COMPANY PROFILE2020

There are no small heroes.

At Hero Seven, we tend to think that saving the planet – with style – is within everyone’s reach. It doesn’t matter if you’re wearing a black suit with a bow tie labeled “007” or a comfy pair of chinos. At the House of Erroll Teboul, elegance and philanthropy go hand in hand. Our French company was born in 2007 in the heart of Marseilles.

Erroll Teboul, its founder, is passionate about sports and has a great admiration for Steve McQueen. An iconic actor of the 1960s, McQueen was known as the “king of cool,” and was a motor sport superstar. Erroll Teboul wanted to reflect every detail of that world in his brand.

After acquiring the rights to use photos of the movie star, Hero Seven began designing products featuring Steve McQueen images. They were immediately successful! From its start in Marseilles, the brand grew to be sold in 16 boutiques and many other retail outlets. This initial success allowed the company to launch a line of junior clothing for children ages 8 to 16.

Hero Seven has diversified with the contemporary styles we offer today, but we’ve remained true to our vintage roots, as shown by the official James Bond rights we acquired in 2019.

From Steeve McQueen to James Bond

Our style? Hero Seven gets it from the great American film icons of the 1960s. Our source of inspiration has helped us put a modern twist on retro fashion and culture with stand-out items that are casual yet distinguished. Over the years, the brand has become known for the iconic prints in our capsule collections as well as our timeless basics.

From trim chinos and trendy track pants to the ever-popular checked shirt and indispensable cardigan, Hero Seven’s world of sporty chic offers the right look for any occasion. In short, it’s the perfect wardrobe for an urban lifestyle, or for taking a weekend break anywhere in the world.

Male wardrobe essentials

Hero Seven x Coeur de forêt

Speaking of the world, Hero Seven is particularly concerned about that. Our eco-responsible company has been partnering with reforestation group “Cœur de forêt” for over 10 years, contributing 0.25 euros for every product sold. This initiative lets the consumers of today become the heroes of tomorrow.

Our engagement has several goals: the reforestation and preservation of the biodiversity of Amazon rain-forest ecosystems; putting natural resources to use by turning them into local products with greater added va-lue; setting up industries that benefit small producers and support fair, transparent commercial exchanges; and lastly, raising public awareness of the issues around the preservation and profitable use of the forest.

A promise that is the very essence of Hero Seven’s brand identity. “Hero” because everyone can make green choices in their daily lives.

“Seven” because each of us can rebuild, today, what has been destroyed over the past six days on our planet. The planet is pictured in the logo chosen by Erroll Teboul.

To symbolize this commitment, every Hero Seven pro-duct sold comes with a green string bracelet.

The gift is an eco-reminder for consumers to think about the power each of us has to be a hero and take action on an individual level.

We know that, in today’s world, Steve McQueen would be concerned about the environment too, and would proudly wear the green bracelet around his wrist.

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