Impact through communications

Company Profile

Credo Advisory is a strategic communications firm that specializes in designing

and implementing strategic, operational and tactical communications initiatives.

We provide a full suite of communications services to our clients, which

include public relations, media relations, government relations, advocacy, crisis

communications, development communications, digital communications,

event communications, community engagement and capacity building.

Our mission is to develop bespoke communications products, activities and

campaigns based on knowledge, research and industry insights. With our

ability to communicate effectively with diverse audiences and stakeholder

groups, Credo’s goal is to provide impactful strategic communications advisory

from inception and design to implementation and monitoring.

At Credo, we are committed to improving the way societies communicate.

Who we are

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OurExpertise

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This is an age where influence trumps awareness; where audiences are wary

of promotional messaging, propaganda and rhetoric; and where audience

perception plays a lead role in shaping agendas. Neuroscience research

demonstrates that stories resonate better with people compared to facts alone.

At Credo, we help organizations develop and narrate their stories.

Whether the objective is a grassroots initiative, an industry activity, government

mandate, or a national agenda, we help clients tell their stories to raise

awareness, build trust, change minds and, ultimately, influence behaviour.

Public Relations

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In one-minute, Google receives 3.5 million search queries and 452,000 tweets

are sent. It is no longer a question of whether organizations should be on social

media, but how they can distinguish themselves, secure trust, and succeed

in this competitive digital ecosystem. As technology evolves, so does Credo’s

approach. We understand this changing landscape and our strategies include

the use of blogs, social networking and multimedia sharing sites.

Organizations need to listen to create valuable content. We help clients develop

social media campaigns that foster two-way communication where audience

feedback is a priority in order to identify critical “ground-truths.” We work with

our clients to influence conversations that will impact their reputation, goals,

and value propositions.

Digital Communications

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We are public affairs veterans with vast experience with the Presidency, National

Assembly, regulatory agencies, Ministries, Departments and Agencies (MDAs) and

state/local governments of the Federal Republic of Nigeria. We have nurtured robust

relationships with multiple levels of government and public sector operatives. At

Credo, our expertise is in advocating in the public sector space and implementing

political engagement strategies to help our clients in their engagement, profile

and relationship-building with Government. Credo provides political advice and

counsel to inform our clients’ strategic objectives and decision-making.

Government Relations

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We recognize the role event communications plays in creating brand awareness or recognizing a critical milestone. At Credo, event

communications is at the fore front of what we do. We identify the event goals and objectives and develop a planned communications

strategy working closely with the client and resource personnel.

We take a 360-degree view of the event, identify communications initiatives and lead on the creation of promotion activities, visual

and digital creatives that will help promote the event to a target audience through the entire life cycle of the event.

Event Communications

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When it comes to crisis management and communications, timing is essential. Every organization will face a crisis at some

point or another but very few will proactively anticipate their crisis or effectively mitigate it. The Credo team works closely with

the client in coordinating messages and communications activities across their stakeholder landscape as required. At Credo,

we offer expert counsel to develop crisis preparedness plans and training for our clients. We recognize speed of response is

crucial in a real-time 24-hour news and social media cycle.

Crisis Communications

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We understand the role communication plays in fostering social and developmental change. This is why development communications is

important to us at Credo. We develop organic engagement strategies based on in-depth research and 360 degrees consultations in order to

implement initiatives that encourage behaviour change, community participation and social mobilization. Importantly, Credo abides by the ‘Do

No Harm’ principles to ensure development or humanitarian activities do not damage or harm host or beneficiary communities.

Development Communications

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We have the expertise and relationships to tell our clients’ stories, while effectively

navigating today’s fast-paced and rapidly changing news cycle to ensure

message delivery and reception. We have cultivated strong partnerships with

international, national, and regional media outlets to generate news coverage

that builds credibility, trust and awareness.

We understand and leverage the varying roles that both traditional and new

media play in public communications. As technology evolves, so does our

media relations approach.

Media Relations

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With our understanding and expertise of effective engagement initiatives with groups, communities and organizations, we support the design and implementation

of community-based projects to maximize levels of sensitization, support and participation. At Credo, we develop frameworks for good community engagement

through effective stakeholder mapping, produce practical guides and regularly provide training and support to community-based organizations. Through

strategic and tactical community relations approaches, we ensure that community engagements are sustainably implemented through learning, inclusion and

partnerships in line with our “Do No Harm” philosophy.

Community Engagement

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Attaining public awareness and support on a particular issue forms the basis

of our advocacy work for clients. We provide advocacy support by effectively

researching target audiences through qualitative and quantitative approaches via

consultations, surveys and focus groups.

Data analysis and findings are used to develop an advocacy strategy that will

be the foundation of an advocacy and public campaign. Our range of support

on advocacy include community engagements, research, survey analysis and

data visualization, stakeholder mapping and analysis, campaign strategies and

creatives development.

Public RelationsAttaining public awareness and support on a particular issue forms the

basis of our advocacy work for clients. We provide advocacy support by

effectively researching target audiences through qualitative and quantitative

approaches via consultations, surveys and focus groups. Data analysis

and findings are used to develop an advocacy strategy that will be the

foundation of an advocacy and public campaign.

Our range of support on advocacy include community engagements,

research, survey analysis and data visualization, stakeholder mapping and

analysis, campaign strategies and creatives development.

Advocacy

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Through embedding a Credo consultant or providing close marked assistance,

we help clients validate their existing communications protocols, identify their

gaps, recommend required solutions and provide monitoring and evaluation

services for positive results.

Our skills building includes training on developing strategic communications

plans, messaging methodologies, media training, best practice communications

processes, procedures and activities in addition to the development of various

communications products. Credo’s capacity building process is a continuous

development approach toward the implementation of sustainable and effective

communications methods.

Capacity Building

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OurServices

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We understand that strategy and planning is critical to implementing the goals, objectives and mission of

our clients. We prioritize our energy and resources in articulating actions and processes needed to achieve

the strategic goals and objectives. Our strategy and planning services include:

Communications strategy

Stakeholder mapping

Stakeholder analysis

Surveys

Social media strategy and amplification

Content strategy

Monitoring & evaluation

Consulting and advisory

Strategy & Planning

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At Credo, creative ideation and design strategy is pillared in everything we do. We begin with a thorough

assessment of our clients’ needs and replicate these into design/creative concepts. Our creative services include:

Theme development

Messaging

Graphic design

Presentation design

Infographics design

Communications ProductsPublication design

Digital animation

Video concepts & creation

Content development & creation

Website development

Transforming challenges and needs into creative products that will resonate.

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Our Approach

Credo commits time and resources to develop communication solutions for our clients. At the same time, our clients too must commit their time and resources to an agreed agenda and set of goals. It is our mutual commitment that transforms a goal into a sustainable reality.

We are passionate about solving engagement challenges through specially designed interactions and consultations with clients and their stakeholders. Credo engages through focus group discussions, one-on-one interactions, round tables, town halls, surveys and tailored engagement activities with varying audiences from communities to chief executives; after which we design, implement and monitor tactical communications initiatives. Credo facilitates the engagement process from end-to-end.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou

For our desired outcome and impact, we establish a baseline from our audience research and methodically measure and monitor performance over the course of the communications initiatives. Success at Credo Advisory means impact. We aspire for positive and sustainable impact through strategic communications.

Commit Engage Impact

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As a boutique communications advisory firm, our team has specialized skills and experience in various

communications related disciplines. They are selected for their expertise, creativity and passion for

educating minds, influencing behaviours and getting a diverse selection of people engaged.

Our Team

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Our Partners

Website: www.credoadvisory.com

Email: info@credoadvisory.com

Address: 5B Kikuyu Close, off Nairobi Street

off Aminu Kano Crescent, Wuse 2, Abuja, Nigeria

Phone number: 08095527336 or 080955CREDO

@credoadvisorylimited

@credoadvisory

@credoadvisory

@credoadvisory

Contact Us

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...Improving the way societies communicate

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www.credoadvisory.com