Company Presentation

Mission and history Premium SegmentEconomy SegmentAchievements and Awards

Agenda

The Dr. Irena Eris company was founded on dreams, passion and hard work, and continues to develop thanks to all the people who have been helping in its creation.

The Dr. Irena Eris Cosmetic Laboratories were established in 1983 as a cottage industry with a single employee and producing just one kind of cream.

Today, it is a thriving and excellently managed company with 300 employees. It manufactures over 1,5 million units of products monthly, exports its products to 26 countries worldwide, and the brand of Dr Irena Eris is one of the most valuable and best-known Polish brands.

Product portfolio includes above 300 retail and professional products with annual turnover 2007 close to 43 mln EUR.

History

„We want our cosmetics to make women more beautiful and keep them looking young longer, so that they find it easier to achieve their practical goals”

In building the Dr Irena Eris brand prestige and developing its capabilities, we are guided by respect for people, stressing their individual nature and the importance of cooperation with them. Care for others can be seen both in the high quality of our cosmetic products and also the quality of our internal and external personal relations.

Mission

SERVICES

DR IRENA ERIS HOTELS & SPA ****

Dr Irena Eris

PRODUCTFACE AND BODY CARE

COSMETICS

Dr Irena Eris Business Model is based on 3 strategic imperatives

DR IRENA ERIS SKIN CARE INSTITUTE

CHAIN (24 DOORS)

CENTRE OF SCIENCE &

RESEARCH

SERVICES

DR IRENA ERIS HOTELS & SPA ****

Dr Irena Eris

PRODUCTFACE AND BODY CARE

COSMETICS

Product manufacturing is the core business of the company

DR IRENA ERIS SKIN CARE INSTITUTE

CHAIN (24 DOORS)

CENTRE OF SCIENCE &

RESEARCH

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Product portfolio includes 4 different categories

ECONOMY(mass market

cosmetics)

PREMIUM(Dr Irena Eris

exclusive cosmetics)

PROFESSIONAL COSMETICS

DERMOCOSMETICS

Face & body care product lines

Mission and history Premium DivisionEconomy DivisionAchievements and Awards

Agenda

PREMIUM PROFESSIONAL DERMO-

COSMETICS

11

Premium Division Overview

PRODUCTS SERVICES

HOTELSSKIN CARE INSTITUTES

11

Premium Poducts – Dr Irena Eris

Prosystem - an exclusive series of cosmetics for professional use only, prepared especially for cosmetologists. Products deliver the very best results and are a pleasure to use. They contain ingredients specially selected for their effectiveness.

• Prosystem home care – exclusive body care for home uses

Every Prosystem home care preparation has been thoroughly tested and evaluated for its effectiveness at Dr. Irena Eris Research and Development Center. We do it to extend the effects of treatments so you can enjoy the charm of beautiful and healthy skin even longer.

The preparations can be bought exclusively at the Dr. Irena Eris Skin Care Institutes and only on a special prescription made out by a beautician or a dermatologist that is valid for 4 months.

• Prosystem home care Body Fiesta – pleasure for body and senses

Under the Prosystem home care program we have prepared a special offer: extremely pleasant and luxurious Body Fiesta preparations that can be obtained without prescription and be a perfect present that brings sedation to the senses.

Pharmaceris line was developed for the most demanding and problem complexions on the basis of leading-edge discoveries of modern cosmetology and PHARMACEUTICAL components of the highest quality.

Hotel SPA Dr Irena Eris Krynica-Zdrój

The four star Hotel SPA Dr Irena Eris features 49 comfortable rooms and apartments that can accommodate up to 109 guests.

Each balcony opens to a picturesque view of the Beskid Sadecki, dominated by the Jaworzyna Krynicka peak with a gondola line running up its slopes.

.

Hotel SPA Dr Irena Eris Wzgórza Dylewskie

We offer 97 luxurious rooms, 88 of which are in the main building and 9 in the “Forest Lodge”. The provides its clients with the highest quality services accommodating the treatments and therapy to the individual needs and preferences of its clients. In an atmosphere of full harmony and cosy comfort, our guests can relax both physically and mentally in the separate SPA Centre

Dr Irena Eris Skin Care Institutes chain

24 Institutes in Poland

3 abroad Prague (Czech Republic), Kaliningrad (Russia), Bogota (Columbia)

Dr. Irena Eris Centre for Science and Research

• Innovative solutions, scientific research and development are one of the most important areas for Irena Eris.

• Mrs. Eris is the Development Director and from the beginning has been involved in creating new products and managing their development process.

• We are the only manufacturer of cosmetics in Poland, and one of few in Europe, operating its in-house R&D Centre for Science and Research and conducting its own unique research using:

in vitro (testing on skin cell cultures) and in vivo methods

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Mission and history Premium DivisionEconomy DivisionAchievements and Awards

Agenda

11

Economy Division Overview

PRODUCTS

The Under Twenty brand breaks down with conventions in world of skincare products for young people, offering two lines: „Never ever” – for oily&combination skin and „Fall in love skin” line for normal skin

Value for money cosmetics that care for the body and soothe the senses. The basic line is made up of cosmetics dedicated to women with different skin types. These are further complemented by specialist products for individual care regimes of specific parts of the body. The products are attractively coloured and scented. The series comprise the most important elements of skin care such as cleansing, moisturizing, protection and regeneration.

Lirene products – Basic Face Care

Skin Balance

Folacin Intense

Folacin Advance

Folacin 30+

40+

50+

Lirene products – Basic Face Care

Beauty Care

Aqua

Anti-Aging

Dilated capillaries

Oily & combination skin

Sensitive skin

Dry skin

Lirene products – Special Face Care

Body Shaping

Body Shaping Anti-cellulite

Body Exclusive

Body Colour

Anti-cellulite Intense

Lirene products – Body Care

Family

Kids

Young

Shiny Touch

Anti-Aging

Lirene products – Sun Care

Self-tanning face cream

Self-tanning face&body cream

Self-tanning face&body mousse

Lirene products – Self-tanning products

Shiny Touch

City Matt

Complete coverage foundation

Nature matte foundation

Lirene products – Make-up

Lirene – market position in PolandTotal face care - sales value shares (M/A) 2008)Total face care - sales value shares (M/A) 2008)

MEMRB

11,3% 11,0% 10,6%

9,0% 8,7% 9,2%

8,3% 8,2%

7,8%

7,9% 8,3% 7,9%

7,4%

7,6% 7,6%7,6%

4,2%

9,7%

8,3%

8,5%

6,9%

7,7%6,7%7,3%

6,7%

6,7%6,0%5,9%

6,3%

4,4%3,9%

4,6%

3,6%

3,3%

4,1%

3,3%

3,4%

3,8%

3,3%

3,7%

0%

10%

20%

30%

40%

50%

60%

70%

2006 2007 YTD07 YTD08

Dermika

P&G

DaxCosmetics

Oceanic

Ziaja

L'Oreal

Soraya

Lirene

Garnier

Nivea

Lirene – market position in PolandTotal face creams - sales value shares 2008Total face creams - sales value shares 2008

LIRENE NO 1 IN FACE CREAMS IN POLAND (M/A 2008)LIRENE NO 1 IN FACE CREAMS IN POLAND (M/A 2008)

MEMRB

8,1% 8,7% 9,4% 9,2% 8,8%

9,7% 9,0% 8,5% 9,6% 8,7%

9,3% 9,1%9,0%

7,4% 7,2% 7,7%

5,6% 5,9% 5,9%6,8%

6,8%

9,4%8,4%

9,0%9,7%

9,0%8,6% 9,0%

9,0%

8,0%7,7% 6,8%6,7%

7,9%8,1%7,6%

8,2%8,5%8,9%

8,3%

7,4%5,8%

5,9%

6,0%6,2%6,4%6,2%

6,8%7,0%

5,0%4,8%4,2%4,3%

5,4%5,2%

5,3%

4,8%

4,8%

5,0%4,9%4,7%4,5%4,2%

3,7%

3,9%

4,2%

4,0%4,7%4,4%4,3%

0%

10%

20%

30%

40%

50%

60%

70%

M/A07 M/J07 J/A07 S/O07 N/D07 J/F08 M/A08

Dermika

DaxCosmetics

P&G

Garnier

Oceanic

Ziaja

L'Oreal

Soraya

NiveaPolska

Lirene

Lirene – market position in PolandTotal make-up fluids - sales value shares 2008Total make-up fluids - sales value shares 2008

LIRENE VERY STRONG POSITION IN MAKE-UP FLUIDS IN POLANDLIRENE VERY STRONG POSITION IN MAKE-UP FLUIDS IN POLAND

MEMRB

11,7% 12,6% 14,1% 13,6% 14,3%

12,7% 12,6%13,1%

11,8% 12,6%

10,5%11,7% 12,6%

9,2%8,3%

7,5%8,4% 8,6%

7,3%7,6% 8,7%

4,6% 4,9%

14,0%13,2%

11,5%12,2%

10,8%12,7% 10,8%

10,4%

8,8% 9,5%

8,4%5,8%5,8%5,3%6,5%6,5%6,4%

8,1%6,6%8,8% 7,2%

7,0%7,0%6,3%5,9%6,9%7,6%

6,8%

5,0% 4,8%4,0% 3,9%

4,0%

1,8%1,5%1,6%1,7%1,4%1,4%1,3%

1,6%1,1%1,0%1,0%1,1%1,4%1,0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

M/A07 M/J07 J/A07 S/O07 N/D07 J/F08 M/A08

Gosh

Miss Sporty

Oceanic

Rimmel

Max Factor

Astor

Soraya

L`Oreal

Lirene

Maybelline

Lirene – market position in PolandTotal make-up fluids - sales pieces shares 2008Total make-up fluids - sales pieces shares 2008

LIRENE VERY STRONG POSITION IN MAKE-UP FLUIDS IN POLANDLIRENE VERY STRONG POSITION IN MAKE-UP FLUIDS IN POLAND

MEMRB

8,3% 9,3% 10,2% 10,0% 10,4%

17,7%18,1%

18,6% 17,7% 18,6%

4,1%4,7% 5,2%

12,8%12,4%

11,0% 12,6% 11,7%

2,6%2,9%

3,4%

5,5%5,9%

10,7%9,9%

17,0%17,5%

4,5%5,1% 4,4%

4,3%

12,8% 12,4%

5,6%3,9%4,1%3,6%4,4%4,3%

4,3%

3,1%2,5%

3,3% 2,9%

6,1%6,0%5,7%

5,1%5,8%

6,4%5,6%

6,0%5,6%

5,1%5,0%

5,2%

3,9%3,2%3,3%

3,3%2,9%2,8%2,7%

0,7%0,4%0,4%

0,4%0,5%0,6%

0,4%

0%

10%

20%

30%

40%

50%

60%

70%

M/A07 M/J07 J/A07 S/O07 N/D07 J/F08 M/A08

Gosh

Miss Sporty

Oceanic

Rimmel

Max Factor

Astor

Soraya

L`Oreal

Lirene

Maybelline

Lirene – brand position in Real (Poland)

Face care - sales value shares (M/A 2008)Face care - sales value shares (M/A 2008)

• 2nd brand in face care2nd brand in face care

• 1st local brand 1st local brand

NIELSEN

• 48 SKU in face care category48 SKU in face care category

• 21 SKU in body care category21 SKU in body care category

Lirene – brand position in Real (Poland)

Face creams - sales value shares (M/A 2008)Face creams - sales value shares (M/A 2008)

• 2nd brand in face creams 2nd brand in face creams (value)(value)

• 1st local brand 1st local brand NIELSEN

Lirene – brand position in Real (Poland)

Face creams - sales pieces shares (M/A 2008)Face creams - sales pieces shares (M/A 2008)

• 1st brand in face creams 1st brand in face creams (pieces)(pieces)

• 1st local brand 1st local brand NIELSEN

Lirene – brand position in Real (Poland)

Toners - sales value shares (M/A 2008)Toners - sales value shares (M/A 2008)

• 3rd brand in toners3rd brand in toners

• 1st local brand 1st local brand

NIELSEN

Lirene – brand position in Real (Poland)

Special cleansers - sales value shares (M/A 2008)Special cleansers - sales value shares (M/A 2008)

• 2nd brand in special 2nd brand in special cleanserscleansers

• 1st local brand 1st local brand NIELSEN

Lirene – turnover withReal (Poland 2007 vs 2008 )

Lirene – promo events in Real (Poland)

Examples of second placementsExamples of second placements

Lirene – brand position in Rossmann (Poland)Positioning of Lirene Face Care in Rossmann (Poland) outletsPositioning of Lirene Face Care in Rossmann (Poland) outlets

Lirene – brand position in Rossmann (Poland)

Face care - sales value shares (M/A 2008)Face care - sales value shares (M/A 2008)

• 3rd brand in face care3rd brand in face care

• 1st local brand 1st local brand

NIELSEN

• 77 SKU in face care category77 SKU in face care category

• 27 SKU in body care category27 SKU in body care category

• 18 SKU in anti-acne category18 SKU in anti-acne category

Lirene – brand position in Rossmann (Poland)

Face care - sales pieces shares (M/A 2008)Face care - sales pieces shares (M/A 2008)

• 2nd brand in face care 2nd brand in face care (sales pieces)(sales pieces)

• 1st local brand 1st local brand NIELSEN

Lirene – brand position in Rossmann (Poland)

Toners - sales value shares (M/A 2008)Toners - sales value shares (M/A 2008)

• 3rd brand in face care3rd brand in face care

• 1st local brand 1st local brand

NIELSEN

Lirene – brand position in Rossmann (Poland)

Special cleansers - sales value shares (M/A 2008)Special cleansers - sales value shares (M/A 2008)

• 2nd brand in face care2nd brand in face care

• 1st local brand 1st local brand

NIELSEN

Lirene – international distribution

• Key export markets: Slovakia, Lithuania, Bulgaria, Russia, Czech Republic, Ukraine, Belarus, Taiwan, Latvia, USA, Canada, Saudi Arabia…

• Lirene products are avaialbe in many international and local retail chains:

Lirene – marketing supportTV ADDSTV ADDS

Mission and history Premium SegmentEconomy SegmentAchievements and Awards

Agenda

Achievements

Dr. Irena Eris is one of the best known and valued Polish brands.

According to the research 93% of Poles know the brand.

Irena Eris, her company and her products were honoured with many awards (over 100 prizes, distinctions and certificates).

The company has also been recognized for its management methods, business position and technological and IT advances. It is a member of the Academy of Brands associating companies representing the most significant companies and commercial brands in Poland.

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We were:

• the first in the world to test and use the innovative complex FitoDHEA + folacin in cosmetics (2004),

• the first in the world to test and use folacin in cosmetics (2002),

• the first in Europe to offer the use of vitamin K in cosmetics (1998),

• the first in Poland to create a comprehensive line of young skin care products (1994),

• the first in Poland to create a comprehensive line of couperose skin care products (1995),

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Achievements

Business Lady of the decade (Business Centre Club, 1999),Trusted Brand 2003 – silver prize, award for the most trustworthy brand in the Skin Care Cosmetics category (Reader’s Digest readers, 2003),Superbrands 2005 – international award for the Dr Irena Eris brand, the only Polish cosmetic brand to receive this title (Brand Council, 2005),Marqa 2005 – a prestigious award for the Dr Irena Eris brand as the strongest Polish brand in the Non-food Products category according to the Most Valuable Polish Brands Ranking Economic Award of the President of Poland – for the best Polish medium-sized enterprise (President of Poland, 2005),Gold Glamour (British edition of the Glamour monthly, April 2005),Prix d’Excellence de la Beauté (Marie Claire monthly, 2005),Golden Otis - An award from Polish Pharmaceutical Market Consumers (2003, 2004, 2005)Superbrands 2007 - 19 kwietnia 2007 international award for the Dr Irena Eris brand, the only Polish cosmetic brand to receive this title – for the second time.

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Achievements