COMPANY PROFILE

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“WELCOME TO O U R COMPANY PROFILE

The Aim Of Marketingis To KnowAnd Understand The Customer SoWell The Productor Service Fits HimAnd Sells Itself

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About Us

Vision, Mission, and Corporate Culture

Our Team

Credibility, Reliability, Thinkability

Research Solutions

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Solution Highlights

Coverage and Network

Experience and Client Portfolio

In-House Training

Get In touch With Us

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ABOUT US

Starting from the common vision andmission to help more clients win marketcompetition through marketing research,Kelik Harjono and Bambang SL Tobingagreed to form a business entity inmarketing research.

In February 27, 2004, the company whichwas named PT Global Insight Indonesia,officially established. Pixel Research is abrand name under the auspices of thiscompany.

Since its inception, Pixel Research hasassisted many domestic and internationalcompanies in conducting marketingresearch in Indonesia.

ABOUT US

WHAT W E AR E P A RT O F

It is important for us to be acknowledged by the market as the good choice for marketing researchpartner Indonesia. Thus, since 2007 we joined ESOMAR and PERPI.

We got international recognition by being accepted as a member of ESOMAR on May 14, 2007.Pixel Research is a member of ESOMAR that enabling better research into markets, consumers,and societies worldwide. Please see our profile in ESOMAR on www.esomar.org. As a member, weare committed to the highest professional and ethical standards embodied in the ICC/ESOMARCode on Market and Social Practice.

In local perspective, we are active as a member of PERPI (Perhimpunan Riset PemasaranIndonesia), a marketing research society of Indonesia. Kelik have been chosen as the Head ofHuman Capital in PERPI’s committee in 2012 – 2016, and in 2018 he also appointed as theorganization’s General Secretary for committee of 2018 - 2020.

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T H E S TO RY O F O U R F O U N D E R S

Bambang SL Tobing was graduated from MathematicsDepartment, University of Indonesia. Bambang focusedon quantitative methodology. With the sharpness of hisintuition and the depth of his statistical knowledge,Bambang compiled and made several solutions whichbecame key products of Pixel Research to be offered tothe client.

Kelik Harjono completed formal education at theUniversity of Indonesia in the Faculty of Mathematicsand Natural Sciences at the Mathematics Departmentand focused on Statistics.

His interest in qualitative research methods led him jumpdeeper into the world of Qualitative Research. Kelik iscurrently the lead of qualitative team in the company.

Besides his role in the company as the Co-founder &Executive Director, he is also a lecturer at the universityfor Ethnography and consumer insight courses.

Active in various organizations both at national andinternational levels, including PERPI, Iris Network, Esomar,and others.

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V I S I ON, MISSION, A N D C O R P O R AT E C U LT U R E

Our Vision is to become top ten admired marketingresearch service company in Indonesia and Asia.

While to achieve that, we put our strategic Missionas follow.• Implementing the international standard of

market research operation• Escalating client satisfaction and loyalty• Boosting employee motivation and productivity• Givingpositivecontribution to employee and

shareholder

We set our company culture as MOVE.MOVE is an attitude that we believe can help delivering company’s Mission.

MOVE stands for

M Mutate and InnovateO Outspoken and HonestV Value Others (Respect Others and Respect

Differences)E Enjoying the work (work with passion

professionally)

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“Talent win games, but teamwork and intelligence

win Championship”, Michael Jordan

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F i r m a nsyah ASSOCIATE OPERATION

DIRECTOR

Kel ik HarjonoCO-FOUNDER &

EXECUTIVE DIRECTOR

B a m b a n g S L To bi ng CO-FOUNDER &

MANAGING DIRECTOR

O U R T E A M

Our team consists of young-at-heart professionals who havecommitment and dedication in their respective fields in orderto deliver the highest performance to our client. In PixelResearch, we do not work alone, teamwork is the key forsuccess.

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C O D E O F E T H I CPixel Research drives the highest business and ethical standards that bounded to the code of ethics issued by ESOMAR and PERPI.

E X P E R T I S EOur experienced team can help you on both Quantitative or Qualitative approach.

E X P E R I E N C E15 years of experience in marketing research industry in Indonesia and South East Asiamarket

D E D I C AT E DIn-house research team will assure that your confidential research topics are saved.

C R E D I B I L I T Y, R E L I A B I L I T Y A N D T H I N K A B I L I T Y

In the rapid growth of customer data and the emergence of technologies there are many ways ofgathering customer insight. We have developed a system, we called MoveAps, that enabling datacollection method for the online world.Despites of those challenges, we are still enabling traditional direct interaction (face-to-face or voice)research methodology, as many still believe it is the correct way assessing customer’s mind.

These might answer your question on why you should choose us for your marketing research project.

N E T W O R KWe can help targeting your customer in Indonesia and SEA countries with our extended network

FA S TWe will preparereal-time dashboard as the sneak-peek to your research progress and immediate output

S O L U T I O NWe developed our own research solution for your marketingresearch problem

PA P E R L E S SVisit our 30+ CATI station run in MoveAps system, and see the difference.We also support CAPI and other paperless method

Move A p s State-of-the-art self-developedapplication for your research project

C O M P E T I T I V EOur costing is tailored to suit your budget with the highest possible research standard

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For detail information on our Solution, please contact our team.

rfq@pixel-research.com

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Business L a n dscape

Feeling uncertain on the market you are about to enter? Or do you need stacked of data and information before finallyconfirmthat your products or services will be successful the market?

We can be your partner incurating data and information from many sources, in both ways qualitative andquantitative.

• Validating market size• Understanding competition:

market share of key players,competitors profiles,

• Channel analysis• Consumer overview:

segmentation, consumer attitude and behavior.

BrandPowerT M

The strength of a brand is explained in how precisely it manages to occupy people's perception through condensing its peak performances and conveying them in the market, so that not the product but the brand triggers the purchasedecision

Our BrandPowerTM Solutions will help you measuring the strength of your brand in the consumer’s mind.

Consult our research team forfurther explanation on how we measure it.

CustomerSatmetrixT M

How happy is your customer with their transaction orproducts or services that your companydelivered? Will their happiness (or unhappiness) generate more (or less) business to your company?

Our Customer SatmetrixTM

Solutions will help you analyzing the degree of your customer’s satisfaction and their loyalty toward you products, services, or interaction with your company.

Find out more on our unique approach in measuring it.Please consult our researchteam.

OptimizerT M

4Ps is the essential strategy tool to develop your products or services then deliver it best to your customer. Later, this tools expanded into 7Ps or other, and people understand it as marketing mix strategy.

Our OptimizerTM Solutions help you choose the right path within each strategy (Product, Price, Place, Promotion, People, Process,Physical Evidence).

We are pleased to inform you in detail on how we do it. Please consult our research team for further explanation.

S O LU T I O NS H I G H L I G H T S

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Local Coverage

Our team and leader are spread in most cities in Indonesia. Five major cities as the barometer of Indonesia’s economy are Greater Jakarta, Bandung, Surabaya, Medan, and Makassar. Each represent unique characteristic that should be covered by your nationalsurvey.

However, the second and third tier cites also play important role in business decision. Thus we can cover almost all cites in Indonesia from the Aceh in the west, to Papua in the east.• 25+ dedicated Team Leaders in cities or region• 250+ engaged data collectors within each city• Secured data collection method• Thorough preparation prior to field• Tight quality assurance procedures to make sure no

garbage data in the system

International Network

More than a decade that we’ve been doing projects in other countries, mostly South East Asia and East Asia.

These are some countries that we’ve reached.• Malaysia• Singapore• Thailand• Philippines• Brunei Darussalam• Vietnam• Japan• Hong Kong• Macau• India

C O V E R A G E A N D N E T W O R K

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• Fashion andAccessories

• Oil and Gas• Media and

Entertainment• Education• Travel and Leisure• Retail and Wholesale• Agriculture• Other…

• Automotive• Financial• Food & Beverage• Pharmaceutical• FMCG• Consumer Electronics• Logistic and

Transportation• Information,

Communication &Telecommunication

• Nielsen• Ipsos• Kantar• Iqvia• GMI

• Asia Insight• Rakuten Research• Metrixlab• Glocal Mind• Many other …

P I X E L R E S E A R C H E X P E R I E NC E

Through our journey, we’ve been experiencing working with client from various industries. Furthermore, these are among those.

CL I E NT P O RT FO L I O

We are not only working with the end client, but also with research company from other country as their data collection partner in Indonesia

E X P E R I E N C E A N D C L I E N T P O R T F O L I O

Our most sought after research solutions.

• Consumer Facts TM

• Customer Satmetrix TM

• Optimizer TM

• BrandPower TM

• Adventure TM

• Comm-Track TM

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C L I E N T P O R T F O L I O ( T H E PA S T 3 Y E A R S TO LATEST)

Financial

International Research Company

Automotive

ICT Pharmaceutical Services and Market Place

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We are expanding our capabilities not only helping company on their research study, but also empowering their people with research knowledge. Here are some in-house training subject that we can do for you.

I N - H O U S E T R A I N I NG

• The Marketing ResearchProcess

• Customer Satisfaction Study• Research on Product

Development• Quantitative Research

Method• Qualitative Research Method

• Ethnography and ConsumerInsight

• Pricing Research• Research Instrument Development• Sampling Technique and Data

Collection• Measurement Scale

Besides those subject, we can also provide other subject related to marketing, service excellence, or specific subject on research methodology tailored to your need.

Please consult our research team for further detail.

G E T IN T O U C H W I T H U S

PHONE(+62)21-7818140

WEBwww.pixel-research.com

EMAILrfq@pixel-research.com

ADDRESSPerumahan Tanjung Mas Raya Jl.

Merpati Mas V Blok B7 No. 9 TanjungBarat - Pasar Minggu Jakarta 12530,

Indonesia