Company profile

Mazda motor corporation Founded january 30, 1920 Head office in hiroshima japan global sales volume 1,3 Million units 2.692 net sales (billion yen)

Main Production facilities

JAPAN: Hiroshima Hofu THAILAND: Pleukdang MEXICO: Salamanca CHINA: Chonqing

MAZDA VISION

■ Vision To create new value, excite and delight our customers through the best automotive products and services. ■ Mission With passion, pride and speed, we actively communicate with our customers to deliver insightful automotive products and services that exceed their expectations.

MAZDA VALUE

■ Value We value integrity, customer focus, creativity, and efficient and nimble actions. We respect highly motivated people and team spirit. We positively support environmental matters, safety and society. Guided by these values, we provide superior rewards to all people associated with Mazda.

1.8 mil.

1.6 mil. 1.3 mil.

Mid-term Ambition 1.7 mil.

TOYOTA

BMW Group MB

Cars

Source: Manufacturer annual reports

9-10 mil.

2014 Global Sales

VW

UNITS

Global 1.293.000

Japan 206.000

N America 391.000

Europe 207.000

CHINA 196.000

other 293.000

2014 mazda Global sales SPLIT

The products

PRODUCT LINE-UP

MAZDa’s philosophy

Tsuneji Matsuda

(1895-1970)

Mazda 787B – 1991 ONLY JAPANESe BRAND TO WIN LEMANS

Challenging Convention…Our History

Challenging Convention…RECENT EXAMPLE

SKYACTIV components

Engine: low fuel consumption and low CO2, combined with greater driving pleasure - compression ratio 14:1 for both diesel/gasoline - improved exhaust system Chassis: lightweight high performance chassis and body ensuring a stable ride -WEIGHT REDUCTION OF 100 KG ON EVERY NEW MODEL TRANSMISSION: lightweight transmissions providing swift shifting response and sports car-like driving pleasure

Mazda motor logistics europe

Mission statement

We’ll deliver vehicles & parts on time, in perfect condition and in a cost-effective manner and provide selected back office services to our customers in line with agreed service levels. We’ll achieve our mission through quality-oriented processes & projects, highly motivated, skilled and trained personnel, excellent application and IT-infrastructure and a flexible organization.

European responsibilities

Vehicle logistics management Parts supply and logistics Information systems and technical development Accounting and treasury purchasing

Key figures

TURNover fy148 (€ 000) 3.049.466 Warehouse surface 50.000 M2 Parts & accessories items in stock 79.833 FIRST FILL RATE 95.7 % UNITS WS VEHICLES 207.000 HEADCOUNT 371 Nationalities 14

Vehicle distribution network

ANTWERP zEEBRUGGE BARCELONA ZARUBINO

parts distribution network

Mle direct to dealer Rdc austria Rdc russia

Challenges within IT/Logistics

- Home grown wms system without transport management module. - Complex logistics inbound: new logistics flow PCC Outbound: direct dealer deliveries - Customer experience: there is a customer behind every parts order. FULl Visibility is needed through the supply chain. - Importance of on-time deliveries:

- Customer loyalty/retention - non-genuine parts threat

Mazda strategy (re. IT & Projects)

- mazda HQ acquired oracle licenses:

- Oracle offers global support and flexible solutions to support our challenges

- Mazda wants to Create competence centres (OTM in europe)

- Solution design can be used across the mazda world

Parts Consolidation Center (PCC) project

- Mazda japan orders parts for production sites in japan/mexico to european suppliers - Mazda europe arranges the pickup at supplier: - Air order: mle arranges pickup at supplier and sends the goods by air to japan via the nearest airport - sea order: mle arranges pickup at supplier, consolidates the goods in Willebroek and ships them weekly per container to japan/mexico - Project was implemented end 2013

European

Suppliers

3 PL

MC

Order

Transport Transport

Invoice (Direct)

Invoices

(OPR)

MLE

Consolidation Center (PCC) Business flow – before 2014

Consolidation Center (PCC) Business flow - new

Nippon

Express

European

Suppliers

MLE

MC

Order

Transport Transport

Invoice (Direct)

Invoices

(OPR)

MLE

Major Benefits of this Project

• Important cost saving (cost insourced solution vs. outsourced)

• Move more work to Mazda Willebroek (important in times of crisis)

• Combine transportation flows (important re. “Sustainability”)

• Test case for Mazda with regards to the use of Oracle products

• Next to the working solution we have created a platform for further growth

System requirements for PCC Supporting system : Oracle

• 3 Oracle integrated modules linked with each other:

• eBS (e-Business Suite) : Ordering, inventory management and documentation

• OTM (Oracle Transport Management): Transportation, container load plan

• WMS (Warehouse Management System) : unloading, staging, loading operations

• Benefits

• Visibility for MLE, MC and transport companies

• Test case for Mazda re. Oracle products + integrated WMS/TMS

• Replacement of manual work (Excel sheets)

• Automated transport tendering + better transport invoice control

• Container load planning

• Dock assignment

PCC : Oracle Modules used

Oracle

Supplier order confirmation

MC order

Supplier invoice / packing list

Transport release

Transport

confirmation

Unloading

Re-loading

Shipping

documents

eBS

WMS

OTM

eBS

PCC INTEGRATION POINTS

MLE INTEGRATION ARCHITECTURE

Oracle Positioned as a Magic Quadrant Leader

“The TMS market was again led by Oracle Transportation Management (OTM) , which has broad and deep functionality and a compelling vision for next-generation TMS”

“A functionally broad, deep and robust TMS that can scale

to support the complex transportation requirements of

sophisticated organizations”

“OTM has one of the largest and most mature ecosystems

of system integration and consulting partners”

“Oracle is one of the only TMS providers that offers global

transportation (OTM) and global trade compliance (Oracle

Global Trade Management) on a single, integrated

platform“

“Oracle has more new TMS customers than most of its

competition.”

PCC lessons learned

- Choice of oracle partner is very important

- Availability of resources:

- Business owner: needs sufficient free time, not possible to take this on top of daily job

- Testing: sufficient time needs to be made available for people to test

- Waterfall project:

- Final solution did not always meet original

business requirements

- Master data accuracy

AGILE APPROACH

Next steps

- Roll out OTM for export Service Parts

- Look into further use of the oracle system within mle (WMS)

- Use the competence centres experience to further roll-out oracle within mazda