WiselyArjun Iyer (aiyer)

What’s Wisely about?

• Mobile tech company in downtown Ann Arbor

• Tracking payment data to power apps

• Current focus is loyalty for restaurant and bars • Separate app for consumer and merchants

• Whole infrastructure/toolset for merchants to use

Consumer facing

• Download app and connect credit card

• Go out and redeem perks and benefits based on your spending patterns (partially seamless)

• Track your loyalty on the app and provide feedback to merchants

Merchant facing

• Individualized data

• Aggregate data

• Real time tracking of users (Bluetooth beacons)

• Toolset for building loyalty program

History

• Started 3 years ago right here!

• Founded by Tyler Felous and Mike Vichich Originally an app called Glyph

• Then app called Explore

• Then Loyalty

• Now rebranded back to Wisely with Loyalty as the product

Financials

• Just 5 of us + a few interns/freelancers

• Pre Series A!

• Run on convertible notes

• Small income from merchants subscribing to our data/using our system• Ranges from $150 - $300 for “starter” package

• Gearing up for Series A

Competitors• OpenTable

• Reservation tool that can get personalized data

• Swipely• Analytics platform to see consumer spending/trends

• Spring Rewards • Discount app that connects to creditcard

Secret Sauce?

• We do in combination what our competitors do

• Seamless loyalty and analytics tracking platform for Restaurants and Bars

• No one connects loyalty to individualized data – This model both drives consumers and improves/changes establishments’ hospitality and business.

What’s hot

• Everything’s hot we’re a true startup

• The next big thing (its been a while but its finally coming out!) is credit card connections

• Taking steps to making the product more of a platform

• We just expanded to NYC, Atlanta, and Philly

Future

• Series A – Summer

• Expanding more – SF Summer

• Directly connecting to Visa, MC, Amex

• A whole new look

• Integrating with Swipely

• Integration with open-table/seating charts

Story?

• Some of Wisely was developed right here in this classroom assuming 441 has always been taught in this classroom