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WHAT IS ROVING AD?
Roving Ad is part of Transit Ou-of-Home (TOOH). It is a new way of
Promoting and advertising company, brand and/or product using roving
mobiles that travel from a specific area or route.
Material can be a simple tarpaulin or backlit (lighted).
WHY ROVING AD?
• Roving Ad can target specific market.
• It can target broad market, it can travel along major thoroughfares like
C5 and EDSA.
• Since Roving Ad doesn’t follow any routes, it can go to one place to
another.
• Roving Ad can stop on specific areas like parking lots.
• Material can be backlit which means people can see the ads even at
night.
• Cost efficient because it can reach both pedestrian and vehicular
traffic per single unit.
• Frequency can be dictated by client. It an only travel on a specific
date.
• Sales promotion type of ad material is very effective for Roving Ads.
• Material size is larger than other transit ad.
• Other executions like protrusion, sticker, etc. can be done
• Flyering and other gimmick can be executed as per client request
• LCD or LED can be done but in a higher cost.
ROVING AD
RATE CARD
TYPE OF AD BUS AD
AXLE TO AXLE
BUS AD
REAR
JEEPNEY
TOP AD
ROVING AD
Material Sticker Sticker Tarpaulin Tarp/Backlit
/Sticker
Orientation Side and Rear Rear Side Side and
Rear
Reach per
unit
High High Moderate High
Target Market Mass Market Mass Market Niche
Market
Mass
Market
Location or
Area
Specific Specific Specific Specific or
Broad
UNIT COST
1 month P25,000.00 P12,000.00 P4,500.00 P85,000.00
to
P150,000.00
(Price
depends
on specific
area)
3 months P17,500.00 P10,000.00 P4,000.00
6 months P14,500.00 P9,500.00 P3,500.00
INDOOR LED
SPECIFICATION
Size: 9ft (H) x 12ft (W) Resolution: Full Color LED Pitch #: 6
RENTAL COST/DAY
Metro Manila P 35,000.00 1 - day for 4 hours
excess hour will charge
additional cost)Provincial P 45,000.00
Sound System : Additional of P10,000.00 net
Note: Rates are excluded of 12% VAT
DRESS UP
&
ACTIVATIONS
FAMILY DOC
Grand Opening & Blessing of Branches at
Golden City , Sabang, Molino and Marcos Alvares in Cavite City