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Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 110
Company Valuation using free cash flow technique: A case study of National Thermal
Power Corporation Limited
*Dr.S.K.Khatik
Professor and Head, Department of Commerce ,Dean Faculty of Commerce,Chairman Board of Studies in Applied Economics and Business Management, Barkatullah University, Bhopal 462026
India.
**Mr.Milind Patil
Research Scholar, Department of Commerce Barkatullah University and Assistant Professor in Finance,
Institute of Professional Education and Research (IPER), Bhopal 462026 India,
Abstract
On this earth, every day lakhs of peoples like investors, regulators, portfolio managers and researchers
face a common and difficult question what is the value of particular company. The answer to this
question lies in understanding not only what is the value but also the sources of the value. From case
to case any company whether public or private can be valued. Some companies are easy to value and
some are difficult to value. Thus company valuation is the estimation of a company’s asset’s value
based on future cash flows or comparing the similar assets.
There are number of methods are available to value the company. In general, there are three methods
for company valuation. The first is predict the future free cash flow and then discounted at the
appropriate rate. The second, is estimates the value of the company by comparing the peer companies
on the basis of multiples like price to earnings, enterprise value, book value, sales etc.The third, is
option pricing method to value the company that share the option characteristic. By using these above
mentioned methods in valuation the outcome can be varied depending on the valuation method that
is used.
The purpose of this research paper is to define the concept of free cash flow valuation method which
is divided in to free cash flow to the firm (FCFF) and free cash flow to equity (FCFE) and then presenting
the valuation method by discounting at the appropriate rate. This section investigates the constant
growth and multistage method for valuing free cash flow to firm and free cash flow to equity.
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 111
INTRODUCTION
Free Cash Flow to the Firm(FCFF) is the cash available to the supplier’s of capital i.e. debt holder and
equity holder after meeting all obligation of the company i.e. all operating expenses, working capital
investment and fixed capital. On the basis of accounting information available the free cash flow of
the company is calculated.
Free cash Flow to the Equity (FCFE) is the cash available to the equity shareholders after meeting all
obligations to the company i.e. all operating expenses, working capital investment, fixed capital and
payment made to debt holders including interest cost and principle amount.
Importance of Free Cash Flow
The benefit of FCFF and FCFE method over other cash flow method is that free cash flow to firm and
equity can be used directly in discounted cash flow framework to value the company. The other cash
flow measure such as cash flow from operation (CFO), net income (NI), earnings before interest and
taxes (EBIT) and earning before interest, taxes, depreciation and amortization (EBITDA) do not have
similar property as FCFF and FCFE.If we interpret the EBIT and EBITDA both measures are before tax
and cash flows to the debt holder and shareholder must be after tax. Also both these measures do not
consider the reinvestment of cash flows in fixed assets and working capital for long term sustainability
of the company.
In company valuation process valuing company through free cash flow method is more difficult than
dividend discount method(DDM) because in predicting free cash flow the user must integrate the cash
flow from the company’s operations with cash flow from investing and financing activities. The FCFF
is the after tax cash flow available to shareholders and debt holder of the company, the value of the
company is estimated by discounted at weighted average cost of capital(WACC).The value of equity is
estimated directly by discounting FCFE at the cost of equity(Key).
Uses of Free Cash Flow
Free cash flow either FCFF or FCFE is likely to use:-
When the company does not pay dividend or paid, but the dividend payment is significantly differ
from company’s paying capacity.
When free cash flow of the company is aligned with the profitability of the company within a
reasonable period of forecast.
When company is carrying huge borrowings also known as levered company with negative FCFE
in this case, FCFF will be the best alternative to estimate equity value. In this scenario discount
FCFF to find the present value of operating assets and add excess cash and marketable securities
and any other significant non operating assets to estimate the value of total firm then deduct the
total market value of borrowings to estimate the intrinsic value of equity.
When historical data are used to predict the free cash flow growth rates but the capital structure
of the company is highly fluctuating. In this scenario estimates should be based on FCFF rather
than FCFE.
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 112
If the investor takes a control perspective.
OBJECTIVE OF THE STUDY
Following are the objectives of study:-
(i) To analyze the concept of free cash flow.
(ii) To examine the firm valuation through free cash flow technique of National Thermal power
Corporation Limited and Steel Authority India Ltd.
LIMITATION OF THE STUDY
Following are the limitations of the study:-
This study is based on secondary data and its reliability depends on its audit report.
Data are grouped and sub grouped as per the requirement of the study.
It has covered limited time period from 2005 to 2015.
Non-availability of sufficient data and literature.
RESEARCH METHODOLOGY
The nature of study is micro and its type is descriptive and exploratory, the data used in the study is
secondary. To evaluate the financial performance of National Thermal Power Corporation Limited
(NTPC) data are taken form company annual report, BSE website, newspaper, analyst’s reports
company press release, prospectus.Time period of the study covers 10 years i.e. from 2005 to 2015.
The present study has used free cash flow model which is based on the principle that the future cash
flow of a company should be free to be distributed among the debt holders and share holders. Broadly
speaking, Free Cash Flow (FCF) is the cash flow available to the company’s suppliers of total capital.
The following formula is used for the model.
Free Cash Flow to the Firm
FCFF = NOPLAT
+ Depreciation*tax rate
+/- fixed capital investment
+/-Working capital investment
+/- Changes in deferred Taxes
+/- Post tax non-operating cash flows
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 113
________________________________
Free Cash Flow to Firm
______________________________________
Free Cash Flow to Equity
FCFE= FCFF
- Interest (1-t)
+ Net Borrowing (from long term perspective)
____________________________________
Free Cash Flow to Equity
_______________________________________
Where,
FCFF = Free cash flow to firm
NOPLAT = Non operating profit less adjusted tax
= EBIDTA*(1-t) OR EBIT*(1-t) + non cash expenses
FCFE = Free cash flow to equity
t = tax rate
Appropriate discount rate:
In the case of FCFF, for calculating the present value, the appropriate discount rate is WACC (weighted
average cost of capital)
WACC= (E/V)*Ke+ (D/V)*Ke*(1-t)
Where,
E= equity
V= value of the firm (total market value of equity + total market value of debt)
D= total debt component
Ke= cost of equity
Kd= cost of debt
t= tax rate
In the case of FCFE, for calculating the present value, the appropriate discount rate is Ke (Cost of
equity).The Ke is calculated by using Capital asset pricing method (CAPM)
Ke= Rf + β (Rm-Rf)
Where,
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 114
Ke=Cost of equity
β=Beta
Rm=Market return
Rf= Risk free rate
REVIEW OF LITERATURE
Sorensen and Williamson (1985) A simple study of the Dividend Discount model (DDM) was
conducted on150 stocks from the S&P 400 in December 1980. They use the difference between the
market price and the intrinsic value obtained from the model to form five portfolios based upon the
degree of under- and overvaluation. They make fairly broad assumptions by testing the dividend
discount model: (a) the average of the earnings per share between 1976 and 1980 is used as the
sustainable earnings per share; (b) the cost of equity is estimated using
the CAPM, (c) the extraordinary growth period is assumed to be five years for all stocks, (d) the stable
growth rate is assumed to be 8% for all stocks and (e) the payout ratio is assumed to be 45% for all
stocks. They conclude that model performance improves as model sophistication increases.
Haugen (1997) In another study, Haugen (1997) reports on the results of a fund that used the DDM to
analyze 250 large capitalization US firms from 1979 to 1991 and to classify them into five quintiles.
The valuation was done by six analysts who estimated an extraordinary growth rate for the initial high
growth phase, the length of the high growth phase and a transitional phase for each of the firms. They
find that the undervalued portfolio earned significantly higher returns (22.2% p.a.) than the
overvalued portfolio (13.75% p.a.) and the S&P 500 (16.8% p.a.).
Skantz and Marcheini (1992) use a DCF model to value liquidating firms where the cash flows and
growth patterns are known. They conclude that the market appears to value stocks by discounting
expected free cash flows using a risk-adjusted required rate of return. The uniqueness of their sample
however makes a generalization to going concern companies difficult.
Frankel and Lee (1998) test the residual income model of Ohlson (1995) operationalized with analysts’
earnings forecasts. They find that the model predicts abnormal returns over one-, two, and three-year
holding periods. Specifically, a portfolio constructed by taking a long position in the most undervalued
quintile of firms and a short position in firms in the most overvalued quintile produces cumulative
returns of 3.1%, 15.2%, and 30.6%, over one,two,and three-year holding periods.
Sabal (2007) states that WACC-based methods are more adequate in a perpetuity situation with a
fixed debt ratio, arguing that in APV there is still debate on which discount rates to use when valuing
tax shields, while the WACC method is supposed to “automatically correct for the discount rate
applicable to the tax shield”.
Michel and Oded (2007) also show the equivalence between the Adjusted Present Value (APV), Capital
Cash Flow (CCF), FCFE and FCFF (or WACC) methods. However, they do so basing themselves on the
assumption that there are no leverage costs, that the Book Value of Debt (N) equals its Market Value
(D) and that the firm maintains a fixed Debt to Enterprise Value ratio.
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 115
Luehrman (1997) generally points to the same limitations, emphasizing WACC’s poor adequacy in the
real world given the extensive nature of the required adjustments, as well as the poor fit for cross-
border valuation. He further adds (1997b) that APV is less error prone and able to unbundle value
components, considering WACC to be obsolete; however, even if he stresses that no consensus exists
on how to discount tax shields, he opts for the cost of debt plus a fudge factor, a method that
Fernández (2006a) claims to provide inconsistent results (if, for example, in perpetuity, Kd*(1-T) < g).
Cooper and Nyborg (2006) Fernández’ (2004a) initial approach spurred several arguments and
counter-arguments. I’ll mention here the one that seemed to me as most relevant: Cooper and Nyborg
(2004), followed by Fernández (2004b) and Cooper and Nyborg (2006) It is, however, later and in a
separate work that Cooper and Nyborg (2006b) make an overview of other valuation methods. Of
those, they seem to favor two: the Miles-Ezzel (ME) method and what they term as the Extended ME
(that corresponds, indeed, to the Kaplan and Ruback (1995) capital cash flow approach).
ANALYSIS OF FREE CASH FLOW OF NATIONAL THERMAL POWER CORPORATION
COMPANY OVERVIEW
National Thermal Power Corporation Limited (NTPC) got incorporated on 7 November 1975 to
accelerate power development in India, 1975 to cater to the need of growing demand of power in
India.
In power generation, NTPC owned coal plants are 15 with 23895MW capacity and 7 Gas liquid fuel
plants with 3955 MW capacity. While in Joint venture it is having 4 coal & gas plant with 2294MW
capacity. Hence overall it is having 26 power plants with total installed capacity of 30144MW.
BUSINESS MODEL
The understanding NTPC comes from the understanding its business model. Understanding business
model helps me in analyzing the factors that affect the company. It gives a clear picture as to which
factor has huge influence on the top line and bottom line. Further understanding business model helps
me in valuation of NTPC i.e. forecasting financial statement and value the company. There are
different parts of business model of a company and has been discussed in details below.
Product and services offered by company
Offers Power generated to various segments: NTPC offers the power generated to various
segments through SEB’s and Pvt. Utilities to Domestic users, commercial establishments
and various industries.
Consultancy Services in both domestic and overseas
NTPC consultancy service is related to fossil fuel based thermal power, infrastructure
sector plant, combined cycle business plant, cogeneration plant, water supply and
treatment, and environment engineering and management. NTPC formally established its
consultancy wing in 1989 since then NTPC has secured 435 orders from both domestic
and international.
Focusing towards diversified growth
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 116
Entered into hydro power plants and other green power projects to generate
electricity apart from its main source of power generation through coal power plant
and oil and gas power plant.
Coal mining business- In a way to create fuel security of 20% of its coal requirement
by 2017 it has entered into coal mining business. Government of India has allotted 7
coal blocks to NTPC.
Power trading- For optimal utilization of its assets it has entered into power trading
business through a JV between NTPC,NHPC,PFC, TCS .It is the second largest trading
company in the country.
Ash business- It also sells ash generated during power production to Cement,
Asbestos – Cement products & Concrete manufacturing industries, Land
development, Road & Embankments, Ash Dyke Raising and Building Products such as
bricks/ blocks/tiles, as a soil amender and source of micro –nutrients in agriculture
and backfilling of mine filling.
Target Customers
Target customers of NTPC are domestic users, commercial establishments, industries,
ash utilizing companies like cement, concrete and others.
Distribution channel
Power generated by the company is distributed to its final customers like domestic
users, industries and commercial establishments through state electricity boards
(SEB’s), Power Grid Corporation of India Ltd. and Pvt. Utilities.
Promotion
The aim of company is to provide reliable power, reliable power related products and
services at competitive price, integrating multiple energy sources with innovation and
eco-friendly technique and contribute to society. The company has also adopted
corporate social responsibility scheme like NTPC has actively gone for adoption of the
best international practices on environment, occupational health and safety areas.
Pollution control systems / devices have been installed to control air and water
pollution like- Electrostatic precipitators, Flux gas stacks, Low –NOX burners, Ash
Water Recycling System , Dry Ash Extraction System (DAES) , Liquid Waste Treatment
Plants & Management System etc
Environmental Institutional set up additional measures taken by NTPC in the area of
Environment Management are: Environment Management during Operation Phase,
up gradation & Retrofitting of Pollution Control Systems, Resources Conservation,
Waste Management, Municipal Waste Management, Hazardous Waste Management
etc.
Revenue streams:
The revenues generated for the company are from the sale of power generated,
consultancy services and ash sales to the companies like cement and concrete and
others. Consultancy services provided by company related to infrastructure sector
business such as Fossil fuel based thermal power plants , Combined cycle power plants
, Cogeneration plants , Water supply and treatment ,Environment engineering and
management etc.
Core capabilities
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 117
Company is capable to produce power through coal plants, thermal plants and hydro
power projects.
Value configuration
For power generation, company is using gas, coal, steam and oil. Now it is also going
to use nuclear technology as it is cost effective. For development of new technology
NETRA subsidiary of NTPC has undertaken many technology development projects
like Robotic Crawler for Boiler Water Wall Inspection, Artificial Intelligence Power
Plant Advisory System, Multi composition Ammonia Liquor Absorption Engine, Flue
Gas Heat Recovery System, CFD Modeling of Boiler, Ammonia based Flue Gas
Conditioning etc.
Partner network
Partners network of the company are Equipment manufacturing companies like BHEL
and Bharat forge, Fuel supplier like Coal India Ltd.
Cost structure
Under the cost structure of the company, as the company is in the power generation
as its core business it is heavily dependent on the raw material like coal, gas etc. which
constitute around 60% of sale and purchase of equipments. The company is also
operating at a large scale so employees cost is also a major factor of cost structure of
a company.
Historical Performance of Free Cash Flow to Firm (FCFF)
Interpretation:-Table 1, shows the historical performance of FCFF of NTPC.The free cash flow of NTPC
in the initial year was increasing and later on it decreases and shows negative free cash flows which
indicate that company has cash flows problems. In the year 2005 the FCFF was Rs 12361.5 million
increases to Rs 43660.2 million and keeps on increasing in 2007, then decreases to Rs 68433.2 million,
again increases to Rs 75619.9 million. In the year 2014 and 2015 the FCFF of NTPC was negative to the
tune of Rs 31201.9 million and Rs 24610.9 million respectively. In the year 2014 and 2015 the company
Particular 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Revenue 225650 261429 326317 370501 441261 482213 583598 620536 656740 720190 732461
EBIT 41114 43708 80178 90854 102357 116691 133110 112593 137173 136224 111740
% of Revenues 18.22% 16.72% 24.57% 24.52% 23.20% 24.20% 22.81% 18.14% 20.89% 18.92% 15.26%
Depreciation 19584 20477 20754 21385 23645 26501 24857 27917 33968 41422 49117
% of Revenues 8.68% 7.83% 6.36% 5.77% 5.36% 5.50% 4.26% 4.50% 5.17% 5.75% 6.71%
EBITDA 60698 64185 100932 112239 126002 143191 157967 140510 171141 177646 160856
% of Revenues 26.90% 24.55% 30.93% 30.29% 28.55% 29.69% 27.07% 22.64% 26.06% 24.67% 21.96%
NOPLAT 57990 62030 77786 81154 110410 114814 119333 105144 125649 140214 156955
Depreciation*Tax Rate 874 688 4759 5923 2926 5252 6079 7027 9029 8728 1191
FA Inv -55113 -66389 -78929 -82798 -129116 -102165 -120514 -125236 -166848 -215102 -230731
WC Inv -19869 22107 73443 42697 81352 -399 68957 61583 91491 13735 27324
Post Tax Non-operating cash flows 28479.9 25224.7 21185.8 21457.2 10048 8221.08 6709.02 20790.9 22771.4 21223.1 20649.7
Free Cash Flow To Firm(FCFF) 12361.5 43660.2 98244.9 68433.2 75619.9 25722.9 80564.6 69309 82092.1 -31201.9 -24610.9
Table 1 : Company Valuation Through FCFF of National Thermal Power Corporation
(Rs In Million)
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 118
made huge investment in fixed assets was Rs 215102 million and 230731 million. The table 1 also
shows the % of Revenue which was maximum in 2007 and 2008 i.e. 24.57% and 24.52% respectively.
Later on decline to 18.92% and 15.62 in the year 2014 and 2015 respectively.
Forecasted Free Cash Flow to Firm (FCFF)
The forecasted FCFF of NTPC depict in table no 2 and 2.1.The predicted FCFF was calculated after
understanding the business model and historical performance of NTPC.While projecting future FCFF
we have assume the past performance of the company and will continue in the same pace without
any uncontrollable event will happen to company. The predicted FCFF for five year is discounted at
weighted average cost of capital (WACC).For calculating terminal value of NTPC we assume the
expected GDP growth of 7.5% projected by International Monetary Fund (IMF).The terminal value is
calculated at the end of fifth year on the basis of assumption that the company will continue
perpetually. In the fifth year the terminal value is Rs 2036503.2 million and this value is discounted
11.69% and present value of terminal value in the year 2015 is Rs 1171869.90 million. The total value
of the firm in the year 2015 is Rs 1943428 million. From the total value of firm the book value of firm
Rs 825346 million is subtracted and gets fundamental value of equity to the tune of Rs 1118082
million. The number of outstanding share of NTPC is 8256 million as on march 2015.The fundamental
value of equity is divided by outstanding share we get the fundamental value or intrinsic value per
share as on 31st march 2015.
FINDINGS
F
Particular 2016(E) 2017(E) 2018(E) 2019(E) 2020(E)
Revenue 729764 797698 873803 956240 1041843.6
EBIT 157817 172335 189924 205332 220831
% of Revenues 21.63% 21.60% 21.74% 21.47% 21.20%
Depreciation 42659 45028 47875 51671 55942
% of Revenues 5.85% 5.64% 5.48% 5.40% 5.37%
EBITDA 200476 217364 237799 257003 276774
% of Revenues 27.47% 27.25% 27.21% 26.88% 26.57%
NOPLAT 167429 178385 191431 207589 225958
Depreciation*Tax Rate 7032 8075 9335 9935 10271
FA Inv 489929.1 -183195 -195602 -230391 -275805.7
WC Inv -111339 37107.1 84797.69 92015.2 89584.282
Post Tax Non-operating cash flows 27216.98 26620.5 26786.95 28001.2 29304.529
Free Cash Flow To Firm(FCFF) 580267.4 66991.9 116749.1 107149 79312.192
Table 2 : Company Valuation Through FCFF of National Thermal Power Corporation
(Rs In Million)
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 119
Following are the findings of the study:-
In the initial year of the study period the company was performing good later on its free cash
flow to firm was decreased. Which indicate the cash flows problems of the NTPC?
The company has made huge investment in fixed assets which indicate that company has
increased its plant capacity by seeing the future demand of electricity.
EBDITA margin of the company is very good maintained on an average of 26.67% which is
good sign
Company has sufficient cash to pay its interest cost and repayment of principle loan amount.
Company has made investment in working capital which is required to manage day to day
operations.
SUGGESTIONS
On the basis of study following are the suggestions:-
Company should diversify its business to other renewable resources to generate
electricity.
Company should decrease its investment in fixed assets.
Company should decrease its overall cost structure.
To finance its capital expenditure company should raised capital through capital
market by issuing right share in the market. Instead borrowing from banks.
CONCLUSIONS
The fundamental value or intrinsic value of the company is Rs 135.59 as on 31st march 2015 and
market price of the company as on 31st march 2015 is Rs147.40.Hence we conclude that the company
is price fairly and have good prospect in future. The company is fundamentally strong. The predicted
FCFF of the company is positive which indicate the company does not have any cash problem in the
future.
Particular 2015 2016(E) 2017(E) 2018(E) 2019(E) 2020(E)
PV of Estimated FC Flows 519550 53706 83801 68863 45639
Terminal Value 2036503
PV of Estimated Perpetuity Flows 1171870
Total Present Value of Firm 1943428
Book value of Debt 825346
Fundamental Value of Equity 1118082
No of Outstanding Shares 8246
Fundamental Value per share (Rs) 135.591
Table 2.2: Company Valution through FCFF (Rs in million)
Journal of Advance Management Research, ISSN: 2393-9664
Vol.06 Issue-03, (March 2018), Impact Factor: 4.73
Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories
Journal of Advance Management Research, ISSN: 2393-9664 (JAMR) http://www.jamrpublication.com email id- [email protected] Page 120
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Journal of Advance Management Research, ISSN: 2393-9664
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