/

COMPANYPROFILE

/02.

_ about us_ mission_ network_ owned stores_ multi-concept stores_ beauty and cosmetics_ home decor_ coin excelsior_ communication network_ videowall Milano Piazza 5 Giornate_ crm & relationship management_ communication network & store windows_ tv, radio & digital totems_ events_ in-store events_ overview in numbers

p. 03p. 04 p. 05p. 06p. 07p. 08p. 10p. 11p. 12p. 13p. 14p. 15p. 16p. 17p. 18p. 20

CONTENTS

/ 03.

Founded in 1916, Coin is the biggest chain of department stores in Italy:

* BUILDING SALES OF € 419 MILLION IN 2018;

* 39 OWNED STORES (COIN & COIN EXCELSIOR) IN THE MOST IMPORTANT ITALIAN CITIES AND

IN THE MAIN SHOPPING STREETS;

* MORE THAN 1.000 BRANDS IN ITS PORTFOLIO;

* 30,5 MILLION VISITORS IN 2018;

* 8,2 MILLION RECEIPTS ISSUED AND ABOUT 17,4

MILLION ARTICLES SOLD IN 2018.

ABOUT US

/

We inspire people and offer them a chance to create their unique,

personal style.

We strive to select the best brands of clothing, cosmetics,

accessories and home decoration.

Our ambition is to generate a contemporary, modern,

innovative format, enriched by our highly professional personnel.

MISSION

04.

/

*39 STORES IN STRATEGIC LOCATIONS;

*A TOTAL SALES SURFACE OF ABOUT

~106.000 M² (COIN & COIN EXCELSIOR);

*AVERAGE SALES SURFACE: 2,710 M² (COIN & EXCELSIOR)

NETWORK

05.

/

Bari Casamassima Bergamo Bologna Rizzoli Brescia Cagliari Campi Bisenzio Carugate Catania Como Florence Genoa Lecce Livorno Messina Mestre Coin Excelsior Citylife, MilanMilan 5 Giornate Milan CantoreMilan Vercelli

NaplesPadua

Piacenza Rimini

Rome Bufalotta Rome Cinecittà

Coin Excelsior Rome Cola Di Rienzo Rome S.Giovanni

Rome Termini Sassari

Turin Le Gru Treviso

Coin Excelsior Trieste Varese Verona

VicenzaCoincasa Pordenone

Coincasa TarantoCoincasa ArezzoCoincasa Parma

OWNEDSTORES

06.

/

Our multi-concept stores take customers on a unique, engaging retail experience.

The distinctive design of every store accompanies them through a multitude

of departments dedicated to fashion and home decoration,

through to the Nespresso Boutiques.

MULTI-CONCEPTSTORES

07.

/

A multi-sensorial department where customers can try

beauty products and new fragrances, or receive tips from

dedicated beauty experts.

BEAUTY AND

COSMETICS

08.

/

BELLEZZA E

COSMESI

09.

/

HOMEDECO-RATION

The housebrand is complemented by a selection of brandsthat interact with and complete the Coincasa range: CARGO ETC.with its workshop of ideas for having fun and being creative in thekitchen; the fine quality of the DAUNESTEP duvets from the Alto

Adige; technology in the service of everyday products with DYSON;EDG, the decoration specialist; the world of candles

and scents with MILLEFIORI and YANKEE CANDLE.

Coincasa is the Coin brand of home decoration. Coincasacreates and selects collections, styles and new ideas from

all over the world, interpreting them with an Italian lifestyletaste. Coincasa collections are available both in store and

in the dedicated e-store (coincasa.it). Coincasa.it offers aninnovative business model that enables customers to

purchase products and have them delivered all over Europe. This helped Coincasa to win the Netcomm e-commerce

Award in both 2016 and 2018, ranking the company among the best Italian e-commerce companies in the field

of Home Decoration.

10.

/

Coin Excelsior is a new format that aims to take Coin into the

universe of premium department stores through careful selection of affordable luxury brands alongside the most important contemporary Italian and international brands.

The first store was inaugurated in Rome in 2014, followed by the opening of the Milano Citylife store in 2018 and

Treiste in 2019. The future goal is to

replicate their success, turning other Coin stores into Coin Excelsiors.

11.

/12.

COMMUNI-CATION

NETWORK:

/ 13.

The videowall in Piazza 5 Giornate is one of the biggest screens in Europe

•140 M² SURFACE AREA

• MEASUREMENTS: 14X10.2 M

• MORE THAN 120,000 PASSERS-BY EVERY DAY

VIDEOWALLMILAN,PIAZZA

5 GIORNATE

/14.

COMMUNI-CATION

NETWORKCRM/CUSTOMERRELATIONSHIPMANAGEMENTCoin was the first Italian retailer to

put a loyalty programme in place with its “Coincard” in 1986.

• GOOD BRAND BUILDING WITH CUSTOMERS

• BIG DATABASE(MORE THAN 1,8 MILLION CONTACTS)

• 850.000 ACTIVE USERS (80% WOMEN, 20% MEN)

• COINCARD HOLDERS GENERATE 61% OF COIN SALES

COINCARD EASY

COINCARD GOLD

COINCARD SILVER

COINCARD PLATINUM

/

250 windows on premium shopping streets

COMMUNI-CATION

NETWORKWINDOWDISPLAY

15.

/

COMMUNI-CATION

NETWORKTV, RADIO &

DIGITAL TOTEM

In-store TVs and digital totems engage, entertain and act as guides, guaranteeing customers have a unique, memorable shopping experience.

A total of 1,250 monitors in the 39 stores.

The Coin soundtrack is branded Radio Deejay, to accompany the retail experience with quality sound and the unmistakable voices of the Radio Deejay talents.

16.

/

EVENTS

17.

/18.

Film director Gabriele Muccino at the presentationof his new film “Fathers and daughters”

at Coin Excelsior in Rome.

Meet&Greet with Daniel Radcliffe to mark launch of the film “Kill Your Darlings”.

Ewan Mc Gregor at Coin Excelsior Rome

INSTORE

EVENTS

Italian actors Jane Alexander, Valentina Lodovini at Coin Excelsior Opening event

Valeria Solarino at the presentation of the film “Quanto Basta” at Coin Excelsior Roma.

Meet&Greet with Claudio Amendola e Luca Argentero at Coin 5 Giornate.

/ 19.

The tennis player and designer, Venus Williams at the presentation of her activewear

line at Coin Excelsior Roma.

Anna dello Russo at the presentation ofher book AdR at Coin 5 Giornate.

Starred Chef Heinz Beck at the Identità Golose event.

Master Pastry Iginio Massari at Coin 5 Giornate.

Starred Chef Davide Oldani for the capsule collection by Coincasa.

/20.

OVERVIEWIN

NUMBERS

* BUILDING SALES € 419 MILLION

* TOTAL DOS SQM ~106.000

* SALES DENSITY ~4.100 €/SQM

* STORE EBITDAR 68 MILLION

*2018 FORECAST

/ 21.

COIN SPA

Via Bruno Maderna, 1130174 Mestre (Venezia)

www.coin.it