Company Profile Presentation prepared by Yan Jin

Company Profile

Presentation prepared byYan Jin

Contents

Describing a working day

Company culture

Company history

The internet

Vocabulary

Business brief

Learning Objectives

Understand some important definitions in company.Some points to remember when making business

introductions in English-speaking western countries. Introduce yourself and others in business situation. Receive your client in business situation. Make a business card. Describe career, working department and company (esp.

company history, the development of the company and company culture)

Introduce your company, and make a PPT.

Vocabulary

Vocabulary 1: Job titlesaccountant, manager, technician, engineer,

cashier, director, telephone operator, receptionist, lawyer, sales assistant, personal assistant

Vocabulary

Vocabulary 2: Departmentfinance, marketing, production, human

resources, payroll, public relations, research and development, sales, administration, advertising, customer services

Business brief: Some points to remember when making business introductions in English-speaking western countries

The clients should be introduced first.

Treat business cards with respect.

Address people by their first name only if they indicate that they want you to.

Gender does not effect the order of introduction.

Introduce business people in order of professional rank.

Stand up when introductions are made.

Match the correct job titles1. I’m Kevin. I have general responsibility for the entire company. I represent the company Finance Director in the financial community and the business world.

2.My name is Diane. I do the bookkeeping and the payroll Managing Director

3.I’m Bernard. I’m in charge of the people Accountant who sell our products.

4.I’m Gamal. I ‘m responsible for money planning. Sales Director


Match the correct job titles

5.My name’s Leila. My job is to make sure that Human Resource the company is producing Manager what people want to buy. 6.My name’s Chris. My area of responsibility is Production Managerfinding and testing our new product. 7.I’m Jenny. I’m responsible for recruitment Marketing Directorand issues to do with staff welfare.

8.I’m Guy. I lead the team Research & Development which makes our products Manager


Scan the text to see if the following statements are true or false.

Donald Eisner1. He comes from a rich family.2. He can cook pancakes.3. In the programme, he successfully cleans rooms up to his

company’s required standards.

Alex Jennings4. He believes quality is important in his restaurants.5. He has good skills as a writer.6. He is making changes to the uniforms that staff wear.


Company Cultures

Company Cultures Company culture is the Company culture is the distinctive personalitydistinctive personality of the organization. of the organization.

It determines how It determines how members actmembers act, how energetically they , how energetically they contribute to teamwork, problem solving, innovation, customer contribute to teamwork, problem solving, innovation, customer service, productivity, & quality. service, productivity, & quality.

As we matured from infancy to adulthood, it was our culture, in & As we matured from infancy to adulthood, it was our culture, in & outside of the home, that told us how to act. As human beings outside of the home, that told us how to act. As human beings we are highly skilled at learning from social settings, we are highly skilled at learning from social settings, recognizing almost immediately how we should behave. We recognizing almost immediately how we should behave. We know how to fit in, how to do what is needed.know how to fit in, how to do what is needed.

Company Cultures

Company Cultures

Company cultures, like any other culture, tell members how to behave — what to do & what not to do. The work culture is the stage or context for what people do, for all that happens.

A company with a A company with a well-developedwell-developed culture, easily culture, easily outperformsoutperforms its competitors. its competitors.

If you want to understand why people do what they do, look to the culture. Or said another way; if you want to understand a company's culture, look at what people do.

Company Cultures

Starting up Look at the following tips for visiting a different country or doing business there. Use the words from the box to complete the tips.

A date clothes hours book customs money cards food sport language

1. Find out about the most popular ________ in the country.

2. Always take __________ in US dollars.

3. Find out about the normal working _________.

4. Be careful how you write the _________.

5. Find out about the most important ___________ and festivals.

6. Learn how to speak a little of the local __________.

sport

money

hours

date

customs

language

Company Cultures

Vocabulary Different companies have different cultures and ways of working. Complete these sentences with the words in brackets.

A Dress (uniforms / casual Fridays / weekend clothes)

1.We don’t have to wear business suits at the end of the week. My company has a system of ______________.

2.In many banks, staff can’t wear what they like. They have to wear ____________.

3. For two weeks each month, I work at night. I can’t sleep during the day. I hate _____________.

4.We have a ____________ system in our office. Some people work from 9 a.m. to 5 p.m.; others work from 10 a.m. to 6 p.m.

Timekeeping ( flexible hours / part-time / shift work)

casual Fridays

uniforms

shift workflexible hours

Time off (childcare / annual leave / public holiday)

5.I am so busy at the moment that I worked on New Year’s Day, which is a(n) ___________.

6.How many days ___________ do you get in your company?

public holiday

annual leave

Reporting procedures ( written report / face-to-face / e-mail)

7.We often speak on the phone but never __________.

8.He sends us a(n) __________ in the post each month.

face-to-face

written report

Different companies have different cultures and ways of working. Complete these sentences with the words in brackets.

Vocabulary

Company Cultures

Types of meeting ( informal / formal / social)

9.Our department starts everyday with a(n) ___________ meeting. It is very relaxed.

10.Companies have an Annual General Meeting (AGM) once a year. It is a very _________ meeting, with a lot of people.

informal

formal

Names ( job title / first name / family names)

11.In some countries, the company culture is formal. Staff use ______________ when they speak to each other.

12.What’s your __________ now? Are you ‘Chief Executive’ ?

family names

job title

Different companies have different cultures and ways of working. Complete these sentences with the words in brackets.

Company Cultures

Would you like to work for an organization which has:

Uniforms?

Casual Fridays?

A lot of formal meetings?

Flexible hours?

Why ? Why not?

Company Cultures

Case study

Work in groups of four. 1. Introduce yourself to others.2. Make notes about others’ personal

information.3. Introduce the people you know to others. 4. Write a short e-mail about some people you

met to your boss.

Sample dialogue:

Ivy: Hello, my name’s Ivy. Nice to meet you. Susan: You, too. I’m Susan. I’m an accountant in ** company and I’m

from America. What’s your job and where are you from? Ivy: I’m a sales manager in *** company, and I’m from China. Let me

introduce Linda to you. This is Linda, she work in **** company. Linda: Hi, nice to meet you. Susan: Nice to meet you, too. Where are you from? Linda: I’m from Germany and my office is in Berlin. Here is my

business card. Susan: Oh, thank you. Here is mine. And Ivy, may I have your card? Ivy: Of course. Here you are. Oh, is that the CEO of * company? Linda: Yes. Haven’t you met him yet? I’ll introduce you to him. John: Hi, Linda. Please to meet you here. Linda: You too. Let me introduce Ivy and Susan to you. This is Ivy, a

sales manager in *** company and this is Susan, an accountant in ** company. And Ivy, Susan, this is John, CEO of * company.

John: Nice to meet you. ……

Business cardscards

Company historyIntroductionIntroductionIntroductionIntroduction

Business cards

Company history

Questions

1. How important are business cards to people?

2. What information can you get in the business cards?

Company history

Suggested answers

1. Answers to Q1 Help people communicate with others; build

relations Help people know you well; Help people do business .

2. Answers to Q2 Your name? Your job / title /position? Who do you work for? Company address? Your tel., fax, email, website,

Company history

Company history

Introduction:

Companies are involved in many activities, for example, buying, selling, marketing and production, in a range of different industries, such as information technology, telecommunications, film and car manufacture. Many well-known companies are multinationals, these are companies which operate in a number of countries.

Multinationals often have a complicated structure. There is usually a parent or holding company. This company owns other companies or parts of other companies. These other companies are called subsidiaries.

Company history

A. Which of the these companies would you like to work for? Why?

1 a family owned company 2 a multinational company 3 your own company (be self-employed)B. Which business sectors would you like to work in? ◆ Telecommunications/Media Transport◆ ◆ Vehicle manufacturing Engineering◆ ◆ IT /Electronics Retailing◆ ◆ Food and drink Construction◆ ◆ Pharmaceutical Tourism◆ ◆ Banking and finance Other◆

Starting upStarting upStarting upStarting up

Company history

Describing companiesDescribing companies

A. Complete the sentences with words and phrases from the box.

share price workforce

profit turnover subsidiary

market share head office

Vocabulary: Describing companyVocabulary: Describing companyVocabulary: Describing companyVocabulary: Describing company

Company history

1. The amount of money a company receives from sales in a particular period is called its ____________ .

2. The money a company makes after taking away its cost is its ___________ .

3. A company which is more than 50% owned by a parent company is called ___________.

4. The employees in a particular country or business are called the _____________ .

5. The percentage of sales a company has in a particular market is its _____________ .

6. The main building or location of a large organisation is its _______________ .

7. The cost of a company’s shares is its ____________ .

turnover

profit

subsidiary

workforce

market share

head officeshare price

Describing companiesDescribing companies

Company history

Describing companiesDescribing companiesB. Complete the extract from a company

report with appropriate words or

phrases from the box in Exercise A.

Company history

Financial Performance

I am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. __________ was €57.2 million, an increase of 15% on last year, and __________ rose by 5% to €6.4 million.

We are a highly competitive business. We have increased our ______________ to 20%. Consequently our ____________ has risen and is now at an all-time high of €9.6.

Turnoverprofit

market shareshare price

Financial Performance

Increased production and strong demand have had a positive effect on our cash flow, so we are able to finance a number of new projects. We have successfully moved to our new ___________ in central London. We are now planning to start full production at the recently opened Spanish __________ in October.

Finally, thanks once again to our loyal and dedicated ___________. Our employees will always be our most valuable asset.

head office

subsidiary

workforce

Company Main activity NationalityCisco Systems Internet equipment supplier American

Car manufacturer

Bacardi Martini Spanish

Travel and financial

services providerAmerican

Bayer German

Clothing manufacturer

Sony Electronic goods maker

Maersk Danish

Peugeot French

Drinks supplier

American Express

Drug and chemical maker

Benetton Italian

Japanese

Container ship operator

Vocabulary: Describing companyVocabulary: Describing companyVocabulary: Describing companyVocabulary: Describing company

Cisco Systems, Inc.

It is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of 2008. Headquartered in San Jose, California, it designs and sells networking and communications technology and services under five brands, namely Cisco, Linksys, WebEx, IronPort, and Scientific Atlanta.

Peugeot

Peugeot is a major French car brand, part of PSA Peugeot Citroën. It is the second largest automaker in Europe, behind Volkswagen. Peugeot's roots go back to pepper, salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century. Its world headquarters are in Paris, Avenue de la Grande Armée, close to Porte Maillot and the Concorde Lafayette Hotel but the Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant in Sochaux which is also home to the Peugeot Museum. The company also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family: the club' s arms contain a lion logo similar to Peugeot‘s.

Bacardi Martini

Bacardi-Martini, Ltd. engages in bottling and distributing alcohol beverages. It also distributes liquors. The company is headquartered in Southampton, the United Kingdom. Bacardi-Martini, Ltd. operates as a subsidiary of Bacardi International Limited.

American Express American Express, sometimes known as “AmEx” or

“Amex”, is a diversified global financial services company, headquartered in New York City. American Express makes money even if you do leave home without it. The company is one of the world's largest travel agencies, but it is equally as well known for its charge cards and revolving credit cards. And yes, the company still issues traveler's checks and publishes such magazines as Food & Wine and Travel & Leisure through its American Express Publishing unit. Its travel agency operations have more than 2,200 locations worldwide and its Travelers Cheque Group is the world’s largest issuer of traveler's checks (it also issues gift cards). But the company's charge and credit cards are its bread and butter; American Express has issued more than 86 million cards worldwide.

Bayer AG

Bayer AG is a German chemical and pharmaceutical company founded in Barmen, Germany in 1863. Today it is headquartered in Leverkusen, North Rhine-Westphalia, Germany. It is well-known for its original brand of aspirin. Bayer is currently the third largest pharmaceutical company in the world.

Benetton

Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan and the Frankfurt. If Benetton had a theme song, it could be “We Are the World.” Italy‘s largest clothing maker, The Benetton Group pushes a global attitude in its ads while dressing customers in about 120 countries through some 5,500 franchised Benetton stores, department stores, and megastores. Benetton’s clothing -- primarily casual knitwear and sportswear for men, women, and children -- bears labels such as United Colors of Benetton (about 75% of sales) and Sisley.

Sony

Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan, and one of the world's largest media conglomerates with revenue of US$88.7 billion (as of 2008). Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound.

Maersk (马士基航运公司 )

The A. P. Moller-Maersk Group is an international business conglomerate more commonly known simply as Maersk. Maersk has activities in a variety of business sectors, primarily transportation (container shipping fleet) and energy (offshore oil exploration and transportation). It is the largest container ship operator and supply vessel operator in the world. Maersk is based in Copenhagen, Denmark, and has subsidiaries and offices in more than 130 countries worldwide. The group has around 110,000 employees. It stood as number 131 on the Fortune Global 500 list for 2008. Up from 138 in 2007. Maersk is the second largest company in Scandinavia by revenue.

Reasons for success

A. Bruno Tagliaferri is UK Sales Manager at Triumph, the British motorcycle manufacturer. Listen to the first part of the interview. What three reasons does he give for triumph’s success?

1. Triumph has a very strong brand name.

2. It has invested in and developed new models.

3. It has given the bike a very up-to-date look: it has focused on styling and on the quality of the product.

ListeningListeningListeningListening

Company history

Reasons for success

B. Complete this extract from the first part of the interview.

We’ve focused on _____1 and also on the _____2 of our product. It’s taken a bit of time to build up _____3, but we’ve done well in the first nine years, and we are now a _____4 alternative ______5.


Company history

styling

sales

quality

serious

manufacturers

C. Discuss these questions.

1. Which brands of motorcycle are most popular in

your country?

2. What kinds of people buy motorcycles?

3. Should your government encourage people to use

motorcycles in large cities?


Company history

What clothing companies do you like? Why do you like them?

What are the most successful clothing companies in your country?

ReadingReadingReadingReading

C. Read this text about Zodiac, a highly successful clothing company, and complete the chart. The information is from its

company website.

Brands Zodiac, Gemini, Capricon

Revenues More than $8 billion

Headquarters Seattle

Number of employees More than 100,000

Main aim Long-term, quality growth

ReadingReadingReadingReading

Presenting your companyA. Which of these suggestions do you agree with? To make an effective presentation, you should: 1. find out as much as possible about your audience. 2. introduce yourself (name, position, company) 3. start with a joke. 4. outline the structure of your talk. 5. vary the tone of your voice. 6. refer to your notes as often as possible. 7. use clear visual aids 8. summarize your main points.

Skills: Presenting your companySkills: Presenting your companySkills: Presenting your companySkills: Presenting your company

B. Listen and complete the chart.Tara Fashions

Where is the head office? Cordoba, Spain

What does it sell? Clothes

Who are its customers?Fashion-conscious men and women aged 20—35

Annual turnover? € 260 million

Annual net profits? € 16 million

Number of stores:

in Spain?

in other European cities?

1514 (5 new stores next year)

StrengthsCan bring out new designs very quicklyDesigns sold at right price

Future plans? New store in New York next year


Tara Fashions

Good morning, everyone. Thanks for coming to my presentation. My name’s Marta Rodriguez. I’m Personnel Director of Tara Fashions. I’m going to talk to you today about our company. First, I’ll give you some basic information about Tara Fashions. Then I’ll talk about our overseas stores. After that I’ll outline the strengths of the company. Next I’ll talk about career opportunities with Tara. And finally I’ll mention our future plans. I’ll be pleased to answer any questions at the end of my talk.

Let me start with some basic facts about Tara. The company started in 1978. We are a family-owned business and our head office is in Cordoba, Spain. We sell clothes for men and women, and our customers are mainly fashion-conscious people aged 20 to 35. We have 15 stores in Spain. All of the stores are very profitable. Right, those are the basic facts.

Tara Fashions

Let me add a few figures. We have an annual turnover of about E260 million. Our net profits last year were approximately E16 million. We have a workforce of just over 2,000 employees. So those are the numbers.

Now about our overseas stores. We have 4 large stores in France and another 10 in other European countries. We are planning to open 5 new stores next year.

What are our strengths? We keep up with fashion trends. If we spot a trend, we can bring out a new design in 15 days. And we get it to the stores very quickly. We deliver to stores twice a week. And we sell our designs at the right price.

Tara Fashions

OK, now what about career opportunities? It’s quite simple. If you are ambitious and fashion-conscious, we have opportunities in all areas of our business. We will welcome you with open arms.

Finally, a few words about our new project. We are planning to open a new store in New York next year - on Fifth Avenue. This will give us a foothold in the US market. We’re very excited about this new development. Well, thanks very much for listening to my talk. Are there any questions?

Outlining the presentation First, I’ll give you some basic information. √ Secondly, I’ll talk about our stores in other countries. Next, I’ll talk about career opportunities. √ Last of all, I want to look at our future plans.Introducing new information Here’s some basic information. Let me add a few figures. √ Let’s have a look at some statistics. What are our strengths? √Ending the presentation To conclude, I want to tell you about our future plans. Finally, a few words about our new project. √ Thanks very much for listening to my talk. √ Thanks for coming to my presentation.


Presenting your companyPresenting your company Make a presentation about a company you

invent. Use the headings in Exercise B to

help you prepare a presentation for it. Try to

use Useful language as much as possible.

Practice:Practice:Practice:Practice:

The Internet: Warm-up activity 1

websiteHardware/software

cyberspace

spam

E-commerce

crash

Internet

What words occur to you when thinking about Internet?

Vocabulary: internet terms

Enter information to start using a computer or website.

A website which finds information about other websites.

The word which tells the search engine what you are looking for

log on

search engine

keyword

Places on the internet containing information

People who spend a lot of time using the internet

Take information from the internet and copy it to your computer

Your computer stops working because of a problem.

website

surfer

download

crash

Warm-up activity 2

What do people use Internet for?

_______airline tickets_______ books and CDs_______ for food_______ chat rooms_______ in touch with family and friends_______ news and sports results_________ a project_______ a course

booking

buying

shopping

using

keeping

getting

researching

doing

Further study: reading and translating

12 steps for E-mail Addicts

Lead-in question:How often do you check your E-mail? or

message?

Can’t stop working your messages? Experts say it may be as addictive as gambling. Here is how to quit by Chris Taylor:

Step 1: admit your have a problem

Mark Ellwood, author of Cut the glut of E-mail, calculates that 白领阶层仅仅检出垃圾邮件一周就要浪费 3 小时 . If you spend any more than that, you had better read on.

White-collar workers waste an average of three hours a week just on sorting through junk mail

Step 2: recognize the symptoms眼睛干涩、背痛、手腕痉挛以及手指麻木

是你在键盘上呆得过久的症候。

Dry eyes, backaches, wrist cramping and numb fingers are signs you are spending too much time at the key board.

Step 3: take responsibilityIf you didn’t send so much e-mail, maybe you

wouldn’t get so much.

Step 4: practice the rule of threeIf an e-mail thread has gone back and forth

three times, it is time to pick up the phone.

事不过三思路来来回回

Step 5: don’t copy the world仔细考虑 about the people you put on your cc:

list. If they all respond. The where will you be?

Think twice 三思而后行Think twice before you actLook before you leapcc: list: carbon copy (to) 转发

Step 6: turn off the chimeNothing triggers a Pavlovian response （巴甫

洛夫氏反映，条件反射） faster than a ringing bell, but a flashing icon in the task bar comes close. Turn both off, and your urge to check will diminish over time.

TriggerHis action has triggered off a crisis. A spark triggered the explosion.

Step 7: slow down一收到信息就回复给人造成一种预期： that

you will always respond as quickly. Let it be known that you won’t, train people to call if it’s really urgent.

Answering messages the moment you get them creates an expectation

Step 8: touch each message only onceIf it isn’t relevant, hit the delete key. If it is,

set it aside, and plan to spend some time at the end of the day to replay.

set aside

留出 , 拨出He set aside a little money each week.

他每周都留出一些钱备用。

Step 9: let your software do the workThe more you filter out spam and divert e-mail lists to their

own folders, the more manageable your In box becomes.

filter out 滤除We must filter out the dirt.我们必须滤除尘垢。

divert 使转向 ; 使改道 [(+from/to)]They diverted the river while they were building the dam.建坝时 , 他们让河水改道。

Step 10: get help from humansAnd I don’t mean your therapist. Senior managers: let your

assistant wade through your In box for you. Ordinary mortals: ask friends to stop by or phone in from time to time to interrupt your e-mail reveries.

wade through 费力地进行I waded through that long report at last.我终于看完了那篇长报告。Ordinary mortal: 普通大众，凡人revery ：空想，幻想曲

Step 11: don’t check your E-mail at home.This may seem extreme, but forcing yourself

to go to a library or internet café will at least allow the possibility of some face-to-face human interaction in your life.

Step 12: time offDesignate one day a week that is utterly e-mail

free. That goes double for cruise-ship vacations.

Documents

Company Profile Presentation prepared by Yan Jin