Comparative Analysis of D-mat Account Reliance Money

8/2/2019 Comparative Analysis of D-mat Account Reliance Money

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COMPARITIVE ANALYSISOF

D-MAT ACCOUNT OFRELIANCE MONEY

Submitted towards partial fulfillment of

Bachelor of Business Administration(Affiliated to Ch. Charan Singh University, Meerut)

Academic Session

[2009-12]

Submitted By :Name: Suruchi

Phougat Roll No.: 9353747

UNDER THE GUIDENCE:

External Faculty Internal Faculty:Mr. Prateek Agarwal Mr.Surya BhushanHead, FacultyNew Age money IMSGhaziabad Ghaziabad

INSTITUTE OF MANAGEMENT STUDIES C-238, BULANDSHAHAR ROAD, LAL QUAN, PB NO-57

GHAZIABAD-201 009

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Certificate of company

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PREFACE

This research report has been prepared towards the partial fulfillment of Bachelor of Business

Administration.

This report is a Comparative Analysis Of DEMATAccount. This research report has been

prepared on, Comparative Analysis of DEMAT Account at

NEW AGE MONEY FRANCHISE OF RELIANCE MONEY.

Suruchi Phougat

ACKNOWLEDGEMENT

A work of this magnitude and nature would have been quite impossible to get together without a


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host of helping hands. I consider myself fortunate for having such people around me and with me

who did not think twice about sparing their valuable time and efforts.

The work now completed bears testimony to the kind support I availed of at each stage of

the conduct of my study. The study wouldnt have been completed, however without the support of

some people who continually helped me during the completion

of this research project, I would like to thank all my faculty members and

Mr. Basant Agarwal for their guidance and support.

Suruchi Phougat

TABLE OF CONTENTS

Executive Summary 7

Introduction Of Reliance Money 13 -18

-Company profile 19 -24

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-Products of the company 25 70

Research Methodology 71

-Objectives of the study 71

-Research design

-Sampling

-Data collection and interpretation

-Data Analysis and interpretation 73-79

Findings 80-91

Limitations 92

Conclusion and Suggestions

Appendices 100 102

Bibliography 103 106

Executive Summary

The project work pursued as a part of BBA Curriculum. It is undertaken as a traineeship at RelianceMoney Ltd. The project is done under expert supervision and guidance ofMr.Surya Bhushan(Faculty Guide IMS, Ghaziabad) andMr. Prateek Agarwal(Head, New Age Money,GHAZIABAD)

The Project is about the study of demat account and also the efforts done to make improvements inthe customer acquisition process for better results.


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At RELIANCE MONEY, initially the trainees were imparted process and product knowledge.They were given sufficient time to know about the products and also about sales and distributionchannel. Then they were placed at Reliance moneys distributor. They had to work with the salesrepresentatives of Distributor and think of ways of improving the sales and distribution channel andimplementing them. The main aim was to increase sales and for this different ways were tried and

implemented. They were provided with database and had to make cold calls from the data. Canopyactivity was also one of the major sources for generating business. Initially they even accompaniedsales representatives to the clients place. Main objective was to know the need of the customer andhow to fulfill that in the best way.

The project dealt with various fields like:

1. Mutual funds

2. Life insurance

3. Trading and demat account

4. General insurance

Thus it gave trainees the opportunity to learn about all the products and with the range of productsReliance money offered it made the task a bit easier as we could fulfill the need of the customer in abetter way.

Our task was divided in 4 phases:)Rs.3,00,000.

Get 0% Fuel Surcharge at IOC Outlets.

Get complimentary joining vouchers of Reliance World outlets (For Broad Band Surfing

and Online Trading) and Adlabs (For Food) worth Rs.100 each with the Reliance Silver

Card and worth Rs.200 each with the Reliance Gold Card.

Reliance Money provides free Gift Vouchers to its Credit Card Holder i.e. Gift Voucher of

Rs.400 with Gold Credit Cards and Gift Voucher of Rs.200 with Silver Credit Cards.
http://en.wikipedia.org/wiki/Paymenthttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Debit_cardhttp://en.wikipedia.org/wiki/Moneyhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Charge_cardhttp://en.wikipedia.org/wiki/Credit_card_interesthttp://en.wikipedia.org/wiki/ISO_7810http://en.wikipedia.org/wiki/ISO_7810http://en.wikipedia.org/wiki/Paymenthttp://en.wikipedia.org/wiki/Plastichttp://en.wikipedia.org/wiki/Debit_cardhttp://en.wikipedia.org/wiki/Moneyhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Charge_cardhttp://en.wikipedia.org/wiki/Credit_card_interesthttp://en.wikipedia.org/wiki/ISO_7810


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Get an allowance of Rs.500 per day, on hospitalization with the Reliance Gold Card.

Pay bills of Reliance ADA group companies-Reliance Post Paid Bills, Reliance Energy

Electricity Bills, Insurance Premia, Recharge of Mobile Pre-paid Cards and also for other

utility companies on an on going basis by signing up once.

Customer can opt for free Photo Credit Card for added Security.

Reliance Credit Card holders can receive up to 5 add-on cards at no additional charges, free

email statements, free alerts, and will be able to transfer money from one Visa Card to

another using Citibank Online.

Reliance Money Provides with Zero Loss card Liability i.e. Customer just need to give a

call at the helpline no. and thus he gets a reference no. After that he does not have the

liability for increasing credit limit in his card.

Customer need to have another credit card (except that of Citi bank), before having Credit

Cards provided by Reliance Money.

Rewards Program:

Reward Points Earned Earning Opportunities

5 Reward Points For every Rs.150 spent for availing standing

instruction facility to pay Reliance Mobile Bills (Post-

paid) or for monthly Auto Recharge (Pre-paid).

3 Reward Points For every Rs.150 spent at Adlabs.

3 Reward Points For every Rs.150 spent on selected products and

services at Reliance World and Communication

Outlets.

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1 Reward Point For every Rs.150 spent on all other spends including

other standing instructions.

RELIANCE DMAT ACCOUNT

DEMAT ACCOUNT:

Demat refers to a dematerialised account.

In India, a D-Mat account, the abbreviation fordematerialized account, is a type ofbanking account which dematerializes paper-based physical stockshares. The dematerialized

account is used to avoid holding physical shares: the shares are bought and sold through a stock

broker.

This account is popular in India. The Securities and Exchange Board of India (SEBI) mandates a

demat account for share trading above 500 shares. As of April 2006, it became mandatory that any

person holding a demat account should posses a Permanent Account Number(PAN), and the

deadline for submission of PAN details to the depository lapsed on January 2007.

Though the company is under obligation to offer the securities in both physical and demat mode,

you have the choice to receive the securities in either mode.
http://en.wikipedia.org/wiki/Shareshttp://en.wikipedia.org/wiki/Stock_brokerhttp://en.wikipedia.org/wiki/Stock_brokerhttp://en.wikipedia.org/wiki/Stock_brokerhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Securities_and_Exchange_Board_of_Indiahttp://en.wikipedia.org/wiki/Permanent_Account_Numberhttp://en.wikipedia.org/wiki/Shareshttp://en.wikipedia.org/wiki/Stock_brokerhttp://en.wikipedia.org/wiki/Stock_brokerhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Securities_and_Exchange_Board_of_Indiahttp://en.wikipedia.org/wiki/Permanent_Account_Number


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If you wish to have securities in demat mode, you need to indicate the name of the depository and also

of the depository participant with whom you have depository account in your application.

It is, however desirable that you hold securities in demat form as physical securities carry the risk of

being fake, forged or stolen.

Just as you have to open an account with a bank if you want to save your money, make cheque

payments etc, Nowadays, you need to open a demat account if you want to buy or sell stocks.

So it is just like a bank account where actual money is replaced by shares. You have to approach the

DPs (remember, they are like bank branches), to open your demat account. Let's say your portfolio of

shares looks like this: 150 of Infosys, 50 of Wipro, 200 of HLL and 100 of ACC. All these will show in your

demat account. So you don't have to possess any physical certificates showing that you own these

shares. They are all held electronically in your account. As you buy and sell the shares, they are

adjusted in your account. Just like a bank passbook or statement, the DP will provide you with

periodic statements of holdings and transactions.

Equity is Stock or any other security representing an ownership interest.

Equity is a term whose meaning depends very much on the context. In general, you can think of

equity as ownership in any asset after all debts associated with that asset are paid off. An Investor

can invest his money in Equity in two ways i.e. Online or Offline and for both, he needs a D-Mat

A/C.

Nowadays, practically all trades have to be settled in dematerialised form. Although the market

regulator, the Securities and Exchange Board of India (SEBI), has allowed trades of upto 500

shares to be settled in physical form, nobody wants physical shares any more.

So a demat account is a must for trading and investing.Most banks are also DP participants, as are

many brokers. You can choose your very own DP. To get a list, visit theNSDLand CDSL websites

and see who the registered DPs are.A broker is separate from a DP. A broker is a member of the

stock exchange, who buys and sells shares on his behalf and on behalf of his clients.

Procedure

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1. Fill demat request form (DRF) (obtained from DP with whom your depository account is

opened).

2. Deface the share certificate(s) you want to dematerialise by writing across Surrendered for

dematerialization.

3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T

Agent.

4. After dematerialization, your depository account with your DP would be credited with the

dematerialized securities.

Benefits of opening a demat account:

Demat account has become a necessity for all categories of investors for the following reasons/

benefits:

SEBI has made it compulsory for trades in almost all scrips to be settled in demat mode.

Although, trades upto 500 shares can be settled in physical form, physical settlement is

virtually not taking place for the apprehension of bad delivery on account of mismatch of

signatures, forgery of signatures, fake certificates, etc.

It is a safe and convenient way to hold securities compared to holding securities in physical

form..

No stamp duty is levied on transfer of securities held in demat form.

Instantaneous transfer of securities enhances liquidity.

It eliminates delays, thefts, interceptions and subsequent misuse of certificates.

Change of name, address, registration of power of attorney, deletion of deceased's name,

etc. - can be effected across companies by one single instruction to the DP.

Each share is a market lot for the purpose of transactions - so no odd lot problem.

Any number of securities can be transferred/delivered with one delivery order.

Therefore, paperwork and signing of multiple transfer forms is done away with. It facilitates taking

advances against securities on low margin/low interest.


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Reliance Money, the financial services and distribution arm of Reliance Anil Dhirubhai Ambani

Group, has announced free trading accounts for a year, for customers opening

Demat accounts with the company.

This initiative would increase the penetration of demat accounts in the country, which has remained

stagnant at around 6 million for the last few years.

Reliance Money offers a flat fee structure to its customers for trading in stocks, commodities on its

trading platform, a deviation from the industry practice of charging percentage brokerage per

transaction.

"We feel that a sizeable portion of Indian investors are not participating in the market for various

reasons - accessibility of service from a reputed brand and price entry barrier. We have addressed

both these concerns with this first-of-its-kind limited period offer," said Director and CEO,

Reliance Money, Sudip Bandyopadhyay.

Under this scheme, Reliance Money would be waiving off Rs 500, charged for trading upto Rs 5

lakh, for the first year, in case the customers open an account with Reliance Money during the next

few weeks. Customers wanting to trade beyond Rs 5 lakh would have to pay Rs 500 for trading

upto Rs 1 crore (for 2 months) or Rs 2,500 lakh for Rs 6 crore (for one year). The company would

be focusing on semi-urban and rural areas with this initiative.

"We expect to add over 2 lakh demat accounts with this offer with our entire effort focused to get

the not-so-savvy semi-urban and rural investors to participate in the stock market, in addition to thesavvy investors who are already trading on one or other platform," said Bandyopadhyay.

Reliance Money has also announced its tie-up with Corporation Bank, a leading PSU bank in the

country for providing broking services to the customers of Corporation Bank.

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Under the agreement, the Depository System of Corporation Bank would be linked with the

Reliance Money trading platform and customers having DP accounts with Corporation Bank would

also be able to trade through the Reliance Money platform. With this tie-up, 9.5 million

Corporation Bank account holders are set to gain with their broking needs.

There are many broking houses doing business in India and they charge a brokerage on every

transaction made online or offline. (Buying and Selling are treated as separate transaction).

Reliance Moneys advantage over others is that its charging the lowest brokerage in the market

which is just 1 paisa on every executive trade irrespective of the volume traded. Reliance Money,

the brokerage and distribution arm of Reliance ADA Group, aims to tap investors in the smaller

towns and cities through a flat fee structure.

The current leaders in the retail broking segment like ICICI Direct, India Infoline and Indiabulls

offer a pay per use model where the customer pays a percentage of the amount transacted by him.

Reliance Moneys brokerage rates are quite competitive.

The new wonder is Reliance Money's pre-paid card for stock market brokerage. Reliance Money,

the financial services division of Anil Dhirubhai Ambani Group-promoted Reliance Capital, is

bringing to the market pre-paid cards in denominations of Rs 500, Rs 1,350 and Rs 2,500 with

validity period of two months, six months and twelve months respectively.

These cards would offer brokerage at one-third of the rate being charged by institutional and

individual brokerage houses. Sample this. For a pre-paid card worth Rs 500, an investor can trade

upto Rs 90 lakh in futures and option segment or can undertake intra-day trade of similar amount.

Besides, an investor can undertake a delivery-based activity of Rs 10 lakh.

The Rs 1350 worth pre-paid card, total trading limit would reach Rs 3 crore, of which Rs 2.70 crore

is for the F&O segment and balance Rs 30 lakh for delivery-based activities.

For Rs 2500 pre-paid card, total trading limit is fixed at Rs 16 crore, that include F&O limit of Rs


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15.40 crore and balance Rs 60 lakh for delivery-based broking.

Converted to percentage terms - Reliance Money offers most competitive

brokerage rates - 0.05% for delivery trades and 0.005% for non-delivery trades (fixed fee of Rs.

500/- for delivery trades upto Rs. 10 lacs and/or non-delivery trades upto Rs. 1 crore). Industry

rates vary between 0.4% to 0.85% for delivery trades and between 0.05% and 0.10% for non

delivery trades.

Reliance Money consumers can trade in equities, commodities and offshore

Investments , IPOs, Mutual Funds, Insurance, Money transfer and Money Changing - all through

single window, both off-line and online.

Reliance Money has already tied-up with CMC Capital Plc UK to offer offshore Investment

products to Indian consumers as per guidelines. In other it can be defined as:

Demat Account is an account that holds your shares in Electronic Format and is compulsory

for trading in Shares, F&O, Commodities, etc. Demat account, short term for dematerialized

account is a type of banking account which dematerialize the paper-based physical shares. The idea

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of dematerialized account is to avoid the need to hold physical sharesthe shares are virtually

being bought and sold through the banking account. It is an electronic securities account, like bank

account for your investments. u do not need to hold

stocks etc in physical form. Earlier shares existed only in the paper format. But now, with the

advent of online trading, shares exist in the digital form too. As it is in the digital form, it is called

demat meaning Dematerialized - that is, it is no longer in the material (paper) form. Demat

accounts are needed to operate with online shares

Shares can be in the form of paper or in the digital form (for online trading).

All shares, debentures, bonds are traded in DEMAT format only and one has to have a account with

a Depositary participant who deals with this paperless shares

This account is popular in India and also the SEBI mandates demat account for share trading above

500 shares.

D-Mat A/C Provided By Reliance Money:

Reliance Money provide its customers with the D-Mat A/C, through which they can invest their

money in any Financial Instrument like Equity, Derivatives, IPOs, Life Insurance, GeneralInsurance etc. Reliance Money handles all the key financial transactions through this Single

Window. D-Mat A/C is an account in which securities are kept in Electronic form. The Scheme is

as follow:

1. Cost of Having D-Mat A/C :

Opening Charges: With reliance money the A/C opening charges are Rs.750.

These charges are for life time.

Annual Maintenance Charges: With Reliance Money the A.M.C. is just Rs.50 that

is lowest in The Share Broking Industry.


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No brokerage and Service Charge: Reliance Money is the first and foremost

company that does not charges Brokerage and Service charge on the Sale and

Purchase of Security, otherwise the Industry wide Brokerage rate lies between 0.10

to 0.75 paise on Delivery based Trading and 0.01 to 0.50 paise on Intraday Trading.

2. Flat Fee Structure :

The current leaders in the retail broking segment like ICICI Direct, India Infoline

and Indiabulls offer a pay per use model where the customer pays a percentage of

the amount transacted by him. Whereas Reliance Money, aims to tap investors

in the smaller towns and cities through a flat fee structure instead of percentage or

per transaction brokerage system.

Flat Fee is charged based on the Turnover of an Investor. This model is as follows.

Special Scheme for Small Investors:

FLAT FEE TIMEVALIDITY TURNOVER VALIDITY TRADING LIMIT

Rs.500 12 Months Rs.5,00,000 Delivery: upto 5 lacs

or

Intraday: upto 5 lacs

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FLAT FEE TIME VALIDITY TURNOVER

VALIDITY

TRADING LIMIT

Rs.500 2 Months Rs.1,00,00,000 Delivery: 10 lacs

Intraday: 90 lacs


Intraday: 2.7 Crore


Intraday: 5.4 Crore


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3 -Tier Service :

Reliance Money provides its customers with a three tier service i.e. interlinked D-

Mat A/C, Trading A/C and Savings Bank A/C. This makes the customer free to

trade online and makes the trading more hassle free.

Reliance Money has its tie up with three banks i.e. HDFC, IDBI and UTI Bank and

customer need to have his Savings Bank Account with any of these Banks for

enjoying this three tier service.

3. Convenient :Customer can access the services of Reliance Money through:

The Internet-mail at www.reliancemoney.com

The Transaction Kiosk

The Phone (Call & Transact)-call on 3988 6000 or SMS Money to 6636.

The All India Network of Associates on an assisted trade(through the Call Centre

or the network of associates) a charge of Rs.12 per executed trade will be

applicable.

4. Safe: For Security Purpose, Reliance Money provides:

User ID

Password

Security Token Key that has a unique, six digit no. This no. changes every 32seconds and works as a dynamic password for keeping the account extra safe.

5. Single Window access: ThroughReliance Moneys associates customer can transact in :

6. Equity
http://www.reliancemoney.com/http://www.reliancemoney.com/


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Equity and Commodity Derivatives

Mutual Funds

IPOs

Life Insurance

General Insurance

Money Transfer

Money Changing

Credit Cards amongst others.

7. Free Tips: Customer gets free tips, current market information and reports on their:

Mobiles

E-Mail IDs

8. Transaction Charges: In Online Trading per Transaction Charges are NIL whereas In Offline

Trading this is Rs.12 per Transaction.

9. Value Added Services: Customers can get some value added services on

www.reliancemoney.com....Reliable Research, including views of external experts with an

enviable track record.

Live News Updates from Reuters and Dow Jones.

CEOs/Expert views on the Economy and Financial Market.

Tools that help customers to plan their investments, tax, retirement etc. in the

personal finance section.

Risk Analyzer for analysis of Risk Profile.

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Asset Allocators to build an appropriate investment portfolio.

Documents: For opening a D-Mat A/C with Reliance Money, following documents are needed:

Photocopy of PAN Card (both-front and back side)

An address proof:

Voter ID Card

Passport

Driving License

Bank Statement (not older than 2 months)

Rent Agreement

Telephone Bill (MTNL or BSNL)

Post paid Mobile Bills etc.

3 Passport size photographs of the First Holder of Account, 1 Photograph of Second

Holder (if any) and 1 photograph of Third Holder (if any).

A Cheque Worth Rs.750 + (500, 1350, 2500).

Trading

In the developing country like India, every individual wants to invest his money in a hassle freeway & in those Financial Instruments that may give maximum returns. People are now a days busy

with their own works and thus prefer e-trading rather than going to the brokers and waiting for

getting the delivery of shares in their Trading Account.

Share market is the market for securities where organized issuance and trading of


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shares takes place. Shares are certificates which represent ownership rights of theAs a basic result

of all this, traditional investing has experienced a revolution due to the rise of the e-brokerage

industry, which enables investors to use the internet to conduct secure trading. Two factors are

contributing to the enormous growth of online investing. First, the Internet gives ready access to

raw data. Second, investment houses can offer transactions at lower prices than traditional methods

by eliminating the need for brokers or financial advisers.

But for discussing all this, the first and foremost thing that must be known is t holder in a company.

It plays an important role in channelizing capital from the investors to the business houses which

consequently leads to the availability of funds for business expansion.

Shares in the Share Market are either traded through:-

a) Stock Exchange: These are organized market places where stocks, bonds are other

equivalents are traded between the buyers and sellers where exchange acts as counter-party

to both the participants in case of any default.

b) Over-the -Counter (OTC): These are not centralized exchanges and the trade takes place

through a network of dealers.

Trading is a basic economic concept that involves multiple parties participating in the voluntary

negotiation and then the exchange of ones goods and services for desired goods and services that

someone else possesses.

The advent of money as a medium of exchange has allowed trade to be conducted in a manner that

is much simpler and effective compared to earlier forms of trade, such as bartering.

In financial markets, trading also can mean performing a transaction that involves the selling and

purchasing of a security.

There are mainly two types of trading :-

1. Intra day trading: In this type of trading an investor buy and sell stocks during the same day.

Intra day Traders are of two types :-

i.Scalp Traders: Investors who perform many trades per day for scalping out small profits

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out of the bid-ask spread, from each trade are known as scalp traders.

ii.Momentum Traders: Investors who pounce on those stocks which move significantly in

one direction and book desired profit are called momentum traders. They do this within a

day.

2. Delivery trading: In this type of trading an investor buys the share for holding purposes.

Delivery Traders are :-

1. Technical Traders: They believe that buying/selling signals

are present within the graphs and charts of the stock.

2. Fundamental Traders: They perform trade on the basis of

study of fact-sheets of the company like historical profit graph,

balance sheet, anticipated earning reports, stock splits, mergers

and acquisitions, etc.

3. Swing Traders: They are basically fundamental traders who

take delivery of trades for a span of short period generally

more than one day.

Share Broking Company offers two ways for share trading:-

a) Offline

b) Online

Offline Trading: In this form of trading the customer has to place order to the dealer of the

stock broking firm either in person or over phone. Offline trading is the main form of

investing the money in securities. Offline trading offers many benefits as well.

1. The one benefit that an investor appreciates the most is that they are not alone when

making investment decisions.

2. There are experienced and professional brokerage companies that handle their

investments for them.


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3. Investors are not faced with the challenge of making these vital investment decisions;

especially, if they do not have the experience necessary to make the appropriate

investments.

4. Also, there is someone there to answer any questions that may cause concerns.

Online Trading: The client could place his order on his own from any place he wants,

provided he has a computer with an Internet connection. Online Trading has made it easy

for private investors to gain raight access to a range of different security markets that were,

at one point, only reserved by the use of investment professionals. Online trading has

dramatically changed over the last decade. It continues to be redefined. Services have

expanded to include integrated management of additional financial accounts. It has

subsequently expanded in conjunction with ground-breaking improvements to the traditional

trading interface, such as telephone interface systems. There are several wonderful reasons to

invest online rather than offline trading.

1. Instant online access:- You can gain instant access to your account, the value of your

portfolio updates immediately before your eyes.

2. Enter online trades at anytime during Market hours:- You can enter online trades at

anytime and from anywhere. This is very convenient if you live in a different time zone

than the country you are trading in. It especially fits for investors with busy schedules.

3. With online trading you are in charge:- You are in control of your investments. No

sales pitches and no hassle. You decide where to invest your money.

Thus, Online stock trading is the easy way to buy and sell shares from the comfort of your home.

Finding a company that provides you with a secure trading account can be difficult. There are many

companies that will offer you excellent services for trading, but you will want to find one that

meets your needs and requirements .But you shouldnt go with a company just based on their

reputation; instead you should see what they can offer you because your needs as a trader will be

radically different from someone traders who have different levels of experience and who have

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different proclivities toward risk and security. You may not always want to look towards the most

economical rate of trading but make sure you work with a reputable organization and RELIANCE

MONEY is one of them.

RESEARCH METHODOLOGY

To study the D-Mat Account of the RELIANCE MONEY and improve the Customer Acquisition

Process by analyzing the consumer behavior, response and mindset towards the product and

services the company offers.

We were supposed to operate from our respective distributor after the complete product knowledge

was imparted to them. We were made aware about all the products Reliance Money was providing

with a more stress on their core product i.e. D-Mat account. The time duration of the

project is 2 months. We were given targets to be achieved with in two months.

30Demat Accounts per month.

OBJECTIVES OF THE STUDY

The Objectives of the Project are:-

To find the market potential and market penetration ofReliance Money product offerings

in New Delhi.


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To collect the real time information about preference level of customers using D-Mat

account and their inclination towards various other brokerage firms e.g. India bulls, Share

khan, India Info line, Reliquary , Alan kit , Unicorn.

To expand the market penetration of Reliance money.

To provide pricing strategy of competitors to fight cut throat competition.

To increase the product awareness of Reliance money as one window shop for investment

solutions.

Research Design

Research designs are concerned with turning the research question into a testing project. The best

design depends on your research questions. Every design has its positive and negative sides. The

research design has been considered as a "blueprint" for research, dealing with at least four

problems: what questions to study, what data are relevant, what data to collect, and how to analyze

the results.

Types of research Design

There are basically 3 types of research designs which are as follows:

1. Descriptive Research

2. Explanatory Research

3. Experimental research

*In my project I used the first Descriptive research design to carry on my research.

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Sampling

For marketing research, it is must to have a good and most effective sampling plan. It is very

important through which researcher could get a relevant result near to the reality. In the sampling

plan researchers have to cover the whole area which is given by the Reliance money ghaziabad

The sample is selected by applying some technique. The sample should ad equality represent the

universe or population. The selection of sample is called sample technique. The survey is so

conducted is called sample survey. Selection of units (i.e. people, organization etc.) from a given

target population is called as sampling. Sampling and its study simply help the researcher to

generalize the results of consumer researcher done on a specific sample, to the whole population

from which it is selected. In other words, a sample is a small and finite part of a statistical

population, the properties of which are analyzed studied to understand the whole population. When

applied to people, sampling can be defined as a set of respondents taken from large population for

the purpose of a survey. A population is a group of individuals, persons, objects or items, from

which are taken from the measurement for example a population of president or professors, books

or students.

Sampling enables the researcher to answer the two important questions:-

1. What they want to generalize to?


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2. Whom they should consider as population for conducting survey?

When we sample, the units that we sample that are usually people suppliers with one or more

responses. In this sense a specific measurement value that a sampling unit supplies. When we

analyze the responses for the entire sample that we use statistics, there is a wide variety of

statistical tools and techniques that can be used like mean, median and mode etc.

METHODS OF SAMPLING

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From the above stated methods, I usedRANDOM SAMPLING METHODS

MARKET SURVEY

Survey is the part of the researchers survey, also the primary technique of the data collection.

Survey is classified into different types. The important classification of the survey as follows:-

The general survey design.

The data collection method.

The technology for data acquisition.

Perhaps the most important division, however, is that between longitudinal survey and cross-

sectional survey. In longitudinal surveys, data are collected more than ones from the same

sampling units, at more or less regular intervals, whereas in cross-sectional surveys, data are

collected only once. In longitudinal surveys data may be collected the same way each time, or

the data collection method may vary. A panel survey is a special type of longitudinal survey.

Statistical Finlands best known personal panel survey is the labor force survey. While the best-

known business panel survey is the Consumer Price Index Survey. It is important to make a

distinction between the mode of administration of data collections and the technology applied

in data acquisition. In the administration modes one distinguishes whether interviewers are used

(interviewer administration) or whether respondents are to answer by themselves (self-

administration).


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In the interviewer-administration mode interviewers readout the questions and mark down

the responses interviews may be conducted either by telephone or face to face. Researchers

survey conducted through face to face interaction with the shopkeeper and with the distributors.

CLASSIFICATION OF SURVEY METHODS

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DATA COLLECTION

It is a list of questions properly selected and arranged pertaining to the investigation. Thus the

researcher prepares a questionnaire having the question regarding the project and could get a good

response from the respondents with adequate care. Questionnaire saves the time both researcher

and peoples who questions being asked because it is a list of questions for gathering important

information. Questionnaire is very simple to gathering the information regarding through same

people. (In the case of this survey, the same questions asked for different investors by the

researcher) hence this questionnaire saved the time of both the investors and the researcher.

. TECHNIQUES OF DATA COLLECTION:

There are two techniques of collection of Data :-

: - Primary Data Collection :

In Primary Data collection technique data is collected by doing surveys , researches

and various other means of research.

The data for the study is collected from primary sources. Researcher had collected information

strategies from investors opinion and prepares a semi structured questionnaire with adequate care

and precautions.

: - Secondary Data Collection :

Secondary data is data which is collected not by conducting any research rather it is

collected from already published informations.

Like from Magazines, Newspapers.

Data analysis and interpretation

DATA ANALYSIS

Question 1: Do you have a Demat Account ?


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27%

73%

Yes

No

Interpretation: Ifthe answer is yes then continue with question 2 )

Question 2: Where do you have Demat Account?

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0

20

40

60

80

100

India Bulls Religare India

Infoline

With Some

Bank

Interpretation: Around 88% of people have a/c in india infoline followed by religare is 30%

and indiabulls 20%

Question 3 : In which company do you Invest ?

24%

30%

46%Small Cap

Mid Cap

Large Cap

Interpretation: 46% of people invest in large cap, 30% invest in mid cap and 24% in small cap.

Question 4 : On what basis you invest in stock market?


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30%

11%

31%

28%Online Research

ReportFriends

Suggestion

Regular Market

Watch

Help From

Brokerage Firm

Interpretation: 31% people invest on the basis of regular market watch 30% on the basis of onlineresearch 28% with the help of brokerage firm and 11% by friends suggestions.

Question 5 : Reasons for having Demat account company you mentioned above ?

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52%

32%

16%

Less Brokerage

Better Services

Brand Name

Interpretation: 52% of people say that less brokerage is the reasons for having a a/c in a particularcompany32% of people give reasons as better services and 16% say brand name.

Question 6 : What is the level of satisfaction with the services provided by your broker ?


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13%

17%

57%

13%

Highly Satisfied

Satisfied

Neutral

Dis-Satisfied

Interpretation: 57% of the people are neutral 17% are satisfied with the services 13% aredissatisfied while another 13% are highly satisfied with the services.

Question 7 : What are the reasons for Dis-Satisfaction ?

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28%

34%

38%Lack of Transperacy

Communication

Problem

High Cost

Interpretation: 38% are dissatisfied because of lack of transparency while 34% says high cost

and another 34%says communication problem

Question 8 :What are your major expectations from a Brokerage firm ?


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34%

33%

33%

Low CostProper Information

Convenience in Dealing

Interpretation: 34% expect low cost 33% expect proper information while other 33%wantconvenience of dealing.

Question 9 : Would you like to open a new Demat A/c if you are provided with what you want?

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94%

3%3%

Yes

No

Can't Say

Interpretation: 94% of people says yes to the question asked while 3% of people say no andanother 3% cant say.

Question 10 : Did you heard about Reliance Money and its Brokerage ?

Answer :


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95%

5%

Yes

No

Interpretations: 95% of people have heard about reliance money while 5% of people have not

heard about it.

Comparative analysis

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FINDINGS

To get initial success in this field is very difficult. Although the business generation

becomes easier with time as we serve more people who then get added up in the loyal

clientage.

ONLINE

BROKER

A/C

OPENI

NG

CHARG

E

ANNUAL

MAINTENA

NCE

CHARGE

BROKERA

GE

(DELIVER

Y)

BROKERA

GE

(INTRADA

Y)

MARGIN

(DELIVERY)

MARGIN

(INTRADA

Reliance

Money

750 50 NIL NIL DEPOSITED

AMOUNT

5 TIMES

ICICI Direct 750 250 0.75 % 0.05 % DEPOSITED

AMOUNT

8 TIMES

Share Khan 750 300 0.40 % 0.05 % 4 TIMES 8 TIMES

India Bulls 900 NONE 0.40 % 0.05 % 4 TIMES 8 TIMES

5 paisa. com 550 NONE 0.25 % 0.05 % 2-4 TIMES 6-8 TIMES

Motilal Oswal 450 250 0.35 % 0.05 % 2-4 TIMES 10 TIMES

HDF

C

799 300 0.45 % 0.10 % DEPOSITED

AMOUNT

DEPOSITE

AMOUNT


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Thus time and service are two most factors to get in this field.

Also the corporate remains a very important segment which gets business

in bulk but retail cannot be left which makes your business ticking.

Customer remains in the ruling position.

Currently the main Players in Retail Brokerage Business are ICICI Direct, sharekhan, India Bulls,

Motilal Oswal. Here is a study of all these rival companies of Reliance Money.

ICICI Direct

ICICIdirect.com is a single window investment platform, giving you easy access to a wide range of

financial products and services including Equities, Commodities, IPOs, Mutual Funds, Derivatives

& Insurance products. Our goal is to help you make the best decision regarding your financial

investments.

in ICICIdirect.com, your broking account, bank account and demat account are linked

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electronically. So when you punch in a buy or sell order, the system checks the funds/ shares

availability and automatically credits/debits the accounts once the order is executed by the

exchange.

Brokerage and fees :

Account opening fees : Rs 750/- (One time non-refundable)

Brokerage: It ranges from 0.1% to 0.15% for margin trades and 0.4% to 0.85% on

delivery based trades.

Advantages of ICICI Direct

3-in-1 account integrates your banking, broking and demat accounts. All accounts

are from ICICI and very well integrated.

Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes

all from one website. General Insurance is also available from ICICI Lombard. Trading is available in both BSE and NSE.

Disadvantages of ICICI Direct

Getting access to ICICI Direct.com website during market session can be frustrating.

ICICI Direct brokerage is high and not negotiable.

Not all stocks are available under Margin Plus.


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Sharekhan

Sharekhan is online stock trading company of SSKI Group,provider of India-based investment

banking and corporate finance service. ShareKhan is one of the largest stock broking houses in the

country. Sharekhans equity related services include trade execution on BSE, NSE, Derivatives,

commodities, depository services, online trading and investment advice. Trading is available in

BSE and NSE. Along with Sharekhan.com website, ShareKhan has around 250 offices around the

country.

Benefits

Allow investor to buy and sell stocks online along with the following features like:

multiple watch lists,

Integrated Banking,

demat and digital contracts,

Real-time portfolio tracking with price alerts and Instant credit & transfer.

Online trading account for investing in Equities and Derivatives

Free trading through Phone (Dial-n-Trade)

Two dedicated numbers for placing your orders with your cellphone or landline.

Automtic funds tranfer with phone banking (for Citibank and HDFC bank customers)

Simple and Secure Interactive Voice Response based system for authentication

Get the trusted, professional advice of our telebrokers

Integration of: Online trading + Bank + Demat account

Instant cash transfer facility against purchase & sale of shares

IPO investments

Instant order and trade confirmations by e-mail

Single screen interface for cash and derivatives

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India bulls

Indiabulls is Indias leading Financial Services and Real Estate Company having presence over

414 locations in more than 124 cities. Indiabulls Financial Services Ltd is listed on the National

Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock

Exchange.

Document Required to open Equity Trading Account with Indiabulls:

One passport size photograph.

Proof of bank account

Copy of PAN card.

Identity proof - copy of passport or PAN card or voter ID or driving license or ration card.


Account opening fees : Rs 1250/- (One time non-refundable) as below:

250/- Equity Trading Account opening charge

200/- Demat Account opening charge

750/- Software changes

Advantages of Indiabulls Equity Trading Account :

Brokerage is less compare to other online trading companies.

Provide trading terminal powerbulls, a java based software. Its very fast in terms of

speed and execution. Power Indiabulls trading terminal is the most advanced new

generation trading platform with great speed.

Disadvantages of Indiabulls Equity Trading Account

Need a HDFC account for instant transfer.

Cannot Apply IPO.

5 paisa.com

5paisa is Online Stock Trading Company ofIndia Infoline Securities Private Ltd., Owner of

popular business portal Indiainfoline.com. Besides high quality investment advice from an


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experienced research team, the site offers real time stock quotes, market news and multiple tools

for technical analysis. Trading is available in BSE and NSE.

Trading Terminals Available

Investor Terminal (IT)

Investor Terminal is 5Paisas equity trading terminal for low volume trader. This is

web based terminal and could access from anywhere. This product provides limited

features in comparison of Trader Terminal, which is another product provided by

5Paisa.

Trader Terminal (TT)

Trader Terminal is for high volume equity traders. Trader Terminal provides highvolume trading with powerful interface and fast order execution.

Advantages of 5paisa Trading Terminals

Very fast execution speed.

Disadvantages of 5paisa Trading Terminals

No intra-day tick by tick charts in Investor Terminal (IT).

Learning 5paisa Trading Terminal is little hard.

Motilal oswal

Motilal Oswal Securities Ltd. (MOSt) is one of the best broking houses in India. Founded in 1987,

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MOSt has in 200 cities through 400 outlets. MOSt provide advice-based broking (equities and

derivatives), portfolio management services (PMS), e-Broking, depository services, commodities

trading, IPO and mutual fund investment advisory services.

Equity Research is an inherent strength of MOSt. We believe in picking investment opportunities

where the underlying value is higher than the market price. Our trading ideas are based on

technical, news flow and events where risk reward ratio is favorable.

Features:

Following are the features of MOSt E-Broking account:

Easy single screen trader with instant trade confirmation similar to exchange based

trading terminals.

Access to various online reports like margin report, Demat A/c details, tradesexecuted, turnover report, net position report with mark to market profit/loss and

realized profit.

Online transfer funds through HDFC Bank.

HDFC Securities

HDFC Securities (HDFCsec) is Equity Trading Company of HDFC Bank. HDFC Securities

provide both online trading and trading on phone. The HDFC Securities trading account has a

unique 3-in-1 feature that integrates your HDFC Securities trading account with your existing

HDFC bank savings account and existing Demat account. Funds / shares are seamlessly moved

from the linked Demat/Bank account to execute the transactions. HDFCsec provides Cash-n-Carry


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on both NSE and BSE, Day trading on both NSE and BSE, Trade on Futures & Options on the

NSE and Online IPO Investment

Benefits:

Avail Demat & Online Trading Facility

3 Free Transactions on SBI/Andhra Bank ATMs per month

Free Passbook facility available at home branch for account holders

Free Email Statements

Features:

Seamless Transactions - By integrating your accounts, we ensure minimal waste of time

during movement of your funds and shares.

Speed - Orders are placed electronically, so proceeds are available instantly.

Dedicated and Separate contact numbers - for trading over the phone as well as for

customer care.


Rs. 799/- (Including trading account, bank account and DP account with HDFC)

Note: HDFC Bank savings account required a quarterly minimum balance of Rs. 2,500/-. If you

already have Saving account or DP account with HDFC, you could link them with trading

account.

LIMITATIONS

1. Cold Calling:

a. Voice and accent plays a major role.

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b. The right time to call a customer can not be decided, as the customer may in a different

mood a t the time of calling.

c. Time consuming

d. Less success rate

2 . Canopy:

a. A person who is investing expects a financial advisor with sound knowledge about the

product but a person sitting at canopy is often mis-interpreted as a ordinary sales person.

b. Canopy doesnt provide the right ambience to talk about critical decision like investment.

3. Corporate

a. Time consuming

b. Contacts with higher authorities play a major role


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CONCLUSION

Reliance Money is the most cost-effective, convenient and secure way to transact in a wide

range of financial products and services. It offers a common platform for investors to invest in all

equity products, commodities, forex, IPOs, insurance and other financial products.

Reliance Money, the brokerage and distribution arm of Reliance ADA Group, aims to top investors

in the smaller towns and cities through a flat fee structure. Reliance Moneys brokerage rates are

quite competitive. Reliance Money offers most competitive brokerage rates - 0.05% for delivery

trades and 0.005% for non-delivery trades (fixed fee of Rs. 500/- for delivery trades upto Rs. 10

lacs and or non-delivery trades upto Rs. 1 crore). Whereas, industry rates vary between 0.4% to

0.85% for delivery trades and between 0.05% and 0.10% for non delivery trades.

Pre-paid cards of various denominations is to help investors with varying risk appetites. If one

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buys a Rs 500 card, he can carry out delivery trades up to Rs 10 lakh and/or non-delivery trades up

to Rs 1 crore.

Currently, the company is in the process of finalising the franchises. It will have a presence even in

remote areas like Ambejogai, a taluka in Maharashtra, Moth in Zanshi, UP and Badnagar in Ujjain,

MP. There will be several franchises in each location. For instance, it plans to have about 60-70

franchises across Mumbai. The company plans to reach even the most remote taluka and tie up

with sub-brokers. Service of Reliance Money are offered across 700 cities through 3000 outlets.

Reliance Money all set to start a price war between the brokerage firms. It was

Kotak, who just 3 months back or so started this paisa brokerage trading, is now catching up with

every Firm. In fact, the big plan is to grow the share market five times that of BSE volumes in the

next few years, a top official of Reliance Money said Huge investments taking place:

SWOT ANALYSIS OF RELIANCE MONEY

Strengths:

Price competitiveness ( Eg: No brokerage is charged, Annual maintenance charges are least)

Reliance Money is able to respond very quickly as we have no red tape, no need for higher

management approval, etc.

Reliance Money is able to give really good customer care, as the current small amount of workmeans we have plenty of time to devote to customers

Their lead consultant has strong reputation within the market

They change direction quickly if our approach isnt working

Management philosophy and commitment to maximize shareholders returns of Reliance

Money.

Ongoing activities of the company to support up gradation of operational performance and rise

in productivity.

Team of talented and committed professionals available to improve companies performance.

Weaknesses:

New entrant in the market which is dominated by big brand names like ICICI, India Bulls etc.

Company has a small staff with a shallow skills base in many areas


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Opportunities:

The share trading sector is expanding, with many future opportunities for success

The competitors may be slow to adopt new technologies

Threats:

Developments in technology, will change the share market beyond the ability to adapt.

A small change in focus of a large competitor is a threat for the market position.

Constant pressure to be cost competitive to meet customer expectations.

Relentless pressure to maintain profitability due to rising input/raw material prices.

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Based on the above SWOT analysis and study of the available data I have come to the following

conclusions:

1. All though relatively new entrants in the market, Reliance is slowly but surely gaining a strong

hold because it is finally able to grasp the investment climate in Delhi.

Secondly the branch managers at all the branches are very knowledgeable with a lot of experience

in the financial markets so under their leadership can definitely expand its base.

2. The entire workforce consists of mostly youngsters, which means they can be encouraged and

motivated to do good work because they have a long way to go and most of them are eager to

climb the ladder.

3. Right now Reliance is at its nascent stage and will surely grab the major market under its belt

very soon like in other fields.

4. In the past few years there has been a tremendous inflow of funds in the Indian market which

has lead to the sky rocketing SENSEX. In fact there has been a tremendous response from the

investors not only in shares but mutual funds as well. The Rs 5700Cr infused in the market

through the Reliance Equity mutual Funds is an example of the growing trust of investors who

earlier shied from such investments due to stock market fiascos like the Harshad Mehta scam or

the US64 disaster in which investors lost huge amounts of money as well as their trust in financial

instruments.

The Stock Market has been very buoyant until now especially in the past 3 years.

This particular trend is very favorable because a soaring SENSEX means higher returns, which

encourages the investors to invest their money in the market. Although in the past 3 months the

market has shown very unpredictable trend and has already lost over1000 points. So in order to

make the best the only thing required is to recruit more field staff who should be trained in a proper

way to get better results.

Thus, for this, their officials are focusing on

Whenever its a question of Your Money The Answer is Reliance Money


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Based on the findings of our project we would like to suggest the following:-

After sales services and follow up calls are important for getting new references so trained

Tele callers should be appointed for this purpose whose sole work should be to make

feedback calls.

Reliance is having too many financial products right from Demat account to General

Insurance and not all the salespeople are affluent in each and every product so the work

force should be segregated each group dealing in a specific product and the sales target

should be given likewise.

While interacting with the investors I found that most of the customers are unaware about

the Mutual fund. Some of the people look upon mutual funds and equity trading as

gambling. Thus a mutual fund awareness program can help to increase the penetration of

mutual funds in the market

Reliance should declare in black ink that they will charge just 1 paisa per transaction.

People tend to think that there must be some hidden charges.

Reliance should provide periodic training for updating the product knowledge of various

financial advisors.

Company should provide regular rewards and recognition to employees and the field

persons to boost there motivation.

Freedom is something Spiritual, whosoever has once had it, can never loose it. We feel we are

lucky enough to do our summer internship in a company like, Reliance Money. In this Present

Scenario, nothing is perfect, everything has some pros and cons. So the pros and cons of Reliance

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Money that we want to highlight are as follows:

1. Reliance Money has a Flat Fee Structure that binds the customer to a minimum investment

requirement whereas with the Pay-per-Use Model, Customer is free to invest his money

on his own consent.

2. Reliance Money has a trading coupon for Rs. (up to) 5,00,000 and then the next coupon isfor Rs. (up to) 1,00,00,000. This is sometimes not suitable for middle Investors.

3. Reliance Money does not provide Credit Cards to the fresher i.e. for owning the Credit

Cards offered by Reliance Money, a person must have Credit card of any other company.

4. Although the services provided by Reliance Money are Customer satisfactory, yet they are

not able to generate loyalty in their customers. This is because of lack of Follow ups

made by the employees. Thus they are required to pay more attention towards the After

Sale Services, given to customers.

5. More Branches are required to cover up the entire Target Market and the wide Customer

Base.


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QUESTIONNAIRE

Question 1: Do you have a Demat Account?

Answer: 1. Yes 2. No

Question 2: Where do you have Demat Account?

Answer: 1.India Bulls 2. Religare

3. India Infoline 4. With Some Bank

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Question 3 : In which company do you Invest ?

Answer : 1. Small Cap 2. Mid Cap 3. Large Cap

Question 4: On what basis you invest in stock market?

Answer : 1. Online Market Research

2. Friends Suggestion

3. Help from Broker

Question 5 : Reasons for having Demat account company you mentioned above ?

Answer : 1. Less Brokerage

2. Better Service

3. Brand Name.

Question 6 : What is the level of satisfaction with the services provided by your broker ?

Answer : 1. Highly-Satisfied 2. Staisfied 3. Neutral 4. Not-Satisfied

Question 7: What are the reasons for Dis-Satisfaction?

Answer : 1. Lack of Transparency 2. High Brokerage

3. Communication Problem.

Question 8: What are your major expectations from a Brokerage firm ?

Answer : 1. Proper Information 2. Low Cost

3. Convenience in dealing.

Question 9 : Would you like to open a new Demat A/c if you are provided with what all

you want ?

Answer : 1. Yes 2. No

Question 10 : Did you heard about Reliance Money and its Brokerage ?

Answer : 1. Yes 2. No


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Question 11 : What are your views about Reliance Money ?

Answer : Reliance is a well known Business Eternity. Reliance is known for theur work. I have

gone through Reliance Monet Prospectus and at the end I found that Reliance Money is the only

Broking House that charges least brokerage. Also their annul maintainance charges is only Rs

50 /-. I am planning to close my other demat Accounts and I will open a new demat account in

Reliance Money. I have also suggested my friends and they all were also amazed to know this.

They are also planning to open a demat a/c in Reliance Money.

www.mutualfundsindia.com

www.icicidirect.com

www.hdfc.com

www.google.com

www.moneycontrol.com

www.valueresearchonline.com

www.nseindia.com

www.bseindia.com

www.reliancemoney .com

Books:

Agarwal, J.D. "Security Analysis & Portfolio Management: A Review, Finance

India, Vol. II No. 1, March 1989.

Douglas A. Hayes and W. Scott Bauman "Investments: Analysis and

Management" III Ed., 1976, MacMillan

95
http://www.mutualfundsindia.com/http://www.icicidirect.com/http://www.hdfc.com/http://www.google.com/http://www.moneycontrol.com/http://www.valueresearchonline.com/http://www.nseindia.com/http://www.bseindia.com/http://www.reliance/http://www.reliance/http://www.mutualfundsindia.com/http://www.icicidirect.com/http://www.hdfc.com/http://www.google.com/http://www.moneycontrol.com/http://www.valueresearchonline.com/http://www.nseindia.com/http://www.bseindia.com/http://www.reliance/


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Malhotra, Naresh "Marketing Research and Applied Orientation" IV Ed., 2005,

Pearson.