Company Profile Retail

Introduction

Play With Us Ltd was formed in 2010 by Adam Yaffe.

Play With Us design, manufactures and distributes children's toys – Made in the UK; and with over 12 years experience working in the toy industry, we are experts in providing our customers with an all round service including innovative design and quality of product, at a competitive price.

The company is based in Manchester City Centre. With showroom / warehouse in Rochdale

Mattel granted Play With Us, the Fisher Price Rockerlicense for UK and EIRE.

• Play With Us Ltd have acquired the patents, trademarks, IP and designs rights from the administrators of Martin Yaffe International.

• Born to play was the key toy brand used by Martin Yaffe since 1987, appearing on all packaging and TV adverts.

• We are excited at the prospect of utilising the logo and heritage; and maintaining the brand behind the brands.

Play with Us manufacture plastics made in the UK

UK Made Plastics

PWU LTD has been granted the Exclusive BBC license for Zingzillas Wheeled for UK and EIRE.

Adam Yaffe

DIRECTOR

Adam R Yaffe has been in the toy industry for over 12 years. Starting out in the warehouse and moving up the ladder eventually becoming sales director of Martin Yaffe in 2009 responsible for $25mn worth of sales. Since that time he has delivered over $10mn in sales for international partners and is looking to apply his abilities to grow and manage a successful business whilst building a valuable brand.

Michael Donn

DIRECTOR

Michael S Donn has been in the toy industry for over 7 years starting out managing Martin Yaffe e-commerce business building it from nothing to over $2mn in sales. Since then he has achieved sales of over $5mn for international partners as well as building an own brand program with the largest retailer in the UK.

Far East & UK Factories

• PWU will be working with ICTI accredited factories to develop our toy ranges.

• Working on an exclusive partnership with a Chinese wheeled toy factory and UK injection and rota moulding factory.

• We offer Licensed, Own Brand and Born To Play branded products

Representation

• PWU represent Overseas Partners keen to grow there business in the UK and Ireland.

• Our partners cover most major areas within the toy/nursery industry, from bubbles to furniture

• We are actively negotiating licenses for our partners here in the UK.

• Founded in 1969, Imperial Toy LLC is the worldwide leader in the sale and manufacture of Bubbles and Novelty Toys

• They specialise in pocket money, arts & crafts and bubbles.

• Imperials top licenses include Hello Kitty, Thomas, Little Tikes and Transformers.

• Delta Children’s Products is a private corporation founded by the Shamie family since 1968.

• Our headquarters is located in Manhattan with showrooms and offices in New York, Las Vegas, Bentonville, Appleton, Los Angeles, Minneapolis, Hong Kong, Ho-Chi Minh, and Shanghai.

• Delta ranges include infant & toddler furniture, baby gear & storage

• Growth has come through relationships with our Licensing Partners, including Disney, Nickelodeon, Fisher Price and Sesame Street.

Mission Statement

Under Promise - Over Deliver