses possibilities developed in advanced%
1n Qualitative Research$
• 4pen/ended
• #eneral and broad
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Difference/ Reportin& and .valuatin&
1n reportin& QuantitativeResearch5
• 3tandardi/ed structure• 4ormat with predictable
pattern - introduction,review of literature,
methods, results anddiscussion!
• 3peci5c criteria toevaluate
• he result is reliable andvalid and was notin6uenced by
personal
biases and values
1n reportin& QualitativeResearch5
• 7ide range of format• 'ealistic and persuasive• Bias•
4lexible
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References
.(plorable%com 8+ov >?9% Quantitative and Qualitative
Research%Retrieved an @@ from .(plorable%com! https!77
e(plorable%com72uantitative/and/2ualitative/research
http!77
www=%uncp%edu7home7acurtis7Courses7ResourcesForCourses7QuantitativeQualitative%html
3ource! 3..B/A1M3 =>>> 6earnin& from Clients!
Assessment -ools formicrofinance practitioners% ,ashin&ton$ DC!
A1M37Mana&ement 3ystems
1nternational 89
https://explorable.com/quantitative-and-qualitative-researchhttps://explorable.com/quantitative-and-qualitative-researchhttp://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/QuantitativeQualitative.htmlhttp://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/QuantitativeQualitative.htmlhttp://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/QuantitativeQualitative.htmlhttp://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/QuantitativeQualitative.htmlhttp://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/QuantitativeQualitative.htmlhttp://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/QuantitativeQualitative.htmlhttps://explorable.com/quantitative-and-qualitative-researchhttps://explorable.com/quantitative-and-qualitative-researchhttps://explorable.com/quantitative-and-qualitative-research
